Powerpoint objectives marketing and merchandising
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The document discusses marketing objectives and how they are used by companies. It provides definitions of objectives, notes that objectives must be specific, measurable, agreed upon, realistic and time-bound. Marketing objectives guide a company's marketing plan and strategy and are set to achieve overall corporate goals. Examples are given such as increasing market share, sales or brand awareness. Objectives help motivate teams and provide a shared focus. Constraints like resources, competition and the economy must also be considered when setting objectives.
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This document discusses developing an integrated retail communication program. It begins by explaining the objectives of communication programs as both short-term goals like increasing traffic and sales, and long-term goals like building brand image and customer loyalty. It then discusses various communication methods retailers can use, including paid impersonal methods like advertising, paid personal methods like salespeople, and unpaid methods like publicity and word-of-mouth. The document outlines the steps in developing a communication program, including setting objectives, determining the budget using various methods, and allocating funds across different elements.
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The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing:
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This document discusses developing an integrated retail communication program. It begins by explaining the objectives of communication programs as both short-term goals like increasing traffic and sales, and long-term goals like building brand image and customer loyalty. It then discusses various communication methods retailers can use, including paid impersonal methods like advertising, paid personal methods like salespeople, and unpaid methods like publicity and word-of-mouth. The document outlines the steps in developing a communication program, including setting objectives, determining the budget using various methods, and allocating funds across different elements.
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The document provides an overview of key marketing concepts including markets, market development, strategic planning, marketing functions, and modern concepts of marketing. It defines a market, outlines the market development process and steps in strategic planning. It also describes the basic functions of marketing such as selling, buying, transportation, and financing. Finally, it discusses modern concepts like customer orientation, marketing research, and market planning.
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Marketing Management - What is Marketing ?
Marketing is used to create the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation.Other services and management activities such as Operations (or Production), Human Resources, Accounting, Law and Legal aspects can be "bought in" or "contracted out".
The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing:
(1) identification, selection and development of a product,
(2) determination of its price,
(3) selection of a distribution channel to reach the customer's place, and
(4) development and implementation of a promotional strategy.
For example, new Apple products are developed to include improved applications and systems, are set at different prices depending on how much capability the customer desires, and are sold in places where other Apple products are sold.
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This is all about Objectives of Marketing Management. I hope all readers that this might serve your purpose.
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This chapter discusses key marketing concepts including the marketing concept, production concept, selling concept, and product concept. It explains that the marketing concept focuses on determining customer needs and satisfying them profitably. In contrast, the production, selling, and product concepts are more product-focused than customer-focused. The chapter also discusses the importance of market orientation versus internal orientation for business success and outlines characteristics of effective marketing strategies like segmentation, targeting, and positioning.
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This document discusses the importance of effective merchandising strategies for brands. It defines merchandising as coordinating production and marketing to develop advertising, displays, and sales strategies. Key elements of successful merchandising include aesthetics, functionality, quality, appropriate investment, and adapting displays over time. The document advocates starting with attention-grabbing trading strategies before strengthening brand identity through experiences and evangelism. Overall, it argues that merchants should stay relevant, consistent and creative with their merchandising approaches.
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2) Many survey respondents could recall the ad after seeing the displays in store, showing the ad and merchandising reinforced each other.
3) The top decisive factors for purchase cited were both ad and displays. Having both increased the impact on purchase decisions.
So in summary, the case analysis demonstrates that merchandising alone can influence customers but coupling it with a complementary ad campaign amplifies its
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The document provides an overview of key marketing concepts and terms, including definitions of marketing, the marketing mix (4Ps and 4Cs), differences between sales and marketing, the scope of what can be marketed, core concepts like customer needs and wants, and factors that influence marketing strategy like the external environment. It also discusses topics like target markets, the marketing plan, the marketing process, product types and product mix, customers and understanding customer value.
Retail marketing
The retail sector in India is growing rapidly, contributing 8% to the economy. It is expected to grow from $400 billion in 2011 to $785 billion by 2014. Retail is divided into organized and unorganized sectors, with unorganized traditional stores and vendors making up the majority. The document also discusses FDI policies related to single-brand and multi-brand retail in India, and the benefits and criticisms of allowing foreign investment in the retail sector.
