A successful eCommerce site requires upfront investment of time and effort for research and planning. In this Strategy In-a-Box, you will follow a proven methodology - a consistent step-by-step approach that combines industry best practices to guide your eCommerce site development.
Plumb5 - The Real Time Analytics, Engagement & Personalization platformPavan kumar
Plumb5 from Decisive Analytical Solutions is a robust real time marketing platform that helps companies to generate more online customers at low acquisition costs.
Plumb5 is a unique real time web analytics, personalization and engagement Platform that provides end to end customer centric, online marketing solutions in real time. It helps enterprises, especially e-commerce and retail companies to enhance Conversion rates, ARPU, Campaign ROI’s and customer experience while facilitating reduction in customer acquisition, marketing and resource management costs.
Today, Plumb 5 is the only platform that provides integration across all customer touch points while acting as a platform to personalize, interact and engage with audience in real time. Because the robust platform of Plumb5 provides Real Time Analytics, Real Time Content Optimization, Real Time Personalization, Real Time Customer Engagement, Campaign Management & Marketing Automation, Customer Loyalty and Social CRM features in one platform to deliver seamless Customer experience and conversions.
Built on the solid foundations of real time analytics, the platform provides rule based automation, to enable real time segmentation, behavioural scoring, social media trending to understand user intentions and behaviour to provide a unique 360 degree view of every customer which helps in accurately predicting real time customer value (CLV) through tagging mechanisms across customer touch points to effectively cross-sell and up-sell products.
Some of the other benefits of Plumb5 are:
• The robust platform of plumb5 eliminates silos and the need to invest in multiple tools like analytics tools, social media tools, CRM tools and marketing automation tools. An enterprise can save over 40% of its annual costs, when compared to existing tools in the market
• Plumb 5’s is available as a SAAS pay as you go model, and does not require companies to invest in IT infrastructure.
• It’s unique plug & play feature saves valuable integration time, effort and costs
• Plumb5 provides simple, intuitive, self-configurable and workflow based leading to faster turn-around and adoption times
• Dedicated support through chat, online and phone makes consultation with experts
A Framework to deal with change. Actionable marketing planning. davidsonea
I’ve always been a fan of the Smart Insights RACE planner. It doesn’t overcomplicate. Clearly references the steps in the marketing and sales funnel, but also emphasises the importance of customer success and referrals.
With the serious case of FUDs out there; (Fear, Uncertainly and Doubt)... I thought it would be useful to put together my take on actionable plan to the changing situation against this RACE framework and the associated KPIs.
A successful eCommerce site requires upfront investment of time and effort for research and planning. In this Strategy In-a-Box, you will follow a proven methodology - a consistent step-by-step approach that combines industry best practices to guide your eCommerce site development.
Plumb5 - The Real Time Analytics, Engagement & Personalization platformPavan kumar
Plumb5 from Decisive Analytical Solutions is a robust real time marketing platform that helps companies to generate more online customers at low acquisition costs.
Plumb5 is a unique real time web analytics, personalization and engagement Platform that provides end to end customer centric, online marketing solutions in real time. It helps enterprises, especially e-commerce and retail companies to enhance Conversion rates, ARPU, Campaign ROI’s and customer experience while facilitating reduction in customer acquisition, marketing and resource management costs.
Today, Plumb 5 is the only platform that provides integration across all customer touch points while acting as a platform to personalize, interact and engage with audience in real time. Because the robust platform of Plumb5 provides Real Time Analytics, Real Time Content Optimization, Real Time Personalization, Real Time Customer Engagement, Campaign Management & Marketing Automation, Customer Loyalty and Social CRM features in one platform to deliver seamless Customer experience and conversions.
Built on the solid foundations of real time analytics, the platform provides rule based automation, to enable real time segmentation, behavioural scoring, social media trending to understand user intentions and behaviour to provide a unique 360 degree view of every customer which helps in accurately predicting real time customer value (CLV) through tagging mechanisms across customer touch points to effectively cross-sell and up-sell products.
Some of the other benefits of Plumb5 are:
• The robust platform of plumb5 eliminates silos and the need to invest in multiple tools like analytics tools, social media tools, CRM tools and marketing automation tools. An enterprise can save over 40% of its annual costs, when compared to existing tools in the market
• Plumb 5’s is available as a SAAS pay as you go model, and does not require companies to invest in IT infrastructure.
