Chef Koochooloo is a global educational platform that teaches families about other countries and cultures through interactive cooking games and healthy recipes. It aims to bring families together, promote education, social responsibility, and healthy lifestyles. The platform includes a cooking app, cookbook, cooking kits, and shows. It addresses issues like childhood obesity and lack of geography and science knowledge. If successful, it could have a positive social impact and generate revenue through its various products and services.
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Why worry about your daily meals and being healthy at the same time! Leave your worries to FoodWheel. We bring to you the luxury to order your food on your finger tips. Get your food delivered, because your health is important to us.
Food Wheel - A brand new and innovative wheeled food cart. foodwheel
Why worry about your daily meals and being healthy at the same time! Leave your worries to FoodWheel. We bring to you the luxury to order your food on your finger tips. Get your food delivered, because your health is important to us.
Chef Koochooloo is an AI-powered technology product for kids 5-12 years old in early childhood education (science, health & language development). With a focus on engaging kids and in particular 'girls' in STEM, Chef Koochooloo empowers children to engage with healthy ingredients and cooking, while providing educational, social, and emotional fulfillment that lasts until adulthood. Chef Koochooloo is looking to raise 1.5 Million dollars
Gender sensitive approaches to promote child development in coffee and cocoaAndrea Adriana Vos
A webinar organized by FAO and KIT featuring presentations from Ariane Genthon (FAO), Emmanuel Bukomeko (Kyagalanyi Coffee) and Lieke Guinee (Cocoanect/Beyond Beans)
From Like to Loyalty SheSpeaks at M2W ConferenceSheSpeaksInc
SheSpeaks CEO Aliza Freud and Paine PR's Kara Gaffney present at M2W Conference in Chicago. "From Like to Loyalty - So They Like You, Now What?" - P&G Future Friendly Case Study.
Chef Koochooloo is an AI-powered technology product for kids 5-12 years old in early childhood education (science, health & language development). With a focus on engaging kids and in particular 'girls' in STEM, Chef Koochooloo empowers children to engage with healthy ingredients and cooking, while providing educational, social, and emotional fulfillment that lasts until adulthood. Chef Koochooloo is looking to raise 1.5 Million dollars
Gender sensitive approaches to promote child development in coffee and cocoaAndrea Adriana Vos
A webinar organized by FAO and KIT featuring presentations from Ariane Genthon (FAO), Emmanuel Bukomeko (Kyagalanyi Coffee) and Lieke Guinee (Cocoanect/Beyond Beans)
From Like to Loyalty SheSpeaks at M2W ConferenceSheSpeaksInc
SheSpeaks CEO Aliza Freud and Paine PR's Kara Gaffney present at M2W Conference in Chicago. "From Like to Loyalty - So They Like You, Now What?" - P&G Future Friendly Case Study.
Chef Koochooloo is an NSF funded and endorsed technology learning platform that teaches kids STEAM (science, technology, engineering, arts and mathematics) through healthy cooking, relating each lesson to diversity and inclusion topics --and, prompting them to take action towards creating positive change.
Chef Koochooloo is an NSF funded and endorsed educational platform that teaches kids math, science and global competency through an interactive application and enrichment program. This app can serve as a supplementary enrichment tool for the existing curricula at public and private schools, as well as homeschooling and home learning environments.
This is the Story of Chef Koochooloo, told in Guy Kawasaki 10 Slide Pitch Deck format. * Join our exciting journey and change the world for the better.
Chef Koochooloo is a gamified technology platform and curriculum, developed under the mentorship and advise of scholars such as of Michael Brenner (Professor of Science and Cooking at Harvard University) as well as Dr. Richard Zare from Stanford University (Professor of Chemistry and Food Science at Stanford University).
Aligned with national educational standards for K-8, that teaches kids STEAM (Science, technology, engineering, arts, and mathematics) through healthy cooking. They have a presence in 30 schools, serving 9000 users. A number of schools have them as part of their daily curriculum, while others have invited them in as an Afterschool enrichment program.
Here is a video that showcases our work further: https://www.youtube.com/watch?v=Uu7uvnfx94k&t=17s
Chef Koochooloo is a social enterprise, focused on teaching kids, math, global competency, and science through a gamified app, promoting healthy cooking. Our MVP was funded by the Chilean government and the US National Science Foundation and built in Objective-C and in Android for the native mobile applications and more recently in HAXE, a cross-platform language, used only for the web application. We have also built a CMS (Content Management System) and an API in Ruby on Rails, in a Postgresql database.
