Today’s B2B landscape is facing a paradigm shift from business to business to human to human, leading to 5 key challenges for businesses to overcome. Vivaldi brand-building experts share winning approaches to tackle these challenges to unlock growth opportunities. If you're interested in learning more, please contact us at: hello[at]vivaldigroup.com
The landscape has changed, and with it, the foundations your business needs for success. Learn how to unlock hidden insights in data and lead your team to greater success with Vivaldi's new quick guide for CMOs.
Contact our team of experts via email: hello@vivaldigroup.com.
Vivaldi explores the rising influence of platforms and the four perspectives on platforms that have led to its definition today.
Enquire about Vivaldi's leading platform strategy expertise and offerings by visiting vivaldigroup.com or emailing to hello@vivaldigroup.com to connect with one of our experts.
"Are brand valuation techniques still adapted to the modern role of brands in building equity for an organization? This presentation reviews some of the more common approaches and introduces an alternative adapted to the measurement of brands in today's digital and social world.
Vivaldi is a global strategy firm helping companies address their toughest challenges in driving growth with expertise in brand strategy, innovation, design and cultural transformation. For more information about Vivaldi, visit our website: http://vivaldigroup.com/ "
This is considered to be the 4th part of a summarized presentation for the Deloitte report regarding 2021 Global Marketing Trends. Wish you enjoy it. Don't forget to like, share, and comment
Advances in digital IT and client savvviness have made marketing more specialized and strategic than ever. To thrive in this changing, high-stakes world, business leaders must invest in professional marketing capabilities. At many tech firms however, the focus placed on technical skills makes it hard to attract top-rank marketing professionals who can make a difference.
External marketing offers such firms flexible, timely expertise for creating new value and growth. In particular we've identified 8 specific jobs-to-be-done at tech start-ups and growing businesses, where external marketing helps firms enhance their position, while delivering new customer value and growth. (Published April 2013)
The landscape has changed, and with it, the foundations your business needs for success. Learn how to unlock hidden insights in data and lead your team to greater success with Vivaldi's new quick guide for CMOs.
Contact our team of experts via email: hello@vivaldigroup.com.
Vivaldi explores the rising influence of platforms and the four perspectives on platforms that have led to its definition today.
Enquire about Vivaldi's leading platform strategy expertise and offerings by visiting vivaldigroup.com or emailing to hello@vivaldigroup.com to connect with one of our experts.
"Are brand valuation techniques still adapted to the modern role of brands in building equity for an organization? This presentation reviews some of the more common approaches and introduces an alternative adapted to the measurement of brands in today's digital and social world.
Vivaldi is a global strategy firm helping companies address their toughest challenges in driving growth with expertise in brand strategy, innovation, design and cultural transformation. For more information about Vivaldi, visit our website: http://vivaldigroup.com/ "
This is considered to be the 4th part of a summarized presentation for the Deloitte report regarding 2021 Global Marketing Trends. Wish you enjoy it. Don't forget to like, share, and comment
Advances in digital IT and client savvviness have made marketing more specialized and strategic than ever. To thrive in this changing, high-stakes world, business leaders must invest in professional marketing capabilities. At many tech firms however, the focus placed on technical skills makes it hard to attract top-rank marketing professionals who can make a difference.
External marketing offers such firms flexible, timely expertise for creating new value and growth. In particular we've identified 8 specific jobs-to-be-done at tech start-ups and growing businesses, where external marketing helps firms enhance their position, while delivering new customer value and growth. (Published April 2013)
Getting In Sync - 10 Ideas for the Consumer Marketing Landscape33 Interactions
33 Interactions have identified ten ideas to address the new “empowered, informed, and at large consumer.” Read about how to 'get in sync' with the 'new consumer'.
You can view the 10 Trends document here: http://www.slideshare.net/33interactions/getting-in-sync-10-trends-in-the-consumer-marketing-landscape
To read more about 33 Interactions, visit http://www.33interactions.com.au
Gain insight to the ecommerce challenges faced by retailers including,
The variety of challenges faced.
Top reasons for ecommerce projects failing.
The key project measures being neglected.
The importance of measurement to project success.
Direct to Consumer Google Advertising Trends & Essential Strategies for 2019Tinuiti
Direct to Consumer Google Advertising Trends & Essential Strategies for 2019, presented at Salsify's Driving Digital Growth Summit
In this session we will be discussing the top trends in Ecommerce advertising from 2018 while providing essential direct-to-consumer strategies to implement in 2019. We will review how to craft campaigns that convert more customers in the new-age of video and scale growth with new targeting capabilities.
