This document discusses strategies for engaging audiences after live events through digital platforms. It focuses on understanding consumer needs to feel heard, connect with others, create change, and advocate for passions. The strategies proposed include determining goals, funneling audiences through campaigns, understanding consumers in social spaces, planning optimized engagement chains across mobile, email, social media and digital, retaining engagement through information, conversations, content and user-generated content, and measuring success.

1. Scott Burns – Creative Director @raybacon
Peter Dycus – Director of Digital Production @peterdycus

2. Post Live: The crucial time
following the event.

3. Who We Are

4. What We Do

5. Experiential Value

8. Because Consumers Have a Need
to…
» Be heard.
» Connect with one
another.
» Create and make
change.
» Evangelize for the
things and people they
love.

11. Digital Audience Engagement

13. So, how do we do this?

14. What is the Strategy

15. Determining the goals

16. Funneling the Audience
Campaign Specific
Strategy
Existing Digital
Strategy

17. So, how do we connect with
these people?

18. Understanding
Our Consumers
in the Social Space

19. Planning and Optimization

20. Engagement Chain
Event Mobile Opt-in
Email Social Digital
Application
Offer
Engagement
Coupon

21. Retaining Engagement
Information
Conversation
Content
UGC

22. Measurement

23. Creating Success

25. Thank You!