The document summarizes a book about corporate blogging. It provides an overview of the book, including its title, author, publisher and date of publication. It then summarizes several sections from the book, including the introduction on the benefits of corporate blogging, a section on frequently asked questions about corporate blogging, and a section on getting started with a corporate blog.
Lead Acquisition Guide - How To Get More LeadsIlya Bilbao
You may ask this:
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2 how can i get more sales leads
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14 how to get more leads from your website
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17 how to get more leads in network marketing
18 how to get more leads in real estate
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20 how to get more leads on facebook
21 how to get more leads online
22 how to get more leads real estate
23 where to get more leads
Lead Acquisition Guide - How To Get More LeadsIlya Bilbao
You may ask this:
1 how can i get more leads
2 how can i get more sales leads
3 how do i get more real estate leads
4 how do i get more sales leads
5 how do we get more leads
6 how do you get more leads
7 how do you get more sales leads
8 how to get more leads
9 how to get more leads as a car salesman
10 how to get more leads as a real estate agent
11 how to get more leads for your business
12 how to get more leads from facebook
13 how to get more leads from linkedin
14 how to get more leads from your website
15 how to get more leads in car sales
16 how to get more leads in mary kay
17 how to get more leads in network marketing
18 how to get more leads in real estate
19 how to get more leads in sales
20 how to get more leads on facebook
21 how to get more leads online
22 how to get more leads real estate
23 where to get more leads
Engage, Grow, Monetize with your Blog's Secret WeaponPhil Hollows
Slides for my Blog World Expo session, on how to create an kick-ass email marketing and monetization system for your blog.
Delivered live and in person at BlogWorld Expo, Loas Angelese CA, November 2011.
Multimedia Guide - How To Increase Traffic With Social MediaIlya Bilbao
Table of Contents ............................................... 3
Introduction......................................................... 5
Images................................................................ 7
SEO for Images ................................................. 8
Image Filenames................................................ 8
Captions ............................................................ 9
Alt Text & Title Text ........................................... 10
Image File Size ................................................. 10
Videos ............................................................... 12
SEO for Videos ................................................. 12
Producing vs. Embedding ................................. 13
Downloads ........................................................ 15
SEO for Downloads .......................................... 15
Text ................................................................... 17
SEO for Text ..................................................... 17
Length ............................................................... 17
Updates ............................................................. 18
Conclusion.......................................................... 19
Resources .......................................................... 20
You may ask this:
1 how to drive traffic with social media
2 how to increase traffic with social media
3 how to increase website traffic with social media
affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics
Personal branding is the concept of perceiving yourself as a brand, that is, to associate your name with your field of expertise or others.
The following document describes the definition as well as some basic steps in order to establish your personal brand.
Engage, Grow, Monetize with your Blog's Secret WeaponPhil Hollows
Slides for my Blog World Expo session, on how to create an kick-ass email marketing and monetization system for your blog.
Delivered live and in person at BlogWorld Expo, Loas Angelese CA, November 2011.
Multimedia Guide - How To Increase Traffic With Social MediaIlya Bilbao
Table of Contents ............................................... 3
Introduction......................................................... 5
Images................................................................ 7
SEO for Images ................................................. 8
Image Filenames................................................ 8
Captions ............................................................ 9
Alt Text & Title Text ........................................... 10
Image File Size ................................................. 10
Videos ............................................................... 12
SEO for Videos ................................................. 12
Producing vs. Embedding ................................. 13
Downloads ........................................................ 15
SEO for Downloads .......................................... 15
Text ................................................................... 17
SEO for Text ..................................................... 17
Length ............................................................... 17
Updates ............................................................. 18
Conclusion.......................................................... 19
Resources .......................................................... 20
You may ask this:
1 how to drive traffic with social media
2 how to increase traffic with social media
3 how to increase website traffic with social media
affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics Top affiliate tactics
Personal branding is the concept of perceiving yourself as a brand, that is, to associate your name with your field of expertise or others.
