1. 1
Credentials
• Mobil İnternet Rakamları
• Yayıncı Ağı
• Hedefleme
• Reklam Ürünleri
Apps Solidify Leadership into the
Mobile Revolution
 Apps continue to dominate the mobile web
 Time spent on iOS and android connected
devices
 Ad spend versus time spent on mobile

2. 2
Apps’ use rises while browser declines!
 Time spent on a
mobile device:
2hrs and 42
minutes per day
 Apps: 86% of the
average mobile
consumer‟s
time(2hrs and
19min per day)
 Time spent on
mobile web: 14%
of the mobile
consumer‟s
time(22min per
March 2013 March 2014
 Time spent on a
mobile device:
2hrs and 38
minutes per day
 Apps: 80% of the
average mobile
consumer‟s time
 Time spent on
mobile web: 20% of
the mobile
consumer‟s time

3. 3
Apps continue to dominate the mobile web!
80%
86%
20%
14%
0%
20%
40%
60%
80%
100%
120%
2013 2014
Mobile Web
Apps
Percentageoftimespent

4. 4
Which are the most popular app categories?
 Doubled their share from 2% to 4%
 Maintain leadership/ 32% of time
spent Gaming apps
Social and
messaging apps  Increased share from 24% to 28%
Entertainment and
utility apps
 Maintained their position/8% share each
Productivity apps

5. 5
Time Spent on iOS and android connected devices
Twitter 1,5%
Social Messaging
9,5%(other)
You Tube 4%
Entertainment
4%(other)
Utilities 8%
Productivity 4%
News 3%
Others 3%
Google
browsers
5%
Others
2%14%
BROWSER
86%
APPS

6. 6
„Time-spent is the timeless currency‟
 Advertising revenue distribution follows
time-spent distributions
Facebook earned 17.5% of the
overall mobile advertising
revenues/in-line with their share
of the time-spent
Google, according earned 49.3% of
the overall mobile advertising
revenues, much more than its fair
share of time-spent
The “other” apps command 65.3%
of time spent but only receive 32%
of ad revenues
 a massive opportunity for applications to
monetize through advertising

7. 7
Ad spend versus time spent on mobile!
0%
10%
20%
30%
40%
50%
60%
70%
Google Facebook Other Apps
Time Spent
Ad spent
18%
49%
17% 18%
65%
33%

8. 8
Thank you!
satis@wonkmobile.com