Marketing management process
The document outlines the 6 steps of marketing management: 1) Setting marketing objectives based on organizational mission and scanning opportunities. 2) Analysing marketing opportunities in light of company strengths and weaknesses both internally and externally. 3) Researching and selecting target markets by measuring attractiveness and estimating market size, growth, and profitability. 4) Designing marketing strategies to achieve objectives through broad principles and decisions on expenditures, marketing mix, and locations. 5) Planning marketing programs to implement strategies through decisions on product features, packaging, branding, and servicing policies. 6) Organizing, implementing, and controlling marketing efforts by designing an organization to carry out the marketing plan.
9th Jeddah Marketing Club, (Trade Marketing) by Dr.Mohamed Abdel Naser
#Mahmoud_Bahgat
#Marketing_Club
Join us by WhatsApp to me 00966568654916
*اشترك في صفحة ال Marketing Club* عالفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
*اشترك في جروب ال Marketing Club* عالفيسبوك
https://www.facebook.com/groups/837318003074869/
*Marketing Club Middle East*
25 Meetings in 6 Cities in 1 year & 2 months
Since October 2015
*We have 6 groups whatsapp*
*for almost 600 marketers*
From all middle east
*since 5 years*
& now 10 more groups
For Marketing Club Lovers as future Marketers
أهم حاجة الشروط
*Only marketers*
From all Industries
No students
*No sales*
*No hotels Reps*
*No restaurants Reps*
*No Travel Agents*
*No Advertising Agencies*
*Many have asked to Attend the Club*
((We Wish All can Attend,But Cant..))
*Criteria of Marketing Club Members*
•••••••••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
*Must be only Marketer*
*Also Previous Marketing experience*
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join other What'sApp group
*Marketing Lover Future Club Group*
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Intrest
*Also Can't attend*
If Working in
*Marketing Services Provider*
=not *Hotel* Marketers
=not *Restaurant* Marketers
=not *Advertising* Marketer
=not *Event Manager*
=not *Market Researcher*.
■■■■■■■■■■■■■■■■
■■■■■■■■■■■■■■■■
*this Club for Only Marketers*
Very Soon we will have
*Business Leaders Club*
For Sales Managers & Directors
Will be Not for Markters
●●●●●●●●●●●●●●●●●●●●
■ *Only Marketers* ■
*& EPS Marketing Diploma*
●●●●●●●●●●●●●●●●●●●●
Confirm coming by Pvt WhatsApp
*To know the new Location*
*#Mahmoud_Bahgat*
00966568654916
*#Marketing_Club*
http://goo.gl/forms/RfskGzDslP
*اشترك بصفحة جمعية الصيادلة المصريين* عالفيسبوك
https://lnkd.in/fucnv_5
■ *Bahgat Facbook Page*
https://lnkd.in/fVAdubA
■ *Bahgat Linkedin*
https://lnkd.in/fvDQXuG
■ *Bahgat Twitter*
https://lnkd.in/fmNC72T
■ *Bahgat YouTube Channel*
https://www.Youtube.com /mahmoud bahgat
■ *Bahgat Instagram*
https://lnkd.in/fmWPXrY
■ *Bahgat SnapChat*
https://lnkd.in/f6GR-mR
*#Mahmoud_Bahgat*
*#Legendary_ADLAND*
www.TheLegendary.info
Introduction to Sales Management
This document outlines a sales management presentation given by a group including Mehak Singh, Reshma, Sanju, Susanna P, and Varghese. It introduces sales management and discusses the nature, scope, objectives, strategies, and trends in sales management. Key points covered include defining sales management and its relationship to marketing management, factors to consider when setting sales objectives, levels of sales strategies, and the importance and roles of sales managers. New trends discussed are customer relationship management, team selling, technological changes, e-selling, multi-channel management, a diverse sales force, and ethical issues.
Merchandising
The document defines merchandising as planning the right merchandise in the right place at the right time in the right quantities at the right prices. It discusses the importance of merchandising in marketing plans, customer attention, business image, and meeting future demand. The functions of merchandising include market analysis, creating merchandising plans, product development, and presentation of merchandise. Steps in merchandising planning include gathering information, selecting suppliers, evaluation, negotiation, receiving stock, and reordering. The document also defines and discusses the processes of category management and private label brands.
Six months Hypothetical buying plan of H &M.
- H&M has been operating since 1947 and now operates globally both in physical stores and online.
- The document outlines H&M's policies regarding merchandising, staff, e-retail, returns, privacy, quality, promotions, and includes a proposed 6-month buying plan for their women's active wear category.
