Fresh Straw is a self-serving food restaurant specializing in smoothies, encouraging customers to select and present their choices to a cashier. The brand aims to promote healthy eating through an interactive website, social media engagement, and various marketing strategies, including discounts, contests, and a loyalty app. Long-term plans include partnering with delivery services and launching a food truck to expand reach and customer engagement.

1. Fresh Straw
What was the original limitation?
No spoons, forks, knives, chopsticks?
Did you come up with the straw idea?
If so, I would make that clear that the straw is your idea!

2. Fresh Straw is a self-serving food restaurant that serves
smoothies. We invite our customers to make their selection
from the store and present them to a cashier. Fresh Straw
serving delicious, healthy, and fresh items, and also
provides an casual environment for customers to let them
feel relaxed and joyful.
Overall brand vision and position

3. Company opening/ Launch
Social Media-
Develop an interactive website that has creative smoothie
recipes for potential customers. Build community on
Facebook.
Advertising-
Initiate attention by placing ads in various media,
including the internet to let the public know “who, what,
where, and why” of our operations.

4. A nutrition learning experience
Teach people about key nutrition concepts and how to eat
healthy

5. Fresh Straw Party
Offering 25% discount to people during the weekdays in
order to attract more people coming into the restaurant

6. Photo Sharing Contest
Share the photos on the social media of their experience at
the restaurant. The best photos will be updated on the
restaurant website, and customers will receive
a free smoothie

7. Happy Hour Discount
Offer a free item per person or buy three get one free
during the happy-hour time

8. Video Sharing Contest
Posting the video on Youtube to show how to make a
smoothie at the restaurant, and the best of which will be
updated on the website in order to get free smoothies at
restaurant for a week.

9. Long term marketing ideas
Create an online app for customers in order to encourage
them to remain loyal and earn rewards. The app includes a
free offer for first time user.
Loyalty Programs

10. Long term marketing ideas

11. Partner Up With Delivery Services
Open up an online ordering process through our app which
offers delivery service.
Long term marketing ideas

12. Start a Food Truck
Start a food truck to be able to go to our customers and
also expand the customer circle to get more people to know
about Fresh Straw.
Long term marketing ideas

13. Start a Food Truck

14. Now let’s go to Fresh Straw!