The following document describes the definition as well as some basic steps in order to establish your personal brand.
Built for the complex sales cycle, blogs are becoming essential tools for business-to-business marketing that can help you interact, engage, and actually build an emotional connection with you prospects.
Note: This eBook is a collaboration (2 of 2 in series) between MLT Creative and Mark Schaefer of Schaefer Marketing Solutions.
Marketing directors and other corporate marketers are intimately acquainted with the need for continuous new content to fuel their campaigns and maintain their relationship with their audience, and the centrality of a blog in supplying said content. As is so often the case, however, familiarity can breed contempt, and many people in your audience might simply be tired of the same old, same old when it comes to the content you're sending them.
But the rewards of a high-impact blog are undeniable: companies like Groove, HubSpot, and Net-Results have found that a high-quality blog can become the biggest single contributor to growing their earned audience and their sales leads.
Make no mistake, business blogging is not for the faint of heart. Knowledge of a product, service or even entire industry or profession is not, in and of itself, sufficient to effectively blog about it. Expertise does not necessarily a good storyteller make. And a successful business blogger is just that: A storyteller.
A blog, short for “web log”, was originally a way for people to have an online diary; they would update people on their lives in a personal way. It took a while for this concept to catch on but when it did we saw the inception of LiveJournal and Blogger.
There are three main types of blog focus: personal, corporate, and product. The first two are essentially obvious; the focus would be either a single person’s perspective or from the perspective of a company. The last type is a little bit more complex; you could have a blog about a product or a series of products that are all related.
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2. The Corporate Blogging Book Absolutely Everything You Need to Know To Get it Right AUTHOR: Debbie Weil PUBLISHER: Penguin Group (USA) DATE OF PUBLICATION: August 2006 240 pages
3. THE BIG IDEA Imagine a focus group, a viral marketing campaign, and your own news station all rolled into one . Now combine that with a low-cost, easy-to-use, always-on Web site . That’s what effective corporate blogging is all about. Business blogging used to be ideal for free agents and entrepreneurs who needed a cheap way to get their message out. But now, even the big guys are tapping its amazing powers too. The world is entering a new age of corporate communications, and blogs are a very effective and budget-friendly way of communicating with customers, employees, the media, and other key constituencies.
4. WHY YOU NEED THIS BOOK This indispensable guide will provide you with a clear overview of what blogging is and how it can help you run your business more effectively . It provides tools, ideas, and a plan for understanding and getting involved with blogging. Author Debbie Weil explains how to create a blog that's engaging, smart, and likely to grow an audience. She strips away the technical jargon and shows you exactly what your customer needs from your blog and urges you to confront any fear of blogging that might be holding you back from exploiting it. This book will teach you what works and what doesn't – as well as why creating and maintaining a good blog is worth the effort.
5. TOP TWENTY QUESTIONS ABOUT CORPORATE BLOGGING Let’s begin with the facts and the FAQs. Here are some of the top twenty questions and answers regarding blogs and blogging: WHAT IS CORPORATE BLOGGING? A blog, short for “Web log”, is an easy-to-publish web site that’s written in an informal, conversational style. However, it can be pushed further than that and can be used as a marketing communications channel. Corporate blogging is the application of such a blog; it’s a communications and marketing channel that connects its owner to a noisy, ragged, global conversation – the blogosphere.
6. TOP TWENTY QUESTIONS ABOUT CORPORATE BLOGGING Corporate blogs can be sanctioned, even encouraged, by bosses and contributed to by individual employees, or managed, formally, by the corporate communications department. THE BLOGO-WHAT?? The blogosphere . It’s a big, loud place that’s the universe of blogs. It’s “the virtual realm of blogdom as a whole,” as the New York Times calls it. It is often called a collective conversation. Think of it as a community where information, links, opinions, videos, audio files, photos, and other forms of media are easily and frequently shared , where elaboration can be offered, disagreements can be aired, and comments can be posted.
