9 Must-Haves for a Landing Page to Generate More LeadsStruto
Landing pages optimised for lead generation have considerably higher conversion rates than standard web pages. Uncover the 9 essential elements of a landing page that rocks conversion in this presentation.
Whether you’re advertising online or reaching out to clients via email, landing pages can be your greatest online marketing asset. Learn how landing pages fit into your marketing arsenal, best practices for increasing conversions from any campaign, and proven techniques for implementing A/B tests that yield results.
Presented by Jenny DeGraff, Director of Design Optimization at the Central Virginia AMA event on June 16, 2015.
Customer Acquisition: Growth marketing for startupsChris Schultz
Ready, set, launch! Were you thinking "if you build it they will come" would work?
This deck is a how-to guide for developing a customer acquisition for your startup. Customer acquisition marketing has become a hot topic with the expansion of "growth hacking" and Chris breaks down the lenses of how to develop your own strategy.
Topics covered include:
* The "field of dreams" misconception - if you build it they will come
* The Ravikant Thesis by Naval Ravikant - there are only three customer acquisition strategies that matter for startups, SEO, SEM & Viral - how to understand if they will work for you
* Understanding the basis of Growth Hacking by Thomas Knoll
* Devising strategies for inbound marketing channels
* User retention through drip marketing
*
9 Must-Haves for a Landing Page to Generate More LeadsStruto
Landing pages optimised for lead generation have considerably higher conversion rates than standard web pages. Uncover the 9 essential elements of a landing page that rocks conversion in this presentation.
Whether you’re advertising online or reaching out to clients via email, landing pages can be your greatest online marketing asset. Learn how landing pages fit into your marketing arsenal, best practices for increasing conversions from any campaign, and proven techniques for implementing A/B tests that yield results.
Presented by Jenny DeGraff, Director of Design Optimization at the Central Virginia AMA event on June 16, 2015.
Customer Acquisition: Growth marketing for startupsChris Schultz
Ready, set, launch! Were you thinking "if you build it they will come" would work?
This deck is a how-to guide for developing a customer acquisition for your startup. Customer acquisition marketing has become a hot topic with the expansion of "growth hacking" and Chris breaks down the lenses of how to develop your own strategy.
Topics covered include:
* The "field of dreams" misconception - if you build it they will come
* The Ravikant Thesis by Naval Ravikant - there are only three customer acquisition strategies that matter for startups, SEO, SEM & Viral - how to understand if they will work for you
* Understanding the basis of Growth Hacking by Thomas Knoll
* Devising strategies for inbound marketing channels
* User retention through drip marketing
*
Startup Customer Acquisition - Marketing Channels for StartupsIvan Lim
My Startup Customer Acquisition presentation given to the AngelCube Startup Accelerator teams for 2013.
I give an overview of the various startup customer acquisition channels available as well as pros and cons of each channel. We cover things such as PPC, SEO, Facebook ads, Retargeting, Email, Business Development and Growth Hacking.
I also jump into the importance of building great marketing systems so that founders can fire themselves from the process and scale up fast.
Optimizing Landing Pages for Lead Generation and Conversion Webinar Slides Hu...HubSpot
The landing page is arguably the most important part of any lead generation campaign. Most companies spend a lot of time and money attracting quality traffic to their site - but fail to convert most of their site visitors into leads. Done right, landing pages fill the top of a company's sales funnel. But, there is a lot that goes into launching a successful landing page: relevant offers, compelling calls-to-action and page layout - to name a few.
This webinar will teach you what you need to know to maximize the quantity and quality of leads generated from your online marketing efforts by creating landing pages that turn website visitors into leads.
11 Tactics for Early Growth & Acquisition - FounderFuel, Fall 2015 CohortGeorgiana Laudi
11 ideas for growth and acquisition for early stage startups. Typically these are things that can be done with very little budget. This presentation was given to the Fall 2015 FounderFuel cohort.
Are you considering a website redesign? Our checklist will help guide you along the process, including benchmarking, SEO, design considerations and your competition.
Outreach Digital - PPC & CRO for Lead Acquisition - Killer Tactics You Would ...Outreach Digital
This presentation was delivered by Milosz Krasinki at Outreach Digital event. Throughout his career, Milosz has worked at a number of the UK's leading digital agencies and tech startups. At the moment, Milosz works as a Technical Marketing Consultant for various clients, including the rapidly up and coming digital marketing startup Sigma Digital, which has been shortlisted for a number of business awards in 2017.
