iDirect is the confluence of digital and direct marketing. It is interactive, information-driven, insightful, innovative and iterative. This presentation highlights the imperative for iDirect and its 4 fundamental tenets.
Tempo OMD & IRI Hellas offer Marketing Mix Analytics solutionsTempo OMD Hellas SA
IRI Hellas and Tempo OMD, two industry leaders working together to provide the most comprehensive evidence-based business solutions. Utilizing the know-how and their ability of collecting and processing data, Tempo OMD in the media market and IRI Hellas in the sales data of consumer goods, synergies are created and provide solutions in pricing, media and promo investment in order to optimize your business outcome.
Attitudes towards Programmatic Advertising - A deep dive into buy-side attitu...IAB Europe
The following report provides further insight into the buy-side (advertisers and agencies) attitudes and current adoption of programmatic advertising following the full report publication. The additional data in this report includes a breakdown of advertiser and agency respondents by regions as listed below:
Central and Eastern Europe: Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey
Northern Europe: Norway, Sweden, Denmark, Finland
Southern Europe: Spain, Italy, Portugal , Greece
Western Europe: UK, France, Germany, Belgium, Switzerland, Netherlands, Austria, Ireland
Programmatic advertising is primed for another monumental year, with total US programmatic digital display ad spending expected to reach $14.88 billion and for the first time ever account for more than half of all digital display ad dollars. Topics in this webinar include: How will the nearly $15 billion break down into areas such as open exchanges, private marketplaces, programmatic direct, video and mobile? How is programmatic evolving from a primarily open marketplace to a more private and direct one? Should marketers expect programmatic to infiltrate the ad-buying process on newer screens like wearables and older ones like TV?
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Forty Seven Billion Dollars will be spent on digital media in 2014. Will you be profiting from it? Exploring the trends, forecasts, and prediction of this enormous industry will help you stay ahead of your competitors and get your fair share of the digital advertising pie.
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Join eMarketer for a free webinar that explores how four trends—programmatic advertising, audience data, native advertising and viewability measurement—are making the digital display advertising space more brand friendly.
Tempo OMD & IRI Hellas offer Marketing Mix Analytics solutionsTempo OMD Hellas SA
IRI Hellas and Tempo OMD, two industry leaders working together to provide the most comprehensive evidence-based business solutions. Utilizing the know-how and their ability of collecting and processing data, Tempo OMD in the media market and IRI Hellas in the sales data of consumer goods, synergies are created and provide solutions in pricing, media and promo investment in order to optimize your business outcome.
Attitudes towards Programmatic Advertising - A deep dive into buy-side attitu...IAB Europe
The following report provides further insight into the buy-side (advertisers and agencies) attitudes and current adoption of programmatic advertising following the full report publication. The additional data in this report includes a breakdown of advertiser and agency respondents by regions as listed below:
Central and Eastern Europe: Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey
Northern Europe: Norway, Sweden, Denmark, Finland
Southern Europe: Spain, Italy, Portugal , Greece
Western Europe: UK, France, Germany, Belgium, Switzerland, Netherlands, Austria, Ireland
Programmatic advertising is primed for another monumental year, with total US programmatic digital display ad spending expected to reach $14.88 billion and for the first time ever account for more than half of all digital display ad dollars. Topics in this webinar include: How will the nearly $15 billion break down into areas such as open exchanges, private marketplaces, programmatic direct, video and mobile? How is programmatic evolving from a primarily open marketplace to a more private and direct one? Should marketers expect programmatic to infiltrate the ad-buying process on newer screens like wearables and older ones like TV?
The Digital Advertising EcoSystem of 2014: 7 Trends, Forecasts, and PredictionsAdClarity
Forty Seven Billion Dollars will be spent on digital media in 2014. Will you be profiting from it? Exploring the trends, forecasts, and prediction of this enormous industry will help you stay ahead of your competitors and get your fair share of the digital advertising pie.
