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Export Letter of Credit
            Essentials



Presented by:
Scott Smithhisler, Global Trade Consultant
Agenda:
    Welcome & Introductions
                                                   Today we’ll strive to make
    Customer Relationships                        Export L/Cs more about
                                                   people, processes and tools,
    High Level Export Process & Owners
                                                   and less about chance.
    Export Credit Policy
    Standard Operating Procedures
    Trade Risks
    Payment Terms Options
    Letters of Credit – What & How
    Discrepancies and Implications
    Solutions – People, Process & Tools
    Group Activity – LC Scenario & Key Decision
    Q&A
Customer Relationships
Strong relationships and underlying agreements are vital to successfully doing
business in international markets and long term growth.

What do your customer relationships look like?

    Distributor: Has exclusive rights
     to sell your product in one or
     more countries
    Dealer: Similar arrangement but
     sells other competing brands
    Licensee: Has the right to use
     your trademark and manufacture
     products under certain
     restrictions
    Retailer: Buys directly from you
     and sells to consumers
    Affiliate: An operation fully
     owned by your company
High Level Export Process & Team

1. Customer Relationship
   Sales / Legal
   •  Customer selection
   •  Legal agreement                  2. Pricing
   •  Credit terms according to        Merchandising / Finance
       risks & policy                   •  Product offering             3. Order Fulfillment
                                        •  Prices consider INCO terms   Customer Service / Credit
                                        •  Quote to Customers
                                                                         •  Customer purchase order
                                                                         •  Collaboration & changes
                                                                         •  Credit check
                                                                         •  Proforma Invoice (includes
   4. L/C Receipt                                                           required LC specifics)
   Credit
    •  Review
    •  Request amendments             5. Shipping
    •  Release product for shipment   Customer Service / Logistics
                                      •  Shipment Planning
                                      •  Shipment                       6. Payment & Delivery
                                      •  Transport & other documents    Credit / Finance / Customer
                                                                         •  Draw on LC & monitor
                                                                         •  Documents to Customer
                                                                         •  Payment to seller
                                                                         •  Customs clearance at destination
                                                                         •  Happiness! Let’s do more of this!
Export Credit Policy
Competing in international markets requires companies to take “smart risks.”
Having a sound export credit policy that enables sustainable growth while ensuring
receivables are managed effectively is critical for success.

                                                Policy Main Elements:
                                                   Approval by Sr. Leadership in
                                                    Finance, Sales & Operations

                                                   Customer selection criteria and
                                                    credit application approval
                                                    process

                                                   Credit limits and terms to be
                                                    assigned against criteria
                                                        Customer credit strength
                                                        Customer history & performance
                                                        Geopolitical risk rating
                                                        Order value

                                                   Override approvers & limits
Standard Operating Procedures
Conducting any business requires creating and maintaining standard operating
procedures (SOP). This is especially important when a business model, such as
Export Sales, involves a cross functional team.

 SOP Main Elements:
    Approval by Sr. Leadership in
     Finance, Sales & Operations

    Clear description of the end-to-
     end process and supporting job
     functions

    Delineation of roles and
     responsibilities and
     communication required

    Metrics and reporting

    Guidelines for on-going training
Key SOP Topics – Title Passage & Consignment of Goods

Certain elements of the SOP are tied   1. How legal title passes from seller to
to managing export risks & product        buyer
flow.                                           Physical movement of goods
                                               Transport documents (e.g. cargo
As such, they should be considered              receipt, waybill, bill of lading)
in the export credit policy and
decision making.                       2. Transport Documents
                                              Bill of Lading (B/L) = Negotiable Title
                                              Cargo Receipts, Truck Bills & Waybills
                                               = Non-Negotiable Receipts

                                       3. Consignment of the Goods
                                              Open Consignment = “To Order”
                                               Title passes via endorsement
                                              Straight Consignment = “To”
                                                No endorsement required; can help
                                                expedite delivery
International Commercial (INCO) Terms
INCO terms:                           Examples:
    Define Buyer & Seller’s
     liabilities & responsibilities   Any Mode of Transport
    Indicate a named place           EXW, Named Place of Delivery
                                      (EXW = Ex Works)
    Depict what the selling price        Seller is responsible for warehouse
     includes                              services and export packing
    Are specific to either sea/           Buyer arranges for loading at point of
     inland waterway transport             origin through delivery to final
                                           destination
     or other modes
                                      Ocean Transport
                                      CIF, Port of Destination
                                      CIF = Cost, Insurance & Freight
                                          Seller is responsible for transport to
                                           destination port and insurance
                                          Buyer arranges for pick up at local dock,
                                           arranges clearance and pays duty
International Trade Risks

                       Commercial
                                Buyer history
                                Credit reporting limited
                                Financial standards may differ
                                Potential for loss during transit
                       Geopolitical
                            Government stability and consistency
                             

                       Economic
                                Foreign exchange rate fluctuations
                                Foreign Bank solvency
                                Sovereign risk
                       Legal
                                Contract enforceability
                                Goods recoverable
                                Customs & Tax regulations change
Terms Options - Balancing Risk, Cost & Timing




            OPEN ACCOUNT

             DOCUMENTARY
              COLLECTION

            LETTER OF CREDIT

           CASH IN ADVANCE
Cash in Advance, Open Account & Documentary Collections

     CIA / Open Account                           Documentary Collections

    Checks, wire transfers, automated           Buyers Bank holds documents
     clearing house, credit cards, drafts,        required for Customs clearance until
     money orders, cash                           payment is made

