This document discusses the importance of social media for nonprofits. It provides statistics on the size and growth of major social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It then discusses how nonprofits can use different social media platforms as part of their communication and engagement strategies, including ideas for using Facebook, Twitter, Pinterest, and social media advocates. The document emphasizes that each interaction on social media is an opportunity to gain advocates and show the nonprofit's return on investment. It concludes by listing additional tools and resources for nonprofits.
to present the power point is the best slides to explain about the social media easily made for explanation, understable to every guys to see the slides
Make Your Mark with Social Media - Creating, Sharing, InfluencingNicole Plant
Which social networks are right for you? What are the differences in social media for personal branding v. corporate branding? What are the implications of healthcare regulations regarding social media? How do you become an influencer by finding the right people/companies to follow and determining their target audience? Nicole will answers these questions and more, and show you how social media has and will continue to have a crucial impact on your career and company.
Learning objectives
1. Determine which social networks are right for you
2. Be conversant on social media for personal branding v. corporate branding
3. Discuss the implications of healthcare regulations regarding social media
to present the power point is the best slides to explain about the social media easily made for explanation, understable to every guys to see the slides
Make Your Mark with Social Media - Creating, Sharing, InfluencingNicole Plant
Which social networks are right for you? What are the differences in social media for personal branding v. corporate branding? What are the implications of healthcare regulations regarding social media? How do you become an influencer by finding the right people/companies to follow and determining their target audience? Nicole will answers these questions and more, and show you how social media has and will continue to have a crucial impact on your career and company.
Learning objectives
1. Determine which social networks are right for you
2. Be conversant on social media for personal branding v. corporate branding
3. Discuss the implications of healthcare regulations regarding social media
Social Media Strategies,
Social Media Content,
Social Media Twitter,
Social Media Blogs,
Social Media Facebook,
Social Media Videos YouTube,
Social networking,
Social media consultant,
Marketing management,
International social media business,
Viral marketing,
B2B social marketing,
Consumer social marketing,
LinkedIn marketing.
The presentation represents the best practices of digital contents which will make the content more interactive. This also shows the core human and fundamental needs justifying all our social behavior and what kinds of contents cater those needs.
Everyone’s doing it, and it shows no signs of going away. Are you interested in riding the Social Media wave, but not sure where to even start? Join us for an introduction into the fundamentals of Social Media. You’ll learn:
- Who is using social media?
- Why is social media an important part of your marketing strategy?
- What are the most commonly used outlets?
- Which platforms are best for you?
MySpace: Where Pop Culture Meets Social Activism - Heather Mansfield / Forum ...Forum One
Heather Mansfield, owner of the "Nonprofit MySpace" presents tips and case studies about how to use MySpace for social activism. Mansfield spoke at Forum One Communication's Web Executive Seminar on February 26, 2008. Learn more at:
http://www.forumone.com/content/calendar/detail/2682. Contact Chris Wolz / cwolz@ForumOne.com.
State of Social Media in India | August 2013Nabeel Adeni
At a recently held South Asia Summit on Social Media for Digital Empowerment, I was invited to speak on Social Media, in the Indian context.
I put together this presentation for my session.
Would love to have any feedback, suggestions or ideas in this regard.
This presentation was created as a sales presentation for a fictitious company named Digital Cooperative. The goal of this presentation is to educate prospective clients on the importance and goals of social media marketing.
YouTube is one of the top websites for time spent. Instagram, Snapchat and TikTok have some of the most engaged audiences because of their reliance on rich media content. Native video gets preferential treatment on most social platforms. What does this mean to marketers? How do you get your audience to stop the scroll and engage with your content? How can you produce rich media content with limited to nonexistent resources and budgets? In this hybrid session you will be presented with the latest insights regarding video and rich media, our consumption habits, and related strategies to engage and grow an audience and then you will join a panel discussion with video marketers and practitioners discussing their approach to developing high quality content, executing campaigns, lessons learned and their recommendations for fellow marketers.
Social Media Strategies,
Social Media Content,
Social Media Twitter,
Social Media Blogs,
Social Media Facebook,
Social Media Videos YouTube,
Social networking,
Social media consultant,
Marketing management,
International social media business,
Viral marketing,
B2B social marketing,
Consumer social marketing,
LinkedIn marketing.