Digital Advertising Trends—Programmatic, Big Data, Native, ViewabilityeMarketer
Join eMarketer for a free webinar that explores how four trends—programmatic advertising, audience data, native advertising and viewability measurement—are making the digital display advertising space more brand friendly.
Thomvest Mobile Advertising Overview - February 2016Thomvest Ventures
This is an overview of the mobile adtech ecosystem. Research was conducted by Thomvest Ventures. It covers topics including mobile advertising spend, programmatic advertising, key mobile advertising vendors (i.e DSP, SSP, exchanges & networks), and key trends.
Mobile in the media mix whitepaper oya ones yasayan 2011Oya Yaşayan
. The role of mobile technology of a brand's media mix.
. Reasons Why Brands Must Adopt Mobile Marketing.
. Changing Consumption of Mobile Media
. Including and Optimizing Mobile in Media Plans
....On-phone advertising
...Mobile Search
...Location Based Services
...Mobile Enabled Outdoor
. Creating a Successful Cross-Media Mobile Campaign
...Multi-Channel Shopping Experience
...Key facts at-a-glance: How to optimize mobile in media plans
Programmatic is a revolution, not just in media buying, but for all of digital marketing and increasingly for traditional channels, like TV, radio and Out-of-Home. Through automation, efficiencies and unprecedented visibility, marketers can do breakthrough programmatic targeting, content optimisation and personalisation that transforms roles, data collection, tech stacks and performance results for any sized business. This webinar will cover the “why, what and how” of the ways in which programmatic marketing can be essential to delivering outstanding marketing performance.
IAB Europe Virtual Programmatic Day DeckIAB Europe
The Virtual Programmatic Day is an online event that explored the growth drivers and barriers of programmatic in Europe and provided guidance on areas such as mobile, data and transparency.
This is the deck used at the first edition of this event held on November 9, 2017.
Il processo creativo da implementare per il programmaticEffie Italy
questa completa presentazione di Doubleclick, esplora il processo da attuare per ottenere una creatività che possa ottenere il massimo dell'efficacia, quando inserita in un processo di programmatic planning
Руководство для маркетологов по созданию эффективных рекламных кампаний. Помимо ценных советов, в нем содержатся успешные кейсы ведущих мировых брендов.
Global Mobile Programmatic Trends: Q4 2015 TrendsMoPub
This report examines trends in mobile programmatic in the last quarter of 2015. Key themes include brand spend on mobile programmatic, engaging formats driving increased demand and publisher monetization, and trends in EMEA and APAC.
The advancements in Internet technologies and telecommunications has turned the whole world into one global and interconnected digital village. Such interconnectivity has made it easier for people to connect with people and for businesses to connect with people or other businesses. Read more on our presentation the digital advertising trends this 2020.
Check out our original blog post here - https://digitalmarketingphilippines.com/digital-advertising-trends-in-2020-infographic/
eMarketer Webinar: Buying Display Ad InventoryeMarketer
Join eMarketer Principal Analyst David Hallerman as he makes sense of the display ad market and discusses its projected growth and importance to marketers.
NYU Presentation: A Look Into The Programmatic Future Rubicon Project
VP Marketing Ben Plomion gives a lecture to NYU grad students on what we can expect to see more of in the programmatic future. Hint: use of live data,drones,more flow advertising,video video VIDEO,and yes,cookies (they're not dead yet).
He also discusses whether or not receiving an MBA is necessary to become a successful CMO in this programmatic future.
programmatic Buying in Mobile Advertising Sumit Roy
74% of marketers are now using programmatic media buying on mobile for retargeting users, 62% use it for performance marketing and 61% for branding. • This represents a huge opportunity for the industry to build targeting and measurement solutions that deliver greater effectiveness and efficiency for upper-funnel campaigns. Of those not using programmatic, the biggest barriers for adoption are complexity of the ecosystem (58%), skills shortage (42%) and lack of education (33%).
