The Castle in the Sky café aims to bring the magic of Disney to families through an immersive dining experience located in a large shopping mall. The café plans to offer nutritious family-friendly meals along with nightly Disney character shows and a play area for children. Its target market is families with incomes between $60,000-$150,000 living nearby who want an entertaining restaurant where all family members can enjoy a Disney-themed experience without traveling far. The café will partner with Disney and sell Disney-branded merchandise to further enhance the experience.