You will learn:
How to Scale Growth with New Audience Targeting Capabilities
How to Convert More Customers with Video Campaigns
How to Advance Your Google Ads & Shopping Strategies
Advertising (BRAND BUILDING AND SPECIAL PURPOSE ADVERTISING)Dr Vijay Vishwakarma
Brand Building: The Communication Process, AIDA Model, Role of advertising in developing Brand Image and Brand Equity, and managing Brand Crises. • Special purpose advertising: Rural advertising, Political advertising-, Advocacy advertising, Corporate Image advertising, Green Advertising – Features of all the above special purpose advertising. • Trends in Advertising: Media, Ad spends, Ad Agencies, Execution of advertisements
Preston Williams III is Senior Partner & Chief Information Officer (CIO) at GBC® Global Services. He is a pioneer and futurist with 20+ years of Big 4, Fortune 500, Global 100 and entrepreneurial experience. That experience includes Senior Auditor with Price Waterhouse (PriceWaterhouseCoopers), Controller for Lynn-Phill, IT Consultant with McGladrey & Pullen and Andersen Consulting (Accenture) as well as Project Executive at IBM® Global Services. He also worked as the first Product Manager for Global Data Collection with Dun & Bradstreet (D&B) and the first Chief Information Officer (CIO) at Langston University.
From 2002 to 2004, Preston served as the first Chief Executive Officer (CEO) & Managing Partner at GBC®. Incorporated in Delaware, USA; the firm operates in Kenya, Liberia, Uganda and the United States. He has successfully implemented sound, reliable, dynamic and robust IT systems integration and financial management solutions in North America, Asia Pacific (APAC), Latin America (LATAM), Europe, the Middle East and Africa (EMEA).
Mr. Williams is Chairman of the GBC® Board of Directors, a recipient of the IBM® Global Services Leadership Award, a member of the Global CIO Think Tank and a member of the Internet Evolution Executive Clan.
Numa era de mudanças organizacionais e perturbações globais sem precedentes, o relatório Global Marketing Trends 2022 apresenta as principais tendências de marketing, fruto dos desafios de negócio que enfrentamos
7-Step D2C Distribution Takeover Approach | FlowprimeFlowprime
Find out how to take over your direct-2-customer distribution and stop being dependent on 3PLs. Flowprime has developed a 7-step strategy for D2C-proof warehouses:
1. Increase picking efficiency by selecting an optimal method for each process.
2. Enable continuous delivery creation.
3. Group orders that should be processed alike.
4. Build a fast lane through your warehouse.
5. Allow real flexibility & transparency for customers.
6. Accelerate the outflow with a pack-and-go process.
7. Build a complete returns process in the warehouse.
Contact us now and we will give you one free consultation:
ARNULF HORNBACH
+49 152 536 742 54
info@flowprime.de
www.flowprime.de
Overview of Samsung corporation and its mobile devision, and my recommendations for improving its market share in the United states. Brandon Means. Markting 350- Internet marketing
ZenithOptimedia is championing a new strategic approach to communications planning that sees a radical rethink of the way clients prioritise and allocate resources across paid, owned and earned media.
Maxhodges Marketing is an establishment with high quality performance of services with internal manufacturing to our clients; a company with a team of proficient in-house competent personnel's, pulled from Trade marketing, Signage, Print, Marketing, Trade Distribution and Events. www.maxhodges.co.ke
Digital Marketing Strategy Workshop - Abed JrabAbed Jrab
This was a free digital marketing strategy workshop, this Digital Marketing Strategy workshop covered an overview of how to begin on digital channels. Before even starting any digital campaign or digital communication you must have a strategy in place which will define your activities, your target audience and the results you wish to achieve.
What it included:
● What is a Digital Marketing Strategy
● Why you need a digital marketing strategy
● Introducing RACE Planning System
● Developing personas
● Setting SMART objectives
● Online Value Proposition
● Free Ebook Giveaway (Blogging the smart way, Jeff Bullas)
● Many other resources to be shared
● Live examples
Getting In Sync - 10 Ideas for the Consumer Marketing Landscape33 Interactions
33 Interactions have identified ten ideas to address the new “empowered, informed, and at large consumer.” Read about how to 'get in sync' with the 'new consumer'.
You can view the 10 Trends document here: http://www.slideshare.net/33interactions/getting-in-sync-10-trends-in-the-consumer-marketing-landscape
To read more about 33 Interactions, visit http://www.33interactions.com.au
Gain insight to the ecommerce challenges faced by retailers including,
The variety of challenges faced.
Top reasons for ecommerce projects failing.
The key project measures being neglected.
The importance of measurement to project success.
Direct to Consumer Google Advertising Trends & Essential Strategies for 2019Tinuiti
Direct to Consumer Google Advertising Trends & Essential Strategies for 2019, presented at Salsify's Driving Digital Growth Summit
In this session we will be discussing the top trends in Ecommerce advertising from 2018 while providing essential direct-to-consumer strategies to implement in 2019. We will review how to craft campaigns that convert more customers in the new-age of video and scale growth with new targeting capabilities.