    One party has all the leverage              Can ensure release of goods in
                                                  exchange for payment
    Mitigate risk using a combination of
     steps and/or timing                         Credit risk related to buyer

      •    Down payment and open                 Buyer decides whether to pay
           account for the balance
                                                 Demurrage, spoilage, price changes
      •    Down payment to secure order           and other risks remain with seller
           with remainder due at shipment
           time                                  Works best with trusted customers
                                                  and when geopolitical risk is low
      •    Full payment due at shipment
           time
Letters of Credit Explained

Letters of credit work through a                                        Buyer’s Bank substitutes its credit
series of formal agreements                                              worthiness for that of the buyer
                          •  Contract                                   Typically goods cannot be
    Seller
                          •  Purchase Order
                          •  Confirmation           Buyer                 obtained by buyer until payment is
                                                                         made
                                                                        Credit risk is with buyer’s bank
                                                                         and country of domicile
                                                                        Works well for higher risk
                                          •  LC Application              transactions
   •  FX & Export Financing               •  Loan / Collateral
   •  LC Advice / Confirmation             •  Documents & Payment
   •  Documents & Payment                 •  FX & Trade Financing




Seller’s Bank            •  Correspondents
                         •  Credit Line for
                                               Buyer’s Bank
                            confirmations
Letter of Credit - Pro’s & Con’s for Exporters

 Pros                                              Cons

    Eliminates buyer credit risk and             Guarantee is contingent on strict
     ensures prompt payment                        compliance with terms & conditions

    High degree of Exporter control              Order fulfillment systems may not
                                                   support LC or trade documentation
    Confirmations eliminate bank/                  requirements, so automation may be
     country risk                                  limited
    Rules are well defined and                    Heavy reliance on carriers,
     predictable (e.g. subject to UCP600)          forwarders and other 3rd parties for
                                                   LC compliance
    Usance (term) LCs offer cost effective
     trade financing option; could be              Complexity of LCs and related rules
     competitive advantage                         require high degree of expertise
    “Irrevocable” means terms and                Visibility limited and monitoring is
     conditions can only change if buyer,          time consuming
     seller and bank agree.
L/C Terminology

    Issuing Bank
       •  Buyer selects; establishes loan/credit line to secure LCs

    Advising Bank
      •  Has correspondent relationship with Issuing Bank; authenticates LC and
         passes to seller
      •  Seller selects (communicates in order confirmation LC instructions)

    Confirming Bank
      •  Seller selects; has credit line established for Issuing Bank

    Negotiating Bank = Bank that examines your documents & claims funds
     (advising or confirming bank)

    Reimbursement Bank
      •    Nominated by Issuing Bank according to offshore account holdings

    Applicant = Buyer

    Beneficiary = Seller
Typical Letter of Credit Parameters

 Who, How Much and When                     Shipping & Goods
    Parties involved                          Partial / Transshipments
    Key dates:                                Port / Airport of departure
        LC Issuance
        Date & Place of Expiry                Port / Airport of destination
        Latest date of shipment
                                               Description of Goods
        Period for presentation
                                                     No need for line item detail
    Currency / Amount
                                                     Simpler the better!
    Availability (e.g. with any bank by
     negotiation)                                    Invoice must match LC
                                                      description
    Tenor
    Who pays the Bank charges                       All other documents must be
                                                      consistent
    Who pays for shipping & provides
     marine insurance
LC Parameters – Cont’d

 Trade Terms & Documents                 Additional Conditions
    INCO Terms                             Documents dated prior to LC not
                                             acceptable
    Required Documents
        Commercial Invoice                 Special language to appear on
        Packing List                        invoice
        Insurance Certificate
                                            Restriction on House Airwaybills
        Certificate of Origin
        Inspection Certificate              Third party documents not allowed
        Transport Document
                                             Question: Are there conditions that
                                             make compliance difficult?
     Questions: Are the documents and
     other terms as requested? Can we
     comply?
Letter of Credit Process Flow                                   Freight Forwarder



   Applicant / Buyer                               6 Shipment
                                        Goods                     7 Transport Docs

                          START HERE 1 & 2                       Seller / Beneficiary
                             Purchase Order & Confirmation


                       12
  3 L/C            Documents
Application         to Buyer                               9        5




                                                                        L/C
                                                         Claim
                                    Reimbursing Bank                            10
                                                                              Payment
                                                   11
                               Export Documents
                                                                           8 LC &
                                Letter of Credit
                                                                          Documents
        Issuing Bank     4
                                                           Advising Bank
Common Discrepancies & Implications

 Minor                                    Major
     Inconsistent spelling of parties’       Letter of credit expired
      names on documents                      Late presentation of documents
     Merchandise description on              Late shipment
      invoice not per LC
                                              Partial or transshipment effected
     Documents inconsistent with one          contrary to LC terms
      another                                 Bills of Lading not clean
     Insurance omits coverage required
      in LC                               What happens now?
     Insurance issued after ship date      Guarantee no longer applies
                                            Documents will be sent on
     Bills of Lading not endorsed
                                             “approval”
                                            Fees & Delays
 What do we do?
   If there is time documents can be
    resubmitted with corrections
Solutions - People
Maintaining a highly skilled, passionate cross functional team working together to
ensure overall success is fundamental for international growth.
    Maintain a working environment
     that fosters open communication
     & shared accountability

