1) The document discusses Indonesia's potential for fishery exports and provides guidance on export documentation and compliance requirements. 2) It outlines the export process from order confirmation to shipping documentation and presents recommendations for ensuring successful exports through compliance, certifications, and preventative measures against detention. 3) Key points emphasized include the importance of proper handling, training, infrastructure, and a market-oriented rather than production-oriented approach to maximize fishery revenue from trade.

1. Potensi Ekspor Hasil
Perikanan
Pertemuan Manajemen Pemasaran Ekspor dan Akses
DINAS PERIKANAN DAN KELAUTAN
5 DESEMBER 2014
Johan Suryadarma

3. MARKET oriented
• Maximizing
• Agricultural
• Revenue
through
• Knowledge
• Enterprise development
&
• Trade

4. Change our mind
(Mengubah pikiran kita)
MARKET ORIENTED
•NOT
PRODUCTION ORIENTED
•NOTPRICE MINDED

5. Flow chart of export document
• Business Negotiation – compromises – DEAL
• Order Confirmation with description in details to be signed
• LC instruction – LC application – correction (if any) - LC issuance
• Booking Container – Shipping Instruction – Loading - Shipping Advice (to
the Buyer)
• BL copy – Correction (if any) – BL issuance
• Invoice – Packing List – other necessary documents
• Health Certificate (if any) – Certificate of Origin
• Scan or fax all document to the Buyer
• Full set documents surrender to the Bank against LC
• or sent by Courier against TT or special payment terms

6. ORDER CONFIRMATION
(定购确认书)
• Commodity Name (货名):
• Price(s)(价格): US$/kg美元/公斤CFRXX,XX(货价包括海运费到XX.XX)
• Products(货品):
• Sizes (规格):
• Packing (包装/盒):
• Prices (价格):
• Quantity (about)数量(大约):
• Remark (备注): MORE OR LESS 5 % IN AMOUNT OR QUANTITY ARE ACCEPTABLE
• (允许上下增减百分之五)
• Destination (目的港):
• Latest shipment Date (船期):
• CONSINGEE(收货人):
• Notify party (通知方):
• Transshipments/Partial shipments (转运) /(部分运): ALLOWED (准许)
• Packer (加工厂) :
• Terms of payment(付款方式)
Seller (卖方) Buyer (买方)
• For & on behalf of (代表) For & on behalf of (代表)
• ----------------------------------------------- ----------------------------------------

7. Surabaya Shuttle Express
VESSEL VOY
SURABAYA
OPEN
STAC
KING
CLOSING TIME
SIN
ETA
ETB ETD CARGO DOC
SINAR BIAK
0
0
2
09/09 -
14.00
10/09 -
16.00
05/09 -
14.00 09/09 - 05.00 09/09 - 08.00 12/09 - 24.00
INDEPENDENT
SPIRIT 014
10/09 -
08.00
11/09 -
16.00
06/09 -
08.00 10/09 - 02.00 10/09 - 02.00 13/09 - 24.00
VN SAPPHIRE 021
13/09 -
08.00
14/09 -
09.00
09/09 -
08.00 12/09 - 23.00 13/09 - 02.00 16/09 - 23.00

8. European destination
Connecting Vessel Voyage Singapore Le Harve Amsterdam Hamburg Antwerp
Southampto
n
ETA ETD ETA ETA ETA ETA ETA
Bunga Seroja Satu (BSU) 13W28 20-Jul 21-Jul 6-Aug 8-Aug 9-Aug 12-Aug 14-Aug
Shanghai Express (SHX) 39W29 30-Jul 31-Jul 13-Aug 15-Aug 16-Aug 19-Aug 21-Aug

9. LC INSTRUCTION
• Beneficiary :
• Advising Bank :
• Form of Documentary : Credit IRREVOCABLE TRANSFERABLE
• Currency Code, Amount :
• Percentage Credit Amount Tolerance +/- 10 % Or (+/- 5%) or
• (+ /- 10%)
• Available With.. BANK IN INDONESIA BY NEGOTIATION
Drafts at... AT SIGHT
Partial Shipments ALLOWED
• Tran-shipment ALLOWED
Loading on Board from... ANY PORT IN INDONESIA
For Transportation to... ANTWERP (ANTWERPEN)
Shipment Period TO BE SHIPPED NOT LATER THAN 15 APR 2009
Description of Goods and/or Services MORE OR LESS 10 PCT IN AMOUNT AND
QUANTITY ACCEPTABLE
• INCO TERMS: CFR ANTWERP

10. LC INSTRUCTION – part 2
• Documents Required
• 1. Signed Commercial Invoice plus three copies
• 2. Packing List plus two copies
• 3. G.S.P. ‘FORM A’ certificate of origin evidencing goods of Indonesia origin plus one copy
• 4. Full set of clean ‘SHIPPED ON BOARD’ Bills of lading to order and blank endorsed marked
freight prepaid and Notify xxxxxx
• 5. One original Health Certificate plus one copy.
• 6. Beneficiary Certificate confirming that all packaging and documentation must be marked
according to EEC Rules and Regulations
• 7. Original Beneficiaries Certificate confirming that the product is produced, prepared and
packed in accordance with regulations of the Government of Country of Origin and it is fit for
export to the importing country.
• 8. Original Beneficiary Certificate confirming the consignment has been surveyed for the
external condition only immediately prior to commencement of risk by Lloyds agent and/or
Lloyds sub agent /or other approved surveyor.
• 9. Analytical Report issued by Government approved laboratory to include test for xxxxxx

