Potato Corner is a Philippine-based franchise that sells flavored french fries and other snacks. It opened its first US location in 2010 in California and has since expanded rapidly throughout the western US. The company attributes its success to its unique flavored fries, low food and labor costs, and locating stores in high traffic areas like malls. It currently has over 7 locations in the US with plans to open 20 more stores by the end of 2012, focusing on major malls in California.

1. Mall
Information
Package
ABOUT US
Since the debut of its first outlet in October of 1992, Potato Corner has evolved from a humble food
cart to a multinational food franchise. By 1994, Potato Corner had grown to 70 outlets - a mixture of
carts, kiosks and counters. With well over 300 locations in operation, Potato Corner has set its sights
beyond the Philippines for the international stage, particularly the United States.
In February of 2010, Potato Corner broke ground in the United States, opening its first location at the
Westfield Mall in Santa Anita, California. Since then, expansion has come about at a staggering rate
with a total of 7 Locations presently and 20 locations projected to be fully operational by the end of
2012.
The limitless potential of the Potato Corner brand can be attributed to the combination of our
Unique flavored fries, Low food cost (Potatoes), Minimal Prep which leads to low Labor Cost and
mainly a huge market (It’s Fries!), and no competition.
Our time-tested business model and Potato Corner’s bottom line for success relies Traffic
locations such as Bustling shopping centers, airport terminals and sporting arenas.
It comes as no surprise as to how quickly Potato Corner is making a name for itself amongst
the snacking public in America.
Criss-cut sweet Baked potatoes,
Made-to-order french fries
potato fries and golden hash brown
flavored with B.B.Q, sour
classic chili puffs and juicy
cream & onion, cheddar or
cheese fries chicken tenders Gourmet flavored
chili B.B.Q seasoning
“jojo” potato chips

2. CURRENT LOCATIONS
Santa Anita, CA Topanga, CA Los Cerritos, CA
Americana, CA Cottonwood, NM Southplains, TX
COMING 2012
Coronado, NM Plaza Bonita Century City Fashion Square Valencia Town Center

3. MILESTONES
USA
2012 - Set to open this year in California alone:
San Diego, Century City mall, Valencia mall,
Fashion Square, Coronado Mall.
2010 - Six additional stores in CA, NM, TX.
2010 - First US kiosk at Santa Anita Westfield Mall.
Philippines
Franchise of the Year 2000, 2001, 2002, 2003
1997 - Engaged with GMB Franchise Developer,
120 outlets opened
1994 - 70 Outlets Opened
1993 - Opened our franchise at University of the East
WHAT MAKES A GREAT LOCATION FOR A POTATO CORNER STORES
A Potato Corner In-Line store needs approximately 450 to 800 square feet of space with a minimum of 15 feet of
frontage for service area. There is also the option to go with the freestanding kiosk which requires 200-300 square
feet of space and remote storage.
Using new technology of hoodless Fryers, Potato Corner is among the first to be able to make fries in a kiosk
without needing a hood for ventilation and filtration. This enables Potato Corner to thrive outside the food court
and do best at the mall’s highest traffic hallways.
At this current juncture, Potato Corner has placed stores in the following malls: Simon’s, Westfield’s, Caruso’s and
GGP’s malls. As far as positioning within the malls, Potato Corner stores perform best in major walkways, hallway
intersections, entrances to food courts, and within close proximity of PlayTown or movie theaters.
The Demographic preferences are:
* High traffic of families and kids.
* Minimum 2 miles of surrounding residential area.
* Traffic Population of medium to high Income.
IN-LINE CONCEPT

4. Potato Corner is a great addition to any mall’s make-up as it offers a food concept not widely
available anywhere else. Within months of opening a location at each mall we have had the
opportunity to set up shop, Potato Corner has never failed to shake things up.
Our enthusiastic following in Facebook and Twitter, as well as the positive feedback from Yelp,
has piqued the curiosity of many customers enough to lure them into the malls for a taste of
our unique flavor French fries.
Store utilities requirements:
Plumbing – Provided in Stub-outs at location
Sewer – Provided at location
Electrical - 150 Amps of 120/240V, 3 Phase,
Internet - Cat-5 for DSL/Phone,
all to beprovided at location (stub-outs at location).
Guy Koren
President / Managing partner
Guy@potatocornerusa.com 8,777 Likes
www.potatocornerusa.com
2,027 Followers
Office: 323-951-1155
Toll Free: 800-565-1114
Fax: 888-810-1174
Potato Corner USA
6380 Wilshire Blvd # 1100
Los Angeles, CA 90048