The document outlines the objectives for creating Alexa flash briefings and podcasts, highlighting the technical requirements for certification. It compares the characteristics of flash briefings versus custom skills, detailing the audio specifications and built-in intents for Amazon Alexa. Additionally, it discusses in-skill purchasing options for users, emphasizing revenue opportunities for skill owners.

2. https://www.nsaspeaker.org/attend/influence20

3. Copyright 2020 Doug Devitre International, Inc.These slides are to be reproduced, printed or shared without explicit written permission. Please email doug@dougdevitre.com for permission.

4. Copyright 2020 Doug Devitre International, Inc.These slides are to be reproduced, printed or shared without explicit written permission. Please email doug@dougdevitre.com for permission.

5. Copyright 2020 Doug Devitre International, Inc.These slides are to be reproduced, printed or shared without explicit written permission. Please email doug@dougdevitre.com for permission.

6. Today’s Objectives
• What is an Alexa Flash briefing and how it is different from a podcast.
• The technical requirements needed to submit an Alexa Flash briefing
to pass certification to get your podcast submitted on the skill store
as a voice app.
• How to build a podcast skill (different from from a flash briefing).
• How listeners can add their podcast to the daily routine to their Alexa
device.
• The steps need to build a custom Alexa skill that includes in-skill
purchasing, e-commerce, and cross-channel integration into other
platforms.

9. How is an Alexa Flash Briefing
Skill Different than a Custom Skill?
• Invocation = Alexa, start my news
• Segments < 10 minutes
• Plays one and done
• Competes with other flash
briefing skills
• No cross-linking
• Invocation = Alexa, open
{my-brand-name}
• Segments = no timeout
• Media streams with intents
with more features
• Stand alone media player
• Voice commerce

15. Flash Briefing Technical Requirements
• An audio item must contain a HTTPS URL to audio content. HTTPS is
required for stream URLs.
• The audio content should be 256kbps mono or stereo MP3.
• Content should not exceed 10 minutes in length.
• Program loudness for Alexa should average -14 dB LUFS/LKFS.
• The true-peak value should not exceed -2 dBFS.
• Not lower than -19 dB LUFS.
• Not higher than -9 dB LUFS.
• Do not exceed true-peak guidelines.

16. Amazon Alexa Blueprints

28. Podcast Skill Intents
Built in intents
• AMAZON.CancelIntent
• AMAZON.LoopOffIntent
• AMAZON.LoopOnIntent
• AMAZON.NextIntent
• AMAZON.PreviousIntent
• AMAZON.RepeatIntent
• AMAZON.ShuffleOffIntent
• AMAZON.ShuffleOnIntent
• AMAZON.StartOverIntent
Custom Intents
• AboutSkill
• CustomerSupport
• PlayVideo
• TextMessageBrochure
• EmailBrochure
• SetUpPaymentIntent

29. Inferior Voice Apps
•Widget
•Phone tree menu
•Too many questions
•No session data stored
•No audio branding
•Recall-based utterances
•Audio only
•Text to speech
Superior Voice Apps
•Your friend
•Open dialogue
•One shot invocation
•Persistent attributes
•Audio branding
•Natural language understanding
•Designed for multi-modal
•Uses SSML
Copyright 2020 Doug Devitre International, Inc.These slides are NOT to be reproduced, printed or shared without explicit written permission. Please email doug@dougdevitre.com for permission.

30. Doug Devitre, CSP VoiceMarketingForBusiness.com/start

31. Alexa In-Skill Purchasing
• Users can pay by voice for access to audio/video content.
• Give away FREE content to build rapport.
• Pay for one time access.
• Pay for unlimited access.
• Pay for access by membership (monthly/annual).
• Skill owners earn 70% of revenue.

33. What Will You
Do Next?
Copyright 2020 Doug Devitre International, Inc.These slides are NOT to be reproduced, printed or shared without explicit written permission. Please email doug@dougdevitre.com for permission.

34. https://www.voicemarketingforbusiness.com/flash