Chef Koochooloo is a gamified technology platform and curriculum, developed under the mentorship and advise of scholars such as of Michael Brenner (Professor of Science and Cooking at Harvard University) as well as Dr. Richard Zare from Stanford University (Professor of Chemistry and Food Science at Stanford University).
Aligned with national educational standards for K-8, that teaches kids STEAM (Science, technology, engineering, arts, and mathematics) through healthy cooking. They have a presence in 30 schools, serving 9000 users. A number of schools have them as part of their daily curriculum, while others have invited them in as an Afterschool enrichment program.
Here is a video that showcases our work further: https://www.youtube.com/watch?v=Uu7uvnfx94k&t=17s
TOR is a kid and environment conscious isolation device, which allows dentists to achieve control of the oral environment by replacing many tools a dentist, uses during treatment: suction tips, cotton rolls and bite blocks. TOR positions the tongue and cheek in an ideal rest area, providing the dentist a clear view, while protecting the soft mouth tissue, gently removing liquids without clogging and preventing infections to reduce the cost and treatment time in half.
Hamdard Laboratories (India), is a Unani pharmaceutical company in India (following the independence of India from Britain, "Hamdard" Unani branches were established in Bangladesh (erstwhile East Pakistan) and Pakistan). It was established in 1906 by Hakeem Hafiz Abdul Majeed in Delhi, and became
a waqf (non-profitable trust) in 1948. It is associated with Hamdard Foundation, a charitable educational trust.
Hamdard' is a compound word derived from Persian, which combines the words 'hum' (used in the sense of 'companion') and 'dard' (meaning 'pain'). 'Hamdard' thus means 'a companion in pain' and 'sympathizer in suffering'.
The goals of Hamdard were lofty; easing the suffering of the sick with healing herbs. With a simple tenet that no one has ever become poor by giving, Hakeem Abdul Majeed let the whole world find compassion in him.
They had always maintained that working in old, traditional ways would not be entirely fruitful. A broader outlook was essential for a continued and meaningful existence. their effective team at Hamdard helped the system gain its pride of place and thus they made an entry into an expansive world of discovery and research.
Hamdard Laboratories was founded in 1906 in Delhi by Hakeem Hafiz Abdul Majeed and Ansarullah Tabani, a Unani practitioner. The name Hamdard means "companion in suffering" in Urdu language.(itself borrowed from Persian) Hakim Hafiz Abdul Majeed was born in Pilibhit City UP, India in 1883 to Sheikh Rahim Bakhsh. He is said to have learnt the complete Quran Sharif by heart. He also studied the origin of Urdu and Persian languages. Subsequently, he acquired the highest degree in the unani system of medicine.
Hakim Hafiz Abdul Majeed got in touch with Hakim Zamal Khan, who had a keen interest in herbs and was famous for identifying medicinal plants. Having consulted with his wife, Abdul Majeed set up a herbal shop at Hauz Qazi in Delhi in 1906 and started to produce herbal medicine there. In 1920 the small herbal shop turned into a full-fledged production house.
Hamdard Foundation was created in 1964 to disburse the profits of the company to promote the interests of the society. All the profits of the company go to the foundation.
After Abdul Majeed's death, his son Hakeem Abdul Hameed took over the administration of Hamdard Laboratories at the age of fourteen.
Even with humble beginnings, the goals of Hamdard were lofty; easing the suffering of the sick with healing herbs. With a simple tenet that no one has ever become poor by giving, Hakeem Abdul Majeed let the whole world find compassion in him. Unfortunately, he passed away quite early but his wife, Rabia Begum, with the support of her son, Hakeem Abdul Hameed, not only kept the institution in existence but also expanded it. As he grew up, Hakeem Abdul Hameed took on all responsibilities. After helping with his younger brother's upbringing and education, he included him in running the institution. Both brothers Hakeem Abdul Hameed and Hakim Mohammed
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One of the top cities of India, Hyderabad is the capital of Telangana and home to some of the biggest companies. But the other aspect of the city is a huge chunk of population that is even deprived of the food and shelter. There are many people in Hyderabad that are not having access to
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In the heart of Singapore, where tradition meets modernity, He embarks on a culinary adventure that transcends borders. His mission? Ang Chong Yi Exploring the Cultural Heritage and Identity in Singaporean Cuisine. To explore the rich tapestry of flavours that define Singaporean cuisine while embracing innovative plant-based approaches. Join us as we follow his footsteps through bustling markets, hidden hawker stalls, and vibrant street corners.
