A place you will never forget.
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What if a restaurant that serves food without forks, spoons, knives, or chopsticks, what would you do? Let's turn a bad idea into an unique execution!
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A place you will never forget.
- 1. Fresh Straw What was the original limitation? No spoons, forks, knives, chopsticks? Did you come up with the straw idea? If so, I would make that clear that the straw is your idea!
- 2. Fresh Straw is a self-serving food restaurant that serves smoothies. We invite our customers to make their selection from the store and present them to a cashier. Fresh Straw serving delicious, healthy, and fresh items, and also provides an casual environment for customers to let them feel relaxed and joyful. Overall brand vision and position
- 3. Company opening/ Launch Social Media- Develop an interactive website that has creative smoothie recipes for potential customers. Build community on Facebook. Advertising- Initiate attention by placing ads in various media, including the internet to let the public know “who, what, where, and why” of our operations.
- 4. A nutrition learning experience Teach people about key nutrition concepts and how to eat healthy
- 5. Fresh Straw Party Offering 25% discount to people during the weekdays in order to attract more people coming into the restaurant
- 6. Photo Sharing Contest Share the photos on the social media of their experience at the restaurant. The best photos will be updated on the restaurant website, and customers will receive a free smoothie
- 7. Happy Hour Discount Offer a free item per person or buy three get one free during the happy-hour time
- 8. Video Sharing Contest Posting the video on Youtube to show how to make a smoothie at the restaurant, and the best of which will be updated on the website in order to get free smoothies at restaurant for a week.
- 9. Long term marketing ideas Create an online app for customers in order to encourage them to remain loyal and earn rewards. The app includes a free offer for first time user. Loyalty Programs
- 10. Long term marketing ideas
- 11. Partner Up With Delivery Services Open up an online ordering process through our app which offers delivery service. Long term marketing ideas
- 12. Start a Food Truck Start a food truck to be able to go to our customers and also expand the customer circle to get more people to know about Fresh Straw. Long term marketing ideas
- 13. Start a Food Truck
- 14. Now let’s go to Fresh Straw!