- The buying plan establishes objectives, projected sales, planned purchases, reductions, markdowns, shrinkage, beginning and end of month stock levels to translate profit goals into a merchandising framework and purchasing schedule.
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Retail Management & Retail Mix, The Impact of FDI in Retail in both developed and developing countries
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The document discusses the role of merchandisers and provides details about the job. Merchandisers research, plan, produce, and promote stocks for stores to manage inventory and create eye-catching displays to maximize sales. The job involves flexible work hours between 9am-6pm and traveling between stores. Merchandisers need strong communication, creativity, customer sensitivity skills, and experience working in stores. The job outlook is increasing with growing store options and an aging population influencing sales. Starting pay is 3.5-4 million yen increasing up to 8 million yen with experience. The job has advantages of variety, sales impact, and flexibility but also disadvantages like travel, work environment, heavy loads, and pressure.
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2. For retail marketing, the product is the total offer including merchandise, store layout and services. Price is what the customer pays for the benefits. Place refers to distribution channels and inventory management. Promotion communicates the retail offer through various means.
3. Creating the right retail atmosphere through store layout, lighting, music and other sensory elements can influence customer emotions and behavior in the store. Elements like product quality, brand, and customer service also contribute to the total retail product.
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This is all about Objectives of Marketing Management. I hope all readers that this might serve your purpose.
Chapter 01 (fundamentals of marketing)
This chapter discusses key marketing concepts including the marketing concept, production concept, selling concept, and product concept. It explains that the marketing concept focuses on determining customer needs and satisfying them profitably. In contrast, the production, selling, and product concepts are more product-focused than customer-focused. The chapter also discusses the importance of market orientation versus internal orientation for business success and outlines characteristics of effective marketing strategies like segmentation, targeting, and positioning.
Merchandise Strategy
This document discusses the importance of effective merchandising strategies for brands. It defines merchandising as coordinating production and marketing to develop advertising, displays, and sales strategies. Key elements of successful merchandising include aesthetics, functionality, quality, appropriate investment, and adapting displays over time. The document advocates starting with attention-grabbing trading strategies before strengthening brand identity through experiences and evangelism. Overall, it argues that merchants should stay relevant, consistent and creative with their merchandising approaches.
Merchandising & Marketing
Yes, based on the analysis provided in the case, it can be concluded that the effectiveness of merchandising is higher when it is coupled with an advertising campaign. Some key points that support this:
1) The regression analysis showed a positive correlation between ad expenses and sales, indicating higher ad spending led to higher sales.
2) Many survey respondents could recall the ad after seeing the displays in store, showing the ad and merchandising reinforced each other.
3) The top decisive factors for purchase cited were both ad and displays. Having both increased the impact on purchase decisions.
So in summary, the case analysis demonstrates that merchandising alone can influence customers but coupling it with a complementary ad campaign amplifies its
Management of a Retail brand
1. Brand management includes analyzing how a brand is positioned in retail and maintaining its reputation.
2. Brand equity represents the added value provided to a product from past marketing investments. It links past brand performance to future brand actions.
3. Successful retail branding ensures stable long-term demand, better margins, product differentiation, trust in fulfillment of expectations, and protection from competition.
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This document provides an outline and content for a marketing management course. It begins with definitions of marketing and marketing management. It then outlines the major topics to be covered in the course, including the nature and importance of products, pricing systems, distribution structures, and promotional activities. For each major topic, it lists the sub-topics that will be discussed and provides a high-level overview of the content to be covered. It also includes marketing management concepts like the marketing mix and the roles of a marketing manager. The document serves as a comprehensive guide for both instructors and students on the essential information to be covered in a marketing management course.
Sales management
This document discusses sales management strategies and techniques. It begins by outlining the key steps of preparation, implementation, and evaluation (PIE). Preparation involves setting up the sales organization, training sales reps, and developing sales plans and forecasts. Marketing activities are structured around a marketing mission, policies, strategies, and the sales role. Marketing strategies define target markets, product positioning, and marketing mix elements like promotion, sales, and distribution. Sales communications can be real through reps or virtual through technology to find prospects, create customers, and retain business. The overall objective is to increase sales, customers, and business development through both current and new products and services.
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The document provides an overview of key marketing concepts and terms, including definitions of marketing, the marketing mix (4Ps and 4Cs), differences between sales and marketing, the scope of what can be marketed, core concepts like customer needs and wants, and factors that influence marketing strategy like the external environment. It also discusses topics like target markets, the marketing plan, the marketing process, product types and product mix, customers and understanding customer value.
