Podio held a world tour called the "Future of Work Tour" to engage users in 19 cities across 13 countries about the future of work. The tour involved both offline events with hundreds of engaged users and online participation. Podio livestreamed speaker presentations, encouraged users to share photos and stories with hashtags, and discussed how their work management platform can help people work together online and offline. The goal was to build their brand, amplify their message, and make a long-term impact through an ongoing discussion around the changing nature of work.

1. Connecting Online & Offline

2. What’s the future of
work for you?

3. @podio

4. Online work platform where people build their own
tools, and manage their real work, processes, projects
and activities.
Via customized
apps
In social
activity
streams

5. @ayroessler

6. A tour, really
First you launch more than 1x, you
do a physical store and now a world
tour?

7. 13
amazing
19 cities
thought-
leading
Hundreds of speakers
engaged
users Hundreds of
Videos, user tweets
Pictures #pwt11
#FoW

8. Please come to…
South-
Africa
India Greece
Canada
Various US cities
South-Korea

9. Still, a tour

10. Engage people face 2 face

11. Engage people face 2 face

12. Aalborg

13. Live-
Whiteboard Podio Store
Idea-Sharing London
around the
World Rockstars
Rockstars Podio Store
NYC
Passing on from one
event to the next

14. Going to Prague anybody there?

15. x
users, fans, pa
rtners, networ
ks
Podio

16. Series of blog posts around the
Future of Work

17. The Tour Drill
• Set offline up
• Set online up
• Activate users & partners
• Reach out
• Spread the word
• Engage & Live coverage
• Put the content online

18. Real & authentic – Podio is like you
Fancy-pantsy Hotel location

19. Reach people where they are

21. Show your Hashtag

22. Let users share their stories

23. Give tweetable Qs

24. Discuss the Future of Work

25. Include online participants

26. Engage Users

27. Connect users

28. Bring the right swag

29. Shareable content

31. Conversation, Engagement, Help
Brand building, Amplifying
Team Effort

32. Namechekr

33. Local contacts matter

34. PWT12
Podio Meetups
Communities
Brand Identity
Movement
Long-term impact

35. When does your
tour start?
@podio
@ayroessler

37. APPS
Clippings Talent Sales Reports Bugs Site Redesign
New Office Expenses Babies Launch Competitors
Any App

38. WORKSPACES
SALES MARKETING
RESEARCH MANAGEMENT
INTRANET LAUNCH AEU23
RECRUITING BOARD
ACCOUNTING INVESTMENT

39. CORE
Activity Stream Tasks Contacts
Reporting Messaging Calendar

40. We eat our own dog food. Daily. 24/7
www.podio.com @podio

41. Our Marketing Workspace
www.podio.com @podio