11. Surveyor report
preshipment
• No. Surabaya,
• Applicant
• Commodity To Be Shipped Date & Place of Stuffing
• RF. Container no. Setting Temperature
• Shipper
• Consignee
• Notify Party Also Notify
• Port of loading Destination
INSPECTION OF STUFING
• Cold storage temperature: -25°C.
• Date Time Container Temp.
• Commenced : Completed :
Prior to stuffing During stuffing
• Cargo temperature :
• QUANTITY IN CARTONS :
• SURVEYOR’S NOTES :
• The product is in good frozen condition.
• The cartons are apparently in good condition and suitable for export.
• Correct load stow and count and evidencing loading temperature of cargo below minus 18 degrees centigrade and that container was pre-set at
same temperature and working correctly.
• Container has been loaded aboard vessel with intact shipper’s seal no. H 820308 without any kind of exception.
• Surveyor’s name :
• Telephone/Fax :
• Certificate date :
• This report reflects our findings at time and place of inspection only and is submitted without prejudice.
• PT. xxxxxxx

12. Surveyor report –part 2
• TALLY SHEET STUFFING
•
SURABAYA,
• Container number : HJCU6059591 / 40’ Seal No.: H 820308.
• Loaded into vessel : VN SAPPHIRE 0114N
• Place :
• Destination :
• Port of loading
_______________________________________________________________________________
Marks & Numbers
• Packing T A L L Y T o t a l
• R e m a r k s
• Temperature of the cold storage -25°C.
• Temperatures of cargo :
• Cartons = -19°C. Cartons = -20°C. Cartons = -21°C. Cartons = -22°C.
• The temperatures were taken by a digital thermometer of mark INS S 500.
• All cartons were externally in good and frozen condition.
Grand Total = Cartons
• Godown Master, Godown Tallyman Tallyman
• ( ………………. ) ( ……………….. ) .

13. Bill of Lading
• Shipping Instruction to the
Forwarding Agent/ Shipping
Line : booking the container
based on schedules
• Shipping Advice to the
Buyer : loading report in
details, ETA, ETD, cargo in
total & breakdown,
container no., seal no.

14. Loading Map
• Buyer: Vessel:
• Container No. Seal No.
• ETD : ETA:
H D
E O
A O
D R

15. Reefer Container Number

16. comparison of High cube : 9’6”

17. 20’ container, B4 loading

18. Pre-loading :
phisicalLy check

19. STUFFING : dimension,
max height, etc.

20. AFTER LOADING,
B4 DEPT to THE Port

21. SEALED AFTER COMPLeTION

22. Be extra careful to the following important points
• Latest shipment date in the LC
• Clean on Board Bill of Lading
• Booking
• Loading
• Closing
• Shipping Lines
• Forwarding Agents
• Equipment & Services

23. Successful TIPS
• Try best to minimized the LEARNING CURVE by knowing as
much as you can in full coverage, NOT partial
• Pay serious attention to the RISKS management
• The way of WORKING & the way of THINKING
• Documentation is a very important ROLES and a lot of peoples
are overlooked or hesitated – it’s completely wrong!

24. Pangasius Processing Plant in Vietnam

25. V.A.P.

26. Tilapia in Indonesia

27. Tilapia in China

28. Ijmuiden Port, Netherlands

29. Processing Plant in Scheveningen, Netherlands

30. Prevention NOT Detention
• Sustainable
• Compliances
• Traceability
• Certification
• Trust building
• Recording system
• Full chains control

31. 5 C C +
+
• Consistent (konsisten)
• Commitment (komitmen)
• Compliances (kepatuhan)
• Certifications (sertifikasi)
• Communication (komunikasi)
• Cooperation & Coordination
(kerjasama & koordinasi)

32. HARMFUL FOR HUMAN HEALTH
Antibiotics test:
• ETHOXYQUIN
• ENROFLOXACIN
• CHLORAMPHENICOL
• NITROFURANS
• TETRACYCLINES
• FURAZOLIDONE
• MALACHITE GREEN
• LEUCOMALACHITE GREEN
• OXYTETRACYCLINE (OTC)
• Etc.
• Microbiology test:
• TPC
• E. COLI
• COLIFORM
• SALMONELLA
• VIBRIO CHOLERAE
• V. PARAHAEMOLYTICUS
• MERCURY
• CADMIUM
• PLUMBUM
• Etc.

33. The big potential in fisheries

34. Keep on improving
• Infrastructures
• Transportation
• Management
• Authorization
• Education
• Handling
• Training
• Sense

35. TRIPLE A
active
attitude approach

36. MEMBANGUN SINERGI

37. AEC(ASEAN Economic Community)
31 DECEMBER 2015

38. Take me, Taste me & Love
me

39. How to turn?

40. T
H
A
N
K
Y
O
U