2. To bring families together to discover the world through healthier
cuisines & lifestyles
Our Core Values
Education
Social
Responsibility
Healthy
Lifestyle
Multiculturalism
OUR VISION
3. SOURCES: National Assessment of Educational Progress, CDC, Office for National
Statistics
Less than one-third of 4th, 8th,
and 12th graders are proficient
in geography
Only 32% of American students
were proficient in NAEP’s math
exam
Less than one-third of
8th graders meet basic science
knowledge standards
Childhood obesity has more
than doubled in children and
quadrupled in adolescents in
the past 30 years
THE PROBLEM
A typical working parent has just
36 minutes a day to spend quality
time with their children. Less than
8 hours total each week.
4. OUR UNIQUE SOLUTION
Chef Koochooloo is a global educational platform that is empowering families
to learn about the world, and engage in fun interactive cooking games while
preparing simple health conscious recipes.
Global Citizens:
Kids discover new
countries through
recipes and fun kid-
relevant factoids
Develop Social Responsibility:
Parents and kids can learn fun facts and
contribute to social good
Fighting Obesity:
Parents are guided to
safely involve kids in
preparing a healthy
meal
6. Sources Ibis World, Research and Markets
$10 bn
$20.9 bn
US Market 2013
Globally 2013
Kitchen and Cookware Stores
$29bn by 2018
6.8% CAGR next 5 years
MARKET SIZE
7. Sources Ibis World, Research and Markets
$970 million
$5.6 bn
2011
2015
In-App purchases Globally
MARKET SIZE
8. ADDRESSABLE MARKET
In the US there are:
• 24 million families with children
under the age of 12
• 55.5 million K-12 students
SOURCE: Census.gov, UNESCO
In the World there are:
• 742 million K-12
students
For the English speaking countries we are
launching in (UK, Australia, India, Canada,
Singapore, and New Zealand):
• 242 million primary school
students
9. Early Test Results
Pilot sessions:
- 90% of the kids ate any vegetable they used in cooking (celery,
peppers) even if they normally would not touch it
Focus groups and target group surveys:
- 85% of moms said they would use an app that suggests ways to
safely involve kids in the kitchen, while enhancing other educational
measures
Educators:
- 100% remarked the educational value of Chef Koochooloo
RESULTS
Test Group – 500 kids & their family
10. USA: 93% of
parents said they
would want to find a
way to engage and
educate their kids
while cooking
UK: The recession and
rising unemployment
have prompted more
consumers to go “back
to basics” with their
cooking in recent years
AUSTRALIA:4
in 5 meals
were home
cooked by
family
members
INDIA: 91% of
Indian families
consume
home cooked
meals daily
SINGAPORE:
Family cooking
is so valued that
a family cook-off
show is one of
the most viewed
programs
SECONDARY MARKET RESEARCH
FRANCE:
The French
cook at
home more
than any
other country
CHINA: 71%
of families
cook meals
from scratch
11. Brand appealing to kids and
child friendly cookware
Optimized content and
instructions for children
Cooked meal experience;
others merely provide recipes
Ease of use/accessibility
OUR COMPETITIVE ADVANTAGE
12. COMPETITIO
N:
Chef
K
Profiles
√ √ X X X X X
Educational
Value √ √ √ √ √ √ √
Stimulates
Curiosity √ √ √ √ √ X
Cultural
Appreciation √ X
√ X X
√ X
Parent &
Child
Incentives
√ X X X X X X
Child
Friendly √ √ √ √ √ √ √
Meal
Experience √ X X
√ √ X X
Social
Responsibili
ty
√ X X X X X X
Exceptional
Visual √ X X X X X X
Chef Alton
Brown
13. Brand sponsorship
• Feature a brand recommending a
type of ingredient in the ingredient
Cooking Sessions
• Schools
• Birthday parties
•Restaurants
App Freemium Model
• Free Download and free 5
recipes/country
• 10 recipe packs as in-App
purchases (“surprise me”, “explore
new country”,…)
Cookware
• Chef Koochooloo branded
merchandise i.e. aprons, chef hats
• Sold through App & Website
• 10% off coupon with a recipe pack
purchase
BUSINESS MODEL: MASS MARKET
14. Channel Strategy Offering
Direct o Community Development through
Blog and Social Media
o Create buzz with App reviewers and
press
o In-person interactive
cooking experiences
o TV show
o App
o Website
