Portfolio MMeyer 2014
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Michelle has over a decade of experience in digital marketing and project management at Fortune 500 companies. She is passionate about designing intuitive user experiences that bridge business goals and technical capabilities. Her background includes roles in e-commerce, UX design, and digital strategy at Amazon and Microsoft. Michelle holds a Master's degree in Human Centered Design from the University of Washington. She has led various projects including redesigning Amazon category pages, developing a mobile app for property managers, and designing physical therapy games using Kinect.
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Portfolio MMeyer 2014
- 2. I get chills when an aesthetically pleasing design meets technical ingenuity. - Michelle Meyerff about me
- 3. I was tempted by the colorful pages of blue prints, but it was the introductory quote that inspired me: “Thebuildingsaroundus havealwaysbeen designed toinfluencethe waywe see, thinkandmove.” I see parallels between architecting an iconic structure and designing an online experience as both consider: function and aesthetics to influence interaction and perception about me > inspiration On my father’s kid-barred desk was The GreatBuildersbook.
- 4. Challengeddaily tobridgethegapbetween businessinitiatives andtechnicalcapabilities. Enterprise consumer marketer and project development manager with over a decade of experience in the Fortune 500 technology industry; offering multi-platform expertise for: Retail e-commerce Design experience Product launches User interface development Analytical digital channel strategy Education MS in Human Centered Design & Engineering (HCDE), User-Centered Design Concentration about me > background
- 5. Simplicity isn't Simple Mobile First Whitespace Architect Vision Collaboration about me > design concepts design
- 6. Simplicity isn't Simple Amazon.com website Mobile First All Property mobile Whitespace Architect Nordstrom.com tablet Vision Collaboration U of Washington kinect projects
- 7. Simplicity isn't Simple Responsibilities Design, build and track a highly curated site experience dedicated to a focused list of on-theme and relevant premium products. Deliver CX enhancements results and confirm consistent event messaging while maintaining brand voice. .
- 8. Situation Seek departure from ASIN- heavy cluttered pages without compromising selection. projects > website > amazon > former treatment 2013
- 9. Situation Seek departure from ASIN- heavy cluttered pages without compromising selection. Actions Designed, architected, and tested topical buckets over product type or listings. projects > website > amazon > designed treatment 2014
- 10. Situation Seek departure from ASIN- heavy cluttered pages without compromising selection. Actions Designed, architected, and tested topical buckets over product type or listings. projects > website > amazon > designed treatment 2014
- 11. Situation Seek departure from ASIN- heavy cluttered pages without compromising selection. Actions Designed, architected, and tested topical buckets over product type or listings. Directed focus on presenting the top 10 over full selection. projects > website > amazon > designed treatment 2014
- 12. Situation Seek departure from ASIN- heavy cluttered pages without compromising selection. Actions Designed, architected, and tested topical buckets over product type or listings. Directed focus on presenting the top 10 over full selection. projects > website > amazon > designed treatment 2014
- 13. Situation Seek departure from ASIN- heavy cluttered pages without compromising selection. Actions Designed, architected, and tested topical buckets over product type or listings. Directed focus on presenting the top 10 over full selection. Equipped customers with helpful information. projects > website > amazon > designed treatment 2014
- 14. Situation Seek departure from ASIN- heavy cluttered pages without compromising selection. Actions Designed, architected, and tested topical buckets over product type or listings. Directed focus on presenting the top 10 over full selection. Equipped customers with helpful information. Results p Tripled the click rate Y/Y p 271% Rise in OPS Y/Y projects > website > amazon > designed treatment 2014
- 15. Mobile First
- 16. Situation Widget is underperforming. q Low page per session (1.84) q Low conversation rate (2.8%) projects > mobile > all property management > original treatment
- 17. Situation Widget is underperforming. q Low page per session (1.84) q Low conversation rate (2.8%) Requirements User must provide three inputs. Property Type Value or Units Zip Code projects > mobile > all property management > original treatment
- 18. Situation Widget is underperforming. q Low page per session (1.84) q Low conversation rate (2.8%) Former Update Call only option; preformed worse. projects > mobile > all property management > call treatment
- 19. Situation Widget is underperforming. q Low page per session (1.84) q Low conversation rate (2.8%) Actions Designed, architected, and tested mobile specific UI. Used radio buttons and slider to more easily scan/select options. Specified three steps to set expectations. Removed duplicate CTAs to focus on search. projects > mobile > all property management > designed treatment
