Kla tencor 2014-12-8_18-57-31_195604001418093851
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KLA Tencor LinkedIn Usage Report
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Kla tencor 2014-12-8_18-57-31_195604001418093851
- 1. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS KLA Tencor
- 2. LinkedIn: A global pool of talent 3M+ INDONESIA 2M+ PHILIPPINES 1M+ MALAYSIA 1M+ SINGAPORE 1M+ SAUDI ARABIA 18M+ BRAZIL 100M+ UNITED STATES OF AMERICA 9M+ CANADA 24M+ INDIA 6M+ AUSTRALIA 1M+ NEW ZEALAND 3M+ SOUTH AFRICA 1M+ UNITED ARAB EMIRATES 16M+ UNITED KINGDOM 8M+ FRANCE 7M+ ITALY 2M+ BELGIUM 1M+ DENMARK 3M+ TURKEY 5M+ NETHERLANDS 1M+ SWEDEN 6M+ SPAIN 313M+ Members worldwide +2 New members per second 5M+ CHINA
- 3. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Knowledge The definitive professional publishing platform Network We connect the world’s professionals Identity The professional profile of record Professionals come to LinkedIn to develop their careers, not just to find jobs 3
- 4. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Strategic Sourcing and Pipelining Metrics and Analytics Personalized Job Targeting Talent Brand Development LinkedIn Talent Solutions allow you to connect with top talent strategically and automatically LinkedIn Jobs LinkedIn Recruiter with Talent Pipeline LinkedIn Career Page Work With Us Recruitment Ads 4
- 5. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Your recruiters have connected with talent on LinkedIn InMails Sent Recruiter Monthly InMails Sent per Seat42 InMail Response Rate* 5 *Average for time period shown in graph 23%
- 6. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Peers are also connecting with target talent on LinkedIn Peers: • Elbit Systems Ltd • FEI Company • GLOBALFOUNDRIE S • Intuitive Surgical • Lam Research • Maxim Integrated • SanDisk • Tesla Motors • Varian Medical Systems 107 of Recruiter InMail Response Rate 6 Note: Data is the average for the time period shown in the previous slide
- 7. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS You are utilizing the LinkedIn Jobs Network… 6 44.7%Average open Jobs per Month* Open Jobs Jobs 7 Job Slot Utilization Rate* Open Jobs: distinct # of jobs posted in one month Utilization Rate: Average Daily # of Open Jobs / Job Slots *Average for time period shown in graph
- 8. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 24 …and you are reaching talent at scale 134 Jobs Job Applications Average Monthly Applications* Average Applications per Job* 8 Data includes all job applications initiated on LinkedIn.com (includes applies and apply clicks) *Average for time period shown in graph
- 9. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS This is how your Jobs reach compares to peers Peers: 102 of Jobs Job Applications per Job 9 • Elbit Systems Ltd • FEI Company • GLOBALFOUNDRI ES • Intuitive Surgical • Lam Research • Maxim Integrated • SanDisk • Tesla Motors • Varian Medical Systems
- 10. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Talent engages with your brand on LinkedIn 0 Career Page Views / 100 employees* Career Page Career Page Traffic 10 *Average for time period shown in graph
- 11. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Peers are also generating engagement through their Career Page Peers: 106 of Career Page Career Page Traffic 11 • Elbit Systems Ltd • FEI Company • GLOBALFOUNDRI ES • Intuitive Surgical • Lam Research • Maxim Integrated • SanDisk • Tesla Motors • Varian Medical Systems
- 12. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Your team is hiring LinkedIn members today 30% Active 70% Passive 313M+ Members worldwide 12 269 LinkedIn members last year You hired over
- 13. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS We can evaluate how well you are competing for talent 13
- 14. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS November New Hire July Viewed a LinkedIn Job LinkedIn Influenced JOBS YOU MAYBE INTERESTED IN Software Engineer KLA TencorJoined KLA Tencor We can measure the influence of LinkedIn on your hiring 14 ACME Systems James Davis 500+ Connections 2nd Software Engineer KLA Tencor James Davis 500+ Connections 2nd Software Engineer
- 15. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS You are influencing hires through your investment 15
- 16. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Your peers are also impacting hires through LinkedIn Peers: 102 of Hires Influenced by LinkedIn 16 • Elbit Systems Ltd • FEI Company • GLOBALFOUNDRI ES • Intuitive Surgical • Lam Research • Maxim Integrated • SanDisk • Tesla Motors • Varian Medical Systems
- 17. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Employer brand is top of mind for recruiting professionals of employers plan to maintain or grow investment in employer brand 93% Savings in cost per hire is associated with a strong employer brand 50% LinkedIn can help you understand, measure and improve your employer brand Up to Source: LinkedIn July 2013 survey of over 4,700 talent acquisition decision-makers across 15 countries LinkedIn can help you understand, measure and improve your employer brand 17
- 18. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS We first assess two important elements of your talent brand: Reach and Engagement Talent 546,304 members members 117,846 Talent Brand Reach Talent that’s familiar with you as an employer Talent Brand Engagement Talent that is interested in you as an employer Viewing employee profiles Connecting with your employees Researching company and career pages Following your company Viewing jobs and applying 18
