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Social Media Impact on Business and Marketing
- 1. Social Media Impact on Business IS IT BENEFICIAL?
- 2. Social Media presence Social Media is huge, everyone is on it so to use it as a marketing tool is it worth it? You tell me • 96% of Millennial's have joined a Social Network • Facebook tops even Google for weekly traffic in the U.S • 1 out of 8 Couples married in the U.S met via social media • Took less than a year for Facebook to reach 200 million users So, I ask again is Social Media a good Marketing tool?
- 3. Social Media where does it stand? • If Facebook were a country, it would be the 3rd largest in the world • 80% percent of companies use social media for recruitment • The fastest growing segment on Facebook is 55–65-year-old females so it literally reaches everyone
- 4. How big is Social Media • Social Media has over 5.04 Billion Users in the World • The Global Audience spends at least 2.5 hours a day on Social Media • Facebook has 3.049 billion monthly active users • YouTube advertising reach is 2.491 billion
- 5. Advantages to using social media to Market • Building Brand Awareness • Generates Conversation around your Brand • Helps Understand Target Customers interests • Provides a platform to tell a story • Used to Gather Data about your audience • Can be used to Drive Traffic to your website • Tweets can show up in Google Services • Social Media is very cost effective
- 6. Social Media is it going anywhere? • Social Media is only continuing to grow there was a 5.6% increase between January 2023 and January 2024 • There Millions of elderly users signing up for social media platforms everyday • Everyday Teenagers have hit the age group to sign up for social media platforms
- 7. Ways to utilize Social Media for your Brand • Define your goal’s and KPI • Reflect your brand identity • Interact with followers and customers • Post relevant content regularly • Use multiple platforms
- 8. How many people have really made money utilizing Social Media? • 35% of content creators make a living through ad revenue • 25% of content creators earn 50-100k a year • 2% of creators make more than 1 million a year • TikTok and YouTube make the most money respectively
- 9. So, we ask is Social Media relative for Marketing? Looking through this PowerPoint, utilizing social media power for marketing purposes has been extremely lucrative for many individuals and is extremely useful when building your brand and marketing your business as well as your character. • 28% of content creators make income through partnerships and promotions. • 29% of content creators generate revenue through affiliate links. • 67% of content creators sell products or merchandise to get more revenue. • The average income of content creators who run a business is $75 per hour.
- 10. Social Media is the way to the future. We see utilizing Social Media is the best advantage we have on hand to growing our brand and ability to market ourselves and our brands, we all have this extremely powerful tool at the palm of our hands so why don’t more of us use it?