Download to read offline
Uploaded byThe BPMA
PPw presentation for conference final
National Promotional Products Week celebrates the promotional products industry and aims to raise awareness of their value in marketing. Last year, 120 members participated, generating 8.2 million media impacts, and various promotional activities and competitions were suggested to encourage involvement. The event encourages sharing workspace images and highlights the importance of promotional products in marketing strategies.
More Related Content
Similar to PPw presentation for conference final
PPw presentation for conference final
- 2.
- 3.
- 13. What is PromotionalProducts Week?
- 14. National Promotional Products Weekis a celebration of the Promotional Products Industry.
- 15. What is thepurpose of Promotional Products Week?
- 16. The aim ofNational Promotional Products Week is to raise the profile of promotional products and celebrate their use and value within the marketing mix.
- 17.
- 18. PPAI Commissioned Research 48%would like to receive promotional products more often 38% feel promotional products serve as a constant reminder of the advertiser 83% of American consumers surveyed like receiving a promotional product with an advertising message 48% would like to receive promotional products more often
- 19. National Cupcake Week– British Baker • The National Cupcake Championships take place every year during National Cupcake Week. • Mary Berry presented the awards to the lucky winners last year.
- 20. National Stationary Week– LMC Media • Win a 4 star weekend break in Paris or a hamper full of stationary • Upload stationary images to Twitter. • Get Kids Writing campaign – promoting the importance of writing by hand.
- 21. What happened lastyear?
- 22.
- 24. BPMA Promotional ProductsWeek Coverage
- 26. …and helped usto created 8.2 million media impacts! Last year 120 BPMA members took part!
- 27. Why should YOUget involved this year?
- 28. • To raisethe profile and exposure of Promotional Products. • To support YOUR industry. • To encourage the use of Promotional Products in the marketing mix.
- 29. What should YOUdo to get involved this year?
- 31. We want youto see YOUR Deskie! Upload a snapshot of your workspace to @PPWeek - don’t forget to use #Deskie!
- 32. Can you guesswho this famous Deskie belongs too…..
- 33. Come and Seeour Promotional Products Week hall of fame and take a picture with Freddie Mercury!
- 35. We want yourimages & case studies of Promotions in action to feature on the BPMA Pinterest site.
- 39. Hold a PRstunt or put on an event
- 41. The Sourcing Team- PR Stunt at Monument Station
- 42. Speak to localand National press
- 44. Incentive and MotivationMagazine •Sixteen page report focusing on the Promotional Products industry •Published on 6th September within I&M magazine, then online •Additional copies provided to BPMA for use during Promotional Products Week •Editorial content – Ethical sourcing, Impact of digital print, Using merchandise within an employee programme, Product trends and innovation •Deadline 22nd August contact wendy@incentiveandmotivation.com
- 45. Special Offers &Competitions
- 48. £100 off a£1000 order voucher featured on the Promotional Products Week Website
- 49. 40 Distributor companiestook part last year
- 50. Use the logoon email signatures Use the logo on websites Use the logo on flyers and promotions Use the logo on product mailers
- 51. Feature a Question& Answer interview with Gordon!
- 52. Featured on PA Promotionswebsite
- 53.
- 55. Get your teaminvolved
- 57.
- 59. Look out fora video featuring Jamie Raven
- 61. This year’s Promotional ProductsWeek Sponsors
- 64.
- 65. Were you listening…..it’squiz time!
- 66. What is thepurpose of Promotional Products Week?
- 67. Last year, wegenerated sizeable media impacts from our marketing, how much was it ? • 1.2 million • 3.5 million • 8.2 million
- 68. Last year studentsfrom which University supported the BPMA in visiting top London agencies? • University of London • Kings College • Brunel University
- 69. How many companiesparticipated in the Week • 50 • 120 • 200
- 70. What other organisationaround the world runs a similar week ? • PPAI • ASI • APPA
- 71. • Tell us3 ideas of activities that you can do to get involved in the week
- 72. Give us 3places where you can advertise the Week.
- 73. Which of theseSocial Media channels do the BPMA use to promote PPW? • Pinterest • Facebook • Linkedin • Twitter • Google+
- 74. • So, howdid you do?
- 75. • What's thepurpose of Promotional Products Week? • Answer: To celebrate the use and value of promotional products
- 76. • Last year,we generated sizeable media impacts from our marketing, how much was it ? • 1.2 million • 3.5 million • 8.2 million
- 77. • How manycompanies participated in the Week • 50 • 120 • 200
- 78. Last year studentsfrom which University supported the BPMA in visiting top London agencies • University of London • Kings College • Brunel University
- 79. What other organisationaround the world runs a similar week ? • PPAI • ASI • APPA
- 80. • Tell us3 ideas of activities that you can do to get involved in the week • PR stunt • Promotion for customers • Voucher offer on PPW site • Interview with local newspaper/radio/TV • Staff incentive • Fundraising activity • Competition • Mini show, reception, party, event
- 81. Give us 3ideas of where to advertise the Week • Advertise in special Incentive & Motivation feature • Advertise in other magazines • Press release • Use logos on emails and website • Window or car stickers • Use social media eg #PPWEEK
- 82. Which of theseSocial Media channels do the BPMA use to promote PPW? • Pinterest • Facebook • Linkedin • Twitter • Google+ Answer: All