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SOCIAL MEDIA
NAKEYAH JONES
GLOBAL
RESEARCH
GLOBAL RESEARCH
THE SOUTH AFRICAN REGION
▸ Angola
▸ Madagascar
▸ Malawi
▸ Mozambique
▸ Zambia
GLOBAL RESEARCH
POPULATION VS. SOCIAL MEDIA USAGE
NUMBERS ARE BY THE MILLIONS
GLOBAL RESEARCH
SOCIAL MEDIA PLATFORMS
▸ Facebook is the most popular social
media platform in this region of the
world.
▸ Other popular social platforms
include YouTube, Pinterest, LinkedIn,
and Instagram.
▸ Over 80% of Facebook users in this
region access Facebook via mobile
device.
GLOBAL RESEARCH
CONCLUSION
▸ After doing research on different forms of social media
platforms, such as dating apps, job hunting sites, and live
streaming, I have come to a conclusion. Social sites and
apps developed in the South African region of the world
are have very similar concepts to a lot of the most popular
platforms.
COMMUNITY
RESEARCH
COMMUNITY RESEARCH
COMMUNITY: HEALTH & FITNESS
▸ This semester I chose to posts content relating to health and fitness. I
chose this community because I wanted to learn about something new
while changing the way I live. It was very interesting to see different
profiles on social media being used in different ways. Some focused on
nutrition, some focused on exercising, and some even focused on
apparel. At the end of the day, they all were focused on the same
subject matter.
▸ Types of Posts:

-Exercises

-Fitness challenges

-Healthy recipes & snacks

-Food tips & facts

-Motivational quotes
COMMUNITY RESEARCH
PLATFORMS USED
▸Instagram
▸Pinterest
▸Tumblr
COMMUNITY RESEARCH
INSTAGRAM
COMMUNITY RESEARCH
PINTEREST
COMMUNITY RESEARCH
TUMBLR
POINTS IN
RESEARCH
POINTS IN RESEARCH
1. STAY CONNECTED (GLOBAL)
▸ Social media usage in
the South African
region is beneficial for
those who use it. It
helps them stay
connected to the world
and vice versa.
POINTS IN RESEARCH
2. PROGRESSION (GLOBAL)
▸ As technology continues to advance, there will be more
ways to easily obtain internet access, which will give many
a chance to experience the power of social media. Internet
usage increases annually, whether it’s a huge difference or
small one.
▸ Also, there will be political changes made to help some
countries in this region safely use the internet.
POINTS IN RESEARCH
3. GOOD FOR BUSINESS (COMMUNITY)
▸ Although maintaining and contributing content to your
social media community can be extremely time
consuming, it is worth it at the end, especially if you are
using it for business purposes.
▸ Why is it worth it? It is advertisement for your business
and allows others to learn about your business.
POINTS IN RESEARCH
4. HASHTAGS ARE EVERYTHING (COMMUNITY)
▸ Using the right hashtags can help your content reach a
larger audience (millions of users) and gain the interaction
you need to develop a strong social media profile.

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PBDS 751: Social Media Presentation

  • 3. GLOBAL RESEARCH THE SOUTH AFRICAN REGION ▸ Angola ▸ Madagascar ▸ Malawi ▸ Mozambique ▸ Zambia
  • 4. GLOBAL RESEARCH POPULATION VS. SOCIAL MEDIA USAGE NUMBERS ARE BY THE MILLIONS
  • 5. GLOBAL RESEARCH SOCIAL MEDIA PLATFORMS ▸ Facebook is the most popular social media platform in this region of the world. ▸ Other popular social platforms include YouTube, Pinterest, LinkedIn, and Instagram. ▸ Over 80% of Facebook users in this region access Facebook via mobile device.
  • 6. GLOBAL RESEARCH CONCLUSION ▸ After doing research on different forms of social media platforms, such as dating apps, job hunting sites, and live streaming, I have come to a conclusion. Social sites and apps developed in the South African region of the world are have very similar concepts to a lot of the most popular platforms.
  • 8. COMMUNITY RESEARCH COMMUNITY: HEALTH & FITNESS ▸ This semester I chose to posts content relating to health and fitness. I chose this community because I wanted to learn about something new while changing the way I live. It was very interesting to see different profiles on social media being used in different ways. Some focused on nutrition, some focused on exercising, and some even focused on apparel. At the end of the day, they all were focused on the same subject matter. ▸ Types of Posts:
 -Exercises
 -Fitness challenges
 -Healthy recipes & snacks
 -Food tips & facts
 -Motivational quotes
  • 14. POINTS IN RESEARCH 1. STAY CONNECTED (GLOBAL) ▸ Social media usage in the South African region is beneficial for those who use it. It helps them stay connected to the world and vice versa.
  • 15. POINTS IN RESEARCH 2. PROGRESSION (GLOBAL) ▸ As technology continues to advance, there will be more ways to easily obtain internet access, which will give many a chance to experience the power of social media. Internet usage increases annually, whether it’s a huge difference or small one. ▸ Also, there will be political changes made to help some countries in this region safely use the internet.
  • 16. POINTS IN RESEARCH 3. GOOD FOR BUSINESS (COMMUNITY) ▸ Although maintaining and contributing content to your social media community can be extremely time consuming, it is worth it at the end, especially if you are using it for business purposes. ▸ Why is it worth it? It is advertisement for your business and allows others to learn about your business.
  • 17. POINTS IN RESEARCH 4. HASHTAGS ARE EVERYTHING (COMMUNITY) ▸ Using the right hashtags can help your content reach a larger audience (millions of users) and gain the interaction you need to develop a strong social media profile.