    Hire people with international
     trade, logistics or trade finance
     experience

    Invest in ongoing training across
     your organization

    Consider outsourcing certain
     functions as needed
         Freight Forwarders
         Specialty Providers

    Your Partners are part of the
     team (e.g. outsource providers &
     your Bank)
Solutions – Process & Tools
There are a variety of key process steps and tools that can provide the team with
visibility, help address problems proactively and increase the odds of success.
Process:                                         Tools:
    Document end-to-end steps & timing;            Automate wherever possible
     continually improve the process                 utilizing third party websites
    Maintain policies & procedures                 Maintain & monitor credit limits
                                                     and terms systematically
    Communicate detailed LC
     requirements in order confirmation              Provide visibility to order
                                                     placement & confirmation activity
                                                     to Export Credit
                                                    Automatic LC required details on
                                                     invoice & other documents
                                                    Systematic tracking
                                                     •    LC balance (amount & quantity)
                                                     •    LC latest ship date, presentation
                                                          period and expiration
                                                     •    Late payments
Alternative Solutions – Outsource Providers
Depending on the size and the nature of your international business, external
providers can act as an extension of your operation or help optimize results.

Freight Forwarders:                        Specialty Providers:
    Serve as travel agents for               Minimize risk by providing
     international trade                       expertise & software
    May specialize in certain service        Reduce costs by accelerating
     areas, modes of transport or              payments, doing document
     markets                                   preparation and avoiding fees
    Help transport goods
    Can help product flow and
     reduce cost (e.g. consolidation of
     cargo, routing options)
    Need to ensure services fit your
     needs and compare prices
Group Activity – Mock LC Scenario

The Scenario: We work for NACM Exporters, Inc., makers of exceptional quality
Widgets sold around the world. We recently agreed to fill an order from our
customer, ABC Company in Singapore. The agreed plan is to ship $200K worth of
Widgets per month by vessel for three months for a total of $600K.

 Activity:
   Review example LC specifics we required in our Pro Forma Invoice
   Review LC received differences (highlighted in yellow)
     Make the key decision as a group:
           Do we release our product for shipment or do we require an
           amendment first?
           Considerations:
              Customer relationship / mutual trust
                Policy
                Risk trade offs (e.g. inventory, production timing, the sale)
                Contingency plans – other buyers?
Example Amendment Request
Re: URGENT / LC AMENDMENT NEEDED!
    Your PO 12345 / Our Confirmation 678910/ LC no. 123456789 dated Feb. 20, 2012

Dear Mona, (our Customer Contact)

Thank you for your time on the phone this morning and for your understanding and help. As we
discussed, the following amendment is needed in order for us to release your order for shipment.

1. Field 31D - Extend expiration to June 15, 2012
2. Field 59 - Beneficiary’s address changed to read “52 Lois Lane…”
3. Field 43P - Partial shipments are now allowed.
4. Field 44C - Delete latest date of shipment
5. Field 46A - Under documentary requirement 3 Certificate of USA Origin, delete
   “/Chamber of Commerce”
6. Field 48 – Delete period for presentation. Add special condition “Documents presented later than
   21days after ship date but within the validity of this credit is acceptable.”

Please kindly request these changes with your bank as soon as possible and advise once the
amendment is issued. Once the amendment is received by our bank, we will expedite your order
and inform you of shipping details timely.

Very best regards,
John Smith
Export Credit Manager
Questions?


Thank you for coming today!
Appendix
Example Specialty Provider:
Trade Technologies – Concepts & Benefits

Export Insurance & Financing Programs:
Small Business Administration
©2010 Trade Technologies, Inc. All rights reserved.
26
Advising	
  	
  
                                      	
  	
  ISSUED	
                                             Bank	
  
                                      	
  SENT	
  TO	
  BENEFICIARY	
  
       Le#er	
  of	
  Credit	
                                                           Beneficiary	
  
          Advice	
  	
             	
  COPY	
  TO	
  TRADE	
  TECHNOLOGIES	
  
                                                                                         COPY	
  

                                      TRADE	
  TECHNOLOGIES	
  	
  REVIEWS	
  &	
  INFORMS	
  
                                       BENEFICIARY	
  OF	
  INCONSISTENCIES	
  	
  

       LC	
  Review	
  and	
  
              Upload	
  	
  

                                        AMENDMENTS	
  IF	
  ANY	
  REQUESTED	
  &	
  RECEIVED	
  	
  	
  
                                        TRADE	
  TECHNOLGOGIES	
  UPLOADS	
  TO	
  BENEFICIARY’S	
  FILES	
  


27   ©2010 Trade Technologies, Inc. All rights reserved.
Goods	
  are	
                 Beneficiary	
  
           Shipped	
  	
  




       Trade	
  Prepares	
  
         Documents	
  	
  




         	
  Trade	
  Banks	
                              NegoQaQng	
  
             Documents	
  
                                                             Bank	
  



28   ©2010 Trade Technologies, Inc. All rights reserved.
Automate as much of process as possible, including utilizing bank
          websites and third party software.