• It’s unique plug & play feature saves valuable integration time, effort and costs
• Plumb5 provides simple, intuitive, self-configurable and workflow based leading to faster turn-around and adoption times
• Dedicated support through chat, online and phone makes consultation with experts
A Framework to deal with change. Actionable marketing planning. davidsonea
I’ve always been a fan of the Smart Insights RACE planner. It doesn’t overcomplicate. Clearly references the steps in the marketing and sales funnel, but also emphasises the importance of customer success and referrals.
With the serious case of FUDs out there; (Fear, Uncertainly and Doubt)... I thought it would be useful to put together my take on actionable plan to the changing situation against this RACE framework and the associated KPIs.
Delivering Excellent Support Customer Experiences in MarketingDavid Loia
How to improve Customer Support operations effectiveness and the Customer Experience through tighter collaboration with other departments, chiefly Marketing (who usually own mass communications channels)
CRM Software : Kapture CRM is a Mobile platform, user-friendly Customer Relationship Management software for Real Estate, Banks, Hotels, FMCG industries.
Plumb5 is designed to address the needs of an agile marketer where speed, efficiency and timely decisions, play a constant factor in determining great results
The bare bones of...
Graham, L. and Rye, E. (2006) An alternative way to work: sharing perspectives on job-sharing. At: Gregynog Colloquium, 13 June 2006. Tregynon: HEWIT/WHELF.
McAra, V. and Rye, E. (2009) Newsletter tips & tools: how to make your Divisional Newsletter stand out from the crowd. At: Activists’ Training Day, 19 May 2009. Newcastle-upon-Tyne: CDG.
How I use Social Media for Networking, Current Awareness & Marketing: Support...Emma Harrison
Blackmore, A., Boddy, R., Harrison, E., Harvey, M., Pierce, K. and Powell, M. (2011) Social media in libraries. At: Cardiff Libraries in Co-operation staff training event, 16 November 2011. Cardiff: CLIC.
Social media: an academic librarian’s perspectiveEmma Harrison
Harrison, E. (2013) Social media: an academic librarian’s perspective. At: CILIP Cymru Wales Library and Information Conference, 17 May 2013. Cardiff: CILIP Cymru Wales.
Government 2.0: Social Media in the Age of ObamaLaura Lee Dooley
The day after Barack Obama took office as our 44th President, he signed the Transparency and Open Government memorandum which states that "We will work together to ensure the public trust and establish a system of transparency, public participation, and collaboration." This PPT provides a basic overview of social media aimed at government employees.
Delivering Excellent Support Customer Experiences in MarketingDavid Loia
How to improve Customer Support operations effectiveness and the Customer Experience through tighter collaboration with other departments, chiefly Marketing (who usually own mass communications channels)
CRM Software : Kapture CRM is a Mobile platform, user-friendly Customer Relationship Management software for Real Estate, Banks, Hotels, FMCG industries.
Plumb5 is designed to address the needs of an agile marketer where speed, efficiency and timely decisions, play a constant factor in determining great results
The bare bones of...
Graham, L. and Rye, E. (2006) An alternative way to work: sharing perspectives on job-sharing. At: Gregynog Colloquium, 13 June 2006. Tregynon: HEWIT/WHELF.
McAra, V. and Rye, E. (2009) Newsletter tips & tools: how to make your Divisional Newsletter stand out from the crowd. At: Activists’ Training Day, 19 May 2009. Newcastle-upon-Tyne: CDG.
How I use Social Media for Networking, Current Awareness & Marketing: Support...Emma Harrison
Blackmore, A., Boddy, R., Harrison, E., Harvey, M., Pierce, K. and Powell, M. (2011) Social media in libraries. At: Cardiff Libraries in Co-operation staff training event, 16 November 2011. Cardiff: CLIC.
Social media: an academic librarian’s perspectiveEmma Harrison
Harrison, E. (2013) Social media: an academic librarian’s perspective. At: CILIP Cymru Wales Library and Information Conference, 17 May 2013. Cardiff: CILIP Cymru Wales.
Government 2.0: Social Media in the Age of ObamaLaura Lee Dooley
The day after Barack Obama took office as our 44th President, he signed the Transparency and Open Government memorandum which states that "We will work together to ensure the public trust and establish a system of transparency, public participation, and collaboration." This PPT provides a basic overview of social media aimed at government employees.