How Industry Leading Brands Use Content to Drive Lead GenerationUberflip
What you'll learn:
Why a content experience matters
How to add contextual CTAs to your experience to get leads
Real examples of content optimized for a great experience
Funnel to Flywheel: Growing Your Business in an On Demand WorldKnoxville HUG
HubSpot Director of Marketing and #KnoxHUG Guest Speaker Debbie Farese covers the latest shift in inbound sales and marketing and how to use it to delight your prospects and customers.
A simple but powerful slide deck that I use to explain the mission, structure, and guiding principles of an effective B2B marketing team. I use the analogy of a flywheel to show how the key components of the org revolve around and pick up energy from, the brand, website, content assets and marketing automation system.
Bryan Starbuck's Customer Acquisition methodology for StartupsBryan Starbuck
This is Bryan Starbuck's Customer Acquisition methodology for Startups.
This is a solid plan to do customer acquisition for B2B and B2C startups. It works very well, even before a marketing team has been acquired. It is perfect to grow traction and grow a company to profitability.
The video is here: https://youtu.be/0EEsZcUVCUU
Sign-up to the Google Group here: https://groups.google.com/d/forum/bryan-starbucks-customer-acquisition-methodology
Unbounce - The Landing Page Platform for Marketers - MtlNewTech Startups & Cr...Georgiana Laudi
At Montreal New Tech's Startups & Creativity event, I spoke to entrepreneurs, startups & creatives about the problem that Unbounce solves, how the company came to be, and how we reach our market.
When it comes to content marketing, it’s important to stay ahead of the curve to ensure that your clients stay engaged and that you’re able to make the most out of your marketing campaigns. With that in mind, here are three content marketing developments to look out for in the next year, so that you’re always one step ahead of the trends.
https://www.tycoonstory.com/marketing/the-future-of-content-marketing/
Startup Customer Acquisition - Marketing Channels for StartupsIvan Lim
My Startup Customer Acquisition presentation given to the AngelCube Startup Accelerator teams for 2013.
I give an overview of the various startup customer acquisition channels available as well as pros and cons of each channel. We cover things such as PPC, SEO, Facebook ads, Retargeting, Email, Business Development and Growth Hacking.
I also jump into the importance of building great marketing systems so that founders can fire themselves from the process and scale up fast.
Optimizing Landing Pages for Lead Generation and Conversion Webinar Slides Hu...HubSpot
The landing page is arguably the most important part of any lead generation campaign. Most companies spend a lot of time and money attracting quality traffic to their site - but fail to convert most of their site visitors into leads. Done right, landing pages fill the top of a company's sales funnel. But, there is a lot that goes into launching a successful landing page: relevant offers, compelling calls-to-action and page layout - to name a few.
This webinar will teach you what you need to know to maximize the quantity and quality of leads generated from your online marketing efforts by creating landing pages that turn website visitors into leads.
11 Tactics for Early Growth & Acquisition - FounderFuel, Fall 2015 CohortGeorgiana Laudi
11 ideas for growth and acquisition for early stage startups. Typically these are things that can be done with very little budget. This presentation was given to the Fall 2015 FounderFuel cohort.
Are you considering a website redesign? Our checklist will help guide you along the process, including benchmarking, SEO, design considerations and your competition.
Outreach Digital - PPC & CRO for Lead Acquisition - Killer Tactics You Would ...Outreach Digital
This presentation was delivered by Milosz Krasinki at Outreach Digital event. Throughout his career, Milosz has worked at a number of the UK's leading digital agencies and tech startups. At the moment, Milosz works as a Technical Marketing Consultant for various clients, including the rapidly up and coming digital marketing startup Sigma Digital, which has been shortlisted for a number of business awards in 2017.
How Industry Leading Brands Use Content to Drive Lead GenerationUberflip
What you'll learn:
Why a content experience matters
How to add contextual CTAs to your experience to get leads
Real examples of content optimized for a great experience
Funnel to Flywheel: Growing Your Business in an On Demand WorldKnoxville HUG
HubSpot Director of Marketing and #KnoxHUG Guest Speaker Debbie Farese covers the latest shift in inbound sales and marketing and how to use it to delight your prospects and customers.
