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Social media allows users to create and share content while participating in social networking on interactive websites. There are over 3 billion social media users worldwide, with the most popular sites being Facebook, YouTube, and Twitter. Facebook has over 2 billion users who log on daily, YouTube has over 1 billion users who watch billions of videos each day, and Twitter sees 500 million tweets sent daily. Social media is increasingly being used by businesses, with 91% of retailers using multiple channels and $74 billion spent on social ads in 2018 alone.
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The document discusses social media strategies for promoting and engaging with events. It provides an overview of FSC Interactive, an agency that specializes in social media for hospitality and tourism clients. Statistics on social media demographics and usage are presented. The main strategies discussed are setting SMART goals, understanding your audience, and choosing appropriate tactics and channels which may include Facebook, Twitter, Instagram, YouTube and email. Specific content ideas and a timeline of before, during and after the event are provided for each channel.
The State of Social Media (CII Talk)
This document discusses the state of social media in 2015. It notes that social media is a global phenomenon, with one in four people worldwide using social networks. Several experts are quoted emphasizing that social media exists at the intersection of humanity and technology. Common myths about social media are debunked, such as that it is free or a passing fad. Statistics show heavy usage of leading platforms like Facebook, LinkedIn, and Twitter. Trends discussed include paid advertising, rich media, and mobile usage. Tips provided for an effective social media strategy include identifying goals and target audiences, selecting appropriate platforms, and creating a content plan. Examples are given of viral social media successes for Ellen's selfie and Arby's tweet at
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How To Navigate AI - The Future is Yours to Define - Tim Hayden
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As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.The Good the Bad and The Ugly of Marketing Measurement
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We cover:
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In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gamePillar-Based Marketing Master Class - Ryan Brock
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In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
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Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
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Design an eye-catching and inviting booth
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Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
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Key Takeaways:
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
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Point of view
- 1. Social Media
- 2. Overview Interactive websites User generated content Applications Create and share content, ideas, thoughts Participate in social networking Internet based Quick communication
- 3. Statistics 3.2 billion social media users worldwide in 2019 42% of the worlds population Active users 90.4 % of Millennials 77.5% of Generation X 48.2% of Baby Boomers Average time spent on social media per day 2 hours 22 minutes 54% of social browsers use social media to research products
- 4. Social Media Websites and Apps Top 3 Websites Top 3 Apps
- 5. • Founded in 2004 • 68% of Americans use Facebook • Only half of teens us Facebook • Number of users over 65+ has doubled • Roughly 10% of Facebook users are American • 1.1 billion Facebook users speak English • 35% of Facebook’s ad audience is under 25 • 2,230,000,000 users • 1.56 billion people on average log into Facebook daily
- 6. • Founded in 2005 • 1.9 billion logged in monthly users • 6 out of 10 prefer online video to live TV • 300 hours of video uploaded every minute • Almost 5 billion videos watched every day • More than half of U.S. marketers run YouTube video ads • 80% of views are from outside of U.S. • People pay more attention to YouTube ads than TV ads • Can navigate in a total of 80 different languages
- 7. • Founded in 2006 • 500 million tweets are sent each day • Most popular emoji is laugh-cry face • 326 million people use twitter every month • 9% more people use twitter on daily basis • 80% of twitter users aren’t American • 1.3 billion twitter accounts • Average users has 707 followers • #1 platform for government leaders • 65.8% of US companies use for marketing • 75% of B2B businesses market on twitter
- 8. • Created in 2009 • 1.5 billion active users in over 180 countries • Users checks app more than 23 times a day • 3rd most downloaded app in world • WhatsAppBusiness launched in 2018 • 3 billion companies use business app • 450 million daily active users • Has 55 employees and 50 engineers • Supported in 60 languages • 2 billion minutes of voice and video calls are made daily
- 9. • Created in 2010 • 2 billion daily active users • 4 million business use Facebook Messenger • 11% of world population use monthly • Leading social app in U.S. • Average group chat size is 10 people • Most popular mobile messenger app • 13% of global active users are woman • 8 billion messages sent a day
- 10. • Created 2010 • 1 billion people use every month • 500 million people use stories every day • 95 million posts per day • Users ‘like’ 4.2 billion posts per day • 35 % of online adults use Instagram • 88% of users are outside the U.S. • 71% of U.S. Businesses use Instagram • 2 million monthly advertisers • 83% of users discover new products on Instagram • 50% of users follow at least 1 business • 2nd most engaged network
- 11. Social Media and Business Use Social networks earned an estimated $8.3 billion from advertising 91% of retail brands use 2 or more social media channels 81% of all small and medium businesses use some kind of social platform $74 billion was spent on social network advertising in 2018 38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels Company’s actually engage with their customers on Facebook Use of social media with businesses is a growing trend