Conversion Optimization Framework to Build Sustainable and Repeat GrowthTushar Purohit
The goal of the this presentation on Conversion optimization Framework is to remove the guesswork from the conversion optimization process. It provides comprehensive analysis to anyone interested in optimization with a specific methodology to produce consistent results.
Products go through a life cycle and the priorities of a Product Manager differ in different phases. Improving an existing product (rather than building something from scratch) is what a typical Product manager gets to do 70% of her/his career.
In this webinar, you would learn:
Typical Product Roadmap post new launch
Longest phase of a product - Product Optimization
Why Optimization is not top down but bottom up innovation
Product Optimization cycle and how to deal with it
Importance of Data in day to day life
Skills to develop to be a successful product manager
Forward-thinking companies are transforming into digital experience-driven organizations in order to meet customer needs with business objectives. Yet among the volume of rich customer data, they often lose sight of the human element. This short session will cover some basics on how one can become data-inspired and design digital experiences that delight customers to build brand loyalty and drive greater demand.
Launching a Personalization Pilot with Acquia Lift: From Concept to Customers...Acquia
The growing trend within the digital experience market is the demand for more personalized experiences by its users. To address this need, many organizations establish a data-driven personalization initiative on their digital marketing roadmap, but end up facing challenges getting their personalization project off the ground.
In this session, you will learn:
- How to plan a successful personalization initiative in your organization
- The six most common challenges with personalization strategy
- Three example use cases that you can use in your own proof-of-concept
- How to launch a personalization pilot on your website in just 10 days
Presented in Belfast by Steven Parker and John cave for CIM
Covers:
What is analytics?
What is measurement?
Attribution models
Google Analytics / Tag Manager / Data Studio / Optimize
www.cim.co.uk
http://www.pointit.com - This presentation discusses new Google Ad formats, the content network, international PPC, GEO targeting PPC, and working with search engine representatives.
Learn Powerful PPC Tactics that Get You Leads
In this presentation, you will learn in detail, 10 tactics you can use to craft a winning PPC strategy that gets results!
Tactic #1: Remarketing
Tactic #2: Provide Opportunities for Soft Conversions
Tactic #3: Attribution Modeling
Tactic #4: Measuring Phone Call Conversions
Tactic #5: Interaction Mining
Tactic #6: Targeting Local Customers Everywhere
Tactic #7: Bid Modifiers
Tactic #8: Device Segmentation
Tactic #9: AdWords Shared Library
Tactic #10: User Engagement Optimization
Metrics-oriented approach on how to design [internet] marketing strategy, how to select customer acquisition channels. Plus a little bit on product strategy too.
SEO can be a highly profitable marketing channel for brands and agencies and there has been a large surge in traditional agencies developing SEO practices to serve their clients.
Despite the generally high ROI it provides, SEO still doesn’t have the same “brand” recognition as other digital channels (SEM, PLA, Display).
This presentation demonstrates the value of integrating with SEM create incremental lift for both campaigns that creates brand awareness for brands and each stage of the customer journey.
How to Monetize Consumer Platforms by LinkedIn PMProduct School
In this presentation, Amita Paul covers the complexities of working with products across the physical and software arena, and understanding consumer and business ecosystems. Amita also discusses how to build monetization products with members, consumers. In the last section Amita explains how to measure success.
Widemile and Microsoft Multivariate Testing Case StudyWidemile
A joint presentation at DMDays09 New York, showcasing a case study between Widemile and Microsoft Office Live Small Business, which through Widemile's multivariate testing platform improved Microsoft's online conversions by 40%.
The Power of SEO: Protect Your Bottom Line & Future Proof Your BrandCatalyst
The economic rollercoaster of 2020 has forced many marketers to pause paid media, scale back campaigns, and reevaluate future strategies. In the face of this rapid and unpredictable change, SEO has remained a tried and true way to generate cost efficiencies, own your brand, and future-proof your business. Catalyst, part of GroupM, is hosting a new SEO webinar with MediaPost to show you how and why. Tim Eschenauer, Head of SEO for GroupM, will discuss the SEO imperative, exploring how SEO can maximize performance regardless of economic climate.
Learn how SEO can help:
- Create efficiencies & save costs. Discover how SEO can prevent you from needlessly paying paid search premiums. We’ll discuss how SEO can increase your paid quality scores to maximize efficiencies and benefit your bottom line.
- Own your brand presence. Uncover how SEO can help you take control of your brand presence, fend off competition, and reach consumers.
