Electronic Arts (EA) is one of the largest video game publishers that must market different games to various demographics globally. Each game requires a tailored promotion strategy using different media. EA aims to reach diverse personas like avid gamers, casual players, and fans across social networks. The company can improve by better cross-promoting its games and blogs to build its voice and brand. Marketing success is measured by pre-launch buzz correlating with post-launch game sales, with budgets varying per game depending on factors like franchise recognition and title type.