Inbound Marketing - Stop Pushing and Start Pulling JAY KELLY Join Converge Consulting Principal, Jay Kelly who will take you through an evolutionary journey of how marketing and communications have changed from the outbound/push model days of buying ads and sending view books and postcards through the mail to the current model of engagement through data-driven, relevant, targeted and segmented communications (inbound/pull model). KEY TAKEAWAYS: Audience Segmentation - How to use data to get in front of the right segment with the right message at the right time. You will also learn by testing best practices so you are able to do more of what works and less of what doesn't and improve campaign results. Audience Engagement - How to use best practices to increase engagement with audiences from prospect through alumni. The Three Pillars of Inbound Marketing - Inbound marketing is about "earning your way in". We will explore ways to utilize the concepts in inbound marketing to harness the power of your faculty, students, and alumni to tell the story of your institution, improve enrollment trends, and build the power of your school’s brand.