This document provides design tips for virtual facilitators to enhance the effectiveness of webinars. Key strategies include planning interactions, optimizing learning transfer, and creating engaging virtual environments. The content emphasizes using a variety of tools and personalizing the experience to improve participant engagement and retention.

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Design Tips
for Virtual Facilitators

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Webinar Objectives
• Learn how to design webinars with POW!
• Use all the interaction tools in your web
platform to engage participants
• Deliver powerful virtual learning that gets on the
job results

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About Cynthia Clay
• 25+ years of talent development
experience
• Author of Great Webinars
• Chief Architect of the Virtual
Facilitator Trainer Certification
program

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Purpose
What is your purpose in
attending this webinar?

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Powerful Virtual Learning

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Powerful Virtual Learning
Plan for Interaction
Optimize Learning Transfer
Win Hearts and Minds

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Plan for
Interaction
Powerful Virtual Learning

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• Chat
• Polling
• Annotation
• Emoticons
• Breakout Rooms
• Web Camera
Your Tools

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Your Tools
Which one of
these power tools
is your favorite?
Why?

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Interact every two or three minutes.
Tip #1

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InteractionCan you see yourself interacting every 2 – 3
minutes in your virtual classroom?
Why or why not?

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Use a variety of interaction tools.
Tip #2

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Emoticons with Chat

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Four-Quadrant Chat

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Poll with Chat

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Break the linear approach to design.
Tip #3

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Linear and Boring
Blah Blah Blah Blah Blah Poll Blah Blah Blah Blah
Chat Blah Blah Blah Blah Blah Chat Blah Blah Blah
Blah Blah Poll Blah Blah Blah Blah Blah Blah Chat

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Brain Rules
“Rule #4: People don’t pay
attention to boring things.”
John Medina

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Multiple Chat Pods

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Virtual Leader C3 Model
Calibrate Collaborate Celebrate

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Breakout Rooms
When
should you
use
breakout
rooms?

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Collaborate on shared problems.
Tip #4

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Powerful Virtual Learning
Optimize
Learning
Transfer

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The Forgetting Curve
People forget 90% of
what they learned within
one week of a class.

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Forget It
If you wanted your learners to forget
everything they learned within 24 hours of
your webinar, what could you do?

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Don’t become a
talking head.
Tip #5

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Brain Rules
“The more visual the
input becomes, the more
likely it is to be
recognized and recalled.” John Medina

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This is a visual medium.

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Presentation Zen
Before

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Presentation Zen
Presentation Zen
What’s the difference?

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Talk less.
Experience often.
Apply more.
Tip #6

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Frame key points with
stories.
Tip #7

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Does the response express
empathy?
Well, I guess you’d better
call a plumber.
Don’t worry. Everything
will turn out okay.
You should be grateful. Your
family is safe.
I’m sorry this happened. I can
see why you are upset.

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Brain Rules
“The more personal an example, the more
richly it becomes encoded and the more
readily it is remembered.”
John Medina

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Powerful Virtual Learning
Win
Hearts
and Minds

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Make it friendly and personal.
Tip #8

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Virtual Classroom
How can you make the web classroom
friendly and personal?

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Chat with Them
• Use people’s names.
• Build on their comments
to make your key points.
• Praise their contributions.
• Be on camera, if possible.

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Amp up your virtual presence.
Tip #9

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Virtual Presence
The way people represent
themselves in their online
environment
The degree to which a facilitator is
perceived as a “real” person online

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Facilitator On Camera

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Amplifying Virtual Presence
• Reduced ambiguity
• Increased connection
• Reduced conflict

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Fun with Web Cameras

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Build a natural arc in your design.
Tip #10

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Opening
What should happen in
the first ten minutes?

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Opening
Welcome
Inspire
Relate
Build connections
Create context

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Middle
Which of these elements
don’t belong in the middle?

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Middle
Provide information
Ask engaging questions
Facilitate discovery
Collaborate

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Climax
Think about the last webinar
you attended or led?
What happened at the
climax?

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Climax
Dig deeper
Demonstrate application
Move from theory to practice
Reinforce new skills

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Closing
Why should you pay
attention to the ending?

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Closing
Review
Motivate
Gain commitment to action

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Powerful Virtual Learning

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Plan for Action
What will you
do now?

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Virtual Facilitator Training
• Deep dive, comprehensive course
• Focused on virtual design and delivery
• Public courses offered six times/year
• Customized for private delivery in your web
conference platform

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