This document discusses tablet advertising and provides an overview of the tablet market and considerations for apps versus browser-based advertising. It analyzes tablet sales growth trends and survey results showing tablets becoming a primary computing device and high satisfaction levels. Pros and cons of apps and browser-based advertising are outlined. Key metrics on tablet engagement will be covered in the next episode to help build more engaging ads.

1. Tablet
Adver-sing
101
|
Episode
1
1

2. OVERVIEW
• Tablet Market!
• Apps VS Safari Browser !
2

3. INTEGRATES WITH EXISTING PROCESS
• Web 1.0 was not designed for tablets!
• Lack of HTML5 Resources!
• Customers want interactive ads!
3

4. TABLET MARKET
Annual
Tablet
Sales
1,000s
of
Units
350,000
300,000
250,000
200,000
150,000
100,000
50,000
0
2010
2011
2012
2013
2014
2015
Tablet Consumption Growth!
4

5. PRIMARY COMPUTER
47%
29%
2010 2012
“46.7% of iPad owners say the iPad has become their
primary computer, up from 29.1% in 2010”!
See Business Insider: How People Actually Use the iPad: Results from Our Exclusive Survey.! 5

6. IPAD OWNERS
”46.3% lived in
households with
an income of
$100,000 or
more.”!
http://www.comscore.com/Products_Services/Product_Index/TabLens! 6

7. TABLET DEVICE SATISFACTION
8.8 8.2 8.7
“Overall device satisfaction for tablets was high across the
board for iPad (8.8 out of 10), Android tablet (8.2), and
Kindle Fire (8.7) owners during the three-month period
ending in June.”!
http://www.comscore.com/Products_Services/Product_Index/TabLens! 7

8. APPS - PROS
1.) Native = Fast!
2.) Access to Device Features!
3.) Simple !
8

9. APPS - CONS
1.) Lack of Search!
2.) World Wide “Web”!
3.) Difficult to Track!
9

10. BROWSER - PROS
1.) Open (No App Store)!
2.) Easily Connected!
3.) Cross Platform!
10

11. BROWSER - CONS
1.) Potentially Slow!
2.) Lack of Buzz!
3.) Quality Control!
11

12. THE NUMBERS
12

13. NEXT EPISODE - ENGAGEMENT
1.) Tablet Engagement Metrics!
2.) How to Build Engaging Ads!
3.) Case Study!
13

14. TabletAdvertisingPros.com!
Brett Miller
AVP Marketing AdGent Digital
brett.miller@adgentdigital.com
309.310.5645
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