7. TOP TWENTY QUESTIONS ABOUT CORPORATE BLOGGING WHY HAS BLOGGING ATTRACTED SO MUCH ATTENTION? The media blitz is one reason. But the buzz is built around three things: scale, speed and impact. SCALE. The explosion in the number of blogs is mind-boggling. When Technorati launched in November 2002, it counted just under 13,000 blogs. Exactly three years later, in November 2005, the online service was tracking over 20 million blogs. SPEED. Blogs are instant and always-on and accessible anytime, anyplace, through any Internet-connected device. Someone is always “listening”. IMPACT. Blogging began a decade ago as an online outlet for personal musings. Now, everyone can be a journalist or a reporter. Citizen journalism has become a reality thanks to blogs.
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16. A QUICK ROMP THROUGH THE CORPORATE BLOGOSPHERE In August 1999, along came Blogger.com, a free blogging service. Anyone who wanted to could start a blog in minutes. Between 2002 and 2005, the number of blogs skyrocketed from thousands to millions. The idea of an online journal was intoxicating. So how did this phenomenon cross over to the business world? With the thousands of techies and entrepreneurs immersed in the dot-com boom back then, the line between “personal” and “professional” was blurred. In addition, the Internet itself has become increasingly accessible since then , through cellphones, Wi-Fi and other technologies. Also, mainstream media began treating corporate blogging as a news source in itself.
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19. CONFRONT THE FEAR OF BLOGGING You have to be willing to try something new and be an innovator , in a word. Blogging is part of the new wave of technologies that is transforming the Internet into a more user-friendly place. On the next slide is a chart showing the major fears that hold people back from taking advantage of blogs, as well as facts to counter each of these fears.
20. CONFRONTING FEAR OF BLOGGING Studying what other companies are doing with public-facing blogs may be the best way to combat your fears and learn how to use the speed and reach of blogging to your advantage.
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25. THE NEW ROI IS ROB (RETURN ON BLOG) What’s in instead of ROI (Return on Investment) is ROB (Return on Blog). It’s all about connections, conversations, discovery, information, word-of-mouse, leverage, amplification, and efficiencies. If you move fast, you’ll reap first-mover advantage. Yes, there is an ROB that is measurable. The obvious metric of success for corporate blogs is search engine results. Another is WOMM (Word-of-Mouth Marketing). This is a popular new marketing metric that’s getting more and more attention. As Pete Blackshaw, chief marketing officer of market research from Nielsen BuzzMetrics put it: “Blogging is putting WOMM on steroids.” Ultimately, the satisfaction of the person writing the blog, whether he or she’s a CEO or a small businessperson, is what determines the success – and staying power – of a blog.
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31. ANATOMY OF A BLOG Here are two charts that display blogs’ components – this first one shows their basic features, or their bare bones …
32. ANATOMY OF A BLOG … and this second one showcases some additional features , the addition of which depends entirely on the desire and/or discretion of the blogger.
33. WHAT’S NEXT? So what does the future hold for corporate blogging? Corporate blogs will stake out their own corner of blogdom. They will define a slice of the blogosphere where the rules, perhaps, are a bit more forgiving and where edginess isn’t the most important feature. The blogosphere that counts – the one you need to concern yourself with as a businessperson – is the collection of influential blogs that talk back and forth to one another, creating the biggest global echo chamber people have ever known. The echo effect is the key . The instant amplification of the blogosphere – which happens when the influential bloggers are listening and their ears prick up – can’t be stressed enough. Use it to your advantage. Get inside this global echo chamber.
34. IT’S NOT ABOUT BEING COOL Lastly, blogging isn’t about being cool. It’s about where everyone is going – online. This is where your customers will be soon, if they’re not there already. The story of corporate blogging is still unfolding. Go make it happen. Have fun. Life is short. It’s also messy and wonderful. Like blogging itself!
35. BusinessSummaries.com is a business book Summaries service. Every week, it sends out to subscribers a 9- to 12-page summary of a best-selling business book chosen from among the hundreds of books printed out in the United States. For more information, please go to http://www.bizsum.com. ABOUT BUSINESSSUMMARIES