Während viele noch etwas verhalten gegenüber Programmtic Buying sind, charakterisiert und beeinflusst Programmatic Buying – der automatisierte Ein- und Verkauf von Werbeplätzen – und die damit einhergehende Marketing-Automatisierung, die Marketing-Branche nachhaltig. Unklar ist für viele, in welcher Form und in welchem Umfang es sie selbst und damit ihren Job und ihr Daily Business betreffen wird.
Thomvest Mobile Advertising Overview - February 2016Thomvest Ventures
This is an overview of the mobile adtech ecosystem. Research was conducted by Thomvest Ventures. It covers topics including mobile advertising spend, programmatic advertising, key mobile advertising vendors (i.e DSP, SSP, exchanges & networks), and key trends.
Mobile in the media mix whitepaper oya ones yasayan 2011Oya Yaşayan
. The role of mobile technology of a brand's media mix.
. Reasons Why Brands Must Adopt Mobile Marketing.
. Changing Consumption of Mobile Media
. Including and Optimizing Mobile in Media Plans
....On-phone advertising
...Mobile Search
...Location Based Services
...Mobile Enabled Outdoor
. Creating a Successful Cross-Media Mobile Campaign
...Multi-Channel Shopping Experience
...Key facts at-a-glance: How to optimize mobile in media plans
Programmatic is a revolution, not just in media buying, but for all of digital marketing and increasingly for traditional channels, like TV, radio and Out-of-Home. Through automation, efficiencies and unprecedented visibility, marketers can do breakthrough programmatic targeting, content optimisation and personalisation that transforms roles, data collection, tech stacks and performance results for any sized business. This webinar will cover the “why, what and how” of the ways in which programmatic marketing can be essential to delivering outstanding marketing performance.
IAB Europe Virtual Programmatic Day DeckIAB Europe
The Virtual Programmatic Day is an online event that explored the growth drivers and barriers of programmatic in Europe and provided guidance on areas such as mobile, data and transparency.
This is the deck used at the first edition of this event held on November 9, 2017.
Il processo creativo da implementare per il programmaticEffie Italy
questa completa presentazione di Doubleclick, esplora il processo da attuare per ottenere una creatività che possa ottenere il massimo dell'efficacia, quando inserita in un processo di programmatic planning
Руководство для маркетологов по созданию эффективных рекламных кампаний. Помимо ценных советов, в нем содержатся успешные кейсы ведущих мировых брендов.
Global Mobile Programmatic Trends: Q4 2015 TrendsMoPub
This report examines trends in mobile programmatic in the last quarter of 2015. Key themes include brand spend on mobile programmatic, engaging formats driving increased demand and publisher monetization, and trends in EMEA and APAC.
The advancements in Internet technologies and telecommunications has turned the whole world into one global and interconnected digital village. Such interconnectivity has made it easier for people to connect with people and for businesses to connect with people or other businesses. Read more on our presentation the digital advertising trends this 2020.
Check out our original blog post here - https://digitalmarketingphilippines.com/digital-advertising-trends-in-2020-infographic/
eMarketer Webinar: Buying Display Ad InventoryeMarketer
Join eMarketer Principal Analyst David Hallerman as he makes sense of the display ad market and discusses its projected growth and importance to marketers.
NYU Presentation: A Look Into The Programmatic Future Rubicon Project
VP Marketing Ben Plomion gives a lecture to NYU grad students on what we can expect to see more of in the programmatic future. Hint: use of live data,drones,more flow advertising,video video VIDEO,and yes,cookies (they're not dead yet).
He also discusses whether or not receiving an MBA is necessary to become a successful CMO in this programmatic future.
programmatic Buying in Mobile Advertising Sumit Roy
74% of marketers are now using programmatic media buying on mobile for retargeting users, 62% use it for performance marketing and 61% for branding. • This represents a huge opportunity for the industry to build targeting and measurement solutions that deliver greater effectiveness and efficiency for upper-funnel campaigns. Of those not using programmatic, the biggest barriers for adoption are complexity of the ecosystem (58%), skills shortage (42%) and lack of education (33%).