- Future-proof your business (for the good times & bad). Learn how building a strong organic presence today can prepare your brand for future, regardless of what that future holds. Prioritizing SEO now can better prepare you for future disruptions or paid media reductions while also maximizing results when it’s business as usual.
Digital transformation is driving a variety of new solutions that solve user problems in entirely new ways. With transformation come new opportunities to solve problems more completely, disrupt markets, and build stronger customer relationships. At the same time, digital transformation provides both opportunities and challenges for agile marketers. During this month’s presentation, Steve Robins will provide a solution framework for digital transformation, describe new opportunities for marketers, and share case studies of digital transformation in action, such as ride sharing, presence-based marketing and more.
ABOUT THE SPEAKER
Steve Robins is the principal of Solution Marketing Strategies, a strategic marketing consultancy that advises companies on marketing and demand gen strategies, segmentation and messaging. For the last 15 years, Steve Robins has been transforming technology firms into market-leading, customer-focused solution providers. Steve has held senior marketing roles at FirstBest Systems, EMC Documentum, and KANA Software. An industry thought-leader, Steve started the top-rated solution marketing blog, writes a marketing tech column for TechTarget, and has co-chaired ProductCamp Boston for several years.
Digital transformation - New Solutions, New Marketing Opportunities (present...Steve Robins
Digital transformation is driving a variety of new solutions that solve user problems in entirely new ways. With transformation come new opportunities to solve problems more completely, disrupt markets, and build stronger customer relationships. At the same time, digital transformation provides both opportunities and challenges for agile marketers. During this month’s presentation, Steve Robins will provide a solution framework for digital transformation, describe new opportunities for marketers, and share case studies of digital transformation in action, such as ride sharing, presence-based marketing and more.
BIO
Steve Robins is the principal of Solution Marketing Strategies, a strategic marketing consultancy that advises companies on marketing and demand gen strategies, segmentation and messaging. For the last 15 years, Steve Robins has been transforming technology firms into market-leading, customer-focused solution providers. Steve has held senior marketing roles at FirstBest Systems, EMC Documentum, and KANA Software. An industry thought-leader, Steve started the top-rated solution marketing blog, writes a marketing tech column for TechTarget, and has co-chaired ProductCamp Boston for several years.
Webdesign Passe Present et... Present Part3bduverneuil
2ème partie "Webdesign Passé, Présent et... Présent" une présentation de Benoit Duverneuil lors de la 3ème édition du Festival de Webdesign de Rouyn-Noranda (Québec).
Consultez la première partie : http://www.slideshare.net/bduverneuil/webdesign-pass-prsent-et-prsent-part1/
Webdesign Passe Present et Present Part2bduverneuil
2ème partie "Webdesign Passé, Présent et... Présent" une présentation de Benoit Duverneuil lors de la 3ème édition du Festival de Webdesign de Rouyn-Noranda (Québec).
Consultez la première partie : http://www.slideshare.net/bduverneuil/webdesign-pass-prsent-et-prsent-part1/
1ère partie de "Webdesign Passé, Présent et... Présent". Une présentation de Benoit Duverneuil lors de la 3ème édition du Festival de Webdesign de Rouyn-Noranda (Québec).
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
ER(Entity Relationship) Diagram for online shopping - TAEHimani415946
https://bit.ly/3KACoyV
The ER diagram for the project is the foundation for the building of the database of the project. The properties, datatypes, and attributes are defined by the ER diagram.
4. A/B VERSUS MVT
A/B
Radically different designs
• Designs don’t need common
elements
• Templates can be structured in
completely distinct ways
• Content doesn’t need to be
shared
Focus on:
• Key messages
• Content structure
MVT
Primarily used to test different
treatments of elements:
• Layout tweaks & positioning of
elements
• Text amends
• Buttons - size, colour, style,
labels & icons
• Removal of particular elements
Focus on:
• Optimizing what is already
working for you
5. HOW MOST PEOPLE A/B TEST
Buttons: Colors, shape, fonts…
Layouts
Photos
7. ALTERNATIVE FOR BIG WINS
Testing random elements is very inefficient.
We won’t find the big wins this way.
Red vs Green buttons doesn’t help us understand our customers.