                Reduces errors, delays and costs
                Distributes information across organization
                Provides visibility and control
                Data for reports fuels constant improvement


29   ©2010 Trade Technologies, Inc. All rights reserved.
  Sell more internationally with less risk

              Clean documents banked on time

              Accelerated export receivables collection cycle            	
  PROFITS	
  
                                                                          	
  	
  	
  RISKS	
  

              Significant reductions in labor costs spent on preparing
               documents and tracking payments

              Reduced courier expense due to automated document delivery/
               presentation and third party data exchange

              Reduced discrepancy and other fees

              In-depth reporting for all completed transactions

              24/7 audit-ready all-inclusive document/data storage

30   ©2010 Trade Technologies, Inc. All rights reserved.
 New to Asia Market – Relied on Letters of Credit for Prompt and
                      Certain Payment
                     DSO reduced by over 60%
                     Discrepancies virtually eliminated
                     Asia Customers increased by 10X



31   ©2010 Trade Technologies, Inc. All rights reserved.
RISK	
  MITIGATION	
  &	
  BUSINESS	
  FINANCING	
  



                        Jeff	
  Deiss	
  
         Regional	
  Export	
  Finance	
  Manager	
  
         SBA	
  Office	
  of	
  Interna<onal	
  Trade	
  
                      Portland,	
  OR	
  
                  www.sba.gov/oit	
  	
  
Risk	
  MiQgaQon	
  Tools	
  –	
  EXPORT	
  INSURANCE	
  
•  Foreign	
  receivables	
  insurance	
  –	
  public	
  (Ex-­‐Im	
  Bank)	
  
   or	
  private	
  providers	
  	
  
•  Ex-­‐Im	
  Bank	
  insurance	
  on	
  foreign	
  A/R	
  
    –  100%	
  against	
  poli<cal	
  risk	
  (foreign	
  government	
  ac<on)	
  
    –  95%	
  against	
  commercial	
  risk	
  (buyer	
  ac<on)	
  
    –  “Express	
  Insurance”	
  –	
  a	
  policy	
  for	
  small	
  businesses	
  with	
  <
       $7.5	
  MM	
  in	
  annual	
  exports	
  on	
  their	
  export	
  A/R’s	
  –	
  
       streamlined	
  coverage	
  of	
  foreign	
  sales	
  up	
  to	
  $300,000	
  per	
  
       buyer;	
  up	
  to	
  10	
  foreign	
  accounts	
  may	
  be	
  covered.	
  
    –  Insurance	
  may	
  be	
  a	
  lower	
  cost	
  alterna<ve	
  to	
  L/C	
  
Risk	
  MiQgaQon	
  Tools	
  –	
  FOREIGN	
  EXCHANGE	
  (FX)	
  RISK	
  	
  
•  Even	
  if	
  your	
  price	
  is	
  in	
  $’s,	
  you	
  are	
  shi]ing	
  this	
  risk	
  to	
  the	
  
   BUYER	
  and	
  affec<ng	
  your	
  compe<<veness	
  
•  You	
  want	
  to	
  remain	
  compe<<ve	
  as	
  US$	
  value	
  moves	
  against	
  
   foreign	
  currency	
  
•  Techniques	
  
    –  Nebng	
  
    –  Forward	
  contract	
  (hedge)	
  
    –  Futures	
  contract	
  
    –  Currency	
  op<ons	
  
Business	
  Financing	
  Tools	
  –	
  LOAN	
  GUARANTEES	
  	
  
•  Lender-­‐driven	
  –	
  lender	
  makes	
  &	
  services	
  the	
  loan/line	
  of	
  
   credit;	
  lender	
  decides	
  if	
  guarantee	
  is	
  needed	
  and	
  selects	
  
   guaranteed	
  program	
  to	
  use      	
  




•  The	
  value	
  of	
  loan	
  guarantees	
  	
  
    –  Insurance	
  and	
  incen<ve	
  for	
  your	
  lender	
  
    –  Enhanced	
  access	
  to	
  credit	
  for	
  business	
  
    –  Enhances	
  your	
  borrowing	
  base	
  
    –  Lenders	
  o]en	
  heavily	
  discount	
  their	
  advance	
  rate	
  when	
  
       foreign	
  sales	
  serve	
  as	
  collateral;	
  a	
  loan	
  guarantee	
  can	
  
       overcome	
  this	
  –	
  see	
  TRADE	
  FINANCE	
  GUIDE,	
  p.	
  16	
  
Business	
  Financing	
  Tools	
  –	
  SBA	
  and	
  EX-­‐IM	
  BANK	
  	
  

•  US	
  SMALL	
  BUSINESS	
  ADMINSTRATION	
  (SBA)	
  
    –  “Small	
  business”	
  	
  
    –  Will	
  guarantee	
  loans	
  up	
  to	
  $5	
  million	
  
    –  Pre-­‐export	
  and	
  post-­‐export	
  financing;	
  general	
  business	
  
       financing	
  needs	
  
    –  No	
  US	
  content	
  requirement;	
  licensed	
  military	
  exports	
  
       allowed	
  
    –  Preferred	
  and	
  Express	
  Lenders,	
  plus	
  local	
  lenders	
  
Business	
  Financing	
  Tools	
  –	
  SBA	
  and	
  EX-­‐IM	
  BANK	
  	
  

•  EXPORT-­‐IMPORT	
  BANK	
  OF	
  THE	
  US	
  (EX-­‐IM	
  BANK)	
  
