1. ROBERTO SARULS
roberto2.saruls@gmail.com
-Rua Aliança Liberal, 1015, ap. 73 – Bloco Orta (11) 9 9440-2443
CEP 05088-000 - São Paulo, SP 50 years, married, Brazilian
-Rua Santa Camila Pia 565 / 2020 Penha – Rio de Janeiro
OBJECTIVE: MARKETING B2B / NEW ACCOUNTS BUSINESS DEVELOPMENT /
RESEARCH & DEVELOPMENT / INDUSTRIAL ENGINEERING / TECHNINAL SERVIVES
QUALIFICATIONS
• 29 years of experience at Castrol Industrial and Lubricants BP group (British Petroleum), leading the following areas of
industrial business: Marketing B2B, New Sales & Business Development (13 years), Application Engineering (15 years) ,
Lubricant Service Managing ( 7 years) and Research & Development (12 years);
• Solid knowledge and experience in managing projects and develop market plans that require analysis of margin pool, product
portfolio and competitiveness, SWOT analysis and profitability;
• Strong technical background in application of lubricants at Automotive, Steel, Mining, Sugar & Alcohol and Wind segments;
• Participation in the corporate strategies meetings with Global Business Unit;
• Leader of Lubricant Management Service at automotive customers;
• Leadership skills to manage teams with diversity behaviors;
• Easy relationship with different cultures;
• Ethical and compliance behaviors and actions;
• English proficiency. Fluency in Spanish.
MAIN ACHIEVEMENTS
• Business Development Project at Vale Mining group with revenue forecast of R$ 4.5 million / year and a reduction of 65 tons in
the consumption of lubricants (less environmental impact to Vale) with use of lubes with lower consumption but higher
performance.
• Business Development of new grease for cold rolling process of CSN Steel with total sales of 36 t /year and revenue forecast
of R$ 900K;
• Energy Saving with high performance gear oil at BP Ituiutaba Sugar Mill. Projection Energy savings of R$ 1.7 Million to BP ITT
when special gear oil is fully implemented at the 403 gearboxes of the plant;
• Suporte na aprovação de lubrificante biodegradável para uso em Moinhos de Bola marca chinesa CITIC na Vale (unidade
Conceição – MG). Consumo 18 t/ano e faturamento de R$ 500 mil.
• Engineer support in the formal approval by Vale MG of biodegradable lubricant at CITIC Ball Mill. Potential consumption of 18 t
per year and revenue of about R$ 500 K.
• Leadership of Engineer team responsible for “ Farmer” support of Global accounts, like Ford with turnover of R$ 1.6 Million.
• Marketing leader of Castrol Industrial in the Soccer World Cup sponsorship project. Responsible for listing of potential guest
customers, contact names, Ethics & Compliance analysis, FIFA registration and planning of Castrol event before the game.
• Local development, local market concept and successful introduction of new bio-stable and boron free metalworking fluid
(Castrol Hysol 48BF) at General Motors. Turnover of R$ 1.7 Million in 2010.
• Web-launching of new industrial products. See links for more details: https://www.youtube.com/watch?v=ffUi5JejBy4 and
https://www.youtube.com/watch?v=sJnuzd9Ug6I.
• Leadership of CMS team (Chemical Management Service) responsible for lubricant management at industrial customers such
as: ZF Group (15 years), Dana (9 years), General Motors (3 years), Tritec Motors (joint venture BMW/Chrysler - 5 years).

2. • Local development and MKT introduction of 4 new metalworking fluid, Castrol Clearedge 6515 and Castrol Superedge 6552
(boron containing and boron free) that brings R$ 4 Million profit in 2006.
• Local adaptation of global formulation of Syntilo GX (UK) and launching of synthetic metalworking fluid Castrol Syntilo 916 that
brings R$ 1.4 Million profit in 2005.
• R&D: Adaptation to Brazil of global formula of Castrol Syntilo XPS (1
st
synthetic metalworking fluid in Brazilian Market - 1994).
PROFESSIONAL HISTORY
BP (BRITISH PETROLEUM) 2000 to 2015
BP, British Petroleum, is a multinational company founded in 1909 and headquartered in the United Kingdom operating in the
energy sector, especially oil and gas. It is part of the group of the largest operating companies, refineries and oil and gas
distributors in the world, with about 80,000 employees worldwide and profit of US$ 19.7 billion in 2012.
Engineering Manager (+ Business Development of new accounts) 2013 to 2015
Engineers team leader responsible for technical assistance and monitoring of
tests with Castrol lubricants in Brazil.
Business Development of Strategic Accounts (Vale) and other customer
geographies not covered by the sales team. Development of Case Studies
Reports to share as "learn lessons" to other Castrol units worldwide.
Recommendation, translation to Portuguese, review and final approval of intranet
Castrol Energizer (web tool developed to provide on online training to sales
teams and distributors).
Marketing & Service Manager ‐ South America
2006 to 2013
MKT Plan and Sales Offers review with Global Strategic MKT. Management of Product Portfolio including SWOT and PLP
analysis (product line positioning) in order to compare Castrol products price and performance against competition and identify
gaps. MKT Launching of new products through Web Conferences, Seminars, MKT folders and Advertising. Input of market data at
Castrol ODIMS (Offer Development & Innovation Management System), Global MKT web tool to manage product development
and MKT launching of Castrol Units. CMS (Chemical Management Service) team leader, responsible for lubricant consumption,
performance and management at following customers: ZF, Dana, General Motors and Tritec-Motors (joint venture BMW and
Chrysler).
Marketing and R&D Manager
2002 to 2006
My most important activity was visit customers with Sales teams to identify
opportunities for new products and applications of industrial lubricants and
provide input and prioritization to R&D team.
Marketing and R&D Supervisor 2000 to 2002
Same activities listed above. It was a vertical promotion to Manage level.
BURMAH CASTROL
1986 to 2000
ROBERTO SARULS

