Corporate trust is low while competition between brands is high, so companies must focus on transparency, authenticity and engagement with consumers through social media to build trust and gain a competitive advantage. One company saw a 44% increase in annual subscriptions and extensive positive press coverage by prioritizing these social responsibility strategies.

1. “Do Well by Doing Good.”
– Bruce Burtch

2.  Trust in corporations is low
 Slim margins between brands
 Consumers are the drivers
 Growth of social media

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9.  Transparency
 Authenticity
 Engagement

13. 351 annual subscriptions
Up 44% from previous year
Extensive press & good PR