    –  Any	
  business	
  size	
  	
  
    –  No	
  upper	
  loan	
  limit	
  
    –  Pre-­‐export	
  and	
  post-­‐export	
  financing	
  
    –  Export	
  must	
  have	
  majority	
  US	
  content;	
  military	
  exports	
  
       restricted	
  
    –  Delegated	
  Lenders	
  are	
  primary	
  users	
  
Business	
  Financing	
  Tools	
  –	
  SBA	
  LOAN	
  GUARANTEES	
  	
  

•  SBA	
  InternaQonal	
  Trade	
  Loan	
  (ITL)	
  
    –  90%	
  guarantees	
  on	
  term	
  loans	
  of	
  $5	
  million	
  or	
  less	
  
    –  Working	
  capital,	
  equipment,	
  real	
  estate,	
  
       refinancing	
  	
  
    –  Financing	
  for	
  projects	
  that	
  improve	
  the	
  
       compe<<ve	
  posi<on	
  of	
  US	
  exporter	
  
Business	
  Financing	
  Tools	
  –	
  SBA	
  LOAN	
  GUARANTEES	
  	
  

•  SBA	
  Export	
  Working	
  Capital	
  Program	
  (EWCP)	
  
    –  90%	
  guarantees	
  on	
  1-­‐3-­‐year	
  revolving	
  lines	
  	
  
    –  Up	
  to	
  $5	
  million	
  
    –  Working	
  capital	
  	
  
    –  Financing	
  for	
  export	
  orders	
  	
  
    –  Pre-­‐export	
  and	
  post-­‐export	
  
Business	
  Financing	
  Tools	
  –	
  SBA	
  LOAN	
  GUARANTEES	
  	
  