Während viele noch etwas verhalten gegenüber Programmtic Buying sind, charakterisiert und beeinflusst Programmatic Buying – der automatisierte Ein- und Verkauf von Werbeplätzen – und die damit einhergehende Marketing-Automatisierung, die Marketing-Branche nachhaltig. Unklar ist für viele, in welcher Form und in welchem Umfang es sie selbst und damit ihren Job und ihr Daily Business betreffen wird.
Acxiom presentation to Forrester Marketing Forum Nov 2009Tim Suther
Acxiom presentation to Forrester Marketing Forum London Nov 2009. Identifies key steps to dramatically improved marketing & advertising. Contains many examples
Tough Times Don’t Last But Tough Competitors Do
Forrester EMEA Marketing Forum
November 18th, 2009
http://www.forrester.com/events/eventdetail/0,9179,2424,00.html?sTab=agenda
Half of all ad spend is wasted. Marketers are under pressure to produce results, often times with fewer resources and greater expectations. Join Tim Suther’s discussion of core principles that transcend macroeconomic condition and enable tough, high-performance marketing and advertising.
Using real-world examples Suther will move the discussion from vision to practical, deployable ideas that demonstrate the utility of these core principles, allowing your message to be heard: the “new black”, data; optimization and the 360 degree view of your consumer; Confluence of insight and media; accountability in execution. This construct enables direct marketing sensibility in your marketing processes and campaigns, creating staying power during the tough times and competitive advantage during the good times.
In the ever growing world of Social Media business is often scared to dabble in the industry. I ask the question about whether or not Social Media can deliver a ROI...
This is a presentation I give to marketers who are using traditional methodologies to "communicate" with their core audiences. The purpose of this presentation is to educate and introduce traditional marketers and advertisers to the new consumer truths as well as educate them on the basics of interactive marketing and creative standards that fuel consumers conversations.
This is also used as a 101 to traditional agencies that are trying to build a digital culture with in their discipline sets.
C-level success guide to business analyticsTim Suther
The intelligent use of information represents perhaps the most important issue for business today. However, its terminology and technology can make business analytics seem indecipherable. This presentation helps senior executives focus on how to identify, prioritize, organize and govern business analytics opportunities, including best practices and common missteps. The presentation contains dozens of tangible ideas and steps that maximize the use and value of business analytics in your organization.
Analytic opportunities for you, companies and the worldTim Suther
Explore how people, companies and communities are using analytics to improve healthcare, personal safety, drive growth and create career opportunities. Examine "how you can," "whether you should," and historic parallels to other transformative changes
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A capability model for successfully reaching & engaging consumersTim Suther
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80% of online advertising fails to reach its intended audience - that's an $11 billion "fail". This white paper explores how advertisers & marketers can reach with certainty, enabling a hyper-focus on high value opportunities
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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3. It was going to be a great
century…
after getting the 20th behind us
4. First Decade 21st Century
• The DotCom Crisis
• 9/11 Terror Crisis
• Hurricane Katrina Crisis
• War in Iraq Crisis
• Disappearing Arctic Ice Crisis
• War in Afghanistan Crisis
• Housing Crisis
• Unemployment Crisis
• Health Care Crisis
• Marketing Crisis
… And 15 more months to go
5. The time is now
“We need to reinvent the way
we market to consumers”
A.G.Lafley, Procter & Gamble CEO Chairman
8. The same old wasteful advertising
2008: $142 billion
Down 2.7%
2009 Forecast: Down 5.1%
9. Will they ever learn?
$2 trillion down the drain in the 20th century
Yes!!! TWO TRILLION DOLLARS
And it only gets worse in the 21st century
10. The New Reality
Millions of us are
playing, working,
flirting and socializing
online and
producing oceans of
data . . .