A simple but powerful slide deck that I use to explain the mission, structure, and guiding principles of an effective B2B marketing team. I use the analogy of a flywheel to show how the key components of the org revolve around and pick up energy from, the brand, website, content assets and marketing automation system.
Bryan Starbuck's Customer Acquisition methodology for StartupsBryan Starbuck
This is Bryan Starbuck's Customer Acquisition methodology for Startups.
This is a solid plan to do customer acquisition for B2B and B2C startups. It works very well, even before a marketing team has been acquired. It is perfect to grow traction and grow a company to profitability.
The video is here: https://youtu.be/0EEsZcUVCUU
Sign-up to the Google Group here: https://groups.google.com/d/forum/bryan-starbucks-customer-acquisition-methodology
Unbounce - The Landing Page Platform for Marketers - MtlNewTech Startups & Cr...Georgiana Laudi
At Montreal New Tech's Startups & Creativity event, I spoke to entrepreneurs, startups & creatives about the problem that Unbounce solves, how the company came to be, and how we reach our market.
When it comes to content marketing, it’s important to stay ahead of the curve to ensure that your clients stay engaged and that you’re able to make the most out of your marketing campaigns. With that in mind, here are three content marketing developments to look out for in the next year, so that you’re always one step ahead of the trends.
https://www.tycoonstory.com/marketing/the-future-of-content-marketing/
I have completed a free online google course, that teaches you the basics of digital marketing. I have prepared a power point slide containing the notes that I have written while doing the course. Hope people will find this info useful!
The most important marketing tool your company can invest in is your website – and its homepage is your best first impression. The average visitor spends only four seconds deciding whether to stay on your site or return to the search results. So what is the magic formula for a captivating homepage? This infographic offers 10 key homepage features that attract and hold website visitors.
Affiliate marketing has become a lucrative opportunity for individuals and businesses alike, offering a pathway to generate passive income and establish profitable partnerships. As an affiliate marketer, your success hinges on your ability to convert potential customers into actual buyers, maximizing your earnings and achieving your desired goals. This is where conversion hacks come into play.
In this guide, we will explore the essential strategies and techniques to boost your affiliate success through effective conversion optimization. Whether you're a beginner looking to enter the world of affiliate marketing or an experienced marketer seeking to enhance your existing campaigns, this resource will provide you with valuable insights and actionable tips to increase your conversions and maximize your affiliate revenue.
In the first chapter, we will delve into understanding your target audience. By identifying who your ideal customers are, conducting thorough market research, and creating detailed buyer personas, you will gain a deep understanding of their needs, preferences, and pain points. This knowledge will serve as the foundation for crafting compelling marketing messages that resonate with your audience and drive them to take action.
The next chapter focuses on selecting the right affiliate products. We will guide you through the process of researching and evaluating various products, considering factors such as demand, relevance, and quality. Choosing the right products to promote is crucial for generating interest and trust among your audience, ultimately leading to higher conversion rates.
A high-converting website or landing page is essential for successful affiliate marketing. In chapter three, we will explore the key elements of designing an attractive and user-friendly website. We will also discuss optimization techniques for landing pages, including persuasive copywriting strategies that compel visitors to convert into customers.
Chapter four centers around effective content marketing strategies. Compelling content is a powerful tool for engaging your audience and building trust. We will provide insights on developing creative content ideas, creating engaging blog posts, articles, and videos, and leveraging search engine optimization (SEO) techniques to increase visibility and drive organic traffic.
The fifth chapter delves into harnessing the power of social media. With the right approach, social media platforms can become valuable assets for promoting affiliate products. We will guide you in selecting the appropriate platforms for your niche, building a strong social media presence, and leveraging social media advertising and influencer marketing to maximize your conversions.
Email marketing remains a highly effective channel for conversion optimization, and that's the focus of chapter seven. We will explore strategies for building an engaged email list, crafting effective email campaigns and newsletters, a
Unlocking Success A Comprehensive Guide to Optimize Your Landing Page Strateg...kubalesniak93
Creating a landing page is easy, right? Well, not exactly. You might have a visually appealing page, but if it's not optimized, you could be losing valuable leads. Let's explore the common conversion killers that might be haunting your landing page.
