The Business-Preneur Boot Camp brings together like-minded entrepreneurs, business owners, franchisees and industry experts from across South​ Africa to learn and develop sustainable businesses.

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Each Tier requires a bespoke approach – relevant to where they are
Tier 3
Tier 2 Tier 1
Start-ups
Millions, Billions
Thousands, Millions
Tier 3
Tier 2
Tier 1
Entrepreneurial Pyramid

4. 4
Builder Opportunist
Specialist Innovator
“Mad scientist”
Limitless IP
Business Operators
Experts – skill based
Risk averse
Networkers not sellers
Multiple streams
Money driven
“Up and Down”
Scalable & Sustainable
Size matters
Relationships
= the start-up GAP

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Key things you must be able to do
Be able to self
motivate
Save, Save,
Save
Learn how to
sell
Back against
the wall-find
solutions
Network, build
contacts.
relationships
Work 80 hours
a week, 12-24
months
Research,
read and learn
fast
Learn your
strength &
industry

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SECTORS
INDUSTRIES
SERVICES
Hospitality &
Catering
Consulting
Services &
expertise
Financial &
Legal
Agriculture
Manufacturing
Retail
Technology
Engineering
Domestic
Tourism &
Entertainment
Health &
Beauty-
Fashion
Fashion
Tour guide
Design
Equipment
Software
Marketing
Where is your space?
Investment
Baking
Childcare

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I want to be an entrepreneur
1 Choose 1 route
2 Find a place to work and learn
3 Become an expert
4 Find a way to make it better
5 Own what you made better

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180 day PLAN
ACTIVITY ELEMENT DAYS DEPENDANCE FROM TO
Phase 1 - Small Business Startup - Bootcamp 3 1 90
Introduction to Entrepreneurship-Workshop 1
Personal Empowerment-Workshop 1
Coaching Structure and Plan 1
Phase 2 - Small Business Ideation - Bootcamp 7 1 90
Developing the Business Idea-Workshop 1
90 Days Start-up Project Plan- Workshop 1
Ideation design and finalisation 5
Phase 3 - Market Research 15 1 90
Market Research-Workshop 1
Customer Analysis Research 3
Competitor Analysis Research 3
Price Analysis Research 3
Market Research design and finalisation 5
Phase 4 -Business Modelling 10 1 90
Business Modelling-Workshop 1
Develop and produce Value Proposition 0.5
Develop and produce Communication Channels. 0.5
Develop and produce Customer Relationships 0.5
Develop and produce Revenue Streams. 0.5
Develop and produce Key Resources 0.5
Develop and produce Key Activities 0.5
Develop and produce Key Partnerships 0.5
Develop and produce Cost Structure 0.5
Business Modelling design and finalisation 5
Phase 5 - Strategic and Financial Modelling 27 1 90
Strategic Modelling Workshop 1
Develop Vision and Mission Statement 0.5
Develop and define Business Values 0.5
Conduct a detailed SWOT Analysis 0.5
Develop strategies policy and guidelines 0.5
Develop Business Objectives & Goals - 3m/6m/12m 0.5
Develop an Achievement Plan 0.5
Business Modelling design and finalisation 5
Financial Modelling Workshop 1
Set up basic accounting system 2
Income and Expenses Ledger 1
Secure a Location - Obtain Lease 1
12 month cashflow forecast 2
12 month operating cost forecast 2
Develop pricing strategy 1
90 day month by month Income Statement 2
90 day Financing Plan 1
Financial Modelling design and finalisation 5
Phase 6 - Operational Design 10 1 90
Organisation design Workshop 1
Design organisation structure - with accountabilities 1
Research outsourcing providers and cost 3
Organisational design and finalisation 5
Phase 7 - Business Setup 18 1 90
Essential Compliance Workshop 1
Appointing Directors 1
Decide the form of business to registered 1
Stage 1 Branding - naming the business 1
Business registration 1
SARS registration 1
COGS Cerificate 1
CSD registration 1
BBBEE Certificate 1
Directors/Partners Agreements 1
Leases/Agreements 1
Business Bank Account 1
Business Strategy 1
Signed Non-Disclosre Agreements 1
File for trademarks or patents 1
Development and Interim Submission of Project File 3
90
PHASE ONE PLAN ACTIVITY ELEMENT DAYS DEPENDANCE FROM TO
Phase 1 - Business-Planning-Coaching 14 1 90
90 Days Start-up Project Plan 1
Business registration 1
SARS registration 1
COGS Cerificate 1
CSD registration 1
BBBEE Certificate 1
Directors/Partners Agreements 1
Leases/Agreements 1
Business Bank Account 1
Business Strategy 2
Signed Non-Disclosre Agreements 2
Coaching Structure and Plan 1
Phase 2 - Business Planning 6 1 90
Business Plan 2
Branding - Business Logo - [JPG-PNG] 1
Business Profile 1
Domain Registration 1
Registered Business Location 1
Phase 3 - Sales 10 1 90
12 Month Marketing plan-Fin & Non Fin goals 3
Setup Social Media Rofiles-Facebook and/or Website 2
Email signature 1
Product/service launch media - email & social media 2
Business Cards 1
Electronic Letterhead 1
Phase 3 - Marketing 10 1 90
Product/Service Range - produce sales samples 3
Product/Service Pricing 2
12 Month Sales Forecast by product 2
90 Day Prospect Schedule 100 prospects 2
Sales pitch -Features and Benefits by Product 1
Phase 4 - Finance 15 1 90
Set up basic accounting system 2
Income and Expenses Ledger 1
Secure a Location - Obtain Lease 1
12 month cashflow forecast 2
12 month operating cost forecast 2
Develop pricing strategy 1
90 day month by month Income Statement 1
90 day Financing Plan 1
Develop a breakeven analysis 1
Create a standard invoice template 1
Create a standard quotation template 1
Create a standard credit note template 1
Phase 5 - Systems and Technology 7 1 90
Smartphone 1
Laptop 1
Microsoft Office-Excel/Word/Powerpoint 1
Data management - Records 2
Procure Tools and Equipment 2
Phase 6 - People 18 1 90
Organisation Strurture-Current & Projected 12 mnths 1
HR policy 2
Disciplinary templates 2
CCMA templates 2
Salaries Budget current & Projected 12 mnths 2
Stautory Taxes-UIF-WCIF 1
Basic Conditions of Employment Act 1
Employment Contract Template 2
Payslip Template excel 1
Legal review of HR documentation 2
Legal review of partnership agreements 2
Phase 7 - Revenue Generation 4 1 90
Product Fact Sheets - by Product 3
Commence trading - day 61 - Daily trading results 1
Phase 9 - Funder Relations 7 1 90
1 minute Pitch 2
3 minute Pitch 2
Investor Presentation Pack 3
FINAL SUBMISSION 1 1 90
Development and Final Submission of Project File 1
91
PHASE TWO PLAN
At least 150 key actions