You will learn:
How to Scale Growth with New Audience Targeting Capabilities
How to Convert More Customers with Video Campaigns
How to Advance Your Google Ads & Shopping Strategies
Advertising (BRAND BUILDING AND SPECIAL PURPOSE ADVERTISING)Dr Vijay Vishwakarma
Brand Building: The Communication Process, AIDA Model, Role of advertising in developing Brand Image and Brand Equity, and managing Brand Crises. • Special purpose advertising: Rural advertising, Political advertising-, Advocacy advertising, Corporate Image advertising, Green Advertising – Features of all the above special purpose advertising. • Trends in Advertising: Media, Ad spends, Ad Agencies, Execution of advertisements
Preston Williams III is Senior Partner & Chief Information Officer (CIO) at GBC® Global Services. He is a pioneer and futurist with 20+ years of Big 4, Fortune 500, Global 100 and entrepreneurial experience. That experience includes Senior Auditor with Price Waterhouse (PriceWaterhouseCoopers), Controller for Lynn-Phill, IT Consultant with McGladrey & Pullen and Andersen Consulting (Accenture) as well as Project Executive at IBM® Global Services. He also worked as the first Product Manager for Global Data Collection with Dun & Bradstreet (D&B) and the first Chief Information Officer (CIO) at Langston University.
From 2002 to 2004, Preston served as the first Chief Executive Officer (CEO) & Managing Partner at GBC®. Incorporated in Delaware, USA; the firm operates in Kenya, Liberia, Uganda and the United States. He has successfully implemented sound, reliable, dynamic and robust IT systems integration and financial management solutions in North America, Asia Pacific (APAC), Latin America (LATAM), Europe, the Middle East and Africa (EMEA).
Mr. Williams is Chairman of the GBC® Board of Directors, a recipient of the IBM® Global Services Leadership Award, a member of the Global CIO Think Tank and a member of the Internet Evolution Executive Clan.
Numa era de mudanças organizacionais e perturbações globais sem precedentes, o relatório Global Marketing Trends 2022 apresenta as principais tendências de marketing, fruto dos desafios de negócio que enfrentamos
7-Step D2C Distribution Takeover Approach | FlowprimeFlowprime
Find out how to take over your direct-2-customer distribution and stop being dependent on 3PLs. Flowprime has developed a 7-step strategy for D2C-proof warehouses:
1. Increase picking efficiency by selecting an optimal method for each process.
2. Enable continuous delivery creation.
3. Group orders that should be processed alike.
4. Build a fast lane through your warehouse.
5. Allow real flexibility & transparency for customers.
6. Accelerate the outflow with a pack-and-go process.
7. Build a complete returns process in the warehouse.
Contact us now and we will give you one free consultation:
ARNULF HORNBACH
+49 152 536 742 54
info@flowprime.de
www.flowprime.de
Overview of Samsung corporation and its mobile devision, and my recommendations for improving its market share in the United states. Brandon Means. Markting 350- Internet marketing
ZenithOptimedia is championing a new strategic approach to communications planning that sees a radical rethink of the way clients prioritise and allocate resources across paid, owned and earned media.
Maxhodges Marketing is an establishment with high quality performance of services with internal manufacturing to our clients; a company with a team of proficient in-house competent personnel's, pulled from Trade marketing, Signage, Print, Marketing, Trade Distribution and Events. www.maxhodges.co.ke
Digital Marketing Strategy Workshop - Abed JrabAbed Jrab
This was a free digital marketing strategy workshop, this Digital Marketing Strategy workshop covered an overview of how to begin on digital channels. Before even starting any digital campaign or digital communication you must have a strategy in place which will define your activities, your target audience and the results you wish to achieve.
What it included:
● What is a Digital Marketing Strategy
● Why you need a digital marketing strategy
● Introducing RACE Planning System
● Developing personas
● Setting SMART objectives
● Online Value Proposition
● Free Ebook Giveaway (Blogging the smart way, Jeff Bullas)
● Many other resources to be shared
● Live examples
Digital Domination: A Comprehensive Guide to Strategic Marketing for Online S...valentineikenna975
Discover the pivotal role of content in the digital realm, from crafting persuasive product descriptions to creating engaging visual content and harnessing the potential of video marketing. Uncover the secrets of customer relationship management, building loyalty, executing effective email marketing, and leveraging customer feedback for continuous improvement.
By embracing digital marketing and integrating it with offline communications, a company will demonstrate thought leadership, reinforce its position as a trusted advisor in the financial services community and fuel new client acquisition.
IEEE GlobalSpec is pleased to provide you with this Marketing Planning Kit to help you evaluate the effectiveness of your
current marketing choices, calculate the value of existing marketing programs, understand today’s marketing landscape,
and plan more effective strategies for 2020. Our intent is to help you define and achieve your marketing goals and
objectives for the year ahead.
Dr Dave Chaffey explains the success factors for creating a digital strategy using the latest examples and research from a range of industries. Omnichannel is relevant to all sectors' and includes examples form sectors including Brands, manufacturers, retail, healthcare, FS and B2B.
