This document discusses marketing positioning strategies. Positioning involves creating an image for a product or service based on its intended audience. Companies can position themselves based on factors like product benefits, price, quality, differentiation, convenience, customer service, or target user group. Effective positioning creates a strong competitive position, improves sales, defines a clearer target market, allows for more effective decisions, and connects to consumer needs. Developing a good positioning strategy involves finding the current position, analyzing competitors, developing a unique position, creating a positioning statement, testing the marketing position, and creating a tagline.

1. POSITIONING

2.  A market that outlines what a
business should do to market its
product or service to its customer.
 In positioning, the marketing
department creates an image for the
product based in its intended
audience.
WHAT IS POSITIONING?

3. A manufacturer bag may position his/her
brand as a budget-friendly brand or the
other way around; a restaurant owner may
position his/her business as a provider of
cheap or expensive food.
FOR EXAMPLE:

4. ● Tesla and Audi position themselves
as a luxury status symbol
● Starbucks positions itself as a trusted
source of upscale quality coffee and
beverage
● Mcdonald’s positions itself as a lace
to get quick and cheap meals
Typical examples of marketing
positioning:

5. 1.Positioning by product benefits
- Better targets their customer and create
a unique value proposition
2.Positioning by price
- Pricing is an essential factor that impacts
the decisions of the most customer.
Companies with the lowest-priced products at
a reasonable level of quality usually wins in
many product areas.
POSITIONING STRATEGIES

6. 3.Positioning by quality
- Quality can help rebuff most pricing wars.
In some markets, such as luxury cosmetics or
cars, quality can define who who the
competitors are.

7. 4.Positioning by differentiation
- Differentation is what sets your
product or service apart from the crowd.
If your product or service is dramatically
different, rivals may not pose as much of
a threat.

8. 5. Convenience
- Convenience creates an easier life for
customer. From location to usability,
convenience could incorporate
something like free returns and E-
commerce

9. 6. Customer Service
- Customer service emphasizes
creating helpful and friendly interactions.
This can be especially critical in specific
industries, such as restaurants and E-
commerce.

10. 7. User Group
- This type of positioning targets a
particular group of users and explains
why the company’s offerings are directly
applicable and relevant to this group.

11. 5 Benefits of
Positioning in
Marketing

12. 1. Create a strong competitive position.
- Proper positioning influences how
customers perceive your product or
service relative to the competition

13. 2. Improve Sales
- One of the main goals of any
business is to improve sales and
revenue .

14. 3. Define a clearer target market
- Positioning in marketing allows you
to claim a specific feature or benefit and
focus your product/ services accordingly
so that you appear as an expert in the
services

15. 4. Make more effective decisions
- Once you have the core message that
ensures successful positioning
strategies, you’ll be in a position to
make more effective decisions
throughout the process.

16. 5. Connect to consumer needs
- Through positioning in marketing
have an opportunity to communicate
the critical benefits that their product/
service offers.

17. Step 1. Find your current position
Step 2. Analyze your competitors
Step 3. Develop your unique positions
Step 4. Create a positioning statement
Step 5. Create your tagline
Step 6. Test your marketing position
6 Steps to create an effective
positioning strategy

18. CREDITS: This presentation template was created by
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images by Freepik.
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