The presentation represents the best practices of digital contents which will make the content more interactive. This also shows the core human and fundamental needs justifying all our social behavior and what kinds of contents cater those needs.
Everyone’s doing it, and it shows no signs of going away. Are you interested in riding the Social Media wave, but not sure where to even start? Join us for an introduction into the fundamentals of Social Media. You’ll learn:
- Who is using social media?
- Why is social media an important part of your marketing strategy?
- What are the most commonly used outlets?
- Which platforms are best for you?
MySpace: Where Pop Culture Meets Social Activism - Heather Mansfield / Forum ...Forum One
Heather Mansfield, owner of the "Nonprofit MySpace" presents tips and case studies about how to use MySpace for social activism. Mansfield spoke at Forum One Communication's Web Executive Seminar on February 26, 2008. Learn more at:
http://www.forumone.com/content/calendar/detail/2682. Contact Chris Wolz / cwolz@ForumOne.com.
State of Social Media in India | August 2013Nabeel Adeni
At a recently held South Asia Summit on Social Media for Digital Empowerment, I was invited to speak on Social Media, in the Indian context.
I put together this presentation for my session.
Would love to have any feedback, suggestions or ideas in this regard.
This presentation was created as a sales presentation for a fictitious company named Digital Cooperative. The goal of this presentation is to educate prospective clients on the importance and goals of social media marketing.
YouTube is one of the top websites for time spent. Instagram, Snapchat and TikTok have some of the most engaged audiences because of their reliance on rich media content. Native video gets preferential treatment on most social platforms. What does this mean to marketers? How do you get your audience to stop the scroll and engage with your content? How can you produce rich media content with limited to nonexistent resources and budgets? In this hybrid session you will be presented with the latest insights regarding video and rich media, our consumption habits, and related strategies to engage and grow an audience and then you will join a panel discussion with video marketers and practitioners discussing their approach to developing high quality content, executing campaigns, lessons learned and their recommendations for fellow marketers.
Affection Management is a mindset that helps cultural institutions build strong relationships with the different audiences and play a relevant role in their communities.
Powered by culture, innovation and connections.
The New Model of Interaction in Social NetworksSharlyn Lauby
America Empresarial, Bogota, 2011
The concept of social networking isn’t just for young people anymore. More and more businesses and professionals are using social media as a way to generate revenue and interact with customers (both internally and externally.) When case studies show the use of social tools exceeds email, then businesses have to stand up, take notice and join the movement. For business professionals, this becomes an opportunity to develop an internal marketing and communications strategy to support our organizations.
But what exactly is the philosophy behind social networking? This presentation offers an overview to the purpose of social media and the key considerations for developing and implementing a social networking strategy in your organization.
Social media and leadership national potato council - feb 27 2012UCHealth
National Potato Council 2012 Leadership Conference. Presenters: Meredith Myers, Public Relations Manager, US Potato Board & Mike Hanbery, Director of New Media Strategies, Webolutions.
Marketing and Communication in the Social Media EraAntonio Ragusa
This presentation by Antonio Ragusa addresses the following questions:
What are social media?
How do they affect marketing and communication?
Why are they important and what benefits can they bring to organizations and individuals?
How should they be used for marketing and communication purposes?
Chief Marketing Officers Guide to Social Media October 2013Emoderation
This guide from eModeration and iStrategy provides a bird’s eye view of social media for CMOs. It examines: what social media can achieve; how consumers behave on social media; resourcing social media; moderating and managing communities online; the pitfalls; and what you can measure in terms of ROI.
In this third session of Sage\'s Web Wise series, Dan Gonzalez, Web Manager at Sage Nonprofit Solutions, provides information on the explosion of social media and its application to nonprofit organizations.
Leveraging Social Media To Raise Funds for Nonprofit OrganizationsAbila
The third session in the Web-wise series, you will learn to understand the recent explosion of social media and its application to nonprofit organizations, presented by Dan Gonzalez, Web Manager, Sage Nonprofit Solutions.
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
https://bit.ly/BabeSideDoll4u Babeside is a company that specializes in creating handcrafted reborn dolls. These dolls are designed to be incredibly lifelike, with realistic skin tones and hair, and they have become increasingly popular among collectors and those who use them for therapeutic purposes. At Babeside, we believe that our reborn dolls can provide comfort and healing to anyone who needs it.