With the twitch of the internet and explosion of social media, B2B marketing and lead generation has changed intensely in the last few years.
In this case study, we’ve defined what has changed in the recent years and additionally, a few B2B marketing strategies to increase lead generation.
Unlocking The Power of The Best B2B Marketing Campaigns.pdfFirstDigiAdd3
The process of advertising and selling goods or services to other businesses is known as B2B marketing. It involves creating and implementing strategies that target other businesses such as customers or clients.
Brain Bridge is an outsourcing company with expertise in Value/Cost Management, Business Analytics, Marketing and Media. We help Ukrainian companies to be competitive and profitable during economic crisis and further integration into competitive EU environment. We also help to re-define company’s problems, find hidden reasons and fix them.
If you are looking for:
• Making profit on falling markets
• Re-launching falling brand and the return in a growing trend
• Launching brands set to become leaders
• Setting up an effective marketing in the companies
• Calculating ROI and optimization of investments
• Efficient media placement by the true prices
• Building a profitable and competitive brand portfolio
• Profit growth at falling sales
• Launching innovations which are increasing share and sales
... just let us know.
IEEE GlobalSpec is pleased to provide you with this Marketing Planning Kit to help you evaluate the effectiveness of your
current marketing choices, calculate the value of existing marketing programs, understand today’s marketing landscape,
and plan more effective strategies for 2019. Our intent is to help you define and achieve your marketing goals and
objectives for the year ahead.
Strategies for Growing Your Small Business.pdfBusiness Tips
This comprehensive guide provides entrepreneurs with a practical roadmap for navigating the complexities of business growth. From defining clear goals and understanding market dynamics to leveraging digital marketing strategies and fostering strategic partnerships, each step is meticulously outlined to help small business owners achieve sustainable expansion. Whether you're looking to increase revenue, expand market reach, or diversify your offerings, this guide offers actionable insights to propel your business forward in today's competitive landscape.
Similar to Unlocking B2B Marketing Opportunities (20)
Gen-Z Insights: Is Your Brand Ready To Take On The Next Generation? VIVALDI
With incredibly high expectations for brands, Gen-Z is a generation of competitive “aspirationalists.” We’ve identified 5 key Gen-Z insights that will help your brand unlock growth opportunities, they revolve around the following values: Access Over Ownership, Hyper-Personalization, Anchored In Ethics, Seamless Experiences and Capturing Attention.
A New Era of Brand-Building | Erich Joachimsthaler Brand Smart KeynoteVIVALDI
Brand-building has departed from traditional models of awareness, image, and emotion, and has landed in an era of utility. Marketers must compete, more so even than before, for a share of their customers’ busy lives. Utility is what allows brands to deliver on customer expectations and create value in the 1,440 minutes of their day. Vivaldi CEO Erich Joachimstaler names the old era the “World of Walls,” driven by supply, wherein branding serves to insulate from competitors, and the new world: the “World of Webs.” Today’s world is ruled by demand, and brands serve to facilitate connection, interaction, and change.
To succeed in this age of disruption, brands and businesses need a new roadmap that harnesses technology and data to connect more deeply with customers and rethink how to work within the larger ecosystem. Erich shares the 4 new principles of building strong brands in this presentation given at the annual Brand Smart event in Chicago.
A Revolution is Coming in How Business Marketers Create Value Across Industri...VIVALDI
At least since the industrial revolution, the basic model of a market and how companies create value has been the same. Companies buy, make, and sell stuff. Value is created at every stage of the value chain and at the end of the pipeline a product or service that customers value pops out. That fundamental basic structure is now shaken up by technology.
In place of the basic model are new models of value creation –
some call them digital ecosystems, platform businesses, cloud-based business models, or Industry 4.0. Regardless, these technologies have one thing in common: they leverage a global digital infrastructure that enables connectivity and interaction between producers and customers, and a third-party ecosystem of partners.
These new models have shocked the foundations of markets, industries, and businesses that serve customers. Dr. Joachimsthaler describes the nature of these shocks on industrial markets and businesses, and shows how companies and brands in traditional B2B markets can adopt some of the principles of these new models of value creation with the goal to achieve new competitive advantages. Dr. Joachimsthaler also outlines how the role of business marketers is changing in this new context.
"What to do at a time when consumers no longer trust brands, when marketing is less and less effective and differentiation is rare? Tips on how to address the new marketing paradigm and improve people's lives.
Vivaldi is a global strategy firm helping companies address their toughest challenges in driving growth with expertise in brand strategy, innovation, design and cultural transformation. For more information about Vivaldi, visit our website: http://vivaldigroup.com/ "
"The Mad Men era was defined by the quest for awareness through big budget advertising. The days of Strategic Brand Management address relevance and differentation, through increased emotionalization. Today, neither are sufficient and building brands in the digital age require creating experiences that connect, that engage and that create value and utility for the customer.