•  SBA	
  Export	
  Express	
  
    –  Similar	
  to	
  ITL,	
  but	
  streamlined	
  approvals	
  
    –  90%	
  guarantees	
  on	
  loans/lines	
  up	
  to	
  $350,000	
  
    –  75%	
  guarantees	
  on	
  loans/lines	
  up	
  to	
  $500,000	
  
    –  Working	
  capital,	
  equipment,	
  real	
  estate,	
  
       refinancing	
  	
  
    –  Available	
  from	
  SBA	
  “Express”	
  Lenders	
  only	
  
Business	
  Financing	
  Tools	
  –	
  EX-­‐IM	
  BANK	
  LOAN	
  GUARANTEES	
  

•  EX-­‐IM	
  Working	
  Capital	
  Program	
  
    –  90%	
  guarantees	
  on	
  1-­‐3-­‐year	
  revolving	
  lines	
  	
  
    –  No	
  size	
  limit	
  
    –  Working	
  capital	
  	
  
    –  Financing	
  for	
  export	
  orders	
  	
  
    –  Pre-­‐export	
  and	
  post-­‐export	
  

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NACM LC Class Feb2012

  • 1. Export Letter of Credit Essentials Presented by: Scott Smithhisler, Global Trade Consultant
  • 2. Agenda:   Welcome & Introductions Today we’ll strive to make   Customer Relationships Export L/Cs more about people, processes and tools,   High Level Export Process & Owners and less about chance.   Export Credit Policy   Standard Operating Procedures   Trade Risks   Payment Terms Options   Letters of Credit – What & How   Discrepancies and Implications   Solutions – People, Process & Tools   Group Activity – LC Scenario & Key Decision   Q&A
  • 3. Customer Relationships Strong relationships and underlying agreements are vital to successfully doing business in international markets and long term growth. What do your customer relationships look like?   Distributor: Has exclusive rights to sell your product in one or more countries   Dealer: Similar arrangement but sells other competing brands   Licensee: Has the right to use your trademark and manufacture products under certain restrictions   Retailer: Buys directly from you and sells to consumers   Affiliate: An operation fully owned by your company
  • 4. High Level Export Process & Team 1. Customer Relationship Sales / Legal •  Customer selection •  Legal agreement 2. Pricing •  Credit terms according to Merchandising / Finance risks & policy •  Product offering 3. Order Fulfillment •  Prices consider INCO terms Customer Service / Credit •  Quote to Customers •  Customer purchase order •  Collaboration & changes •  Credit check •  Proforma Invoice (includes 4. L/C Receipt required LC specifics) Credit •  Review •  Request amendments 5. Shipping •  Release product for shipment Customer Service / Logistics •  Shipment Planning •  Shipment 6. Payment & Delivery •  Transport & other documents Credit / Finance / Customer •  Draw on LC & monitor •  Documents to Customer •  Payment to seller •  Customs clearance at destination •  Happiness! Let’s do more of this!
  • 5. Export Credit Policy Competing in international markets requires companies to take “smart risks.” Having a sound export credit policy that enables sustainable growth while ensuring receivables are managed effectively is critical for success. Policy Main Elements:   Approval by Sr. Leadership in Finance, Sales & Operations   Customer selection criteria and credit application approval process   Credit limits and terms to be assigned against criteria   Customer credit strength   Customer history & performance   Geopolitical risk rating   Order value   Override approvers & limits
  • 6. Standard Operating Procedures Conducting any business requires creating and maintaining standard operating procedures (SOP). This is especially important when a business model, such as Export Sales, involves a cross functional team. SOP Main Elements:   Approval by Sr. Leadership in Finance, Sales & Operations   Clear description of the end-to- end process and supporting job functions   Delineation of roles and responsibilities and communication required   Metrics and reporting   Guidelines for on-going training
  • 7. Key SOP Topics – Title Passage & Consignment of Goods Certain elements of the SOP are tied 1. How legal title passes from seller to to managing export risks & product buyer flow.   Physical movement of goods   Transport documents (e.g. cargo As such, they should be considered receipt, waybill, bill of lading) in the export credit policy and decision making. 2. Transport Documents   Bill of Lading (B/L) = Negotiable Title   Cargo Receipts, Truck Bills & Waybills = Non-Negotiable Receipts 3. Consignment of the Goods   Open Consignment = “To Order” Title passes via endorsement   Straight Consignment = “To” No endorsement required; can help expedite delivery
  • 8. International Commercial (INCO) Terms INCO terms: Examples:   Define Buyer & Seller’s liabilities & responsibilities Any Mode of Transport   Indicate a named place EXW, Named Place of Delivery (EXW = Ex Works)   Depict what the selling price   Seller is responsible for warehouse includes services and export packing   Are specific to either sea/   Buyer arranges for loading at point of inland waterway transport origin through delivery to final destination or other modes Ocean Transport CIF, Port of Destination CIF = Cost, Insurance & Freight   Seller is responsible for transport to destination port and insurance   Buyer arranges for pick up at local dock, arranges clearance and pays duty
  • 9. International Trade Risks Commercial   Buyer history   Credit reporting limited   Financial standards may differ   Potential for loss during transit Geopolitical Government stability and consistency   Economic   Foreign exchange rate fluctuations   Foreign Bank solvency   Sovereign risk Legal   Contract enforceability   Goods recoverable   Customs & Tax regulations change
  • 10. Terms Options - Balancing Risk, Cost & Timing OPEN ACCOUNT DOCUMENTARY COLLECTION LETTER OF CREDIT CASH IN ADVANCE
  • 11. Cash in Advance, Open Account & Documentary Collections CIA / Open Account Documentary Collections   Checks, wire transfers, automated   Buyers Bank holds documents clearing house, credit cards, drafts, required for Customs clearance until money orders, cash payment is made   One party has all the leverage   Can ensure release of goods in exchange for payment   Mitigate risk using a combination of steps and/or timing   Credit risk related to buyer •  Down payment and open   Buyer decides whether to pay account for the balance   Demurrage, spoilage, price changes •  Down payment to secure order and other risks remain with seller with remainder due at shipment time   Works best with trusted customers and when geopolitical risk is low •  Full payment due at shipment time