- 20. Situation Widget is underperforming. q Low page per session (1.84) q Low conversation rate (2.8%) Actions Designed, architected, and tested mobile specific UI. Used radio buttons and slider to more easily scan/select options. Specified three steps to set expectations. Removed duplicate CTAs to focus on search. Results Increase in transitions by 209%. p 30% Rise in page session (2.39) p 90% Rise in conversation (5.1%) projects > mobile > all property management > designed treatment
- 21. Future Iteration In sketching phase. projects > mobile > all property management > dreamer treatment
- 22. Know Simplicity isn't SimpleWhitespace Architect
- 23. Situation I want to choose how to contact or connect with a stylist. projects > tablet > nordstrom > original treatment
- 24. Situation I want to choose how to contact or connect with a stylist. Actions Enable user to choose type of communication and provide local stylist profiles. projects > tablet > nordstrom > designed treatment
- 25. Future Iteration “Dress Match” allows users to snap photos of any dress, fabric, or pattern and the stylist will pull items to be placed on hold in the dressing room or provide recommendations of similar dresses. projects > tablet > nordstrom > dreamer treatment
- 26. Situation Physical rehab drop-off rate for senior patients is a pressing issue due to costly relapses and lasting physical impairments. How can patients be motivated to perform their assigned rehab? Action Rehab Through Play Physical Therapy Simulation Games Results Project chosen as one of the four finalist to present concept to the Shobe Prize board. Shobe Prize is an annual entrepreneurial technology competition sponsored by HCDE. . Collaborative Vison
- 27. Industry Research Expertise UserTesting Storyboarding Prototype projects > kinect > uofw > process
- 28. Industry Research Expertise UserTesting Storyboarding Prototype projects > kinect > uofw > process
- 29. Industry Research Expertise UserTesting Storyboarding Prototype projects > kinect > uofw > process
- 30. Industry Research Expertise UserTesting Storyboarding Prototype projects > kinect > uofw > process
- 31. Industry Research Expertise UserTesting Storyboarding Prototype projects > kinect > uofw > process
- 32. Industry Research Expertise UserTesting Storyboarding Prototype projects > kinect > uofw > process
- 33. Industry Research Expertise UserTesting Storyboarding Prototype projects > kinect > uofw > process
- 34. Industry Research Expertise UserTesting Storyboarding Prototype projects > kinect > uofw > process
- 35. Industry Research Expertise UserTesting Storyboarding Prototype projects > kinect > uofw > process
- 37. why now
- 39. “Michelle is a very well rounded & driven individual that brings laser focus to everything she works on. Michelle’s passion, competence, and drive are always a welcome addition to any project we work on together.” - Georgeo X. Pulikkathara, Microsoft info@MLMresume.com www.linkedin.com/michellelmeyer www.slideshare.net/portfolio-mmeyer-2014
- 40. AMAZON Category Management, Kitchen & Dining Executed results-oriented digital promotions, search campaigns, and external traffic drivers for Kitchen & Dining product lines and premium brands. Product Management, Kindle Site Merchandiser for Kindle e-reader and tablet accessory product lines driving the development of high-profile Amazon.com webpages, purchase process up-sale, and customer experience projects. MICROSOFT Senior Website and Project Manager Project managed large-scale digital initiatives simultaneously from concept through execution and optimization for multiple security initiatives. Senior Marketing and Comms. Manager Managed internationally located teams to produce a subsidiary playbook with guidance on worldwide best practices, cultural considerations, and business processes.
Editor's Notes
- The NYNY event ran from Dec 27, 2012 to Jan 25, 2013. The NYNY event was divided into two sub-events—“Eat Healthy, Live Better” and “Resolve to Save Money”. The sub-events ran for 2 weeks each. We preserved the 2012 NYNY landing page and re-purposed it for this year’s event in order to maximize SEO efficiency. This landing page was separate from the Kitchen & Dining home page. Last year, the event was strictly editorial whereas, this year, we created merchandising packages for our top strategic vendors and sold them for COOP for two week duration. For event 1, our main sponsors were All-Clad, Brita and Breville. For the second event, sponsors were Mavea, Delonghi, and Applica.
- http://www.amazon.com/b?node=8100205011 The Home & Kitchen New Year, New You Event successfully launched last Friday, December 27th. Here are a few highlights:
- http://www.amazon.com/b?node=8100205011
- http://www.amazon.com/b?node=8100205011
- http://www.amazon.com/b?node=8100205011
- http://www.amazon.com/b?node=8100205011
- http://www.amazon.com/b?node=8100205011
- http://www.amazon.com/b?node=8100205011
- The NYNY event ran from Dec 27, 2012 to Jan 25, 2013. The NYNY event was divided into two sub-events—“Eat Healthy, Live Better” and “Resolve to Save Money”. The sub-events ran for 2 weeks each. We preserved the 2012 NYNY landing page and re-purposed it for this year’s event in order to maximize SEO efficiency. This landing page was separate from the Kitchen & Dining home page. Last year, the event was strictly editorial whereas, this year, we created merchandising packages for our top strategic vendors and sold them for COOP for two week duration. For event 1, our main sponsors were All-Clad, Brita and Breville. For the second event, sponsors were Mavea, Delonghi, and Applica.