Retail marketing
The retail sector in India is growing rapidly, contributing 8% to the economy. It is expected to grow from $400 billion in 2011 to $785 billion by 2014. Retail is divided into organized and unorganized sectors, with unorganized traditional stores and vendors making up the majority. The document also discusses FDI policies related to single-brand and multi-brand retail in India, and the benefits and criticisms of allowing foreign investment in the retail sector.
Marketing management process
The document outlines the 6 steps of marketing management: 1) Setting marketing objectives based on organizational mission and scanning opportunities. 2) Analysing marketing opportunities in light of company strengths and weaknesses both internally and externally. 3) Researching and selecting target markets by measuring attractiveness and estimating market size, growth, and profitability. 4) Designing marketing strategies to achieve objectives through broad principles and decisions on expenditures, marketing mix, and locations. 5) Planning marketing programs to implement strategies through decisions on product features, packaging, branding, and servicing policies. 6) Organizing, implementing, and controlling marketing efforts by designing an organization to carry out the marketing plan.
9th Jeddah Marketing Club, (Trade Marketing) by Dr.Mohamed Abdel Naser
#Mahmoud_Bahgat
#Marketing_Club
Join us by WhatsApp to me 00966568654916
*اشترك في صفحة ال Marketing Club* عالفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
*اشترك في جروب ال Marketing Club* عالفيسبوك
https://www.facebook.com/groups/837318003074869/
*Marketing Club Middle East*
25 Meetings in 6 Cities in 1 year & 2 months
Since October 2015
*We have 6 groups whatsapp*
*for almost 600 marketers*
From all middle east
*since 5 years*
& now 10 more groups
For Marketing Club Lovers as future Marketers
أهم حاجة الشروط
*Only marketers*
From all Industries
No students
*No sales*
*No hotels Reps*
*No restaurants Reps*
*No Travel Agents*
*No Advertising Agencies*
*Many have asked to Attend the Club*
((We Wish All can Attend,But Cant..))
*Criteria of Marketing Club Members*
•••••••••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
*Must be only Marketer*
*Also Previous Marketing experience*
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join other What'sApp group
*Marketing Lover Future Club Group*
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Intrest
*Also Can't attend*
If Working in
*Marketing Services Provider*
=not *Hotel* Marketers
=not *Restaurant* Marketers
=not *Advertising* Marketer
=not *Event Manager*
=not *Market Researcher*.
■■■■■■■■■■■■■■■■
■■■■■■■■■■■■■■■■
*this Club for Only Marketers*
Very Soon we will have
*Business Leaders Club*
For Sales Managers & Directors
Will be Not for Markters
●●●●●●●●●●●●●●●●●●●●
■ *Only Marketers* ■
*& EPS Marketing Diploma*
●●●●●●●●●●●●●●●●●●●●
Confirm coming by Pvt WhatsApp
*To know the new Location*
*#Mahmoud_Bahgat*
00966568654916
*#Marketing_Club*
http://goo.gl/forms/RfskGzDslP
*اشترك بصفحة جمعية الصيادلة المصريين* عالفيسبوك
https://lnkd.in/fucnv_5
■ *Bahgat Facbook Page*
https://lnkd.in/fVAdubA
■ *Bahgat Linkedin*
https://lnkd.in/fvDQXuG
■ *Bahgat Twitter*
https://lnkd.in/fmNC72T
■ *Bahgat YouTube Channel*
https://www.Youtube.com /mahmoud bahgat
■ *Bahgat Instagram*
https://lnkd.in/fmWPXrY
■ *Bahgat SnapChat*
https://lnkd.in/f6GR-mR
*#Mahmoud_Bahgat*
*#Legendary_ADLAND*
www.TheLegendary.info
Introduction to Sales Management
This document outlines a sales management presentation given by a group including Mehak Singh, Reshma, Sanju, Susanna P, and Varghese. It introduces sales management and discusses the nature, scope, objectives, strategies, and trends in sales management. Key points covered include defining sales management and its relationship to marketing management, factors to consider when setting sales objectives, levels of sales strategies, and the importance and roles of sales managers. New trends discussed are customer relationship management, team selling, technological changes, e-selling, multi-channel management, a diverse sales force, and ethical issues.
