https://www.nsaspeaker.org/attend/influence20
Copyright 2020 Doug Devitre International, Inc.These slides are to be reproduced, printed or shared without explicit written permission. Please email doug@dougdevitre.com for permission.
Copyright 2020 Doug Devitre International, Inc.These slides are to be reproduced, printed or shared without explicit written permission. Please email doug@dougdevitre.com for permission.
Copyright 2020 Doug Devitre International, Inc.These slides are to be reproduced, printed or shared without explicit written permission. Please email doug@dougdevitre.com for permission.
Today’s Objectives
• What is an Alexa Flash briefing and how it is different from a podcast.

• The technical requirements needed to submit an Alexa Flash briefing
to pass certification to get your podcast submitted on the skill store
as a voice app.

• How to build a podcast skill (different from from a flash briefing).

• How listeners can add their podcast to the daily routine to their Alexa
device.

• The steps need to build a custom Alexa skill that includes in-skill
purchasing, e-commerce, and cross-channel integration into other
platforms.
How is an Alexa Flash Briefing
Skill Different than a Custom Skill?
• Invocation = Alexa, start my news

• Segments < 10 minutes

• Plays one and done

• Competes with other flash
briefing skills

• No cross-linking
• Invocation = Alexa, open
{my-brand-name}

• Segments = no timeout

• Media streams with intents
with more features

• Stand alone media player

• Voice commerce
Flash Briefing Technical Requirements
• An audio item must contain a HTTPS URL to audio content. HTTPS is
required for stream URLs.

• The audio content should be 256kbps mono or stereo MP3.

• Content should not exceed 10 minutes in length.

• Program loudness for Alexa should average -14 dB LUFS/LKFS.

• The true-peak value should not exceed -2 dBFS.

• Not lower than -19 dB LUFS.

• Not higher than -9 dB LUFS.

• Do not exceed true-peak guidelines.
Amazon Alexa Blueprints
Podcast Skill Intents
Built in intents
• AMAZON.CancelIntent

• AMAZON.LoopOffIntent

• AMAZON.LoopOnIntent

• AMAZON.NextIntent

• AMAZON.PreviousIntent

• AMAZON.RepeatIntent

• AMAZON.ShuffleOffIntent

• AMAZON.ShuffleOnIntent

• AMAZON.StartOverIntent
Custom Intents
• AboutSkill

• CustomerSupport

• PlayVideo

• TextMessageBrochure

• EmailBrochure

• SetUpPaymentIntent
Inferior Voice Apps
•Widget
•Phone tree menu
•Too many questions
•No session data stored
•No audio branding
•Recall-based utterances
•Audio only
•Text to speech
Superior Voice Apps
•Your friend
•Open dialogue
•One shot invocation
•Persistent attributes
•Audio branding
•Natural language understanding
•Designed for multi-modal
•Uses SSML
Copyright 2020 Doug Devitre International, Inc.These slides are NOT to be reproduced, printed or shared without explicit written permission. Please email doug@dougdevitre.com for permission.
Doug Devitre, CSP VoiceMarketingForBusiness.com/start
Alexa In-Skill Purchasing
• Users can pay by voice for access to audio/video content.

• Give away FREE content to build rapport.

• Pay for one time access.

• Pay for unlimited access.

• Pay for access by membership (monthly/annual).

• Skill owners earn 70% of revenue.
What Will You
Do Next?
Copyright 2020 Doug Devitre International, Inc.These slides are NOT to be reproduced, printed or shared without explicit written permission. Please email doug@dougdevitre.com for permission.
https://www.voicemarketingforbusiness.com/flash

Amplify your Podcast Reach on Amazon Alexa

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    Copyright 2020 DougDevitre International, Inc.These slides are to be reproduced, printed or shared without explicit written permission. Please email doug@dougdevitre.com for permission.
  • 4.
    Copyright 2020 DougDevitre International, Inc.These slides are to be reproduced, printed or shared without explicit written permission. Please email doug@dougdevitre.com for permission.
  • 5.
    Copyright 2020 DougDevitre International, Inc.These slides are to be reproduced, printed or shared without explicit written permission. Please email doug@dougdevitre.com for permission.
  • 6.
    Today’s Objectives • Whatis an Alexa Flash briefing and how it is different from a podcast. • The technical requirements needed to submit an Alexa Flash briefing to pass certification to get your podcast submitted on the skill store as a voice app. • How to build a podcast skill (different from from a flash briefing). • How listeners can add their podcast to the daily routine to their Alexa device. • The steps need to build a custom Alexa skill that includes in-skill purchasing, e-commerce, and cross-channel integration into other platforms.
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    How is anAlexa Flash Briefing Skill Different than a Custom Skill? • Invocation = Alexa, start my news • Segments < 10 minutes • Plays one and done • Competes with other flash briefing skills • No cross-linking • Invocation = Alexa, open {my-brand-name} • Segments = no timeout • Media streams with intents with more features • Stand alone media player • Voice commerce
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    Flash Briefing TechnicalRequirements • An audio item must contain a HTTPS URL to audio content. HTTPS is required for stream URLs. • The audio content should be 256kbps mono or stereo MP3. • Content should not exceed 10 minutes in length. • Program loudness for Alexa should average -14 dB LUFS/LKFS. • The true-peak value should not exceed -2 dBFS. • Not lower than -19 dB LUFS. • Not higher than -9 dB LUFS. • Do not exceed true-peak guidelines.
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    Podcast Skill Intents Builtin intents • AMAZON.CancelIntent • AMAZON.LoopOffIntent • AMAZON.LoopOnIntent • AMAZON.NextIntent • AMAZON.PreviousIntent • AMAZON.RepeatIntent • AMAZON.ShuffleOffIntent • AMAZON.ShuffleOnIntent • AMAZON.StartOverIntent Custom Intents • AboutSkill • CustomerSupport • PlayVideo • TextMessageBrochure • EmailBrochure • SetUpPaymentIntent
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    Inferior Voice Apps •Widget •Phonetree menu •Too many questions •No session data stored •No audio branding •Recall-based utterances •Audio only •Text to speech Superior Voice Apps •Your friend •Open dialogue •One shot invocation •Persistent attributes •Audio branding •Natural language understanding •Designed for multi-modal •Uses SSML Copyright 2020 Doug Devitre International, Inc.These slides are NOT to be reproduced, printed or shared without explicit written permission. Please email doug@dougdevitre.com for permission.
  • 30.
    Doug Devitre, CSPVoiceMarketingForBusiness.com/start
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    Alexa In-Skill Purchasing •Users can pay by voice for access to audio/video content. • Give away FREE content to build rapport. • Pay for one time access. • Pay for unlimited access. • Pay for access by membership (monthly/annual). • Skill owners earn 70% of revenue.
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    What Will You DoNext? Copyright 2020 Doug Devitre International, Inc.These slides are NOT to be reproduced, printed or shared without explicit written permission. Please email doug@dougdevitre.com for permission.
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