The Healing Power of Babeside's Handcrafted Creations
Our reborn dolls are more than just beautiful pieces of art - they can also help alleviate stress, anxiety, depression, and other mental health conditions. Studies have shown that holding or cuddling a soft object like a stuffed animal or a reborn doll can release oxytocin, which is often referred to as the "love hormone." This hormone helps us feel calm and relaxed, reducing feelings of stress and anxiety.
In addition to their physical benefits, reborn dolls can also offer emotional support. For many people, having something to care for and nurture can bring a sense of purpose and fulfillment. Reborn dolls can also serve as a reminder of happy memories or loved ones who have passed away.
6. Social Media Matters…
Facebook has 1.11 billion
active users each month.
It has 665 million users
each day. If it were a
country, it would be the
3rd largest in the world.
FB is the single largest
repository for user-
generated content such as
pics, videos, links, and
comments. Users share
2.5B pieces of content
each day.
People spend over
700 billion minutes
per month on
Facebook.
Average user has
130 friends.70% of B2C
marketers say they
have acquired a
customer through
Facebook
Facebook will
account for 13% of
worldwide mobile
ad revenue in
2013
Fastest growing
segment on
Facebook?
55 – 65 yeer old
females
23% of all time
spent on apps in
the US is on
Facebook
7. Social Media Matters…
Twitter has 500
million users. #2 search engine
on the web
50% of tech
companies say
they have acquired
a customer
through Twitter.
Twitter users send
400 million tweets
each day.
1 Billion total
users
500 years of YouTube
videos are watched
on Facebook every
day
8. Social Media Matters…
200 million+
users
New functions for
company pages
61% of social
media users
primarily use
LinkedIn for
professional
networking
Almost 10% of US
marketers have
found a customer
through LinkedIn
60% of LinkedIn
users have
clicked on an ad
on the site
10. By the Numbers:
Google+: 343 million active users (January 2013)
Facebook: 1.1 Billion Monthly users (May 2013)
Flickr: 87 million users (March 2013)
Instagram: 100 million users (February 2013)
LinkedIn: 225 million users (May 2013)
MySpace: 32.6 million monthly visitors (May 2013)
Pinterest: 48.7 million users (February 2013)
Tumblr: 216 million monthly visitors (May 2013)
Twitter: 500 million total users (March 2013)
Vimeo: 14 million users (December 2012)
WordPress: 66 million blogs (May 2013)
YouTube: 1 billion users (March 2013)
11. Source: Laura Lee S. Dooley, World Resources Institute and
Danielle Brigida, National Wildlife Federation
COMMUNICATIONS MEDIA
Space defined by Media Owner
Organization in control
One way / Delivering a message
Repeating the message
Organization-focused
Entertaining
Organization created content
SOCIAL MEDIA
Space defined by Consumer
Consumer in control
Two way / Conversational
Adapting the message/ beta
Consumer-focused / Adding value
Influencing, involving
User created content / Co-creation
Traditional Communication vs.
Social Media
17. Each personal interaction between a
company and a customer or between
you and a member of your community
presents an opportunity to gain an
advocate for your brand
Social Media Matters…
27. Amplifying Voices ● Creating Communities
Stacy Nunnally
stacynunnally@gmail.com
www.facebook.com/stacynunnally
twitter.com/stacynunnally
inkedin.com/in/stacynunnally
Social Media Basics for Nonprofits
Editor's Notes
I am the least cool; not hip social media geek you will meet. Social Media philosophy- building relationships, people still do business with those they know or who are recommended by someone they trust, changed how we communicate, amplify voices, connecting communities; while I am somewhat of a social media geek-- my passion is not in the newest outlet (I don't care if I am an early adopter-- or the slickest campaigns-- it is truly in the power to build relationships-- to give amplify voices-- I am a nonprofit/public policy at heart-- social media quickly became my tool Listen first
How many have twitter? Youtube? Pinterest? Instagram? Others?
Click to view video.
15 million brands have FB pages (businesses and organizations)A lot of noise60 million status updates happen daily on facebookU.S. desktop users spend an average of around 6 hours every month on Facebook; mobile users spent an average of 11 hours. (ComScore, January 2013)23 percent of all time spent on apps in the U.S. is on Facebook – 3 percent on Instagram – which means over a quarter of time spent on apps in the U.S. is with Facebook.2.7 billion likes a day on Facebook.Fastest growing pop segment on facebook: 55 to 65 year old femalesHubspot reports that 70% of business-to-consumer marketers have acquired a customer through Facebook.
