SlideShare a Scribd company logo
#LinkedInMktg
Marketing On LinkedIn
Shipra Chauhan
#LinkedInMktg#LinkedInMktg
2
LinkedIn: Worlds largest professional network
North America:
100M+
Latin America
and Caribbean:
20M+
Europe, Middle
East and Africa:
50M+
Asia Pacific:
50M+
Australia:
5M+
Members
Worldwide
+2 new
Members Per Second
180M+
Monthly Unique Visitors
300M+
#LinkedInMktg 3
Largest business &
professional Social
Network.
Your Targeted customer
are there for business &
Career Opportunities.
Tools to Brand &
Position Yourself &
Your Business.
Discover new business and
professional opportunities.
Why ?
#LinkedInMktg#LinkedInMktg
Attract Engage Convert
Build a Great Profile
Win Search Ranking
Company Page
Networking
Groups
Online Visibility
Call To Action
Lead Generation
Mail List
Marketing on LinkedIn
4
321
#LinkedInMktg#LinkedInMktg 5
Build a Great Profile
#LinkedInMktg#LinkedInMktg 6
Profile Headline
#LinkedInMktg#LinkedInMktg 7
Use Profile Summary & Experience To Tell Your Story
#LinkedInMktg#LinkedInMktg 8
Win Search Ranking
Completed Profile
Network
Keywords
#LinkedInMktg#LinkedInMktg 9
Company Page
Build Your Business Identity
#LinkedInMktg#LinkedInMktg 10
Discoverable
through search
Deliver content through
Company Updates and
Sponsored Updates
Attract a unique set
of followers
Key Features
Build Your Business Identity
#LinkedInMktg#LinkedInMktg 11
Networking
#LinkedInMktg#LinkedInMktg 12
Stay Engaged with your Customers
Groups
#LinkedInMktg#LinkedInMktg 13
Check Group Statistics
#LinkedInMktg#LinkedInMktg 14
Create Your Own Group
#LinkedInMktg#LinkedInMktg 15
Add Value To Your Network
Online Visibility
#LinkedInMktg#LinkedInMktg 16
Call to Action
#LinkedInMktg#LinkedInMktg 17
Export Connections To Excel
#LinkedInMktg#LinkedInMktg
Marketing On LinkedIn
How To Measure Success
#LinkedInMktg#LinkedInMktg 19
Profile Views
#LinkedInMktg#LinkedInMktg 20
Profile Ranking
#LinkedInMktg#LinkedInMktg 21
Weekly Invitations Average!!
#LinkedInMktg#LinkedInMktg 22
Company Page Insights
#LinkedInMktg#LinkedInMktg 23
4 Keys To Gain Credibility
Recommendations
1 2 3 4
Projects
Portfolio
Skills &
Endorsement
#LinkedInMktg
Thanks

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Linkedin Marketing

Editor's Notes

  1. BRANDING SLIDE Here are 5 simple stepsand products we recommend to help you get started: Find your audience. Use LinkedIn’s powerful targeting capabilities to find exactly the right people. Next, make sure these people understand what your brand is all about. Use visually impacting products like Video Ads, Content Ads and Company/Sponsored Updates to attract attention to your message and shape perception of your brand. Then, establish trust with that audience from the very beginning by delivering relevant content that helps them become more productive and successful. Reach the followers you already have with Company Updates and expand your reach with Sponsored Updates. LinkedIn can always help you find the topics that resonate better with your audience. Go one step further and create communities around your brand. Engage your Company Page followers and/or create a Group around a topic that you’d like your brand to be associated with. Finally, extend the experience beyond LinkedIn.com – use our custom API’s to develop highly engaging branded apps and experiences for your audience wherever they are, leveraging all the powerful LI profile data.
  2. 1- Profile Picture 2- Headline “Customer Focus” 3- Custom URL 4- 500+ Connection 5- Contact
  3. 1- Keywords 2- Network 3- Completed Profile 4- Search filters
  4. 1- Keywords 2- Network 3- Completed Company Profile
  5. 1- What are the groups? 2- Why I should use it?
  6. Why??! 1- Gather your target clients in one place 2- Send weekly announcement for all members 3- Prove thought leadership through shared content 4- better way to learn more about your customers 5- Create long-term interaction with customers and prospects
  7. 1- Pulse 2- Content creation & curation
  8. After landing page 1- Build a list of interested customers “prospects” 2- Export Connection