By James Campbell - Associate Creative Director.
As technology and media evolve, the consumer encounters brands in unpredictable ways. This presentation will cover concepts and strategies for creating evocative branded experiences, across all media, devices or situations. As we look into the future, brands must represent themselves as a whole entity, and exhibit integrity at all touch points…especially those you can't control.
This is a May 2012 Yuvee press release announcing the "one-thumb surfing" tagline for Yuvee's WebHub cloud app at www.webhub.mobi that takes all the hard steps out of surfing the Web from touchscreen mobile devices, such as smartphones and tablets
Social buzzclub Get on Page One in Google Search with Google+TROOL Social Media
Get on Page One in Google Search with Google+ If you can't be found on Page one your competition is taking your money!
People don't look past page one when searching for things they need. Make sure you have optimized all you can using Google+ and YouTube to help you rise in the SERPs
The version of the Every Page is Page One presentation given to the Wellington Waterloo Webmakers, Dec 10, 2014 at the Symposium Cafe in Guelph, Ontario.
This is a May 2012 Yuvee press release announcing the "one-thumb surfing" tagline for Yuvee's WebHub cloud app at www.webhub.mobi that takes all the hard steps out of surfing the Web from touchscreen mobile devices, such as smartphones and tablets
Social buzzclub Get on Page One in Google Search with Google+TROOL Social Media
Get on Page One in Google Search with Google+ If you can't be found on Page one your competition is taking your money!
People don't look past page one when searching for things they need. Make sure you have optimized all you can using Google+ and YouTube to help you rise in the SERPs
The version of the Every Page is Page One presentation given to the Wellington Waterloo Webmakers, Dec 10, 2014 at the Symposium Cafe in Guelph, Ontario.
It's Stories All the Way Down: Spectrum 2016Mark Baker
There is a growing appreciation of the importance of story in all forms of communication, but there is still a tendency to think of story as something distinct from fact, a kind of decoration on top of the basic communication of facts. This presentation argues that the distinction is false, that it is really stories all the way down, and that it is when we forget the every phrase and every sentence invokes a story, that we fail to communicate effectively.
... NEW Version Oct 2015 ...
Please download this document for better reading. It's a small brochure, not a presentation.
Find this guide as eBOOK at https://leanpub.com/one-page-storytelling
- - - - - - - - - - - - - - - -
immersive storytelling:
how to build the most stunning multi-media story:
a small and concise guide to ONE-PAGE-STORYTELLING.
types – storyline – storyboard – examples.
For use with Shorthand.com and other tools or platforms.
A small guide to plan and produce one-page aka parallax storytelling: with links to examples and resources, copy template for storyline and step-by-step instructions.
- - - - - - - - - - - - - -
Thanks for great discussions, feedback and additions:
Jeremy Caplan,
Director of Education, Tow-Knight Center Entrepreneurial Journalism, CUNY Graduate School of Journalism (http://www.jeremycaplan.com),
Rachel Bartlett,
Editorial planning and training manager for @Shorthand_, former editor of http://Journalism.co.uk (https://twitter.com/rachelabartlett)
Marketing campaigns aimed at women are becoming less reliant on tired stereotypes and increasingly eschewing traditional gender roles. This presentation includes examples that demonstrate how brands are empowering women today.
DEVELOPING A BRAND ESSENCE TO CAPTURE AND KEEP YOUR CLIENTS 4/8/10
It’s not enough these days if they just remember your name—it’s how they feel about you. A brand essence captures the heart and intrinsic nature of your company. When your brand is strong, you develop lasting emotional ties to and the loyalty of your costumers. In this economic climate, strong brands with strong personal connections will be the ones that persevere. Richard Earl who has over 30 years of experience with notable advertising campaigns for P&G, Johnson & Johnson and more, will discuss how you can create a Brand Essence for your company.
Speaker: Richard Earl, The Regis Group
Co-sponsored by the Small Business Development Center
Marc Effron, author of One Page Talent Management: Eliminating Complexity, Adding Value (Harvard Business Press) showed how companies have buried talent processes under layers of bureaucracy and complexity that make them unusable and unused. More importantly, he’ll show you how to cut through the clutter with One Page Talent Management (OPTM), a powerfully simple approach that significantly accelerates a company's ability to develop better talent faster. The OPTM approach combines the best behavioral science research with lean process design to create easy to use talent processes that managers truly value. This webinar is for anyone who leads a team or wants to one day.
