The document discusses Richard Dyer's theory of the "star image" and how it can be applied to construct an image for a fictional band called Chaos Theory. It outlines the key elements of a star image, including youthfulness, rebellion, anti-authoritarian attitudes. It then describes how the video, magazine advert, and album cover were designed to portray these elements of Chaos Theory's star image, making them seem ordinary yet extraordinary, and both present and absent for the audience. The creative works aim to position Chaos Theory as succeeding against the odds while still appealing to audiences and fitting with conventions of the alternative rock genre.