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Pocket Points Client Team Presentation
- 1. POCKET POINTS Kayla Floyd Brooke Rutledge Lacey O’Brien Melissa Barry
- 2. Founded in September 2014 at Chico State University in California . Students open up the app when they are in class, lock their phone, and start gaining points! Pocket Points is a great way for students to save money and get awesome discounts! ABOUT THE APP An app that rewards students for not using their phone during class.
- 3. POCKET POINTS IN ATHENS Brixx Pizza 15% Off Tab Buy 1, Get 1 FREE Pizza Complete Nutrition 22% Off Purchase FREE Body Fat % Test (BodyComp) FREE Shaker FREE Pre-Workout Sample Pita Pit $5 Pita, 5:00-10:00PMDaily 10% Off Catering Order Buy 1 Combo Pita, Get 2nd Pita Half Off ETC. Grindhouse FREE Killer Combo FREE Milkshake Buy 1 Burger, Get 1 FREE Buy 1, Get 1 FREE Footlong 3 Cookies For The Price Of 1 FREE Chips and Drink Subway Butt Hutt FREE Non-Alcoholic Drink 10% Off Purchase Jerzees 25% Off Drink Palm Beach Tan $20 Off First Month Buy 1 Get 1 FREE Spray Tan
- 5. STATS ● Over 65 universities ● 300,000 users total ● 2,000 users at UGA when we started ● 670 Instagram followers ● 2,342 Twitter followers ● 832 Facebook likes
- 6. Strengths ● Gives students something they want AND need ● They focus more in class, they get points in return ● App is free ● Utilizes food AND retail ● Success at other campuses (Chico State and Ohio State) ● Deals are not time sensitive ● Already have a campus rep ● Wider variety and larger deals than other food discount apps ● Collaborative involvement between users SWOT ANALYSIS
- 7. SWOT ANALYSIS Weaknesses ● Not as many businesses yet at UGA (compared to more successful campuses) ● Minimal promotion on campus ● Requires more effort ● Glitches with geo-location technology ● Name and brand awareness
- 8. Opportunities ● Social Media accounts specific to UGA ● Multitude of businesses to add to our team ● No other app like Pocket Points ● More ‘pop up’ opportunities to gain free points ● Promotion in places such as clubs, classes, and Greek life ● Creating fliers ● Hosting or partnering with events ● Increase overall user count at UGA ● Professors could offer extra credit SWOT ANALYSIS
- 9. Threats ● Major competitors (Hooked, Eat Street, Retail Me Not) ● Businesses themselves offering their own coupons, offers, and discounts ● Businesses declining the partnership with Pocket Points ● Technological change in the smartphone industry ● Technological problems with the app itself ● Businesses not committing SWOT ANALYSIS
- 10. ● Created a list of business prospects to contact about the app, as well as brainstorm deal ideas to pitch to the businesses ● Launched multiple businesses on the app ○ D.P. Dough ○ South Kitchen + Bar ○ The Rook and Pawn ○ Dress Up ● Promoted by ○ Speaking in class and clubs ○ Word-of-mouth ○ Flyers ○ Table toppers, stickers ○ Posting on social media ● Held promo event
- 11. POCKET POINTS IN ATHENS 25% Off Your Bill FREE Side At Lunch FREE Appetizer FREE Dessert ½ Off Drink Insomnia Cookies Get $1 Off a Cookiewhich Buy 1, Get 1 Cookie FREE Get 1 FREE Traditional Cookie Businesses Gained During Our Time On The Project South Kitchen + Bar
- 12. POCKET POINTS IN ATHENS Condor Chocolates Dress Up Boutique Businesses Gained During Our Time On The Project 15% Off Total Purchase 20% Off All Jewelry 20% Off Entire Purchase 30% Off Purchase Buy 1 Get 1 FREE Any Clearance Item
- 13. POCKET POINTS IN ATHENS D.P Dough FREE Cheese Or Pesto Stix With Zone Purchase FREE Cookie FREE Calzone FREE Fountain Drink With Zone Purchase $3 Off Any Calzone The Rook & Pawn FREE Daily Game Membership FREE Cookie Or Jam Bar 2 Pour Over Coffees For The Price Of 1 $1 Off Draft Beers FREE Bowl With Membership Purchase Businesses Gained During Our Time On The Project
- 14. “POCKET POINTS PARTY” @ The Standard - Athens ● Promotional event hosted by The Standard ○ First event EVER for Pocket Points at UGA! ● Utilized giveaways ○ Stickers ○ Cups ○ Posters ○ Flyers ○ Insomnia cookies!!! ○ 600 point raffle ● Gained 30+ app downloads
- 16. ● Increased user count by over 5,000 ○ (Over 7,000 users now) ● Increased Instagram followers by 100 ○ (770 followers now) ● Increased Twitter followers by 75 ○ (2,417 followers now) ● Increased Facebook likes by 175 ○ (1,007 likes now) ● Gave 2-3 class talks a week ● Talked to 1-2 businesses per person every week ● Held event ● Increased downloads/app users ● 6 businesses on the app GOALS WE REACHED
- 17. THINGS WE LEARNED ● Always follow-up and check back with businesses ● Set goals for a # of businesses and classes to talk to each week ● Difficulty gaining businesses ● Life skills ○ Sales! ○ Communication skills ○ Time management ○ How to be enthusiastic ○ To not get discouraged when you are told “no”
- 18. RECOMMENDATIONS For the business: ● More brand ambassadors ● Pocket Points ’swag’ for ambassadors ● Rewards for turning off your phones while driving ● Partner with local gas stations, grocery stores and local non-profits ● UGA food service campus eateries ● More ‘pop up’ opportunities to gain free points For future ambassadors: ● Reminders in the physical classroom to turn on the app ● Talk to Greek life at different chapters ● Partner with University Union’s event ● More events hosted by Pocket Points ● Separate social media accounts for UGA