- 19. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Talent Brand Index can measure your talent brand What percent of people who know about you show an interest? Talent Brand Index = Talent Brand Engagement Talent Brand Reach Talent Brand Reach Talent Brand Engagement Talent 546,304 members members 117,846 KLA Tencor 22% 19
- 20. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS We can compare your Talent Brand Index vs peers Employer of choice Weaker talent brand Peers: 103 of 20 • Elbit Systems Ltd • FEI Company • GLOBALFOUNDRI ES • Intuitive Surgical • Lam Research • Maxim Integrated • SanDisk • Tesla Motors • Varian Medical Systems
- 21. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS We can see how many members have engaged with your company vs your peers Peers: 21 • Elbit Systems Ltd • FEI Company • GLOBALFOUNDRI ES • Intuitive Surgical • Lam Research • Maxim Integrated • SanDisk • Tesla Motors • Varian Medical Systems
- 22. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Appendix 22
- 23. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Backup: Research links behaviors on LinkedIn with the reach and engagement you have with our members Talent Research shows this is the same talent that is… • Viewing employee profiles on LinkedIn • Connecting with your employees on LinkedIn Research shows this is the same talent that is… • Viewing company and career pages • Following your company • Viewing jobs and applying 23 Talent Brand Reach Talent that’s familiar with you as an employer Talent Brand Engagement Talent that is interested in you as an employer • 75% of all talent networking with your employees is familiar with you as an employer • They are 2x more likely than other members to be familiar • 83% of all talent viewing your pages, following, or viewing your jobs is interested in you as an employer • They are 44% more likely to be interested in you as an employer than others within your reach
- 24. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Your recruiters are finding talent on LinkedIn Profiles Viewed Recruiter Note: Averages for days visited / profiles viewed are monthly 12 Average days visited per seat 60 Average profiles visited per seat 24
- 25. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 106 of Peers are also finding talent on LinkedIn Profiles Viewed per Seat vs. Peers Note: Data is an average for the time period shown Recruiter 25 • Elbit Systems Ltd • FEI Company • GLOBALFOUNDRI ES • Intuitive Surgical • Lam Research • Maxim Integrated • SanDisk • Tesla Motors • Varian Medical Systems
Editor's Notes
- >2 New members per second as of 4/18/14 based on internal estimates 186M Monthly unique visitors for Q1 ’14 according to comScore using LinkedIn + SlideShare http://press.linkedin.com/about
- LinkedIn is the only place on the web where you can recruit both passive and active candidates Traditional job boards provide access to only the 20% of professionals who are actively looking LinkedIn provides access to both these, and the over 80% of passive candidates who are not actively searching on job boards. Many of these members are the people you’re interested in hiring, and you are already hiring people who are on LinkedIn We know this because we can track every time a member changes his or her profile to your company Active candidates are also an important source of hire, but LinkedIn helps you access BOTH these candidates and these tens of millions of passive candidates can’t be reached anywhere else. They’re on LinkedIn because we provide them with the tools to help our members show the world who they are, benefit from who they know, and build on what they know so they can accomplish more in their professional lives.
- Implementing this core solution will help to develop your talent brand, strategically source, and target the right candidates with opportunities. There are three key things companies do to dramatically increase their hiring effectiveness on LinkedIn: The first is using LinkedIn to find and engage the very best passive talent. Recruiter is the best sourcing tool out there, and recruiting teams are using Talent Pipeline features to become more proactive in managing pipelines of talent. Since organizations typically don’t have the bandwidth to source every hire proactively, it’s critical to be able to scale your recruiting efforts. The second element of the solution is personalized job targeting. Since we know that your target talent is on LinkedIn, we first need to ensure that all your professional roles are on the LinkedIn network. LinkedIn’s matching algorithm will serve up the right job to the right candidate, to ensure that only qualified candidates will be exposed to your open opportunities. The third element is developing a talent brand on LinkedIn. Companies are tapping into their employees’ networks and leveraging company pages to promote their brand and attract talent. These aren’t three independent pillars, but rather three elements of a single solution that reinforce one another. When companies post all professional jobs on LinkedIn, these jobs make their employer branding content more relevant for each candidate. Likewise, communicating a rich talent brand and leveraging employee profiles to connect with candidates creates a more compelling reason for candidates to apply to your job postings. Finally, when candidates understand what opportunities are available and have encountered your employer brand, they’re much more likely to respond to outreach from your recruiters, which makes your team’s proactive sourcing efforts more effective. Adopting this holistic strategy will help an organization to hire more of the right candidates for their roles.