Daily engagement rates on Twitter decline after the 3rd tweet40% of people on Twitter are passive– they listen, look, but don’t tweetFastest growing demographic on Twitter is in the 55 – 64 year old bracket. It has grown 79% since 2012Video accounts for 69% of mobile data traffic700 YouTube video links are shared on Twitter every minuteEquivalent of100 hours of video is uploaded to YouTube each minute
LinkedIn is nearly 3x as effective for lead generation as Twitter and Facebook. 2 new users join LinkedIn every minute.6 million companies have pages on LinkedInWith over 238 million users, LinkedIn is a great site for businesses looking to increase traffic and leads, as well as individuals looking to market their expertise for new career opportunities.9. 43% of US marketers have found a customer through LinkedIn (source: A Sales Guy Consulting)61% of social media users primarily use LinkedIn for professional networking (source: Lab42)60% of LinkedIn users have clicked on an ad on the site (source: Lab42)51% of online business-to-consumer marketers use LinkedIn, compared to 83% for business-to-business (source: Brafton)
27% of online time spent on social media sitesInstagram has gone past the 150 million mark. 60% of users from outside the USThe average iPhone user only spends 45% of her on-device time making voice calls.Games are bigger than any other app category — both for the social web and for mobile devices.Only 18% of traditional TV campaigns generate a positive ROI; 90% of people skip ads via tivo/dvr
FourSquare: 33 million users (April 2013)SlideShare: 50 million users (May 2013)Skype: 280 million users (October 2012)
Social media is a fundamental change in the way we communicate
Think smallListenJoin the conversationAmplify your voiceBuild relationshipBe authentic
Who? It is important to know the audience for the project.Stranger, Friend, Customer, Loyal Customer,AdvocateWhat? Each project and each audience for that project requires an unique social media strategy.When? When is your audience online? But also when will you most likely be heard? Insights; trial and errorWhere? On what social media outlet is your target audience? Go mainstream– test othersWhy? Are you starting the conversation?What is the purpose?What is your call to action?How? How will this get done?ToolsTimePlan What is your content?Review/Assess: insights, analytics, etc
Twitter is good for short bursts of info– to give and receive newsAccording to the Pew Research Center’s Project for Excellence in Journalism, 39% of Twitter users said most of the news they got on Twitter was material they wouldn't have read elsewhere. Live Tweet from events (interesting ones) Sharing updates like these allow people to feel connected with an actual event ... even if that event's happening halfway around the world. And you know what? Those followers tuning in to the live feed are most likely the same crowd that's willing to donate to your cause.Tweeting to and about the press!Let your donors know how many mouths their money was able to feed, and it will put into perspective what they were able to accomplish with a quick gesture of kindess. And acknowledging their support, especially on social media where all their friends can see it, makes them feel special!
Facebook is the place to tell stories. A great way to engage those who like your Facebook page is by providing them with a place to share their own stories, and comment on yours. On the Make A Wish Foundation Facebook page, for example, there are several pictures, names, and stories of children who have been touched by the foundation's efforts. People are moved by what they read, and express their love by commenting, liking, and sharing various posts. It's this bond with your organization that's critical to establish to drive donations -- and it's why storytelling plays a key role ... because establishing an emotional connection takes time, and context.As a nonprofit, you can also pick the most moving post on your Facebook page and have it featured as "Inspiration of the Week." You can even use Timeline's new pinning feature to expand the visual real estate of the post on your page and draw even more of your fans' eyes there. The Make A Wish Foundation facebook post below is an excellent example of a charity using story-telling to generate donations through hope. And since Facebook pages allow organizations to create donate buttons, there's no reason not to try experimenting with it!
A Pinterest study from Shareaholic reported that 21% of users have followed through with a purchase after discovering it on Pinterest -- that might be a social media investment worth investigating for nonprofits trying to drive donations, eh? You can get started by creating pin boards (we have 28 creative pinboard ideas for you here if you're looking for ideas) with images that relate to your cause. For example, Habitat for Humanity pins pictures of volunteers building homes across the globe, as well as fliers for upcoming volunteer opportunities and country-wide movements like National Mandela Week. Or you could mimic their approach of inspiring people -- you know how important it is to feel moved to donate -- through boards like their creative "Quotes."