  • 12. Letters of Credit Explained Letters of credit work through a   Buyer’s Bank substitutes its credit series of formal agreements worthiness for that of the buyer •  Contract   Typically goods cannot be Seller •  Purchase Order •  Confirmation Buyer obtained by buyer until payment is made   Credit risk is with buyer’s bank and country of domicile   Works well for higher risk •  LC Application transactions •  FX & Export Financing •  Loan / Collateral •  LC Advice / Confirmation •  Documents & Payment •  Documents & Payment •  FX & Trade Financing Seller’s Bank •  Correspondents •  Credit Line for Buyer’s Bank confirmations
  • 13. Letter of Credit - Pro’s & Con’s for Exporters Pros Cons   Eliminates buyer credit risk and   Guarantee is contingent on strict ensures prompt payment compliance with terms & conditions   High degree of Exporter control   Order fulfillment systems may not support LC or trade documentation   Confirmations eliminate bank/ requirements, so automation may be country risk limited   Rules are well defined and   Heavy reliance on carriers, predictable (e.g. subject to UCP600) forwarders and other 3rd parties for LC compliance   Usance (term) LCs offer cost effective trade financing option; could be   Complexity of LCs and related rules competitive advantage require high degree of expertise   “Irrevocable” means terms and   Visibility limited and monitoring is conditions can only change if buyer, time consuming seller and bank agree.
  • 14. L/C Terminology   Issuing Bank •  Buyer selects; establishes loan/credit line to secure LCs   Advising Bank •  Has correspondent relationship with Issuing Bank; authenticates LC and passes to seller •  Seller selects (communicates in order confirmation LC instructions)   Confirming Bank •  Seller selects; has credit line established for Issuing Bank   Negotiating Bank = Bank that examines your documents & claims funds (advising or confirming bank)   Reimbursement Bank •  Nominated by Issuing Bank according to offshore account holdings   Applicant = Buyer   Beneficiary = Seller
  • 15. Typical Letter of Credit Parameters Who, How Much and When Shipping & Goods   Parties involved   Partial / Transshipments   Key dates:   Port / Airport of departure   LC Issuance   Date & Place of Expiry   Port / Airport of destination   Latest date of shipment   Description of Goods   Period for presentation   No need for line item detail   Currency / Amount   Simpler the better!   Availability (e.g. with any bank by negotiation)   Invoice must match LC description   Tenor   Who pays the Bank charges   All other documents must be consistent   Who pays for shipping & provides marine insurance
  • 16. LC Parameters – Cont’d Trade Terms & Documents Additional Conditions   INCO Terms   Documents dated prior to LC not acceptable   Required Documents   Commercial Invoice   Special language to appear on   Packing List invoice   Insurance Certificate   Restriction on House Airwaybills   Certificate of Origin   Inspection Certificate   Third party documents not allowed   Transport Document Question: Are there conditions that make compliance difficult? Questions: Are the documents and other terms as requested? Can we comply?
  • 17. Letter of Credit Process Flow Freight Forwarder Applicant / Buyer 6 Shipment Goods 7 Transport Docs START HERE 1 & 2 Seller / Beneficiary Purchase Order & Confirmation 12 3 L/C Documents Application to Buyer 9 5 L/C Claim Reimbursing Bank 10 Payment 11 Export Documents 8 LC & Letter of Credit Documents Issuing Bank 4 Advising Bank
  • 18. Common Discrepancies & Implications Minor Major   Inconsistent spelling of parties’   Letter of credit expired names on documents   Late presentation of documents   Merchandise description on   Late shipment invoice not per LC   Partial or transshipment effected   Documents inconsistent with one contrary to LC terms another   Bills of Lading not clean   Insurance omits coverage required in LC What happens now?   Insurance issued after ship date   Guarantee no longer applies   Documents will be sent on   Bills of Lading not endorsed “approval”   Fees & Delays What do we do?   If there is time documents can be resubmitted with corrections
  • 19. Solutions - People Maintaining a highly skilled, passionate cross functional team working together to ensure overall success is fundamental for international growth.   Maintain a working environment that fosters open communication & shared accountability   Hire people with international trade, logistics or trade finance experience   Invest in ongoing training across your organization   Consider outsourcing certain functions as needed   Freight Forwarders   Specialty Providers   Your Partners are part of the team (e.g. outsource providers & your Bank)
  • 20. Solutions – Process & Tools There are a variety of key process steps and tools that can provide the team with visibility, help address problems proactively and increase the odds of success. Process: Tools:   Document end-to-end steps & timing;   Automate wherever possible continually improve the process utilizing third party websites   Maintain policies & procedures   Maintain & monitor credit limits and terms systematically   Communicate detailed LC requirements in order confirmation   Provide visibility to order placement & confirmation activity to Export Credit   Automatic LC required details on invoice & other documents   Systematic tracking •  LC balance (amount & quantity) •  LC latest ship date, presentation period and expiration •  Late payments
  • 21. Alternative Solutions – Outsource Providers Depending on the size and the nature of your international business, external providers can act as an extension of your operation or help optimize results. Freight Forwarders: Specialty Providers:   Serve as travel agents for   Minimize risk by providing international trade expertise & software   May specialize in certain service   Reduce costs by accelerating areas, modes of transport or payments, doing document markets preparation and avoiding fees   Help transport goods   Can help product flow and reduce cost (e.g. consolidation of cargo, routing options)   Need to ensure services fit your needs and compare prices
  • 22. Group Activity – Mock LC Scenario The Scenario: We work for NACM Exporters, Inc., makers of exceptional quality Widgets sold around the world. We recently agreed to fill an order from our customer, ABC Company in Singapore. The agreed plan is to ship $200K worth of Widgets per month by vessel for three months for a total of $600K. Activity:   Review example LC specifics we required in our Pro Forma Invoice   Review LC received differences (highlighted in yellow)   Make the key decision as a group: Do we release our product for shipment or do we require an amendment first? Considerations:   Customer relationship / mutual trust   Policy   Risk trade offs (e.g. inventory, production timing, the sale)   Contingency plans – other buyers?
