This document summarizes a business plan for a power bank company. The company was started in Malaysia in 2014 and produces power banks with capacities of 5000 and 10000 mAh. It aims to bring convenience to customers by allowing them to charge devices anywhere, anytime. The document outlines the company's products, target market, competitors, and marketing strategies such as promotional activities, psychological pricing, and advertising. It also discusses plans for operations management, sales, human resources, and financial management. Financial projections show expected sales and profits over three years.

1. Any time Anywhere, Always be
with you

2. • 1st
MALAYSIA BRAND
• MADE IN JAPAN
• EST SINCE 2014
• HOME SETTING BUSINESS
• MAIN IDEA: BRING CONVENIENT TO
OUR HUMAN RACE

3. Our Products
5000 MAH 10000MAH

4. Characteristic of PROMAX

5. TARGET MARKET

6. BUSINESSMAN

8. WE NEED POWER BANK

9. COMPETITORS
EXAMPLE :
Established in 2007 Established in 1994

10. MARKETING STRATEGY
• PROMOTIONAL ACTIVITIES
• PSYCHOLOGICAL PRICING
• ADVERTISING
• SERVICES

11. PROMOTIONAL ACTIVITIES
• EXPO
• SINGER OR ACTOR
• AUTOGRAPHS SECTION

12. PSYCHOLOGICAL PRICING
• RM 79.99 ( BIG BANK )
• RM 129.9 ( SMALL BANK )
EXAMPLE:

14. ADVERTISING
• HIRE ACTORS OR SINGER TO
CASTING

15. SERVICES
• PROVIDE FREE GPS TRACKING SERVICE
(BIG BANK)
• 6 MONTHS WARRANTY ( SMALL BANK)
• 1 YEAR WARRANTY ( BIG BANK )

16. HOW DO WE PLAN TO GROW
OUR BUSINESS ?
ew Customers come from the actions of past customer
Word of Mouth
As a side effect of product usage

17. Financial
Management
Sales &
Marketing
Management
Operations
Management
Human
Resources
Management
Management Organisation
Chart

18. Financial
Management
• Analysing competitors and
market trends
• Managing budgets
• Formulating strategic and long-
term business plans
• Business Intelligence

19. Human Resources
Management
• Consult with top executives on
strategic planning
• Serve as a link between an
organization's management and
its employees
• Coordinate the administrative
functions of an organization
• Recruiting, interviewing, and
hiring of new staff

20. Operation Management
• Inventory Control
• Job costing
• Production Management
• Project management
• Work order management
• Researching new technologies
or methods of efficiency

21. Sales & Marketing
Management
• Customer Relationship
Management
• Order Entry
• Pont Of Sale
• Quoting
• Supervise and co-ordinate the
work of salespeople

22. Start – up funding
Start- up expenses to fund RM390000
Start- up assets to fund RM480000
Total funding required RM870000
Assets
Cash requirements from start- up RM480000
Cash balance on starting date RM480000
Total assets RM480000
Capital
Investor RM1000000
Total planned investment RM1000000
Loss at start ( start up expenses ) RM390000
Total capital RM480000
Total funding RM870000
START- UP FUNDING

23. PROFIT & LOSS
Year 1 Year 2 Year 3
Sales RM2,354,250 RM4,106,25
0
RM11,861,587
Expenses
Advertise RM442,000 RM665,000 RM1,000,000
Carriage
Inwards
RM25,000 RM50,000 RM100,000
Total
operating
expenses
RM467,000 RM715,000 RM1,100,000
Profit RM1,887,250 RM3,391,25
0
RM10,861,585

24. PROFIT & LOSS IN 3
YEARS

25. REFERENCE
• “The Lean Startup”, Published in 2011, by
Eric Ries, Page 201, 202.
• “School For Startups”, Published in 2011,
by Jim Beach, Chris Hanks, David
Beasley, Page 97,98.
• Karen Collins, Lehigh University
(2012) Exploring Business, First Edition
edn., : Karen Collins, Lehigh University.
• JOE’S Lecture