Retail o Build a distribution channel
o Leverage their wide clientele basis
o Cookware
o Cookbook
Educational
Institutes
o Schools
o Non-Profits
o Leverage their extensive network of
stakeholders to increase brand
awareness
o Cooking sessions as after
school activities mix of
pro bono and for pay
Partners/Sponsor
ing Brands
o Leverage their partner ecosystem to
reach a wider audience
o Cross placement of
products
GO-TO-MARKET STRATEGIES
15. Expenses Per Annum
App Dev
$30K-$50K
(one time)
Marketing
$270K/annum
Office Space
12K/annum
Cooking Kit &
Ingredients
$50K/annum
Personnel
850K/annum
Estimated Expenses:
$1.2M
17. Layla Sabourian–Tarwe (CEO, Founder)
Layla’s passion for community development and social change was
enhanced after spending time in Mexico teaching English, French and
cooking. At 21, Layla launched a restaurant and ran it successfully
before moving to Paris to work for LVMH. In 2005, Layla produced an
online interactive community for The International Museum of women
which reached more than 1 million users within 4 months, was featured
on Yahoo! Home page and Google, presented at the United Nations, &
won the Anita Borg Women in Technology award. Layla was
responsible for developing & launching user communities for Yahoo!,
SAP and eBay
Delarai Chloe Tarwe
(Idea Generator)
Delarai has been cooking and
hosting tea parties since she was 2.
Alongside her mom, Delarai has
gained a large social media
following for her cooking endeavors,
and aspires to be the youngest
entrepreneur in the Valley.
Milos Macura (CTO, Cofounder)
Milos is a seasoned software developer and designer with
expertise in iOS. Milos grew up with Accenture and met
Layla at SAP’s AppHaus team. With a strong dedication for
children & technology, Milos is ready to code towards a
more delicious future for all kids.
THE TEAM
Leona Rajaee (Employee #1)
Leona is a Silicon Valley native
with a “think different” mentality.
She started her career co-founding
two publications, BAY Magazine
and re:Magazine. A multi-faceted
startup millennial, previously she
cofunded edutech startup,
Deckshuffle.
Cindy Ramirez (Creative
Media)
Cindy is an active force in
social media with previous
experience at Hewlett-Packard
and Televiza. Her commitment
to social causes aligns her
perfectly with the Chef
Koochooloo team.
18. Rosa Fernandez (Tech Education Expert): Technology and child development teacher (San Jose Unified Schools
Dr. Maryam Kalami Nutritionists and LAC, DAOM
Claudia Cattaneo Axuier (Head of active home schooling community)
Amir Arabkheradmand (Senior User Experience Researcher, SAP)
So far we have an organic social following of 3500+.
We have tested concept with 10 + schools, 30+ Focus Groups, and
nearly 500 kids.
We began generating revenue in December through Mountain View
School District.
Generating $4000 in January
We have recruited organic brand Ambassadors
TRACTION/PROJECTIONS
19. Our goal is to raise $350,000 in initial seed funding.
We are a team of innovators and visionaries that apply our passion and
enthusiasm for what we do to all facets of life. We have already been working
together on various “design thinking” projects for the past two years, with great
success each time.
Our CEO is known as one of the best community strategists worldwide, and has
helped develop some of the largest known communities in the world:
eBay, Yahoo! SAP. Her proven expertise will be vital to the success of this
venture.
WHERE WE ARE AT & WHAT IS
NEXT
20. We are a group that is primarily composed of women. Statistically, only 4%
of entrepreneurs are women and men win funding over women 97%
percent of the time. Despite this, an overwhelming number of women
entrepreneurs who receive funding go on to accomplish amazing things.
Your investment can be one of these success stories.
As social injustice runs rampant this is a significant opportunity to make an impact on
the world. By enabling the social change feature you will lend an active hand in
ending world hunger. Together we can redefine meals for EVERYONE. At the same
time, we can raise global citizens to combat this issue for generations to come.
WHY INVEST IN CHEF KOOCHOOLOO