  • 23. Example Amendment Request Re: URGENT / LC AMENDMENT NEEDED! Your PO 12345 / Our Confirmation 678910/ LC no. 123456789 dated Feb. 20, 2012 Dear Mona, (our Customer Contact) Thank you for your time on the phone this morning and for your understanding and help. As we discussed, the following amendment is needed in order for us to release your order for shipment. 1. Field 31D - Extend expiration to June 15, 2012 2. Field 59 - Beneficiary’s address changed to read “52 Lois Lane…” 3. Field 43P - Partial shipments are now allowed. 4. Field 44C - Delete latest date of shipment 5. Field 46A - Under documentary requirement 3 Certificate of USA Origin, delete “/Chamber of Commerce” 6. Field 48 – Delete period for presentation. Add special condition “Documents presented later than 21days after ship date but within the validity of this credit is acceptable.” Please kindly request these changes with your bank as soon as possible and advise once the amendment is issued. Once the amendment is received by our bank, we will expedite your order and inform you of shipping details timely. Very best regards, John Smith Export Credit Manager
  • 24. Questions? Thank you for coming today!
  • 25. Appendix Example Specialty Provider: Trade Technologies – Concepts & Benefits Export Insurance & Financing Programs: Small Business Administration
  • 26. ©2010 Trade Technologies, Inc. All rights reserved. 26
  • 27. Advising          ISSUED   Bank      SENT  TO  BENEFICIARY   Le#er  of  Credit   Beneficiary   Advice        COPY  TO  TRADE  TECHNOLOGIES   COPY     TRADE  TECHNOLOGIES    REVIEWS  &  INFORMS   BENEFICIARY  OF  INCONSISTENCIES     LC  Review  and   Upload       AMENDMENTS  IF  ANY  REQUESTED  &  RECEIVED         TRADE  TECHNOLGOGIES  UPLOADS  TO  BENEFICIARY’S  FILES   27 ©2010 Trade Technologies, Inc. All rights reserved.
  • 28. Goods  are   Beneficiary   Shipped     Trade  Prepares   Documents      Trade  Banks   NegoQaQng   Documents   Bank   28 ©2010 Trade Technologies, Inc. All rights reserved.
  • 29. Automate as much of process as possible, including utilizing bank websites and third party software.   Reduces errors, delays and costs   Distributes information across organization   Provides visibility and control   Data for reports fuels constant improvement 29 ©2010 Trade Technologies, Inc. All rights reserved.
  • 30.   Sell more internationally with less risk   Clean documents banked on time   Accelerated export receivables collection cycle  PROFITS        RISKS     Significant reductions in labor costs spent on preparing documents and tracking payments   Reduced courier expense due to automated document delivery/ presentation and third party data exchange   Reduced discrepancy and other fees   In-depth reporting for all completed transactions   24/7 audit-ready all-inclusive document/data storage 30 ©2010 Trade Technologies, Inc. All rights reserved.
  • 31.  New to Asia Market – Relied on Letters of Credit for Prompt and Certain Payment  DSO reduced by over 60%  Discrepancies virtually eliminated  Asia Customers increased by 10X 31 ©2010 Trade Technologies, Inc. All rights reserved.
  • 32. RISK  MITIGATION  &  BUSINESS  FINANCING   Jeff  Deiss   Regional  Export  Finance  Manager   SBA  Office  of  Interna<onal  Trade   Portland,  OR   www.sba.gov/oit    
  • 33. Risk  MiQgaQon  Tools  –  EXPORT  INSURANCE   •  Foreign  receivables  insurance  –  public  (Ex-­‐Im  Bank)   or  private  providers     •  Ex-­‐Im  Bank  insurance  on  foreign  A/R   –  100%  against  poli<cal  risk  (foreign  government  ac<on)   –  95%  against  commercial  risk  (buyer  ac<on)   –  “Express  Insurance”  –  a  policy  for  small  businesses  with  < $7.5  MM  in  annual  exports  on  their  export  A/R’s  –   streamlined  coverage  of  foreign  sales  up  to  $300,000  per   buyer;  up  to  10  foreign  accounts  may  be  covered.   –  Insurance  may  be  a  lower  cost  alterna<ve  to  L/C  
  • 34. Risk  MiQgaQon  Tools  –  FOREIGN  EXCHANGE  (FX)  RISK     •  Even  if  your  price  is  in  $’s,  you  are  shi]ing  this  risk  to  the   BUYER  and  affec<ng  your  compe<<veness   •  You  want  to  remain  compe<<ve  as  US$  value  moves  against   foreign  currency   •  Techniques   –  Nebng   –  Forward  contract  (hedge)   –  Futures  contract   –  Currency  op<ons  
  • 35. Business  Financing  Tools  –  LOAN  GUARANTEES     •  Lender-­‐driven  –  lender  makes  &  services  the  loan/line  of   credit;  lender  decides  if  guarantee  is  needed  and  selects   guaranteed  program  to  use   •  The  value  of  loan  guarantees     –  Insurance  and  incen<ve  for  your  lender   –  Enhanced  access  to  credit  for  business   –  Enhances  your  borrowing  base   –  Lenders  o]en  heavily  discount  their  advance  rate  when   foreign  sales  serve  as  collateral;  a  loan  guarantee  can   overcome  this  –  see  TRADE  FINANCE  GUIDE,  p.  16  
  • 36. Business  Financing  Tools  –  SBA  and  EX-­‐IM  BANK     •  US  SMALL  BUSINESS  ADMINSTRATION  (SBA)   –  “Small  business”     –  Will  guarantee  loans  up  to  $5  million   –  Pre-­‐export  and  post-­‐export  financing;  general  business   financing  needs   –  No  US  content  requirement;  licensed  military  exports   allowed   –  Preferred  and  Express  Lenders,  plus  local  lenders  
  • 37. Business  Financing  Tools  –  SBA  and  EX-­‐IM  BANK     •  EXPORT-­‐IMPORT  BANK  OF  THE  US  (EX-­‐IM  BANK)   –  Any  business  size     –  No  upper  loan  limit   –  Pre-­‐export  and  post-­‐export  financing   –  Export  must  have  majority  US  content;  military  exports   restricted   –  Delegated  Lenders  are  primary  users  
  • 38. Business  Financing  Tools  –  SBA  LOAN  GUARANTEES     •  SBA  InternaQonal  Trade  Loan  (ITL)   –  90%  guarantees  on  term  loans  of  $5  million  or  less   –  Working  capital,  equipment,  real  estate,   refinancing     –  Financing  for  projects  that  improve  the   compe<<ve  posi<on  of  US  exporter  
  • 39. Business  Financing  Tools  –  SBA  LOAN  GUARANTEES     •  SBA  Export  Working  Capital  Program  (EWCP)   –  90%  guarantees  on  1-­‐3-­‐year  revolving  lines     –  Up  to  $5  million   –  Working  capital     –  Financing  for  export  orders     –  Pre-­‐export  and  post-­‐export  
  • 40. Business  Financing  Tools  –  SBA  LOAN  GUARANTEES     •  SBA  Export  Express   –  Similar  to  ITL,  but  streamlined  approvals   –  90%  guarantees  on  loans/lines  up  to  $350,000   –  75%  guarantees  on  loans/lines  up  to  $500,000   –  Working  capital,  equipment,  real  estate,   refinancing     –  Available  from  SBA  “Express”  Lenders  only  
  • 41. Business  Financing  Tools  –  EX-­‐IM  BANK  LOAN  GUARANTEES   •  EX-­‐IM  Working  Capital  Program   –  90%  guarantees  on  1-­‐3-­‐year  revolving  lines     –  No  size  limit   –  Working  capital     –  Financing  for  export  orders     –  Pre-­‐export  and  post-­‐export