Remember those nice fancy Brand 'Tag-lines'? And how they rang in our minds?
Well, I believe that that concept of selling dreams and aspirations of brands via 'airy fairy' creative lines ( aka Tag-lines) is dead and gone.
Today's brands speak the truth and tell you how they BENEFIT you. And hence, the way they describe themselves is via 'Benefit -lines'.
Enjoy this point of view!
Taglines are a real art, made especially difficult when you’re external to the organization requesting one. So where do you begin? How do you begin to narrow down an entire company you know little to nothing about into one well-crafted, compelling sentence? It’ll never be easy, but the following steps may help.
What Robo Cop Can Teach Us About User ExperienceSwitch
At the crossroads of UX and experiential, things can get unruly and downright lawless. Until now. In this entertaining and informative session, you'll join the design minds behind experiential work for Coke, FedEx and Budweiser as you learn through the eyes of RoboCop how to master the Prime Directives of User Experience by destroying myths and discovering that UX isn't just part of the design process, it is the process. Get ready to hunt down the bad guys and lay down the law.
It's Stories All the Way Down: Spectrum 2016Mark Baker
There is a growing appreciation of the importance of story in all forms of communication, but there is still a tendency to think of story as something distinct from fact, a kind of decoration on top of the basic communication of facts. This presentation argues that the distinction is false, that it is really stories all the way down, and that it is when we forget the every phrase and every sentence invokes a story, that we fail to communicate effectively.
... NEW Version Oct 2015 ...
Please download this document for better reading. It's a small brochure, not a presentation.
Find this guide as eBOOK at https://leanpub.com/one-page-storytelling
- - - - - - - - - - - - - - - -
immersive storytelling:
how to build the most stunning multi-media story:
a small and concise guide to ONE-PAGE-STORYTELLING.
types – storyline – storyboard – examples.
For use with Shorthand.com and other tools or platforms.
A small guide to plan and produce one-page aka parallax storytelling: with links to examples and resources, copy template for storyline and step-by-step instructions.
- - - - - - - - - - - - - -
Thanks for great discussions, feedback and additions:
Jeremy Caplan,
Director of Education, Tow-Knight Center Entrepreneurial Journalism, CUNY Graduate School of Journalism (http://www.jeremycaplan.com),
Rachel Bartlett,
Editorial planning and training manager for @Shorthand_, former editor of http://Journalism.co.uk (https://twitter.com/rachelabartlett)
Marketing campaigns aimed at women are becoming less reliant on tired stereotypes and increasingly eschewing traditional gender roles. This presentation includes examples that demonstrate how brands are empowering women today.
DEVELOPING A BRAND ESSENCE TO CAPTURE AND KEEP YOUR CLIENTS 4/8/10
It’s not enough these days if they just remember your name—it’s how they feel about you. A brand essence captures the heart and intrinsic nature of your company. When your brand is strong, you develop lasting emotional ties to and the loyalty of your costumers. In this economic climate, strong brands with strong personal connections will be the ones that persevere. Richard Earl who has over 30 years of experience with notable advertising campaigns for P&G, Johnson & Johnson and more, will discuss how you can create a Brand Essence for your company.
Speaker: Richard Earl, The Regis Group
Co-sponsored by the Small Business Development Center
Marc Effron, author of One Page Talent Management: Eliminating Complexity, Adding Value (Harvard Business Press) showed how companies have buried talent processes under layers of bureaucracy and complexity that make them unusable and unused. More importantly, he’ll show you how to cut through the clutter with One Page Talent Management (OPTM), a powerfully simple approach that significantly accelerates a company's ability to develop better talent faster. The OPTM approach combines the best behavioral science research with lean process design to create easy to use talent processes that managers truly value. This webinar is for anyone who leads a team or wants to one day.
Remember those nice fancy Brand 'Tag-lines'? And how they rang in our minds?
