Sally McManus used various media technologies in the construction, research, planning and evaluation of her project. She used an SLR camera to film shots for her music video, Photoshop to edit images and design ancillary products, and Premiere to edit the video. YouTube was used to search for and select a song, which was then converted to an mp3 file for use in the video. While iPhones were also used to film initial shots, the quality was lower than the SLR, so those shots were refilmed. Technological convergence made researching ideas for the project easier by allowing comparisons to other music videos and packaging designs online.

1. Sally McManus
Question four
How did you use media technologies in the construction and research, planning and evaluation
stages?
I used many different media technologies in the construction, research,
planning andevaluation such as an SLR camera to film our music video,
Photoshop to edit and construct my ancillary products, premiere to edit
together shots to create my main piece and many other technologies. The SLR
camera was excellent for filming shots for our main piece due to it having the
ability to film in high definition as we decided by doing this it would make our
main piece look more professional although we found some limitations when
coming to due premiere to edit the shots together as due to the shots being in
high definition and the software we were using not being brand new we found
it took a little longer than expected although once done it looked all came
together nicely. Using Photoshop to edit my ancillary’s again was excellent due
to the wide range of effects available from the programme it allowed us to
manipulate our images and font we added to just how we wanted it and was
very easy to do so. We used YouTube to search through thousands of songs
until we finally decided upon one, we then used a YouTube to MP3 Converter
to download the selected track (Back To Black – Amy Winehouse) for our main
piece. This was a quick and easy way for us to eliminate which songs we
do/don’t want and eventually narrow the thousands down to one and the
converter made it simple to get the track in our files all we then had to do was
import the mp3 into premiere for it to play in the background of our video.
We used many other media technologies in the creation of our main
product such as iPhones to shoot some shots however we found the definition
of the shots to not be as good as with the SLR and it also had many limitations
whilst uploading to the computer and importing into premiere so we decided
to re-film all the shots with the SLR to keep a consistency of high definition
throughout our whole music video. Due to the increase in technological
convergence throughout the last few years it made researching for ideas for
our main and ancillary products a lot easier and faster due to there being
websites such as YouTube we could easily search for music videos of the pop
genre and compare them to how we wanted our music video to be and also
use other websites to view previous digipacks made for other real artists of the
pop genre to see how they have laid out their CD’s / posters.