SlideShare a Scribd company logo
New Add-Ons and 5 Areas to Watch 
VÄLKOMNA! 
#epiday2014 
Peter Yeung, Director of Business Development
#EPiDay2014 
Benefits for Partners 
Best of 
Breed 
Speed to 
Market 
Risk 
Reduction 
Mutual 
Growth 
Content / Analytics / Behaviors / Data
#epiday2014 
Develop the story TOGETHER
#EPiDay2014 
Top 5 Add-On Categories 
Search & 
Merchandizing 
•Analytic & Data 
Driven Product 
and 
Content 
personalization 
•Advance Search 
Analytics & 
Optimization 
•Data-driven 
personalization 
•More customers 
•Keeping the ones 
they have 
PIM 
•Multi-channel 
Product 
Data 
•Enriched Data 
•Behavioral Data 
•Familiar with ERPs 
•Marketplace 
Support 
DAM 
•Enhanced Media 
Manipulation 
•System of Record 
•Asset Workflow 
•Controlled 
Multichannel 
Distribution 
Integration 
•Use one point to 
many systems 
•Data synced 
through all 
systems 
Marketing 
Automation
Search and Merchandising 
#EPiDay2014 
• Search – Higher conversion rates 
• Effective navigation 
• Predictive merchandising 
• Catalog + Content
Actionable Analytics
Best Bets
Automatic Boost
Connectors
#EPiDay2014 
Analytics / Optimization 
Conversion Rate Optimization 
Customer visualization 
Conversion funnel analysis 
A/B testing
Product Information Management 
#EPiDay2014 
(PIM) 
• Time to market 
• Single source of product data - online and print channels 
• Enrichment workflows – content and photography 
• Media management
#EPiDay2014 
PIM Integration 
COMMERCE CMS MOBILE MAIL 
PIM 
KIOSK 
PRINT 
CATALOG 
IN-STORE 
CUSTOMER 
SERVICE
Solution Landscape 
PIM
Digital Asset Management (DAM) 
#EPiDay2014 
Single media repository 
Workflow and governance 
Digital rights management
54 Digital Experts 
10 Media 
Contributors 
Print Workflow 
Re-scaling
#EPiDay2014 
Integration 
Commerce is integration 
Business systems - ERP, CRM 
Multi-channel systems – EPOS, Loyalty 
Marketing technology services
#EPiDay2014 
One View 
Affiliates Digital Channels Stores Customer Service 
Content Products Inventory Customers Orders
#EPiDay2014 
Add-Ons Future 
New Analytics and Optimization Add-Ons 
70+ currently being evaluated 
Product Augmentation - Integration Service 
Want to hear from you!
#EPiDay2014 
Search & 
Merchandizing 
•Analytic & Data 
Driven Product 
and 
Content 
personalization 
•Advance Search 
Analytics & 
Optimization 
•Data-driven 
personalization 
•More customers 
•Keeping the ones 
they have 
PIM 
•Multi-channel 
Product 
Data 
•Enriched Data 
•Behavioral Data 
•Familiar with ERPs 
•Marketplace 
Support 
DAM 
•Enhanced Media 
Manipulation 
•System of Record 
•Asset Workflow 
•Controlled 
Multichannel 
Distribution 
Integration 
•Use one point to 
many systems 
•Data synced 
through all 
systems 
Q&A 
Marketing 
Automation
#EPiDay2014 
More information 
http://www.episerver.com/add-on-store/

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New Add-ons and Key Areas to Watch

  • 1. New Add-Ons and 5 Areas to Watch VÄLKOMNA! #epiday2014 Peter Yeung, Director of Business Development
  • 2. #EPiDay2014 Benefits for Partners Best of Breed Speed to Market Risk Reduction Mutual Growth Content / Analytics / Behaviors / Data
  • 3. #epiday2014 Develop the story TOGETHER
  • 4. #EPiDay2014 Top 5 Add-On Categories Search & Merchandizing •Analytic & Data Driven Product and Content personalization •Advance Search Analytics & Optimization •Data-driven personalization •More customers •Keeping the ones they have PIM •Multi-channel Product Data •Enriched Data •Behavioral Data •Familiar with ERPs •Marketplace Support DAM •Enhanced Media Manipulation •System of Record •Asset Workflow •Controlled Multichannel Distribution Integration •Use one point to many systems •Data synced through all systems Marketing Automation
  • 5. Search and Merchandising #EPiDay2014 • Search – Higher conversion rates • Effective navigation • Predictive merchandising • Catalog + Content
  • 6.
  • 7.
  • 12. #EPiDay2014 Analytics / Optimization Conversion Rate Optimization Customer visualization Conversion funnel analysis A/B testing
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Product Information Management #EPiDay2014 (PIM) • Time to market • Single source of product data - online and print channels • Enrichment workflows – content and photography • Media management
  • 20. #EPiDay2014 PIM Integration COMMERCE CMS MOBILE MAIL PIM KIOSK PRINT CATALOG IN-STORE CUSTOMER SERVICE
  • 22. Digital Asset Management (DAM) #EPiDay2014 Single media repository Workflow and governance Digital rights management
  • 23. 54 Digital Experts 10 Media Contributors Print Workflow Re-scaling
  • 24.
  • 25. #EPiDay2014 Integration Commerce is integration Business systems - ERP, CRM Multi-channel systems – EPOS, Loyalty Marketing technology services
  • 26. #EPiDay2014 One View Affiliates Digital Channels Stores Customer Service Content Products Inventory Customers Orders
  • 27.
  • 28. #EPiDay2014 Add-Ons Future New Analytics and Optimization Add-Ons 70+ currently being evaluated Product Augmentation - Integration Service Want to hear from you!
  • 29. #EPiDay2014 Search & Merchandizing •Analytic & Data Driven Product and Content personalization •Advance Search Analytics & Optimization •Data-driven personalization •More customers •Keeping the ones they have PIM •Multi-channel Product Data •Enriched Data •Behavioral Data •Familiar with ERPs •Marketplace Support DAM •Enhanced Media Manipulation •System of Record •Asset Workflow •Controlled Multichannel Distribution Integration •Use one point to many systems •Data synced through all systems Q&A Marketing Automation
  • 30. #EPiDay2014 More information http://www.episerver.com/add-on-store/