The document discusses establishing thought leaders through social media. It defines a thought leader as an authority that others recognize as a foremost expert. Thought leaders rise to the top of search results and influence consumers and industries. The document provides tips for establishing thought leaders for businesses and products through social media meetups and interactions. It also discusses why thought leaders are important for inbound marketing and bringing in qualified consumers through peer recommendations. The rest of the document covers real-time marketing through social listening and engagement, and gamification techniques to engage audiences.

1. 10/20/30
Digital Presentation

2. Trend #1
Establishing Thought
Leaders

3. Trend #1
What is a Thought Leader:
A thought leader is an individual, firm or
product that prospects, clients, referral
sources, intermediaries and even
competitors recognize as one of the
foremost authorities in selected areas of
specialization, resulting in its being the
go-to individual or organization for said
expertise.

4. Trend #1
Why is a Thought Leader
Important:
With the changing landscape of Search
Engine indexing and the rise of Social
Networks Thought Leaders will rise to
the top of consumer minds, search
results and industry in general

5. Trend #1
How To Establish A
Thought Leader:
For Business

6. Establishing Thought
Leaders for a Business:
Social Media Meet-ups

7. Establishing Thought
Leaders for a Business:
Social Media Meet-ups

8. Establishing Thought
Leaders for a Business:
Social Media Meet-ups
• Establish Switch as a social Thought
Leader
• Transfers an established
professional network into a real
world environment
• Use the face to face meet up to
maximize the client or consumer
experience
• Brands: Bring brand advocates

9. Trend #1
How To Establish A
Thought Leader:
For Product

10. Establishing Thought
Leaders for a Product:
Social Media Interaction

11. Establishing Thought
Leaders for a Product:
Social Media Interaction

12. Establishing Thought
Leaders for a Product:
Social Media Interaction
• Use of Facebook and Twitter, etc as
the go to place for product
information
• Post relevant useful content that
your users will want to share and/or
use
• Post content that invokes interaction
or a response

13. Trend #2
Why Establishing A
Thought Leader Is
Important: 1 of 2

14. Using the Thought
Leader:
Now that SEO Is Over The Hill?

15. Using the Thought
Leader:
Now that SEO Is Over The Hill?
• Searchable content is changing, thus
changing the landscape of online
publishing
• Google is putting less emphasis on
‘backlinks’ and website content
• With a recent Google algorithm change
they are now putting more relevance to
social content, likes, shares, tweets,
reddits, etc.
• Invest in real, valuable, relevant
content that your audience wants
• Grow your internal Thought Leaders to
where they can add value to your

16. Using the Thought
Leader:
Now that SEO Is Over The Hill?

17. Interesting byproduct:
Remove your personal social content
from search results:
https://www.google.com/webmasters/tools/
removals

18. Trend #3
Why Establishing A
Thought Leader Is
Important: 2 of 2

19. A good social strategy can
result in free: Inbound
Consumers

20. A good social strategy can
result in free: Inbound
Consumers
• Inbound Marketing: Having
consumers find you through peer
group word of mouth
• Connecting with other Thought
Leaders and having them sing your
praises
• Consumers who come to you
through peer group approval are
more qualified than consumers who
find you through a blind search

21. Trend #4
Real Time Marketing

22. Real Time
Marketing
• Real-time marketing means
businesses reacting in real or near-
real time
• It’s about relevant messaging, and
it‘s achieved in social channels by
listening to and anticipating
customer needs
• Delivering a message at the ‘point of
need’

23. Real Time
Marketing
• Real time
monitoring of
Twitter
• Identify who is “in
need of a snack”
• Offer free product
Sample
• 4.2 Million earned
media
impressions
• Delivered 3,600
free samples
• Sales increase

24. Real Time
Marketing
• Use of Foursquare
to reach consumer
when they check
in, in-store
• Social / Local /
Mobile
• Offer free product
Sample
• Coupon can be
scanned directly
from phone

25. Real Time
Marketing
• Don’t discount or take for granted
mobile phone usage for consumer
products, b2b or events
• We need to use Responsive Design
for future applicable client projects

26. Real Time
Marketing

27. Trend #5
Gamification

28. Gamificatio
n
• Gamification is the use of game
design techniques and game
mechanics to engage audiences
• Badges, points, rewards,
leaderboards to keep consumers
coming back and spreading the
word
• Increase retention and repeat users
• MDChallenge, NattyLight (if
launched), Foursquare

29. Gamificatio
n

30. Gamificatio
n

31. Questions?