11. The Great Disconnect
Email Marketing
Search Marketing
Friendship Marketing
Mobile Marketing
Interactive marketing
Digital Marketing
Direct Marketing
13. Lafley’s dream come true
Sponsored by Engauge, a customer engagement marketing agency
14. What the Book Reinvents
What was mistakenly seen as disparate
disciplines are one and the same
Optimizing each consumer engagement
Direct goes emotional with new iDTV Advertising
Media allocation for a mass networking era
Holding customers in the palm of your hand
Email Monetizer life support for customers
iBrands: the new face of the consumer
The new “Test. Test. Test.” mandate
15. What is iDirect Marketing?
iDirect is the future of marketing. It is
the growth engine at the confluence
of Digital and Direct that enables
customer engagement to drive
a better ROI than ever before.
16. What iDirect marketers do
iDirect marketers go directly to like-minded
people with an awesome awareness of each
person’s needs, lifestyle and behaviors.
They create online, on-going engagement that
spreads across the internet from person to person
for accountable, profitable outcomes.
17. The “i” is what now drives Direct
iDirect is
interactive, information-driven, insightful,
innovative, iterative,
and
grounded in what the intersection of the
internet and direct marketing practices
make possible today as never before.
18. And now . . . over to Tim Suther for more on
the Engauge and Acxiom vision of an
iDirect marketing future
Thanks for being here today
19. Send us your tweets
on Twitter.com
Use hash tag #AcxiomSeries
20. The iDirect Revolution
…continued
Tim Suther
SVP, Multichannel Marketing Services
Tim.Suther@acxiom.com
001-630-944-0416
www.acxiom.com
http://www.linkedin.com/in/timsuther
http://twitter.com/timsuther
http://www.slideshare.net/TimSuther
21. Living next to the train tracks
$112 billion of advertising is wasted each year in the US alone
$4 trillion excess brand valuation
22% of Americans feel advertising is credible…compared to 45% for talk shows
42% of consumer media consumption is online
7% of disposable income is now saved – was 0%
24. 1. Data is the new black
The Differentiated Value of Customers
30% of customers deliver the majority of profits
50% Add nothing
20% Cost companies money
SAS
25. 1. Data is the new black
Know the “who” when they’re “there”
Awareness Purchase
Up/Cross-sell
Shopping & Consideration
26. 2. Optimization hinges on a 360˚ view
Remember every interaction and learn
• Explicit & inferred preferences
• Wants & needs
• Motivations & attitudes
• Social influence circle
• Cross-channel behavior
http://www.youtube.com/watch?v=9hq5jZrFTbE
27. 2. Optimization hinges on a 360˚ view
The interrelated and overlapping effects of media
Display Viewthrough Effect
comScore
McKinsey/BAI
eHarmony/Dynamic Logic
28. 3. The confluence of insight & media
• With most media, you never
know who you’re gonna get.
– ~80% online ad spend delivered
to wrong audience. comScore 2009
• Knowing who determines:
– How much to invest…if anything
– What to say…without guessing
• The typical marketing problem:
– Over-invest in low value
relationships
– Under-invest in high value
relationships
29. 3. The confluence of insight & media
A look at “who” at world class brands
Cadillac American Express
UV Index
UV Index
PersonicX Consumer Segments PersonicX Consumer Segments
Hershey Allstate
UV Index
UV Index
PersonicX Consumer Segments PersonicX Consumer Segments
Source: Acxiom comScore (July 2009)
30. 3. The confluence of insight & media
…and at leading publishers
MSN Yahoo
96 MM UV’s 148 MM UV’s
UV Index
UV Index
PersonicX Consumer Segments PersonicX Consumer Segments
eBay AOL
56 MM UV’s 70 MM UV’s
UV Index
UV Index
PersonicX Consumer Segments PersonicX Consumer Segments
Acxiom, comScore
32. 4. It’s about accountability & execution
So, now what?
