Sharan Shah has an educational background of a B.Pharm degree with 70% and a PGDM in Pharma with 76%. She has over 10 years of professional experience in brand management, business analysis, and data analytics. Her current role is as an Associate Account Team Leader at IMS Health, India where she is responsible for managing over $1 million in business and providing strategic insights to clients.
This brief presentation gives you an overview of the Al Ries & Jack Trout concept of positioning and the importance of colours in branding. How different colours mean different things
The Indian Pharma market is overcrowded with over 60,000 brands with the same molecule having hundreds of brands in many cases. How does one differentiate in such a situation then? It is insights that will help understand real issues of brands and decide way forward which will help in building WINNING BRANDS
Optimize Medical Representatives Visits using My Sales DialerAnjul Katare
Pharmaceutical Industry relies heavily on Medical Representatives (MR) for feedback, sale and constant touch with doctors and hospitals. This presentation demonstrates how My Sales Sales Dialer solution can optimize MRs work with remote management and tracking of agents.
This brief presentation gives you an overview of the Al Ries & Jack Trout concept of positioning and the importance of colours in branding. How different colours mean different things
The Indian Pharma market is overcrowded with over 60,000 brands with the same molecule having hundreds of brands in many cases. How does one differentiate in such a situation then? It is insights that will help understand real issues of brands and decide way forward which will help in building WINNING BRANDS
Optimize Medical Representatives Visits using My Sales DialerAnjul Katare
Pharmaceutical Industry relies heavily on Medical Representatives (MR) for feedback, sale and constant touch with doctors and hospitals. This presentation demonstrates how My Sales Sales Dialer solution can optimize MRs work with remote management and tracking of agents.
This presentation is designed to help pharmacy students identify business ideas and innovations. This helps when building business plans and business models.
The external change forces Indonesian Hospital Industry to adapt become more customer focused company. The awareness of marketing function and the understanding of service management are a must This is one of my presentation related with this topic, hopefully you get inspiration from it.
The business and people behind a new service or program are critical for stakeholders to evaluate a business plan. This presents what is needed in the plan's business description and why.
POTENTIAL SERVICES, EXPECTED SERVICES
BASIC SERVICES, CORE BENEFIT, Line of visibility,
Service Design- 8 steps , Gaps Model of Service Quality,Provider Gap 1,Provider Gap 2,Key Factors Leading to Provider Gap 2,Provider Gap 3,Key Factors Leading to Provider Gap 4, Zone of Tolerance
This presentation is designed to help pharmacy students identify business ideas and innovations. This helps when building business plans and business models.
The external change forces Indonesian Hospital Industry to adapt become more customer focused company. The awareness of marketing function and the understanding of service management are a must This is one of my presentation related with this topic, hopefully you get inspiration from it.
The business and people behind a new service or program are critical for stakeholders to evaluate a business plan. This presents what is needed in the plan's business description and why.
POTENTIAL SERVICES, EXPECTED SERVICES
BASIC SERVICES, CORE BENEFIT, Line of visibility,
Service Design- 8 steps , Gaps Model of Service Quality,Provider Gap 1,Provider Gap 2,Key Factors Leading to Provider Gap 2,Provider Gap 3,Key Factors Leading to Provider Gap 4, Zone of Tolerance
With a 6 years of combined professional experience especially in fin-tech industry (mobile payments, payments through swipe machine and technology enabled lending industry), I have got good understanding and management skills for generating good revenues in fin-tech space in shorter time span. Can help fintech Start-Up to establish their business in Bangalore
I am currently working with FedEx Express as Senior Strategic Analyst and completed 5 years with the Organization. Overall I have more than 12 years of extensive experience in Marketing that includes product management, business planning & analysis, Competition landscaping, market share analysis and business performance reporting to Officers & Directors level.
With a 6 years of combined professional experience especially in fin-tech industry (mobile payments, payments through swipe machine and technology enabled lending industry), I have got good understanding and management skills for generating good revenues in fin-tech space in shorter time span.
