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Postmodernism Lesson 2

       Modernism
Key Terms
•   Modernism
•   Modernity
•   Baroque
•   Romantic
•   Realism
•   Agrarianism
•   Capitalism
•   Industrialism (mass production)
•   Rationalization
•   Secularism
•   Urbanization
•   Fordism
•   Taylorism
•   Consumers
•   Feminization
•   Globalisation
Modernism
• Have you heard of the concept of Modernism
  before?
• If so Where and Why?
• If something is Modern how can it be out of
  date or old?
Key Question
• The Modern age was exemplified by a number of key
  scientific examples - can you think what these could be?
Pre-Modern
• Sense of self and purpose was often
  expressed via a faith, be that in a
  single god or in many gods (religion)
• Pre-modern cultures have not been thought
  of creating a sense of distinct individuality
• Religious officials, who often held positions
  of power, were the spiritual ‘messengers’ to
  the common person. It was only through
  these ‘messengers’ that the general masses
  had access to the divine
• Tradition were sacred; social
  order/ceremony/morals are strictly enforced
Modernism
• Late 19th century / early 20th century
• move from agrarianism toward capitalism,
  industrialization, secularization, rationalization
• Wide-scale and far reaching changes
• post-traditional
• post-medieval historical period

• development of modern industrial societies
• rapid growth of cities
• followed by the horror of World War I

• In art, Modernism rejects the ideology of realism
• Modernism also rejects the lingering certainty
  of Enlightenment thinking, as well as the idea of a
  compassionate, all-powerful Creator
Changes during modernism
• Adoption of new technologies into daily life of
  ordinary people.
  – What kind of technologies do you think?



• Associated with urbanization and changing
  social traditions also came smaller families
  and changed relationships between parents
  and their children.
Technologies
•   Automobile
•   Modern Medicine
•   Telephone
•   Phonograph
•   Television
•   Electricity
•   Radio

The need to work with these technologies, repair them and
live with them—created social change.
Common theme in technologies?
• Altered our perception of time and space
  through communication and speed
Extra modern examples
Modern Examples          Youtube address
Modern design (chairs)   http://www.youtube.com/watch?v=ErBGq6ZA-2U



Bauhaus                  http://www.youtube.com/watch?v=F8zuGsX_z_Y&feature=PlayList&p=F0E
                         A633E28C6FC94&playnext=1&playnext_from=PL&index=54




Cubism                   http://www.youtube.com/watch?v=LkODKN_m_H4&feature=PlayList&p=27
                         0D2871A940F123&index=3&playnext=2&playnext_from=PL
Differences between Modernism and postmodernism

• By the early 1980s the postmodern movement in art
  and architecture began to establish its position through
  various conceptual and multi-media formats.
• However dates are highly debatable, "one critic's
  postmodernism is another critic's modernism".
• Some see them as two aspects of the same
  movement, and believe that late Modernism
  continues.
• Postmodernism is essentially a reinterpret the modern.
• Rejection of tradition
• Many modernists believed that by rejecting tradition
  they could discover radically new ways of making art.
Key Points - Modernism
• Inspired by technology and science
• Applied mathematical and scientific logic to all
  human process's
• Sought to make thing efficient and productive
• Profit driven capitalism was the base
  "superstructure" behind production
• Mass production and factory labour
• Science and technology seen as essential components
  in human evolution
• Design based around need and function
• Efficiency and cost productiveness
Frederick W.Taylor (1856-1915) The
Principles of Scientific Management



          Managers assume full coordinating
          roles
          Analysis of production processes lead
          to simplification
          Time and Motion studies implemented
          for streamlined cost cutting
To what extent are Taylor's Ideas still prevalent
        in today's Postmodern world?