Vivaldi is a global strategy firm helping companies address their toughest challenges in driving growth with expertise in brand strategy, innovation, design and cultural transformation. For more information about Vivaldi, visit our website: http://vivaldigroup.com/ "
Staying Ahead of Disruptors in the Hospitality BusinessVIVALDI
"How to stay ahead of hospitality industry disruptors (hi there, Airbnb)? Erich Joachimsthaler, founder and CEO of Vivaldi, shared his perspective at HX The Hotel Experience. The secret lies in building brands around a deep understanding of today’s travel customer and creating meaningful customer relationships in the age of Digital Darwinism. Calling on hoteliers to rally their brands around a customer-focused purpose, Erich highlighted the tensions facing today’s travelers, especially in leisure travel, which even the disruptors aren’t solving: customers are constantly having to make trade-offs between authenticity, self-reward, and self-expression. Understanding where your customers’ current trade-offs lie, and tapping into exactly those spots will be what separates the cream from the crop in the future of hospitality – and is the biggest insight that Erich shared with the industry shakers and movers.
Vivaldi is a global strategy firm helping companies address their toughest challenges in driving growth with expertise in brand strategy, innovation, design and cultural transformation. For more information about Vivaldi, visit our website: http://vivaldigroup.com/ "
It's a Complex Healthcare World: Complex Patients, Markets and TechnologiesVIVALDI
"As healthcare rapidly progresses towards digital transformation, Erich Joachimsthaler, Vivaldi founder and CEO, gave the keynote speech to the annual general meeting of The Pharmaceutical Business Intelligence and Research Group (PBIRG). Understanding the active, self-directed, problem-solving patient will be key to reimagining the future of healthcare. Erich shares four steps to doing just that.
Vivaldi is a global strategy firm helping companies address their toughest challenges in driving growth with expertise in brand strategy, innovation, design and cultural transformation. For more information about Vivaldi, visit our website: http://vivaldigroup.com/ "
Brand & Corporate Culture: The Burberry ExampleVIVALDI
"A deep dive into the transformation of Burberry. The nearly 150-year-old British manufacturer of trench coats had lost its way in 2006 and started a digital transformation, which called for a complete overhaul of its technology infrastructure from the front-end customer experience to the back-end operations and global supply chain. But while the technology initiatives that changed the major processes of the company have been widely copied by other fashion retailers, it was the cultural transformation that Burberry pursued in tandem that put the company into the Champions league of the most admired luxury brands in the world forever: placing the trench coat front of the center of the organization as an object of pride; identifying and recruiting for key business-driving roles; leveraging new capabilities to create music, movies and storytelling to speak to millennials, etc... this is a study of how brand and corporate culture trasnformed the business.
Vivaldi is a global strategy firm helping companies address their toughest challenges in driving growth with expertise in brand strategy, innovation, design and cultural transformation. For more information about Vivaldi, visit our website: http://vivaldigroup.com/ "
The UBER Effect: How to Compete in the New Business OrderVIVALDI
"How to compete in our new world of disruption?
Vivaldi Founder and CEO Erich Joachimsthaler gave a keynote address at the Brand Week Istanbul festival on November 9, 2016 during which he outlined how to stay ahead of what he calls the “Uber effect.” He reminds us that it is not just technology that matters. What matters is how consumers have adopted technology, and the pace with which they have adopted technology. It has created a new consumer—the empowered consumer and always-on consumer. Erich highlights how marketers can succeed in this environment and how to approach innovation, build strong brands and connect with customers in meaningful ways.
Vivaldi is a global strategy firm helping companies address their toughest challenges in driving growth with expertise in brand strategy, innovation, design and cultural transformation. For more information about Vivaldi, visit our website: http://vivaldigroup.com/ "
Why Digital Connectivity Matters to B2B CompaniesVIVALDI
"On February 28th, executives from leading B2B enterprises gathered at SAP’s headquarters outside Philadelphia for a Jam Session with ISBM. The theme of the conference was certainly cautionary, if not foreboding: “Disrupt or Be Disrupted.” But there were plenty of hopeful insights to glean from the day’s workshop, especially in the keynote address from Vivaldi’s own founder and CEO Erich Joachimsthaler.
Vivaldi is a global strategy firm helping companies address their toughest challenges in driving growth with expertise in brand strategy, innovation, design and cultural transformation. For more information about Vivaldi, visit our website: http://vivaldigroup.com/ "
"Traditional brand trackers are built for the marketing of yesteryear, not the fast-paced world of the digital era - so most companies react too late and marketers are ill-equipped to respond to the digital natives. Marketers need a new way to understand the strength of a brand. That's where BPS comes in. What is BPS? It's brand performance measurement built for today.
