This is about pizza hut's history and mobile utilization. you can get more knowledge about pizza hut by studying this document.

1. Retail Marketing subject
Sandaruwan Rajapaksha
BSc marketing management in eastern university of sri
lanka

2. Pizza Hut
18,703 store locations in 100 countries
Dan Carney and Frank Carney

3. Pizza Hut Life
• 1958
1958 on may 31 the first Pizza Hut restaurant opens in
Wichita, Kansas, started by two collage-aged brothers who
borrowed $600 from their mother

4. Pizza Hut Life
• 1969
The familiar red roof adapted
for Pizza Hut restaurant
• 1971
Pizza hut become a No.1
pizza restaurant chain in the
world both sales and number
of restaurants

5. Pizza Hut Life
• 1980
Pan Pizza introduced in all
Pizza Hut restaurant
• 1984
BOOK IT Pizza Hut’s
national reading intensive
program, is launched with
200,000 elementary
students enrolled

6. Pizza Hut Life
• 1986
Pizza hut celebrates the
opening of it’s 5000th
restaurant located in
“Dallas, Texas.
• 1998
Hand-Tossed Traditional
Pizza introduced
throughout all Pizza Hut
restaurants

7. Pizza Hut Life
• 1989
Pizza hut, pizza is
delivered to the white
house.
• 1994
Pizza hut becomes the
first national chain to offer
pizza delivery ordering on
the internet.

8. Pizza Hut Life
• 2001
The pizza hut delivered to the
international space station.
They paid $1 millions dollars
To transport pizza in to space
• 2003
Due to the rising
popularity of chicken
wings, Pizza Hut launched
Wingstreet restaurant

9. Pizza Hut Life
• 2007
Pizza Hut become the first
national pizza chain to be
on Facebook
• 2009
Pizza Hut launches it’s
iPhone ordering app,
appears in iPhone
commercial

10. Pizza Hut Life
• 2013
Pizza Hut introduce an
exclusive Xbox 360 app
• 2016
Pizza Hut sets a world
recode by making a pizza
delivery to Mt,
Kilimanjaro

11. Pizza Hut Life
• 2017
100m pound food donation
program with harvest
• 2018
Pizza hut become the
official pizza sponsor of
NFL

12. Pizza Hut Life
• 2019
Pizza Hut debuts first
E-sports football stadium
• 2020
Pizza Hut become a first
national pizza company to
bring plant base meat

13. Pizza Hut Today
• pizza hut growing their competitive strategies are help for gain
more market such as maintain high quality and taste.
• In 21 centuries whole world got influence from globalization and
digitalization concepts.
• Pizza hut also have to think about that because of high
competitiveness in the restaurant retail industry.
• That digitalization they converted to the high level of
competitive advantages
• As a result of that Pizza Hut utilize the mobile phone access to
reach high level of customers and they earned more profit from
that strategies.

14. Mobile Utilization of Pizza Hut
01. Mobile Apps for Ordering
• Pizza hut created the mobile apps for android and iOS phones.
• Can find newly available pizza in pizza hut restaurant
• This app considering differences of the countries.
• That apps help to customer to easily place their order.

15. Mobile Utilization of Pizza Hut
02. Mobile apps for customize pizza
• That app working as a chef. When open that app, it asking what
kind of pizza that you want?
• There have options to customized the pizza by using some
ingredients. At the same time the mobile phone app show how
the pizza looks like, with the help of some animations.

16. Mobile Utilization of Pizza Hut Cont..
03. Pizza Hut Websites
• Pizza hut developed their website with the user friendly manner.
• Specially they focused on mobile users by the websites. That
websites help customers to see what are the current offers and
promotions.
• Pizza Hut also get more advantages by the using customers details
by website statistics.

17. Mobile Utilization of Pizza Hut Cont..
04. Pizza Tracker apps.
• The tracker allows customers to view the location of their order in
real time.
• Push notifications will alert the customer when the pizza is on the
way and when it has arrived.
• Pizza hut maintain that as an additional service to the customers.

18. Mobile Utilization of Pizza Hut Cont..
05. Payment with mobile
• Pizza hut using the online payment with the help of online banking.
• And also as a result of new technology they currently using mobile
paying system.
• Customers can feel easy by the using of these methods to
payments.

19. Mobile Utilization of Pizza Hut Cont..
06. Customer tracking by using mobile phone
• Pizza Hut using huge data base for track customers.
• When new customers go to the pizza hut, they asking about phone
number and e-mail address of the customers, and also their have
small leaflet to leave their friends phone numbers and e-mails.
• Pizza Hut company easily collecting those data and they enter those
data to their data base.

20. Mobile Utilization of Pizza Hut Cont..
07. Pizza Hut in the Facebook
• Pizza Hut ran the campaigns using a series of video ads that were
optimized for different mobile placements across Facebook,
Messenger, Instagram Stories and in-stream video.
• First, Pizza Hut’s Facebook page having over 15M likes.
• The content on their Facebook page mostly contains commercials,
promotions, announcements of new products, and pictures.
• Their use of hashtags, celebrities, and collaborations with other
popular pages helps them stay relevant on fans’ newsfeeds.
• In that Pizza Hut can track relevant customers only.
• Can evaluate the result.

21. Mobile Utilization of Pizza Hut Cont..
08. Pizza Hut in the Twitter
• Pizza Hut’s Twitter account is also followed by a large amount of
users. At about 93,000 mentions per week (according to UberVu),
the brand is able to retain 1,060,000 followers.
• Their tweets have many different aspects; including, humor,
sarcasm, announcements, ads, and promotional codes and info.
• Their wide range of tweets helps to differentiate their brand
against competitors’ social media accounts.
• Pizza Hut using their Twitter account as the main communication
feed for all of their social media accounts. More clearly, almost any
other post on another social media platform gets re-posted on the
Twitter feed as well.

22. Mobile Utilization of Pizza Hut Cont..
08. Pizza Hut in the Twitter con…

23. Mobile Utilization of Pizza Hut Cont..
09. Pizza Hut in the YouTube
• Pizza Hut also puts in effort to create a social community through
its YouTube account.
• Their account has over 85k subscribers, and posts a new video about
once a week. While most of the videos are commercials for the
brand, the pizza chain does a good job of incorporating humor into
their videos.
• Another tactic the brand uses is the presence of Pizza Hut ads on
other unrelated YouTube videos to try and link viewers to their
page. Some other videos include miscellaneous things like
interviews, and relief projects; which helps portray the brand’s
integrity.

24. Mobile Utilization of Pizza Hut Cont..
09. Pizza Hut in the YouTube cont..

25. Thank you!