Well, I believe that that concept of selling dreams and aspirations of brands via 'airy fairy' creative lines ( aka Tag-lines) is dead and gone.
Today's brands speak the truth and tell you how they BENEFIT you. And hence, the way they describe themselves is via 'Benefit -lines'.
Enjoy this point of view!
Taglines are a real art, made especially difficult when you’re external to the organization requesting one. So where do you begin? How do you begin to narrow down an entire company you know little to nothing about into one well-crafted, compelling sentence? It’ll never be easy, but the following steps may help.
What Robo Cop Can Teach Us About User ExperienceSwitch
At the crossroads of UX and experiential, things can get unruly and downright lawless. Until now. In this entertaining and informative session, you'll join the design minds behind experiential work for Coke, FedEx and Budweiser as you learn through the eyes of RoboCop how to master the Prime Directives of User Experience by destroying myths and discovering that UX isn't just part of the design process, it is the process. Get ready to hunt down the bad guys and lay down the law.
Emotional Intelligence: How to Succeed in Digital, Creative & Marketing Envir...Switch
This discussion explores how being a more emotionally intelligent person could possibly make you a better leader, innovator, creator, marketer… or make you generally more confident and well-respected among your co-workers and colleagues.
Emotional Intelligence (sometimes defined as the ability, capacity, skill to identify, assess, manage and control the emotions of one’s self, of others and of groups) involves a combination of self-awareness, self-regulation, motivation, empathy and social skills.
We will take a look at real-world situations where having a higher level of emotional intelligence could be beneficial as well (team conflict, killing an idea without killing the source, emotional impact of creative/marketing communications to customers/groups, etc.).
This presentation is part of Switch: LIberate Your Brand's 10/20/30 lunch presentation series given by employees, for employees. 10 slides, 20 employees, 30 minutes (and lunch!).
TOPIC: Responsive Web Design
Responsive web design is changing the definition of a “page,” as it aims to address the growing variety of devices and locations where content is consumed. No longer will a "pick a standard size" method of designing work for the Web. This presentation is an overview of Responsive Design and the possible implications of this type of design on our visual to digital workflow.
Presenter: Kristen Gau
Kristen has an exceptional ability to capture and communicate complex messages through art direction and design. In her almost 10 years with Switch, she has produced captivating print and outdoor executions, display graphics, speaker support and digital design for clients such as Anheuser-Busch, Elsevier, Coca-Cola, Glaceau, Enterprise, Ascension Health and Major Brands. She also provides creative direction for the Girl Scouts of Eastern Missouri and oversees the visual identity of the agency brand.
While attending the SXSW Interactive Festival in the spring of 2012, she had the opportunity to attend multiple sessions that discussed Responsive Design and how it is helping shape the evolving Web. Not long after SXSW, she had the opportunity to put her newfound perspective to good use designing a responsive website to accompany Switch's first ever app design project for one of our clients.
WHAT IS 10/20/30:
Presented by Megan O'Neill, this presentation is part of Switch: LIberate Your Brand’s 10/20/30 lunch presentation series given by employees, for employees. 10 slides, 20 employees, 30 minutes.
TOPIC:
The intent of universal design is to simplify life for everyone by making products, communications, and the built environments more usable for as many people as possible. Universal design benefits people of all ages and abilities. Learning to apply its principles can help support design/ business practices, applications and access. Various case studies will be examined to understand its applications and benefits.
PRESENTER:
Megan O'Neill graduated from Washington University St. Louis with a BA in Architecture and a minor in Art History. Megan was also an architectural intern at HOK in 2010 where she researched and consulted on universal design. In 2011, she worked for the Program of Occupational Therapy at WashU as an assistant lecturer for graduate courses and led a research project on accessibility of the WashU campus based on principles of universal design.
We've all heard professional photographers say, "Everyone with a camera thinks they're a photographer"… now anyone with Photoshop Lite/PowerPoint considers themselves an Art Director! As a creative industry, we’ll discuss what to protect and what creatives and agencies should embrace to be successful in today’s creative climate.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
1. ANTIPLATFORM
CREATING EFFECTIVE BRAND EXPERIENCES
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2. ANTIPLATFORM
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3. ANTIPLATFORM
A BRAND
“...the promise, the big idea, and the
expectations that reside inside each
customer’s mind about a product,
service, or company. A brand is
shorthand. It stands for something.”