Although Demand Generation and Lead Generation both are about delivering a relevant and differentiated message to groups of prospects to build an ongoing connection, the main difference is that Demand Generation activities address entire groups of prospects while Lead Generation activities are designed to identify and nurture individual prospects
5 Important Elements of a Good Website Design PaulDonahue16
Optimization of website design elements plays a crucial part in keeping your business website's long-term success. It mainly creates a great user experience and helps search engines index your website better.
Learn five of these essential elements and how to optimize them.
https://advdms.com/blog/5-important-elements-of-a-good-website-design/
41 Must-Have Features on your Business Website.pptxFutuready Media
Building a website is an iterative process. In order to get the satisfactory big picture, businesses must focus on all the little details. This is especially true when it comes to the features one must have on their website. With the correct set of features available on your website, you can create the magical portal of conversion on the internet.
A good website has a well-organised structure. It has a professional look and feel to it across all types of devices. Websites which perform well garner fruitful results and contribute to the growth of the organisation. Therefore, businesses should weigh the importance of every feature, colour and word that ends up on the website.
Building a sustainable business and product is hard work. Growing your user base is even harder. Markets and opportunities are changing on a daily basis; you have to stay focused and constantly improve your tactics in a rapidly-changing world in order to succeed.
The tactics that worked even a few short years ago are now obsolete. Iterative sprints leveraging mobile, social and location-based approaches and powered by data and insights, are required in order to thrive. Through rapid experimentation, you can find yourself in a healthy loop of building, testing, measuring, learning, refining and improving.
The Beginner’s Guide to Growth Hacking illustrates over two dozen insights that will help you grow your user base, keep them engaged and ultimately grow your revenues.
Website Methodology: Attract Visitors and Acquire Leadss.h.e. CONSULTING
What will keep visitors from leaving your site seconds after landing on your page is not only your colors, design and graphics, it’s a strategic structure, intuitive interface and relevant content. This presentation will walk you through the most important components of your website strategy.
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdfIBM
https://abhinandantripathi.com/web-design-company-in-bhopal/
Welcome to "Web Design On A Budget - How to Create a Great Website Without Spending a
Lot of Money." In this book, we will embark on a journey to demystify web design, making it
accessible to individuals and small businesses with limited budgets.
The digital world is ever-evolving, and having a strong online presence is crucial. Whether
you're a small business owner, a freelance professional, or an aspiring blogger, a well-designed
website can be your most potent tool. However, you don't need deep pockets to create an
effective web presence.
This book is your comprehensive guide to designing, building, and maintaining a remarkable
website without breaking the bank. It's a step-by-step handbook filled with practical advice,
creative solutions, and cost-effective strategies that will help you create a website that not only
looks fantastic but also achieves your goals.
We'll explore the art of choosing the right domain name, selecting the perfect hosting solution,
crafting compelling content, and designing your website for success. You'll learn how to create
attractive visuals and write engaging copy, all without costly investments. We'll delve into the
world of search engine optimization (SEO) and how to make your website discoverable to your
target audience.
Moreover, we'll discuss the importance of a responsive design, ensuring your website is
accessible on various devices, and optimizing the user experience. You'll discover how to
integrate social media effectively, market your website on a budget, and track your success
using analytics.
But it doesn't end there. This book emphasizes the significance of ongoing maintenance and
continuous improvement to keep your website current and competitive.
With "Web Design On A Budget," you'll have all the tools and knowledge you need to embark on
your web design journey. Let's get started on creating a stunning, effective website that won't
drain your bank account
Join us for our eighth Greenville HUG meeting of 2023 and learn how to create landing pages with HubSpot, using a seamless and efficient process and customizable templates, learn all about landing pages: when to use them, how to make them, and some tips and tricks for optimizing them for continued success.
Google Display Marketing Jargon BusterRalph Paglia
Google Display Marketing Jargon Buster provides definitions and explanations of various buzzwords thrown about so effortlessly by sales reps, trainers and presenters.
