The document discusses ways to attract a target audience of 14-19 year olds to a news bulletin on community radio. It uses slang and informal language throughout. When introducing the news bulletin, it speaks directly to the target audience using "you" rather than "we". All news stories focus on the local town of Oldham. Different types of stories are selected to appeal to different interests within the target group - sports stories for male listeners, education stories for college students, and a social media story because most 14-19 year olds use platforms like Twitter. An upbeat jingle and soundbed are used to match the current tastes of this generation.

1. Ways used in which my news bulletin attracts my
target audience 14-19 year olds
Because my target audience are made up of teenagers, I used slang and
informal language throughout the whole of the news bulletin.
I spoke directly to the target audience by saying “you are listening to
Oldham Community Radio…” when the news bulletin was being introduced.
This will sound professional and the listeners will feel that I am directly
speaking to them. I could have said “we are listening to Oldham Community
Radio…” to make it sound like I am addressing the whole of the Oldham
community.
All the news stories in the news bulletin were all closeness to home and
there weren’t any news stories regarding any other town or city outside of
Oldham. I think the choice of stories were appropriate and current.
The soft story is all about sport and the male listeners in my target will be
interested and drawn to that particular news story. Also students from The
Oldham Academy North will be drawn to that news story because their
academy is mentioned in that news story.
College students will be interested in the hard story (Recession having
dramatic effects for the regions students) because it’s about how recession is
affecting them and their education.
I think the whole of my target audience will be interested in the off the wall
story (Oldham Hosts Twitter festival) because these days nearly everyone
aged 14-19 years old use social networks like Twitter or Facebook. So they
will be attracted in that news story more than the rest.
The jingle and the soundbed were upbeat and current with the sounds of this
current generation. I tried to create a jingle and soundbed which is catchy
and plays throughout the whole of the news bulletin. I think my target
audience will be happy with my choices of the jingle and soundbed because
it’s catchy, fun and upbeat.