3. The Burmah Oil Company was founded in 1886 and Wakefield & Company (later Castrol Oil) was founded in 1899. The Burmah
Oil acquired Castrol Oil in 1966, forming the Burmah-Castrol group specialized in chemicals and lubricants, with about 20,000
employees and revenues in 1998 of US$ 5 billion. In 2000, the Burmah-Castrol was acquired by BP.
Senior Research & Development Chemist
1997 to 2000
During this period I have worked very closely with Castrol Research Centre at Pangbourne (UK), which allowed me to improve my
skills in the development of high-performance metalworking fluids and become R&D Senior Chemist. One of my biggest
challenges was to identify raw materials available in Brazil that met the same specification and performance of global raw
materials and adapt the formulas of Castrol products to local manufacturing.
Research & Development Chemist
1988 to 1997
My job was develop new lubricant formulations and make adjustments to international formulas to meet local manufacturing.
The most successful project was the introduction of Castrol Syntilo XPS which was the 1
st
Synthetic Metalworking Fluid in the
Brazilian market. This product achieved huge sales because of its innovation and extremely high performance. In 1997 I have
participated as a R&D consultant during the development of E.L.V.I.S intranet (Virtual Electronic Lab Information System), which
was the 1
st
Castrol web to shared projects and work of Research & Developments of Castrol units worldwide.
Microbiology Technician
1986 to 1988
My role was to give operational support to the Development Chemist team,
conducting chemical and microbiology testing of new biocides and evaluation of
microbiological resistance of the metalworking emulsions in use at the
customers.
CAPSUGEL – WARNER LAMBERT
1986 to 1986
Warner Lambert pharmaceutical division that has produced empty gelatin capsules to all pharmaceutical companies in Brazil. In
2000, Capsugel unit was acquired by Pfizer and it was re-sold to Kohlberg Kravis Roberts investment group in 2011.
Lab. Analyst
My job was to perform all chemical and microbiological Quality Control testing of
the capsules.
CIA CERVEJARIA BRAHMA (trainee)
1985 to 1985
National company founded in 1888, that in 1999 merged with other breweries, forming the Ambev group, one of the world's
largest companies in the beverage industry.
Chemistry Technician
Trainee during 6 months working on a rotating basis by all sectors of the
manufacturing process
CENPES – PETROBRAS RESEARCH CENTER (trainee) 1985 to
1985
CENPES (Research Center Leopoldo Américo Miguez de Mello) is Petrobras' unit responsible for research and development
(R&D) and basic engineering. It was established on 4 December 1963 and its mission is to provide and anticipate technological
solutions with innovation and sustainability vision for the company.

4. Chemistry Technician
Trainee during 6 months in Biochemical Research Laboratory where I gave
support to the evaluation of biocides in the control of sulfate-reducing bacteria
present in oil drilling fluids.
ROBERTO SARULS
ACADEMIC EDUCATION
• Master in Science – Industrial Processes, IPT (Technological Research Institute - SP), 2013.
Dissertation: "Optimization of Productivity on metalworking processes: Comparison between Cutting Fluids based on Mineral
and Vegetable Ester Technologies".
• Graduate – Offshore Systems, UFRJ - COPPE, 2004.
Dissertation: “Offshore Drilling Fluids based on Acetal Technology”.
• IAG Master in Marketing, PUC - RJ, 2000.
• Engineering Chemistry, UERJ (University of Rio de Janeiro State), 1991
• Technical Chemistry (specialization in Food Industry), ETFQ / RJ (Federal Technical School of Chemistry), 1985.
INTERNACIONAL EXCHANGE
• Pangbourne (UK), Chicago (EUA), General Motors and Ford (EUA), Chuquicamata and El Teniente Mining (Chile),
Volkswagen Córdoba (Argentina): visits to Castrol and BP R&Ds and Offices, market prospection, benchmarking and trainings.
IDIOMS
• English (fluent) and Spanish (conversation)