1. Pizza Hut is an American restaurant chain founded in 1958 in Wichita, Kansas by brothers Dan and Frank Carney. 2. The company is known for its Italian-American cuisine like pizza and pasta and has over 16,000 locations worldwide. 3. Pizza Hut has updated its logo several times over the years, with the most recent change in 2014 featuring a single pink color and a circular pizza-like design meant to represent a spinning pizza crust.

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Presented by : -
NIHARIKA BARUAH
MBA 2nd Semester
Section B
North Eastern Regional Institute of Management,
Assam

2. HISTORY
Pizza Hut is an American restaurant
chain and international franchise
founded by the brothers Dan and
Frank Carney in 1958.
Place : - Wichita, Kansas, US
Headquarters : - Texas
Website : - pizzahut.com
Parent Company: - Yum! Brands, Inc.
The company is known for its Italian-
American cuisine menu including pizza
and pasta, as well as side dishes and
desserts. Pizza Hut has over 16,000
locations worldwide as of 2015.

3. PIZZA HUT LOGO
In 1958, two brothers borrowed
$600 from their mom to open
a pizza place in Wichita, Kansas.
They named it Pizza Hut, because
their sign only had room for eight
letters.
As soon as the restaurant
chain started operation, it
unveiled an emblem with the
mascot “ Pete “ in a yellow hat
and apron.
1955-1974

4. PIZZA HUT LOGO
1974-1999
1999-2010

5. This old logo with the colours
and the shape was undeniably
recognizable for the consumers.
Pizza Hut has long used specific
colours as a means of branding.
Its traditional logo had red, black
and yellow as three major
colours.
The colour
Red depicts energy,
Yellow was for making an intelligent decision to buy
the company’s pizza
Black represented an element of surprise that
consumers constantly look for in a food.
Green symbolized the freshness and the healthy
food served by the company.

6. 2014
Having changed more than five
logos, in 2014 Pizza Hut eventually
came to the emblem that is now
used in the restaurants of the chain
all over the world.

7. NEW LOGO
In the new logo, as you can see, there is just one pinkish colour and
the design is entirely new. the new Pizza Hut logo now portrays a
pizza-like circle.
The circular shape reminds the consumers of a red-hot pizza served
on the table. It is a spinning pizza crust which has a lot of sauce
spread over it.
But the company has kept with its iconic ‘hut’ illustration. Here
also, the colour of the hut has been entirely changed from previous
red to the existing white.

8. HIDDEN MESSAGE BEHIND THE HAT
The history of the “hut”
design goes back to 1967.
Originally, the red roof
looked simpler than now. It
was accompanied by a
word mark in a sans-serif
type.
Also, the “roof” was made
asymmetrical.
This is traditional.
THEN
NOW

9. New Pizza Hut Logo and its New Branding
Strategy
 A major reason for the company redesigning its logo
almost entirely was that it had launched a new brand
promotion campaign.
 Major changes in the company’s menus.
 Different flavoured pizzas.
 New market condition to choose the consumer.
Also, with the changes made in the Pizza Hut
logos, the company launched an advertisement
campaign entitled ‘’ The Flavour of Now’’.