- http://www.amazon.com/b?node=8100205011
- http://www.amazon.com/b?node=8100205011
- http://www.amazon.com/b?node=8100205011
- http://www.amazon.com/b?node=8100205011
- http://www.amazon.com/b?node=8100205011
- http://www.amazon.com/b?node=8100205011
- The NYNY event ran from Dec 27, 2012 to Jan 25, 2013. The NYNY event was divided into two sub-events—“Eat Healthy, Live Better” and “Resolve to Save Money”. The sub-events ran for 2 weeks each. We preserved the 2012 NYNY landing page and re-purposed it for this year’s event in order to maximize SEO efficiency. This landing page was separate from the Kitchen & Dining home page. Last year, the event was strictly editorial whereas, this year, we created merchandising packages for our top strategic vendors and sold them for COOP for two week duration. For event 1, our main sponsors were All-Clad, Brita and Breville. For the second event, sponsors were Mavea, Delonghi, and Applica.
- http://www.amazon.com/b?node=8100205011
- http://www.amazon.com/b?node=8100205011
- http://www.amazon.com/b?node=8100205011
- The NYNY event ran from Dec 27, 2012 to Jan 25, 2013. The NYNY event was divided into two sub-events—“Eat Healthy, Live Better” and “Resolve to Save Money”. The sub-events ran for 2 weeks each. We preserved the 2012 NYNY landing page and re-purposed it for this year’s event in order to maximize SEO efficiency. This landing page was separate from the Kitchen & Dining home page. Last year, the event was strictly editorial whereas, this year, we created merchandising packages for our top strategic vendors and sold them for COOP for two week duration. For event 1, our main sponsors were All-Clad, Brita and Breville. For the second event, sponsors were Mavea, Delonghi, and Applica.
- The inputs from the user researched influenced our design process: Uncovered relevant gamification motivation techniques to use as digital-based stimuli Findings from on-site interviews tailored these motivational triggers to be user specific Feedback around user activity interests determined the types of game-play options
- The inputs from the user researched influenced our design process: Uncovered relevant gamification motivation techniques to use as digital-based stimuli Findings from on-site interviews tailored these motivational triggers to be user specific Feedback around user activity interests determined the types of game-play options
- The inputs from the user researched influenced our design process: Uncovered relevant gamification motivation techniques to use as digital-based stimuli Findings from on-site interviews tailored these motivational triggers to be user specific Feedback around user activity interests determined the types of game-play options
- The inputs from the user researched influenced our design process: Uncovered relevant gamification motivation techniques to use as digital-based stimuli Findings from on-site interviews tailored these motivational triggers to be user specific Feedback around user activity interests determined the types of game-play options
- The inputs from the user researched influenced our design process: Uncovered relevant gamification motivation techniques to use as digital-based stimuli Findings from on-site interviews tailored these motivational triggers to be user specific Feedback around user activity interests determined the types of game-play options
- The inputs from the user researched influenced our design process: Uncovered relevant gamification motivation techniques to use as digital-based stimuli Findings from on-site interviews tailored these motivational triggers to be user specific Feedback around user activity interests determined the types of game-play options
- The inputs from the user researched influenced our design process: Uncovered relevant gamification motivation techniques to use as digital-based stimuli Findings from on-site interviews tailored these motivational triggers to be user specific Feedback around user activity interests determined the types of game-play options
- The inputs from the user researched influenced our design process: Uncovered relevant gamification motivation techniques to use as digital-based stimuli Findings from on-site interviews tailored these motivational triggers to be user specific Feedback around user activity interests determined the types of game-play options
- https://www.youtube.com/watch?v=1ConBYAzAfk Though visually compelling images can have a huge impact on the user experience of your ecommerce site visitors, the images alone can do little to help you convert those visitors into customers. For example, there are times when consumers may come across a fashion trend or exciting look shared by a friend through Facebook or Pinterest, but those shared images do not allow a consumer to purchase that product directly just by clicking on it. These are lost opportunities for a retail marketer. By making your images or videos shoppable, For example, Kiosked is a platform that creates embeddable “smart” content that turns visual content into a consumer shopping service. By making the images shoppable, the brand was able to connect better with its consumers in places where they were more likely to interact, and increase its point of sale.