- InMails sent by your Recruiter users.
- InMail response rate is the percentage of InMails sent by your Recruiter users that were accepted by the recipient.
- Shows the number of unique jobs that were active on LinkedIn for your company each month.
- This benchmarks your Career Page Views per 100 employees on LinkedIn in order to compare accurately across companies of different sizes
- Passive candidate recruiting is a key to success. Because LinkedIn is a professional network, it’s home to both passive and active job seekers Getting passive candidate sourcing right is critical to achieving your recruiting goals Many of today’s best candidates are not looking for a job However Recruiting passive candidates requires a very different approach from recruiting active candidates While active candidates frequent job boards and seek out many opportunities, passive candidates spend their time networking. They’ll listen to opportunities, but only if it’s the right opportunity for them. Active candidates are also an important source of hire, but LinkedIn helps you access BOTH these candidates and these tens of millions of passive candidates can’t be reached anywhere else LinkedIn is the only platform that can help you recruit both passive and active candidates
- Talent Flows can help you understand where you’re winning and losing talent, and identify who are your biggest competitors. LinkedIn’s data and research can help you to understand the drivers of talent departure and how you can improve.
- Understand how effectively you are using the platform compared to your peers
- Why should you care about your employer brand? It’s something your talent peers are thinking about and investing in 93% are investing in it this year Even if it hasn’t been a priority for your company, it is for your peers, and it will impact your ability to hire 2) Why are your peers thinking about it? Having a strong talent brand makes it easier for you to hire talent A strong brand means that talent is more interested in working at your company It can reduce your overall cost per hire by up to 50% LinkedIn can help you measure your employer brand and strengthen it to engage the talent you are looking to hire. How do you think about your employer brand? How do you measure/track your employer brand today? How would you rate your employer brand vs your peers? How easily would you say you attract talent to your roles vs your peers? Are there groups where it’s harder/easier? Who are your biggest competitors when it comes to hiring top talent? Why are they more effective? Is it related to brand?
- How can we measure your employer brand? We start by looking at the reach and engagement you have with external talent TALENT BRAND REACH: Includes the people who know what it’s like to work at your company—those that are familiar with your company as an employer TALENT BRAND ENGAGEMENT: Includes the subset of people within your reach who are interested in you as a potential employer Research shows that people familiar with what it’s like to work at your company are the same people connected to and engaging with your employees on LinkedIn Research also shows that people who are interested in working at your company are the same ones who are taking that extra step on LinkedIn to learn more: browsing/applying to jobs on LinkedIn, following your company, and visiting your company and career pages.
- We use your talent brand reach and talent brand engagement to measure your talent brand index. Talent brand index measures your ability to engage the potential candidates who know about you. It measures your attractiveness among external talent. Your talent brand index is x%, and we will use this number to benchmark and compare your employer brand to peers, over time, and across functions and geographies.
- We can measure your talent brand index vs your talent peers. Your competitors to the left of the graph have the easiest time engaging talent– talent shows high interest in them. Your talent peers on the right of this graph have a harder time engaging talent, because of their weaker employer brand. The stronger your brand, the easier it is for you to attract the right candidates to your roles.
- This measures # of engaged members vs peers However, this measure does not control for company size; the stronger your brand, the easier it will be to attract the right candidates to your roles.
- LinkedIn has done extensive research to understand which of our members is familiar with you as an employer, and which of our members are interested in you as an employer. We relate these behaviors back to their activities on LinkedIn. We asked: how familiar are you with xyzCo as a place to work? We also asked: how interested are you in xyzCo as a place to work? We then looked at the people who responded “familiar” or “very familiar” and determined which activities they engaged in on LinkedIn. We found that those who are “familiar” or “very familiar” are 2x more likely to have viewed your employee profiles or connected to your employees. 75% of people who are “familiar” or “very familiar” have engaged in these activities. We then looked at the people who responded “interested” or “very interested” (a subset of those who are familiar) and determined which activities they engaged in on LinkedIn. We found that those who are “interested” or “very interested” are 44% more likely to have researched your company, followed, or viewed your jobs/applied than those who are not interested. 83% of all people who are “interested” or “very interested” have engaged in these activities.