Positioning is designing a company's offering and image to occupy a unique place in customers' minds. There are various positioning strategies including attribute, price/quality, application, and user positioning. To determine positioning, a company should identify competitors, understand competitor and customer perceptions, analyze customer preferences, decide on a position, and monitor the position. Effective positioning connects a product to the target market, provides a competitive advantage, and better serves customer needs.

1. POSITIONING
BY: V SUSMITHA
MBA-1st YEAR

2. Positioning is the act of designing the company’s
offering and image to occupy a distinctive place in the
target market’s mind.

3. POSITIONING STRATEGIES

4. Attribute positioning
Price/Quality positioning
Application positioning
Product user positioning
Usage & use time positioning

5. o Product class positioning

6. Category positioning
Benefit positioning
Price-Quality positioning

7. o Competitive positioning
o Corporate Identity positioning
o Brand Endorsement Positioning

8. 1. Competitor’s identification
2. Determining how competitors
are perceived and evaluated
3. Determining the competitor’s
positioning
4. Analyzing customer’s
preferences
5. Making the positioning decision
6. Monitoring the position

9. Connects product offerings
with Target market.
 Provides the competitive
advantage
 Better serving and covering
the market.