3. My Professional Experience- A Synopsis
•Brand Management
•Business Analysis
•Data Scientist & Analysis Partner
Roles
Key Learnings
•Sales & Marketing nuances in pharma
•Macro & Micro factors which drive pharma business across
therapies
•Analytics
•Data Visualization
Diversity
•Handled Biosimilar, Cosmetic & Conventional pharma products
•Exposure to businesses across therapies in Ranbaxy
•Data analytics & issue/ opportunity identification for top Indian
& MNC companies
4. My Current Assignment (Dec’13- To Date)
Associate Account Team Leader
IMS Health, India
•Responsible for managing business worth $ 1 Mn for IMS health’s
Information & Analytics business
•Knowledge partner for top Indian & MNC pharma companies
•Identify growth levers & deliver actionable insights to clients to
help them take strategic decisions
•In-directly manage people across teams to streamline processes and
deliver resolutions to client needs/issues in a timely manner
5. My Previous Assignments (Apr’12- Dec’13)
Senior Brand Manager
Ranbaxy, Dermalands
•Responsible for the brand of : Suncros & Xerina
•Designing & execution of marketing plans
•P&L responsibilities for the mentioned brands
•Analytics to identify strategic levers and aggressively pursuing them
for business returns
•Training new employees
•Incentive Planning
•Xerina became emollient with 2nd highest prescriber base at dermatologists (SMSRC data May-Jun’12)
•Xerina jumped 13 ranks in ORG IMS, from rank 28 to current rank 15.
•Xerina gained MS, from 1.08% to 1.51%
•Suncros maintained its market leadership 7 years in a row
Achievements
•In-Charge of promo Spend management of BU
•Key member of team in portfolio planning and restructuring for the Business Unit
•Divisional incentive planning
•Represent the BU at various reviews and forums
BU Responsibilities
6. My Previous Assignments (Feb’11- Mar’12)
Business Analysis Manager
Country Head’s Office, Ranbaxy India
•Facilitating the annual budgeting process for the organization which includes 24
SBUs
•Analyze operations and hygiene for 24 SBUs of the organization.
•Bring out key issues in sales and marketing and workout inputs to support
decision making.
•Handling and driving key projects at the Country Head’s office which include
direction setting for the 2015, monthly country operations reviews etc.
•Working in conjunction with departments like IT, Finance, Logistics, SFE,
Strategic Marketing to ensure streamlining of key systems and processes having
business implications.
•Hand-picked by the Country Head to assist him in handling Country Operations of Ranbaxy India Region.
•Key contributor in the team working towards formulating Ranbaxy India strategy for 2015
•Key contributor in the team formulating Ranbaxy India Budgets of 2012
•Conceptualised & implemented ‘Brand Utsav’, the first ever platform in the industry for cross pollination of marketing ideas for
different brands which included a target audience of over 5000 people.
Achievements
7. My Previous Assignments (Jun’09- Feb’11)
Brand Executive
Ranbaxy, Gastro Task Force
•Responsible for the brand of : Pegliton & Enteca
•Designing & execution of marketing plans .
•P&L responsibilities for the mentioned brands
•Analytics to identify strategic levers and aggressively pursuing them
for business returns
•Training new employees
•Incentive Planning
•Pegliton crossed Rs. 1cr monthly sale within 9 months of launch.
•Out of all patients treated in a month for HCV, 14% were on Pegliton
Achievements
8. Rewards & Recognition
4 Jewel In the Crown awards at
Ranbaxy for :
•Organizing and executing a knowledge sharing
platform- Brand Utsav
•Driving the field and developing marketing
strategies to help Xerina achieve peak sales
•Organizing Cosmotrends a highly acclaimed
Scientific Symposia by Ranbaxy Dermatology (Team
award)
•Lead a team to Organize Best in class award
function for Ranbaxy’s Derma cluster
9. Other Accolades
I have been a speaker at:
•IIHMR, Jaipur on behalf of IMS health to deliver a
lecture on Hospital Data Management-The Current
Need