WE FIRST NEED QUALITATIVE DATA,
AND USE OTHER SOURCES OF DATA TO GET A
BASIC UNDERSTANDING OF WHAT OUR
CUSTOMERS WANT
WE’LL FOCUS ON THE RIGHT TESTS
AND INCREASE OUR CONVERSIONS
A LOT FASTER
8. TESTING PROCESS
1. GET QUALITATIVE INSIGHTS
2. PREDICT HOW TO IMPROVE
3. CONFIRM PREDICTION WITH A/B
AND MVT TESTS
9. WHERE IS THE QUALITATIVE DATA?
1. Surveys (Survey software + 1 question surveys)
2. Feedback (Email, Customer Service, Call Center Sales Team...)
3. Reach out (Get customers on the phone)
4. Web Analytics (GA) or other Web Analytics Software
5. Usability Tests (recorded sessions, Craigslist users+Amazon’s
Mechanical Turk+UserTesting.com)
6. Data Warehouse
10. WHAT CAN BE TESTED?
• Does having a special price for upgraders yield higher overall sales than
a flat pricing model?
• Does Geo-Targeted pages convert at a higher rate?
• What is the optimal placement and copy for CTAs
• How many pages in the buy-flow is optimal?
• How effective and efficient is proactive chat in boosting overall
conversions
• How many CTAs and / or featured offerings are optimal on the home
page?
• Are bullet points or prose styles are more effective on landing page?
• Do promos perform better as %s or as $s off?
• Does a certain messaging approach consistently outperform another
regardless of specifics? ...
11. FUNDAMENTALS
1. Landing Pages ≠ Websites but might get more complex
2. Stop sending traffic to Home Pages
3. Landing pages are campaign source specific
4. Landing pages are campaign specific (keyword-targeted landing
pages)
5. Landing pages need to be constantly updated (seasonality,
design trends, offers…)
6. Optimization for Mobile landing pages
7. Localization (Geo-targeted landing pages)
8. Traffic Segmentation
14. EFFICIENT LANDING PAGES = MAJOR PPC
SAVINGS
Google also integrate best practices for landing pages into the “quality score” formula:
- The historical CTR of the keyword and the matched ad on Google
- Your account history, measured by the CTR of all the ads and keywords in your account
- The historical CTR of the display URLs in the ad group
- The quality of your landing page
- The relevance of the keyword to the ads in its ad group
- The relevance of the keyword and the matched ad to the search query
- Your account's performance in the geographical region where the ad will be shown
GOOGLE Guidelines:
1/ Relevance and original content:
- Users should be able to easily find what your ad promises.
- Link to the page that provides the most useful information about the product/service. For
instance, direct users to the page where they can buy the advertised product, rather than to
a page with a description of several products (or home page).
- Feature unique content that cannot be found on another site
- Provide substantial information
15. EFFICIENT LANDING PAGES = MAJOR PPC
SAVINGS
2/ Transparency:
- Business info (About Us, Privacy Policy, Newsletter Opt Out, Registration explanation)
- Honor the deals and offers you promote in your ad
- Deliver products and services as promised (clearly mention up/X sales)
- Avoid altering users' browser settings (i.e back button or browser window size)
3/ Navigability:
- Provide a short and easy path for users to purchase the product or offer in your ad.
- Avoid excessive use of pop-ups, pop-unders, and other blocking elements
- Make sure that your landing page loads quickly (Keynote).
16. LANDING PAGE OPTIMIZATION FORMULA
C = 4M + 3V + 2(I-F) – 2A
C = PROBABILITY OF CONVERSION
M = MOTIVATION OF USER
V = CLARITY OF THE VALUE PROPOSITION
I = INCENTIVE TO TAKE ACTION
F = FRICTION ELEMENTS OF PROCESS
A = ANXIETY ABOUT ENTERING
INFORMATION
18. BEST PRACTICES
1. Nothing is sacred. Questions all assumptions
2. Less is more, reduce choices
3. Words matter. Focus on your calls-to-action
4. Define quantifiable success metrics
5. Some experiments must fail in order for you to learn from them
19. TOOLS
Things to Consider:
- Conversion data is a must
- Developer time
- Test on two different pages (real regular expressions)
- Event-based activation (wordpress, copy/paste)
- Wysiwyg Editor
- 1 JS script
21. RESOURCES
TESTING TASK FORCE
(TECHNICAL, QA, ANALYTICS)
POWER USERS
(CREATIVE, PRODUCTION)
DRIVERS
(STRATEGY, ANALYTICS):
MARKETING TEAM + SENIOR ANALYST
PHASE 1: PILOT
PHASE 2: TEST LEAD