1. Landing Page: Best Practices<br />In order to draw more sales leads and boost landing page conversion rates, you need to persuade users to act immediately. To ensure solid sales leads, organizations must use a combination of scan-able and relevant copy - which caters exclusively to your target demographics purchasing needs. Make sure your content is relevant to your target audience and engages the reader. The landing page is critical in determining whether the consumer is a “convert wanna-be” or a “research seeker.”<br />Research-seekers look for “reviews’” “information” and “news.” They may respond best to soft offers to receive more content, such as a PDF download or a printed brochure.<br />Convert wanna-be consumers may respond best to promotional offers, limited time incentives and detailed information about the specific product they are searching for.<br />Identify what your customers really want<br />Identify what your business goals are and then your potential customers needs - combine them and comprise an effective strategy that persuades users to act. The landing page must reflect their unsaid questions and convey the value of doing business with you. Therefore this page must immediately appear to solve their problem or they’ll hit ‘back’ on their browser.<br />You've Got 8 Seconds<br />Searchers need to be given very few choices in terms of direction, and must be taken somewhere that is correlated to their search terms and where they stand in the purchase cycle. Studies show that you have 8 seconds to grab the searchers attention, and once you get their attention, they must have a clear path to follow. The landing pages that are developed need to be tested/tuned to ensure that keywords, messaging and landing pages are performing up to the searchers expectations. Because opinions are formed incredibly fast. If the landing page can't quickly (and visually) establish its worth, users will move on. <br />Best Practices<br />Creating a successful landing page begins by deciding which page you'll use as the landing page for a specific campaign. You may very well have an existing web page that you can use (one that's more specific than your homepage), but if you don't, consider publishing a new landing page. If that's the case, keep in mind these best practices:<br />Create compelling headline copy and include an appropriate and impactful image with the offer for visual appeal.<br />How do you ensure a user will stay long enough to read the copy you've worked so hard to mold and craft? Structure page titles, header tags, or called out content (think bulleted lists) to include key search words and phrases. Create an immediate connection between what they're looking for and what you're offering.<br />Including keywords upfront makes a page easier for users to scan and find the information they need. Scan-ability is key, because people don't like to read long paragraphs online. Limit paragraphs to a few short sentences, break up copy with lists and sub-headers, and opt for the visual explanation over the textual one (remembering, of course, to use an alt tag for such images. <br />Keep your copy short and to the point<br />Remember to construct your content with the most important information first in the quot;
inverted pyramidquot;
style of news article writing. Put an emphasis on user benefit, and put it up front. Construct copy on your landing page that is scan-able featuring keywords that jump out and identify best with your business product or services.<br />Length and shape of text also send a visual cue to the reader. Headers should be succinct, usually under 55 characters. Sentences are best kept to around 10 words. Paragraphs that take up about four lines are ideal. <br />Call-to-Action<br />The initial CTA should live right after the summary of the offer details and needs to fall above the fold. The CTA copy must be direct and obvious and pack a punch that inspires action. Be careful not to drive your sale to soon—let the CTA match the subscriber’s place in the decision-making process.<br />Keep your navigation options to a minimum<br />Reduce or eliminate navigation to keep visitors focused on the goal and reduce distraction.<br />Embed your registration form to the landing page<br />Minimize data collection as much as possible to decrease abandonment. When it comes to submitting information, demand as little as possible. Your conversion rate could double by simply reducing the amount of content you request. Make it simple. Integrate a custom application that allows users to easily identify what potential customers want to know more about. Whenever asking for personal information, include privacy and security statements to help establish trust. <br />Test & Tweak<br />The only way to be sure of what works for your audience and your market is to conduct tests such as usability studies, A/B testing or multivariate testing. Having the right web analytics tool is vital to this. <br />As a minimum, you should readily be able to view data on bounce rates (the proportion of visitors who leave the page without visiting more pages) and conversion rates (the proportion of visitors who complete the intended outcome) for different referral sources (e.g. paid vs. natural search vs. online ads). Ideally, it should also enable you to complete A/B testing where different visitors are served different pages so differences in bounce and conversion rates can be assessed.<br />Testing can also include:<br />Click density, which indicates where people click within the page<br />Scrolling analysis, which tells you how far down the page users are scrolling to read content<br />Form friction analysis, which highlights where people are abandoning forms<br />The best way to succeed online is to build with your audience in mind. Lead generation online is essentially about devising an online experience that incorporates your business brand with the customer demands.<br />Lead generation is a conversation of value. Users expect to gain something of worth in exchange for their information.<br />