Social Media For Lawyers Presentation.

1. Social Media For
Lawyers
Property of Dajaneé Parrish, Communications Coordinator, Monroe County Bar Association

2. What exactly is
LinkedIn?
• LinkedIn attempts to map professional connections and
relationships you have in the real world to the Internet.
• LinkedIn is a business network, not a social network.
• Your online résumé.
• Business-to-business directory.
• Professional business development.
Property of Dajaneé Parrish, Communications Coordinator, Monroe County Bar Association

3. How can LinkedIn
help you?
• Rekindle old relationships.
• Strengthen current relationships.
• Build new relationships.
• Facilitate information exchange/distribution.
Property of Dajaneé Parrish, Communications Coordinator, Monroe County Bar Association

4. Effective use of
LinkedIn can…
• Increase your online visibility.
• Expand your digital footprint.
• Build trust.
• Establish expert status.
• Initiate and discover conversations.
• Build and maintain relationships.
• New business.
Property of Dajaneé Parrish, Communications Coordinator, Monroe County Bar Association

5. Profile
• Complete your profile.
Property of Dajaneé Parrish, Communications Coordinator, Monroe County Bar Association

6. Profile
Property of Dajaneé Parrish, Communications Coordinator, Monroe County Bar Association

7. Profile
• Customize your URL.
Property of Dajaneé Parrish, Communications Coordinator, Monroe County Bar Association

8. Profile
• Edit your headline.
• Headline - the description
directly below your name on
your profile page. Think of
the headline as your
professional tagline. It is an
opportunity to describe the
type of lawyer you are and
the type of work you do.
• Describe the type of
law/industry your work in.
Property of Dajaneé Parrish, Communications Coordinator, Monroe County Bar Association

9. Profile
• Use a professional photo
with a neutral background.
• Profiles with pictures are
14x more likely to be
viewed.
Property of Dajaneé Parrish, Communications Coordinator, Monroe County Bar Association

10. Making Connections
• LinkedIn gives suggestions.
• Quality connections.
• 1st level connections are people you have either received and
invitation from or you sent them an invitation.
• 2nd level connections are people connected to your 1st level
connections, but not connected to you on the 1st level.
• 3rd level connections are people connected to your 2nd level
connections, but not to either you or your 1st level connections at
the 1st level.
Property of Dajaneé Parrish, Communications Coordinator, Monroe County Bar Association

11. Updates
• Communicate with your connections with a brief update of what
you are working on, what’s new or anything you feel
comfortable sharing.
• Updates are powerful ways to share relevant information with
your connections.
• The ideal length for an update is 500 to 1,200 words.
Property of Dajaneé Parrish, Communications Coordinator, Monroe County Bar Association

12. Groups
• Join a community of like-
minded professionals.
• Start and participate in
discussions. Your profile is
5x more likely to be viewed
if you join and are active in
groups.
• When you become active,
you get more out of the
group.
• You can submit blog posts
or articles that are relevant
to the group or discussion.
Property of Dajaneé Parrish, Communications Coordinator, Monroe County Bar Association

13. Groups
• New York State Bar
• NYS Academy of Trial Lawyers
• American Bar Association
• Alumni Groups
• Groups in industry segments you an
your clients follow.
Property of Dajaneé Parrish, Communications Coordinator, Monroe County Bar Association

14. Privacy Settings
• Turn on/off activity broadcasts.
• Select who can see your activity feed.
• Set what people see when they view your profile.
• Select who can see your connections.
• Set frequency of emails.
• Set push notification settings.
• Set frequency of group digest emails.
• Some attorneys may not want to connect with clients for fear of
those clients being poached by competitors.
• Hide contacts.
• Settings > Connections Browse under Privacy Settings > Choose
“Yes” to show connections or “No” to hide your connections > Save.
Property of Dajaneé Parrish, Communications Coordinator, Monroe County Bar Association

15. How are Lawyers using
LinkedIn?
• Placing your content and expertise in front of targeted
prospects is the best way to attract new clients and referral
sources.
• Use LinkedIn to network with potential clients and educate
them so they will want to come to you with their problems.
• Social security lawyer can network with lawyers at general
practice firms.
• Business lawyers can network with accountants and business
advisors.
• Real estate lawyers can connect with realtors who can refer
business to them.Property of Dajaneé Parrish, Communications Coordinator, Monroe County Bar Association

16. How are Lawyers using
LinkedIn?
• A real estate attorney can share information with a group of
real estate agents who may refer business to you when their
clients need advice.
• Consider creating a LinkedIn group to specifically provide
exclusive content and information to clients.
• Legal services is a relationship business and success comes
from effectively working your network of relationships.
Property of Dajaneé Parrish, Communications Coordinator, Monroe County Bar Association

17. Takeaways
• Complete your LinkedIn profile.
• Check your privacy settings.
• Make LinkedIn a habit by sharing interesting pieces of content
each week.
• Schedule a time to be active on LinkedIn, review your profile,
monitor updates, and participate in discussions.
• Join groups.
• Go to Groups and search “Monroe County Bar Association”
and request to join.
Property of Dajaneé Parrish, Communications Coordinator, Monroe County Bar Association

18. Questions?
Property of Dajaneé Parrish, Communications Coordinator, Monroe County Bar Association