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Lesson 2 moderism & technology
- 1. Postmodernism Lesson 2 Modernism& Technology
- 2. Key Terms • Modernism •Modernity • Baroque • Romantic • Realism • Agrarianism • Capitalism • Industrialism (mass production) • Rationalization • Secularism • Urbanization • Fordism • Taylorism • Consumers • Feminization • Globalisation
- 3. Review of Ism’s Postmodern ism Whatwas involved in this time period?
- 4. Key Question • TheModern age was exemplified by a number of key scientific examples - can you think what these could be?
- 5. Pre-Modern • Sense ofself and purpose was often expressed via a faith, be that in a single god or in many gods (religion) • Pre-modern cultures have not been thought of creating a sense of distinct individuality • Religious officials, who often held positions of power, were the spiritual ‘messengers’ to the common person. It was only through these ‘messengers’ that the general masses had access to the divine • Tradition were sacred; social order/ceremony/morals are strictly enforced
- 6. Modernism • Late 19thcentury / early 20th century • move from agrarianism toward capitalism, industrialization, secularization (moving away from traditional and religious values), etc…. • Wide-scale and far reaching changes • post-traditional • development of modern industrial societies • rapid growth of cities • followed by the horror of World War I • In art, Modernism rejects the ideology of realism • Modernism also rejects the lingering certainty of Enlightenment thinking, as well as the idea of a compassionate, all-powerful Creator
- 7. Changes during modernism •Adoption of new technologies into daily life of ordinary people. – What kind of technologies do you think? • Associated with urbanization and changing social traditions also came smaller families and changed relationships between parents and their children.
- 8. Technologies • Automobile • ModernMedicine • Telephone • Phonograph • Television • Electricity • Radio The need to work with these technologies, repair them and live with them—created social change.
- 9. Common theme intechnologies? • Altered our perception of time and space through communication and speed • **** ALTAR TIME AND SPACE (by communication and speed)
- 10. Extra modern examples ModernExamples Youtube address Modern design (chairs) http://www.youtube.com/watch?v=ErBGq6ZA-2U Or first few mins of https://www.youtube.com/watch?v=cz9NIQ3SIvY https://www.google.co.uk/search?q=bauhaus+chairs&espv=2&biw=1920& bih=1048&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiotJnn1bbPAhVBD 8AKHdAbDKUQ_AUIBigB&dpr=0.75 Bauhaus http://www.youtube.com/watch?v=F8zuGsX_z_Y&feature=PlayList&p=F0E A633E28C6FC94&playnext=1&playnext_from=PL&index=54 Cubism http://www.youtube.com/watch?v=LkODKN_m_H4&feature=PlayList&p=27 0D2871A940F123&index=3&playnext=2&playnext_from=PL
- 11. Differences between Modernismand postmodernism • By the early 1980s the postmodern movement in art and architecture began to establish its position through various conceptual and multi- media formats. • However dates are highly debatable, "one critic's postmodernism is another critic's modernism“ • Some see them as two aspects of the same movement, and believe that late Modernism continues • Postmodernism is essentially a reinterpretation the modern. • Rejection of tradition • Many modernists believed that by rejecting tradition they could discover radically new ways of making art.
- 12. Key Points -Modernism • Inspired by technology and science • Applied mathematical and scientific logic to all human process' • Sought to make thing efficient and productive • Profit driven capitalism was the base "superstructure" behind production • Mass production and factory labour • Science and technology seen as essential components in human evolution • Design based around need and function • Efficiency and cost productiveness
- 13. Key points ofmodernism?
- 14. Frederick W.Taylor (1856-1915)The Principles of Scientific Management Managers assume full coordinating roles Analysis of production processes lead to simplification Time and Motion studies implemented for streamlined cost cutting
- 15. To what extentare Taylor's Ideas still prevalent in today's Postmodern world? • Sky+ • wireless internet • Iphone/ipad – smart phones/technological convergence • Tills in the workplace
- 16. Henry Ford (1863-1947) Inventorand manufacturer of the Ford motor car Assembly line manufacturing process The Standardization of the product The use of Special- purpose tools and/or equipment via the assembly line The Elimination of skilled labour in direct production
- 17. Key Concepts: Fordismand Taylorism • Perception of time radically changed in Modernity (bigger, better, FASTER, cheaper) • New Technologies of Management such as Taylorism & Fordism altered the way people behaved as "Labouring Units"
- 18. Film as aModernist Art Form • To what extent is Film a modernist art form?
- 19. Snow White (1937) •The 1930s were a period of immense upheaval economically • 1929 Wall Street Crash • Mass unemployment and homelessness
- 20. Post-Fordism (in Postmodernity) •New information technologies. • Emphasis on types of consumers in contrast to previous emphasis on social class. • The rise of the service and the white-collar worker. • The feminization of the work force (shift in gender roles in work place) • The globalization of financial markets
- 21. Key Modernity Points •Structure and Order • Efficiency and productivity • Science and technology
- 22. Pomo: "Style oversubstance" Modern Postmodern
- 23. Modernism - Plenary •What events do you think caused the shift into Postmodernism between the 30s-50s? • Why would our trust in science and technology be questioned?
- 24. What caused thecollapse of Modernism? • Stock Market Crash 1929 • World War 2 and the Holocaust • Cold War and M.A.D • Warhol's "Marylyn" goes on a European tour
- 25. Key Terms • Modernism •Modernity • Baroque • Romantic • Realism • Agrarianism • Capitalism • Industrialism (mass production) • Secularism • Urbanization • Fordism • Taylorism • Consumers • Feminisation • Globalisation
- 26. Modernism vs Postmodernism •On the attached sheet complete the column "postmodern" with the opposite of what is down in the "Modern" Column.
- 27. -non conventional, neoconventional, hybridisation and bricolage, typecasting (organisation) by various methods (i.e. Netflix), -unconventional representation that challenges stereotypes, (countertypes), tokenism, representation that makes us question previous stereotypes, progressive and truthful (like realism), parallel social/political -active audiences, power of audience: audience to institution, dominant reading challenged/reversed, Celebration of underdog -dominant ideology challenged and active audiences aware, status quo challenged and power from all, ethics, reasoning and justice of ‘accepted norm’ challenged and in question -non linear narrative (in many diff ways) -dystopian/pessimistic narratives -abstract or open endings, range of character types, unconventional protag/antag.,
- 28. Modernist Texts (challenge establishedstyles and forms) Texts on modern/postmodern border -dada -surreal -abstract expressionism 19th century Early 20th century (before WW1) WW1-WW2 Post WW2 Van Gogh (post impressionism) Mondrian (abstract) Picasso (cubism) Duchamp (dadism – anti-art) Dali & Magritte (surrealism) Bauhaus Pollock (abstract expressionism)
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- 35. Task/homework • A) Completemodern/pomo chart (fill in pomo side) • B) 2 mind maps