• Sky+
• wireless internet
• Iphone/ipad – smart phones/technological
  convergence
• Tills in the workplace
Henry Ford (1863-1947)
Inventor and manufacturer of the Ford motor car


    Assembly line
    manufacturing process

    The Standardization of
    the product

    The use of Special-
    purpose tools and/or
    equipment via the
    assembly line

    The Elimination of skilled
    labour in direct
    production
Key Concepts: Fordism and Taylorism
• Perception of time radically changed in
  Modernity
• New Technologies of Management such as
  Taylorism & Fordism altered the way people
  behaved as "Labouring Units"
Film as a Modernist Art Form
• To what extent is Film a modernist art form?
Snow White (1937)
• The 1930s were a period of immense
  upheaval economically
• 1929 Wall Street Crash
• Mass unemployment and homelessness
Post-Fordism (in Postmodernity)
             • New information
               technologies.
             • Emphasis on types of
               consumers in contrast to
               previous emphasis on social
               class.
             • The rise of the service and the
               white-collar worker.
             • The feminization of the work
               force (shift in gender roles in
               work place)
             • The globalization of financial
               markets
Key Modernity Points
• Structure and Order
• Efficiency and productivity
• Science and technology
Modernism - Plenary

• What events do you think caused the shift
  into Postmodernism between the 30s-50s?

• Why would our trust in science and
  technology be questioned?
What caused the collapse of
             Modernism?
• Stock Market Crash 1929

• World War 2 and the Holocaust

• Cold War and M.A.D

• Collapse in socialist housing programmes

• Warhol's "Marylyn" goes on a European tour
Modernist Texts
                  (challenge established styles and forms)

19th century     Early 20th century    WW1-WW2               Post WW2
                 (before WW1)
Van Gogh (post   Mondrian (abstract)   Duchamp (dadism –     Pollock (abstract
impressionism)   Picasso (cubism)      anti-art)             expressionism)
                                       Dali & Magritte
                                       (surrealism)
                                       Bauhaus


   Texts on modern/postmodern border
   -dada
   -surreal
   -abstract expressionism
Pomo: "Style over substance"
    Modern        Postmodern
Modernism vs Postmodernism
• On the attached sheet complete the column
  "postmodern" with the opposite of what is
  down in the "Modern" Column.

• This will give you Postmodern alternatives to
  Modernism.
Homework (Due next Monday)
• Choose a modern artist/art movement
• Choose a postmodern text
• Fill in column chart (completing some
  research)
• Write a page response explaining how they
  are different