Vivaldi is a global strategy firm helping companies address their toughest challenges in driving growth with expertise in brand strategy, innovation, design and cultural transformation. For more information about Vivaldi, visit our website: http://vivaldigroup.com/ "
"The Changing Role of the CMO" Report by Vivaldi Partners GroupVIVALDI
"The Changing Role of the CMO” is a report released by Vivaldi Partners Group, a growth and brand strategy consulting firm that includes a design and experience agency known as Fifth Season.
Vivaldi Partners Group conducted in-depth interviews with CMOs and senior marketing executives across three continents to get their perspectives on the transformation in the field of marketing.
The resulting research uncovered five common areas of change for most CMOs. The report also identifies three particular skill sets would be key to managing these five areas of change.
Find out more information here: http://vivaldipartners.com/
Social Currency Impact Ranking (Abbreviated) VIVALDI
This is an abbreviated version of the Social Currency Impact Ranking that was released by Vivaldi Partners Group, a strategic consulting firm that includes a digital and technology agency known as Fifth Season.
In the report, Vivaldi Partners Group ranks the best brands that most effectively leverage the social behaviors that influence the degree to which individuals share a brand or information about a brand with others.
This abbreviated ranking shows the top 10
The report is a ranking of the brands in the Social Currency 2012 Report. Both reports, and all of the Social Currency research reports, can be downloaded from the Vivaldi Partners Group website: http://vivaldipartners.com/vpsocialcurrency/about
More information on Social Currency 2012 can be found at: http://www.vivaldipartners.com/sc2012
Brands & social networks flash survey: New Findings on how consumers connect ...VIVALDI
Vivaldi Partners Group released “Brands & Social Networks: New Findings on how consumers connect with brands." The report, in conjunction with research partner Ipsos, looks at why consumers follow brands on social networks, why they stop connecting with brands, and what brands can do better.
“Brands & Social Networks: New Findings on how consumers connect with brands” is a flash update to the Social Currency 2012 Report that Vivaldi Partners Group released last year.
The full report, along with all the other Social Currency research reports, can be downloaded on the Vivaldi Partners Group website: vivaldipartners.com/vpsocialcurrency/about
More information on Social Currency 2012 can be found at: http://www.vivaldipartners.com/sc2012
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Global Interconnection Group Joint Venture[960] (1).pdf
Unlocking B2B Marketing Opportunities
1. AUGUST — 2019
The Top 5 B2B Marketing
Challenges in 2019
How do you turn them into
growth opportunities?
2. 2
Successful digitization and
market-oriented strategy
Schindler is leading by example and
demonstrates that effective marketing
enables profitable growth and expansion
even in highly competitive markets with
profound price pressure. This achievement
is in a large part due to successful
marketing digitization.
The Swiss Society for Marketing (GfM)
has recognized these efforts by
awarding Schindler its renowned
marketing prize.
A sample of brands
that successfully
address B2B trends.
Are you one of them?
B2B
Marketing
Introduction —
Expansion of B2C into a B2B
platform
Amazon has become more than just a
marketplace for B2C and a provider of
scalable cloud solutions. Amazon
Business has evolved from a supply
platform to an exciting B2B marketplace
for business customers. This allows
suppliers to reach new customers, and
customers to save time and money shopping.
In 2018, Amazon earned over $10 billion
in annual revenue with this solution. In
Germany, 22 DAX companies are among
Amazon Business customers.
Repositioning as an industry
pioneer 4.0
In the fourth industrial revolution, ABB is
turning the promise of the future into reality.
Their quick repositioning was successfully
carried out from the inside, as the statements of
the employees worldwide testify. Both
internally and externally, ABB is no longer
perceived as a global player, but as a pioneer.
An internal brand reputation study
clearly shows an increase in recognition,
image, and intention to buy shares.
3. 3
The paradigm shift shaping today's B2B landscape
Push-oriented: disjointed user experiences
Last-touch focused: activity-based
measurement of periodic data
Sales-oriented: disconnected branding
activities based on internal structures
B2B
Marketing
Introduction —
Strategy
Siloed: digital as an independent channel
Top-down: hierarchically structured
organization with isolated departments and
rigid planning processes
Pull-oriented: integrated and
personalized user experiences
Multi-touch focused: continuous real-time
measurement of result-based data,
including systematic knowledge build-up
Marketing-oriented: culture in which
marketing steers innovation, customer
service and corporate strategy
Seamlessly unified: integrated journey
through omnichannel and platform
Cross-functional: collaborative
organization with connected
departments and agile working methods
Channels
Organization
User Experience
Data
From Business to Business …To Human to Human
4. 4
B2B
Marketing
Introduction —
Uniform
Offers
Unclear Marketing
Effectiveness
Incoherent User
Experience
Out-Dated
Business Model
Internal
Silo-Thinking
86% of B2B buyers do not
perceive a real difference in
supplier offerings
53% of B2B marketers fail
to measure the output of
their activities
57% of the buying process is
completed before the first
contact with a salesperson
By 2025, 30% of the world
economy will be platform-
based
Companies with loosely
cooperating marketing and
sales teams are less successful
Build a differentiating
positioning
Overcome information
overload and stand out
Establish an outstanding and
differentiating brand
Maximize
Marketing ROI
Create a measurement
framework to establish
transparency about KPIs
along the sales funnel
Use analytics to measure and
optimize Marketing ROI
Create seamless
brand experiences
Implement an «always-on»
approach to create seamless
experiences
Seamlessly integrate offline,
online and mobile for a B2C-
like brand experience
Develop a customer-centric
business model
Truly understand and connect
with the customer
Search, create and exploit
platform potential to offer more
than your initial product
Align the departments
Think outside-in and align
departments
Integrate and create a
cross-functional organization
↓ ↓ ↓ ↓ ↓
Meeting the challenges with tailored solutions
5. 5
Challenge
• 86% of B2B buyers do not perceive a
real difference in supplier offerings
• B2B offerings need to go beyond price
to find other points of differentiation
Key Questions
• What is your company’s purpose?
