The document outlines a marketing plan for promoting a low-budget horror film targeted at teenagers aged 13-19. It discusses using drama students to act in the film and promoting it through social media, posters, leaflets, and YouTube. Various advertising methods are considered like local newspapers, radio, television, and outdoor advertising. Challenges and benefits of each method are provided. Funding options include crowd-funding and grants for young filmmakers. The film would be shown on YouTube and film festivals to reach large audiences at low cost.