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Postmodernism lesson 2

  • 2. Key Terms • Modernism • Modernity • Baroque • Romantic • Realism • Agrarianism • Capitalism • Industrialism (mass production) • Rationalization • Secularism • Urbanization • Fordism • Taylorism • Consumers • Feminization • Globalisation
  • 3. Modernism • Have you heard of the concept of Modernism before? • If so Where and Why? • If something is Modern how can it be out of date or old?
  • 4. Key Question • The Modern age was exemplified by a number of key scientific examples - can you think what these could be?
  • 5. Pre-Modern • Sense of self and purpose was often expressed via a faith, be that in a single god or in many gods (religion) • Pre-modern cultures have not been thought of creating a sense of distinct individuality • Religious officials, who often held positions of power, were the spiritual ‘messengers’ to the common person. It was only through these ‘messengers’ that the general masses had access to the divine • Tradition were sacred; social order/ceremony/morals are strictly enforced
  • 6. Modernism • Late 19th century / early 20th century • move from agrarianism toward capitalism, industrialization, secularization, rationalization • Wide-scale and far reaching changes • post-traditional • post-medieval historical period • development of modern industrial societies • rapid growth of cities • followed by the horror of World War I • In art, Modernism rejects the ideology of realism • Modernism also rejects the lingering certainty of Enlightenment thinking, as well as the idea of a compassionate, all-powerful Creator
  • 7. Changes during modernism • Adoption of new technologies into daily life of ordinary people. – What kind of technologies do you think? • Associated with urbanization and changing social traditions also came smaller families and changed relationships between parents and their children.
  • 8. Technologies • Automobile • Modern Medicine • Telephone • Phonograph • Television • Electricity • Radio The need to work with these technologies, repair them and live with them—created social change.
  • 9. Common theme in technologies? • Altered our perception of time and space through communication and speed
  • 10. Extra modern examples Modern Examples Youtube address Modern design (chairs) http://www.youtube.com/watch?v=ErBGq6ZA-2U Bauhaus http://www.youtube.com/watch?v=F8zuGsX_z_Y&feature=PlayList&p=F0E A633E28C6FC94&playnext=1&playnext_from=PL&index=54 Cubism http://www.youtube.com/watch?v=LkODKN_m_H4&feature=PlayList&p=27 0D2871A940F123&index=3&playnext=2&playnext_from=PL
  • 11. Differences between Modernism and postmodernism • By the early 1980s the postmodern movement in art and architecture began to establish its position through various conceptual and multi-media formats. • However dates are highly debatable, "one critic's postmodernism is another critic's modernism". • Some see them as two aspects of the same movement, and believe that late Modernism continues. • Postmodernism is essentially a reinterpret the modern. • Rejection of tradition • Many modernists believed that by rejecting tradition they could discover radically new ways of making art.
  • 12. Key Points - Modernism • Inspired by technology and science • Applied mathematical and scientific logic to all human process's • Sought to make thing efficient and productive • Profit driven capitalism was the base "superstructure" behind production • Mass production and factory labour • Science and technology seen as essential components in human evolution • Design based around need and function • Efficiency and cost productiveness
  • 13. Frederick W.Taylor (1856-1915) The Principles of Scientific Management Managers assume full coordinating roles Analysis of production processes lead to simplification Time and Motion studies implemented for streamlined cost cutting
  • 14. To what extent are Taylor's Ideas still prevalent in today's Postmodern world? • Sky+ • wireless internet • Iphone/ipad – smart phones/technological convergence • Tills in the workplace
  • 15. Henry Ford (1863-1947) Inventor and manufacturer of the Ford motor car Assembly line manufacturing process The Standardization of the product The use of Special- purpose tools and/or equipment via the assembly line The Elimination of skilled labour in direct production
  • 16. Key Concepts: Fordism and Taylorism • Perception of time radically changed in Modernity • New Technologies of Management such as Taylorism & Fordism altered the way people behaved as "Labouring Units"
  • 17. Film as a Modernist Art Form • To what extent is Film a modernist art form?
  • 18. Snow White (1937) • The 1930s were a period of immense upheaval economically • 1929 Wall Street Crash • Mass unemployment and homelessness
  • 19. Post-Fordism (in Postmodernity) • New information technologies. • Emphasis on types of consumers in contrast to previous emphasis on social class. • The rise of the service and the white-collar worker. • The feminization of the work force (shift in gender roles in work place) • The globalization of financial markets
  • 20. Key Modernity Points • Structure and Order • Efficiency and productivity • Science and technology
  • 21. Modernism - Plenary • What events do you think caused the shift into Postmodernism between the 30s-50s? • Why would our trust in science and technology be questioned?
  • 22. What caused the collapse of Modernism? • Stock Market Crash 1929 • World War 2 and the Holocaust • Cold War and M.A.D • Collapse in socialist housing programmes • Warhol's "Marylyn" goes on a European tour
  • 23. Modernist Texts (challenge established styles and forms) 19th century Early 20th century WW1-WW2 Post WW2 (before WW1) Van Gogh (post Mondrian (abstract) Duchamp (dadism – Pollock (abstract impressionism) Picasso (cubism) anti-art) expressionism) Dali & Magritte (surrealism) Bauhaus Texts on modern/postmodern border -dada -surreal -abstract expressionism
  • 24. Pomo: "Style over substance" Modern Postmodern
  • 25. Modernism vs Postmodernism • On the attached sheet complete the column "postmodern" with the opposite of what is down in the "Modern" Column. • This will give you Postmodern alternatives to Modernism.
  • 26. Homework (Due next Monday) • Choose a modern artist/art movement • Choose a postmodern text • Fill in column chart (completing some research) • Write a page response explaining how they are different