The Pop Dongle is a device that plugs into the audio jack of an iPhone or iPod and emits the scent of popcorn when a user swipes a butter icon while playing the game Poptopia. It was created by Pop Secret and Deutsch to enhance the gaming experience and increase interest in the game. Users find it easy to use and it has a nominal price. Studies show it leads to positive feelings and higher engagement, demonstrating it is a customer-induced innovation that has gained sales. Experts recommend ad agencies develop novel technologies like this to promote brands.

1. Pop Dongle

2. Mobile Phone Device
It emits smell of popcorn while
playing game, Poptopia.

3. •
It Works
•
•
Plug the Dongle in audio jack of
iPhone or iPod.
Play Poptopia.
During the game while swiping
the butter-icon, the Dongle
emits scent of popcorn.

4. Customer Experience
•
•
•
Easy to Use
Nominal price
Higher interest in game
•
Positive feelings

5. Innovation by
•
•
Pop Secret
Deutsch

6. Further Readings
More information about Pop
Dongle can be studied at
www.popsecret.com
www.slideshare.net
Discussion
Q: Is Pop Dongle customerinduced innovation?
A: Yes. That is why it has gained
sales.
Q: Should ad agencies develop
gadgets and gizmos for the
brands?
A: Yes.
Q: Are Pakistanis ad agencies
aware of technological
innovations?
A:

7. Key Credits
Psychologist: Sajid Imtiaz, Expert
Member CDKN
Visual: Google
Agency: Vibrant Communication
Feedback: sajedimtiaz@hotmail.com