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Sales rules the
business world

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The essential skills
SALES
Face-to-face
0nline-Media
TelephonicallyGENERATINGSALESSALES & MARKETING
*People check their phones
up to 80 times per day
[INLearning]

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The 3 skills of selling
FINDER CLOSER DEVELOPER
Networking
Finding the contacts
S A L E S
Getting cards
Getting past the gatekeepers
Gets you new markets
Good with people
Confident
Good with asking questions
Good with FAQ’s
Relationship builders
Communicators
Problem solvers – Fixers
Value creator
can be taught

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How to start a business with less than R1000
SERVICE
EXPERTISE
SALES
EDUCATE
EXPERIENCE
ENTERTAIN
Music – Sing – Dance – You
Tube – Art – Paint – Draw –
Comedy - Act
Carwash/Valet – Baby sit –
Cook/Bake – Landscaping –
Coaching sport – Tutor –
Websites/Logos – Voice overs
Notary – data entry –
Personal training –
Translations –
Security – Sewing -
Cleaning
Tshirts/Caps – Flowers – Baking –
Pick a product - Shoes
Language – music – tutor kids –
personal defence – IT skills
Bookkeeping – sport –
manufacture – breed
chickens – sell eggs –
grow vegetables - tour
guide – coding -
Technology

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Does not have to be original
“Do it because you can do it better”
It has to be yours

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What is passion
courage
energy
“If you can’t enjoy the path,
you’ll never reach the destination”
What do you hate?
What do you love?

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Should achievable

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Develop a Plan
Make your plan visible
If you cant see it you cannot
manage it!

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• strong management team?
• industry or segment (strong - declining)
• cash flow positive
• service the debt
• positive net working capital
• Financial records

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Developing a Plan – 1st stage
Where am I going to sell?
SITUATION APPRAISAL

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Let’s talk about start-up business plans.
Complex document
Well researched
Know your audience
Not a shelf ornament
Your strategic plan
Know the purpose
Good Business Plan:
It has its time and place

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It’s the total
BRANDING LINKED TO Marketing

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Like a cornerstone
Everything is linked to that name
Making your business name so
obscure, customers will never
know what it means or what
your business does.
Chose a name with meaning

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SOCIAL MEDIA
Local Community Forums
Local Business Chambers
SME Networks

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Should you raise money?
If you weren’t able to raise the money
how would you make the business
work?
How will money be used?
What does the perfect investor look like?
Do you want to go big or have control? Are you OK with accountability?
Have you done enough research about the
business and industry?
How unique or different is your idea?
Have you done the math, what's the value
of your business?
Are you building to sell?

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Bootstrapping
Traditional loan
Incubators & Accelerators
Crowdfunding
Angel investor
Venture capitalist
RISK AVERSE

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An option
BUSINESS

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Based on your circumstances
Tier 3
Tier 2 Tier 1
Start-ups
Millions, Billions
Thousands, Millions
Owe no money
Grow organically – scalability
It’s your first business
Research 2018/9
50% own funding –family/friends
24% business incubators
20% big banks

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Financially un-assisted start-up
Skills
Knowledge
ExperienceAbility
Own money
Services
Arts
Design
Development
1st
PHASE
Using what?
Business
type

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You are your own boss
Inspirational
No debt
Organic growth
Low wages
Long hours
Finances is a challenge
Slow growth
courage
passion

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M A R K E T I N G
Market with no money
Social media - Free online marketing
Read - Research
Create on-line communities
Networking, its free
Plant seeds for referrals
Partner with local companies
Join business forums
Selective freebies – test samples

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Acquiring clients as a start-up – making sales
Friends, family and connections
You are your business – be authentic
Ask questions
Pitch your solution – how you make a difference
Network, network, network
“Your collateral
is your passion”
Leverage Social Media

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Personal mentors & advisors
Angel Investors and family
Local Universities
Social media

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*Email must look professional
Make the connection – introductory email
Who are you?
What is my business idea?
Ask to meet for 15 minutes
Link to your promo idea-value
Follow up

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Build a real business
Have a good business model
Prove that it works

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Good at developing ideas
Not good arranging and holding ideas

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Free generic email accounts
.co.za
Website Domain registration with hosted email
cecil@gmail.com
cecil@omnihrc.com
• Registration Cost
• Annual Renewal Cost
• Monthly hosting Cost

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