• How can you credibly stand out in this
market?
• What customer perceptions do you want
to create in the market?
• What value does your company deliver?
How is it relevant to customers?
Select Client Story
Vivaldi was enlisted to develop a
winning and unique positioning for a
global brand and its sub-brands to
stabilize the flow of revenues.
Results
We established a customer-oriented
positioning, including new brand-
driven packaging and retail design and
strategic guidelines for sales,
marketing and product development.
Further, we supported the
implementation across all customer
touchpoints, and takeover of industry
leadership.
-> 4+ Customer experience
hubs enabled
Build a differentiating positioning: B2B companies need to reconsider what they stand
for and how their firm is really perceived
1. 4C analysis and exploration workshop: identify brand imperatives, target
audiences, points of parity (PoP) and points of difference (PoD)
2. Brand directions: elaborate and prioritize potential directions, including mood boards
3. Positioning statement: evaluate implications on credibility, evaluate organizational
implications and fit with imperatives, and define benefits for target audiences
4. Brand narrative: create messaging framework and guidelines for differentiating
communication
Approach*
*An iIllustrative approach.
B2B
Marketing
Introduction —
DARE TO CREATE
Our Brand Essence is all
about our customers:
ILLUSTRATIVE
6. 6
Challenge
• 53% of B2B marketers fail
at measuring the output of their
activities
• Measuring the Marketing ROI is
essential to not only justify marketing
expenditures, but also to identify
successful marketing tactics
Key Questions
• How do you prove the return on your
marketing efforts?
• Which of your marketing activities
generate measurable success?
• Which KPIs need to increase and how
can they be improved?
Select Client Story
Vivaldi implemented an ongoing
performance measurement tool for
our client to track brand, marketing
and sales success along the
consumer funnel.
Results
The tailored dashboard provides the
client team with a link between
marketing and business figures, with
KPIs set to objectives to measure
marketing effectiveness and guide
investment decisions.
Industry: B2B Trade
Size: > € 500 million turnover
-> 126 Million € Optimized
spend
Maximize Marketing ROI: B2B marketers need a performance measurement system to
improve marketing effectiveness
1. Current state audit: interview stakeholders and evaluate current measurement tools
2. Performance measurement framework: implement KPI system, identify relevant
KPIs, and establish ROMI-based dashboard for tracking marketing activities
3. Objective-led planning: invest in optimization workshops to maximize marketing
effectiveness and outline workstreams to materialize opportunities
4. Implementation: develop effective marketing budget allocation and implementation
plans, and engage employees through change management
Approach*
*An iIllustrative approach.
B2B
Marketing
Introduction —
ILLUSTRATIVE
7. 7
Challenge
• 57% of the buying process is completed
before an initial contact with a
salesperson
• During the buying process, B2B buyers
look for the same digital experience they
encounter during the B2C sales cycle
Key Questions
• Is your brand’s appearance coherent
and consistent throughout all channels?
• Do you provide the right content to your
customers at the right time and place?
• How can you create a seamless and
compelling user experience to drive
conversion?
Select Client Story
Vivaldi led the development and
implementation of a new business
model and brand strategy project.
Additionally, we supported the
planning and implementation of a
consistent user experience at
customer touchpoints along the
customer journey.
Results
We created a touchpoint-
management tool to enable
monitoring and control of touchpoint
adjustments. And established a
growth roadmap for the organization
to double sales within the next three
years.
Industry: Real Estate
Size: $ 0.1 billion turnover
-> 10 Successful market
entries (2018 vs. 2017)
Create seamless brand experiences: B2B buyers expect a consistent brand and user
experience at every touchpoint
1. Current user experience audit: conduct a gap analysis, digital maturity map, and
best in class research, and interview stakeholders
2. Communication strategy: define strategic goals, create a customer channel matrix,
and implement a digital competence center with digital cockpit
3. Compelling storytelling: evaluate the right story, conduct customer qualitative
research, develop commercial materials, and elaborate the concept activation
roadmap
4. Customer experience management: design the customer journey map, identify the
relevant touchpoints, and draft a touchpoint strategy
Approach*
*An iIllustrative approach.