Merchandising
The document defines merchandising as planning the right merchandise in the right place at the right time in the right quantities at the right prices. It discusses the importance of merchandising in marketing plans, customer attention, business image, and meeting future demand. The functions of merchandising include market analysis, creating merchandising plans, product development, and presentation of merchandise. Steps in merchandising planning include gathering information, selecting suppliers, evaluation, negotiation, receiving stock, and reordering. The document also defines and discusses the processes of category management and private label brands.
Six months Hypothetical buying plan of H &M.
- H&M has been operating since 1947 and now operates globally both in physical stores and online.
- The document outlines H&M's policies regarding merchandising, staff, e-retail, returns, privacy, quality, promotions, and includes a proposed 6-month buying plan for their women's active wear category.
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Powerpoint objectives marketing and merchandising
- 2. OBJECTIVES 0 Goals or targets that companies set themselves to achieve and which provide a focus for decision ,making and for devising strategy 0 Short term targets with defined measurable achievement 0 Objectives must be definable and quantifiable ...there must be an achievable target. 0 Objectives should be defined in such a way that actual performance can be compared with the 5/9/2012 2 objective.
- 3. MARKETING OBJECTIVES 0 Goals/targets that must be achieved by the marketing or merchandising department to achieve overall goals. 0 Marketing objectives are the aims set out for the organisation’s marketing programme. 0 Marketing objectives are about products, sales, marketing and merchandising 5/9/2012 3
- 4. Why do we need Marketing Objectives? 0To enable a business to control a marketing and merchandising plan. 0To help motivate individuals. 0To provide a common goal. 0 To provide an agreed, consistent focus for all functions of the business 5/9/2012 4
- 5. Marketing Objectives and Strategy 0Objectives provide the starting point for marketing/ merchandising plans and strategies 0Strategy concerns methods devised to achieve the objectives. 0The success of the strategy should be evaluated in terms of the extent to which objectives were achieved 5/9/2012 5
- 6. SMART objectives 0 Specific – not vague 0 Measurable – quantities and verifiable 0 Agreed – with those concerned 0 Realistic – and achievable 0 Time related – to be achieved within a specified time 5/9/2012 6
- 7. How do these objectives fit in with overall objectives? 0 Hierarchy of objectives – marketing subordinate 0 Corporate objective – overall objectives 0 Marketing/merchandising - set out by the Marketing and Merchandising Departments 0 Marketing mix objectives – product, place, promotion, and price. 5/9/2012 7
- 8. example... 0 Corporate objective – to grow the company 0 Marketing objective - increase market share 0 Product objective – to launch a new range 0 Distribution objective – to appoint new agents for this range 0 Promotional objectives – to increase brand awareness by 25% 0 Pricing objective – to be cheaper than competitors 5/9/2012 8
- 9. Marketing objectives refer to : 0Sales 0Market share 0Market standing 0Customer satisfaction 0Customer awareness 0Customer retention 0Distribution penetration 0Product launches 5/9/2012 9
- 10. WHY? 0Maintain market share 0Increase market share 0Enter new markets 0Develop new products 0Enhance product image 0Establish product as market leader 5/9/2012 10
- 11. and also... 0Increase product range 0Enter new market segment 0Increase sales 0Increase sakes revenue 0Increase customer awareness 0Increase brand loyalty 0In all cases these objectives should be made SMART 5/9/2012 11
- 12. SMART objectives 0 Specific – not vague 0 Measurable – quantities and verifiable 0 Agreed – with those concerned 0 Realistic – and achievable 0 Time related – to be achieved within a specified time 5/9/2012 12
- 13. Examples of SMART 0Increase market share in the target market by 5% in the coming year 0Increase product sales to the TM by 20% in the coming year 0Increase brand awareness by 40% in the coming year 5/9/2012 13
- 14. Constraints on Setting Objectives 0 Realistic and achievable 0 Little purpose in setting unrealistic goals 0 Organisational freedom is therefore constrained 0 Constraints are internal (lack of resources) and external (consumer demand) 0 Objectives should be achievable given the constraints that apply 5/9/2012 14
- 15. Constraints... 0 Internal Financial – limited funds Resources - limited human resources and expertise Market position – sales, market share External Competition The economy - consumer demand Tastes and fashions – changes in customer preferences 5/9/2012 15
- 16. A final thought... 0 “ If you don’t know where you are going any road will take you there” (Raymond Viault, former CEO of Jacobs Suchard) 5/9/2012 16