1. Identify customer value
2. Invest proportionally
3. Engage accordingly
4. Measure acquired customer
value
“Run the picket fence!”
33. The Four Fundamentals…Summarized
Hidden in plain sight
• Data is the new black
• Optimization hinges on a 360˚ view
• Confluence of insight & media
• Accountability & execution
These are the lessons of iDirect marketing
These are the lessons of direct marketing
34. iDirect at work…
4x “orders per thousand” $200M revenue / $4.5M
– Connecting print & digital OpEx savings
3x applications; 5x online – Connecting call center & digital
revenue; same head count $100M/yr EBIT impact
– Connecting call center & digital – Multichannel connection
2x online bookings 9-figure/yr revenue impact
– Connecting outbound & website – Multichannel connection
7.5x website spend
– Connecting mobile & email
17x response
– Connecting TV & offline
35. 10 Easy Money Ideas for an iDirect mindset
“The Idea” “How & Why” “The Benefit”
1) Reduce wasted ad impressions, 1) Use Relevance-X Display to concentrate online 1) 3-5X revenue / ad dollar at other clients
concentrate spend on highest ad spend and then follow with Relevance-X TV. Existing customers respond 17X to
value consumers
prospects to digital TV ads
2) Recognize & connect with social 2) Use Relevance-X Social to recognize socially active 2) Match against 500M socially active
media influencers customers & prospects and implement and track individuals (~60-70% of any email list)
your direct social media marketing initiatives
3) Engage customers and prospects 3) Use Impact-X Mobile integrated with 3) Avg. mobile purchaser has higher income
via mobile lifecycle messaging Impact-X Email for likely halo effect & spends 2X over Web-only.
4) Examine call center patterns, use 4) Identify high-volume drivers of calls proactively 4) $2M / year cost displacement & $200M / yr
email to pre-empt expensive deliver relevant content to address needs that would influenced revenue at another client.
personal support have solved the reason for those calls.
5) Connect Web analytics with 5) Impact-X allows you to follow the digital 5) 2X website conversions achieved at
outbound messaging footprints to recalibrate your outbound another client.
marketing initiatives
6) When chat available on site, offer 6) Email a branded transcript back to site 6) This is the highest performing email
to send a branded transcript of the visitors. Include buttons to “buy” or to application at another client.
chat. “subscribe” to other services.
7) Perform an organic search audit 7) Identify opportunities to improve organic 7) 72% of Google clicks are organic. A
visibility, potentially reduce paid search. proper audit enables more free traffic
8) Implement lead scoring when 8) Build / implement predictive models to screen out low 8) The bottom three deciles can likely
receiving third party leads value leads provided. Consider a test with Acxiom be eliminated without impacting
CoReg services and / or e-list rental. conversions.
9) Improve the site experience 9) Target and test content with Impact-X Site. Implement 9) Personalized site experiences
Relevance-X analytics tags to measure conversion drive 4–15X ROI.
funnel progress by lifestage segment.
10) Retarget site visitors that do not 10) Relevance-X Display Retargeting : 53% of 10) Remarketing generates $4–10 revenue
convert shopping carts abandon. Remarket based on per ad dollar.
specific site behavior / lifestage.
36. Summary
• iDirect is a new paradigm formed at the intersection of
digital technologies and direct marketing practices
• iDirect is interactive, information-driven, insightful,
innovative, individualized and iterative
• Focus on the 4 fundamentals of iDirect marketing
• Take the easy money
37. Thank You
The global interactive marketing services company
www.facebook.com www.linkedin.com www.twitter.com www.youtube.com www.delicious.com
/acxiomcorp /companies/acxiom /acxiom /user/AcxiomCorporation /Acxiom
38. Tweeting now? Use #AcxiomSeries
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