ILLUSTRATIVE
B2B
Marketing
Introduction —
8. 8
Challenge
• The conventional classic pipeline model
is being challenged – by 2025, 30% of
the world economy will be platform-
based
• Platform-based business models are not
only suitable for start-ups. They open up
new opportunities for B2B companies
Key Questions
• Is your business ensuring two-way value
creation and interaction between your
stakeholders?
• Which elements of a platform business
do you need to build; which do you need
to acquire?
• Are you collecting useful data that
serves both your company and your
customers?
Select Client Story
Vivaldi prioritized and implemented
platform scenarios and expanded the
offer into adjacent areas to increase
the value for various stakeholders of
the ecosystem.
Results
We created storyboard prototypes to
illustrate platform functionality and its
relevance to users. We derived five
value-generating platform concepts
and implemented one concrete use
case.
Industry: Pharmaceuticals
Size: $ 54 billion turnover
-> 5 Lucrative platform
models
Develop a customer-centric business model: A platform facilitates interactions
between users and providers, creating competitive advantage
1. Opportunity framing: conduct interviews and workshops, identify interactions, and
ideate scenarios
2. Prioritization of scenarios: estimate monetization and evaluate social impact and
feasibility
3. Platform prototyping: refine UX-design and concepts, co-create with consumers,
refine concept
Approach*
*An iIllustrative approach.
ILLUSTRATIVE
B2B
Marketing
Introduction —
PLATFORM Nº1: WAZE FOR HEALTH
10
PatientCommunity
Pharmacist
Health Board
Planner?
SAIL?
Medical
Researcher
Personal data (e.g.
Location, Profile,
Feedback, Symptoms)
Relevant better-
planned care
Core Interaction
Other Interaction
HCPs
9. 9
Challenge
• Companies with loosely cooperating
marketing and sales teams are less
successful
Key Questions
• Are your marketing and sales goals
aligned?
• What is the corporate relationship
between your marketing, sales and IT
departments?
• How do you best motivate your
employees toward a common goal?
Select Client Story
Vivaldi activated our client’s brand to
serve as the guiding north star across
sales and marketing functions through
experiential learning sessions in a
brand immersion day.
Results
We established a common
understanding for brand values, set
the brand positioning direction and
elaborated an implementation
roadmap.
Industry: Financial Services
Size: $ 1 billion turnover
-> 93% of all employees
permanently applied the
guiding principles
Enable the organization: An aligned strategy is crucial to optimally guide marketing,
sales and IT in their daily activities
1. Organizational structure: assess competencies, create a RACI, define roles,
conduct a gap assessment, and define roadmap
2. Corporate culture: align the marketing and company team cultures, gain insights on
office behavior and culture, and develop educational programs
3. Employee engagement: interview stakeholders, survey employees, conduct a value
driver analysis, and develop value platforms, positioning directions, and an
implementation roadmap
Approach*
*An iIllustrative approach.
B2B
Marketing
Introduction —
ILLUSTRATIVE
Employee engagement plan:
10. 10
Unlock your growth potential – how we can tackle your business challenge and achieve
immediate impact*
B2B
Marketing
Introduction —
Build a
differentiating
positioning
Maximize
Marketing ROI
Create seamless
brand experiences
Develop a customer-
centric business
model
Enable the
organization
Positioning Workshop
Create a tangible vision and
align on the brand role.
Design a roadmap to build
the brand.
Marketing Performance
Analyze the current
marketing effectiveness and
find the most effective and
efficient measures to reach
objectives. Give initial
recommendation to optimize
marketing spend.
Customer Journey
Assess current customer
journey touchpoints and
elaborate target audience
personas. Discover customer
journey optimization
potentials and design new
experiences.
Platform Workshop
Explore your future ecosystem
to design platform ideas.
Expand your offerings and
services into adjacent
categories and identify new
revenues streams. Develop a
winning platform scenario.
Capability Assessment
Assess current capabilities and
competencies and identify
potential gaps between current
organization and future
requirements. Define a unique
«leadership model».
1-2 Weeks 2 – 3 Weeks 3 - 4 Weeks 1 - 2 Weeks 2 - 3 Weeks
↓ ↓ ↓ ↓ ↓
*An iIllustrative approach.
11. 11
“With a great deal of
understanding and drive, the
Vivaldi team has successfully
anchored customer centricity
in an engineer-driven B2B
environment.”
– Schindler Group
B2B
Marketing
Introduction —
“Many consulting firms create
strategies and campaigns. But
only a few manage to change
how a marketing organization
works and behaves... Vivaldi is
one of our most valuable
partners.”
– American Express
“The collaboration with Vivaldi
has significantly accelerated
the transformation and growth
of our company.”
– Valet Living Inc.