- Alina Wheeler
Designing Brand Identity (2006)
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4. ANTIPLATFORM
A BRAND
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5. ANTIPLATFORM
A BRAND
...is not a logo
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6. ANTIPLATFORM
A BRAND
...is not a logo ...is not a tagline
Think Different.
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7. ANTIPLATFORM
A BRAND
...is not a logo ...is not a tagline ...is not a product
Think Different.
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9. ANTIPLATFORM
BRANDING EVOLUTION
Features Experience
“What is is” “What you feel”
1925 2000
1900 1950
Benefits Identification
“What it does” “Who you are”
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11. 2013
engagement
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12. The belief that people learn most effectively
by doing things rather than sitting and listening.
SEYMOUR PAPERT
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13. ANTIPLATFORM
ENGAGEMENT PRE-REQ
‣ Differentiation ‣ All backed by a truly
‣ Consistency exceptional and integral
‣ Voice product offering
‣ Innovation
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14. ANTIPLATFORM
ENGAGEMENT IS NOT
‣ Activity ‣ Tweets
‣ Conversation ‣ Comments
‣ Likes ‣ +1’s
‣ Follows ‣ Posts, Hits, CTR, etc.
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15. ENGAGEMENT (n):
Creating windows of enhanced attention
to influence behavior & motivations
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17. BUT WHY ALL THIS CRAP?
ENGAGEMENT creates the opportunity for
BRAND SALIENCE – A brand’s propensity to be noticed
or come to mind in buying situations by increasing the
quanitity & quality of memory structures buyers hold
about your brand.
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18. AND HOW?
Brand Salience = (engagement)(value exchange)
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19. AND HOW?
Brand Salience = (engagement)(value exchange)
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20. AND HOW?
Brand Salience = (engagement)(value exchange)
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22. WHAT IS
YOUR BRAND
HERE FOR?
HOW CAN
IT HELP?
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23. have a point
of view
On the world. On culture. On people.
Not just a position in a category.
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24. understand
what your
segments want
Don’t just take your benefits and apply them to
segments. Take what they demand, and see what
fits. If it doesn’t fit, move on. Don’t force it.
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25. the future
isn’t messaging
The future is in ideas that solve business
problems in a CULTURALLY POSITIVE WAY.
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26. in the wild
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27. ANTIPLATFORM
NIKE MAG AUCTION
ENGAGEMENT: 1,500 Exclusive Nike Mags were
auctioned on ebay. All proceeds went to benefit
the Michael J. Fox Foundation - including a
$50m match from Sergey Brin.
Highest winning bid: $9,959.00 (10)
Lowest winning bid: $2,300.00 (7)
TOTAL RAISED: $5,695,190.53 (x2)
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28. ANTIPLATFORM
NIKE MAG AUCTION
VALUE EXCHANGE: Connect snearheads, Back
to the Future fans, and the Parkinson’s
community to relive their youthful hopes and
raise money for Parkinson’s research.
BRAND SALIENCY: Scarcity value of the
product and a CSR brand boost increases
saliency outside the core sports territory.
Justifies a ridiculous price premium in a
recessionary market.
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29. Nike (2000)
We want to inspire you to victory.
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30. Nike (2000)
We want to inspire you to victory.
Nike (2012-present)
We give you the power to be victorious.
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33. THEY SHOULD BE SCARED:
Too Predictable = No Surprise
No Surprise = Nothing New
Nothing New = No Value
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35. ANTIPLATFORM
BRANDING EVOLUTION
Features Experience
“What is is” “What you feel”
1925 2000
1900 1950
Benefits Identification
“What it does” “Who you are”
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36. 2013
engagement
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37. ANTIPLATFORM
FURTHER READING
The Brand Gap by Marty Neumeier
Designing Brand Identity by Alina Wheeler
Return on Engagement by Tim Frick
Brand Sense by Martin Lindström
Worldmade Series by JWT
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