If I Were in Charge of Marketing at Blue ApronJon Clark
I'm a big fan of Blue Apron - and a big fan of startups in general. Recently I had a chance to talk with the founders and discuss how they might improve their marketing at Blue Apron across all channels.
While this is far from comprehensive, I touched on a handful of things they could improve immediately as it relates to SEO, SEM (Adwords), Social (Facebook, YouTube), E-mail and the website in general.
If I Were in Charge of Marketing at Blue ApronJon Clark
I'm a big fan of Blue Apron - and a big fan of startups in general. Recently I had a chance to talk with the founders and discuss how they might improve their marketing at Blue Apron across all channels.
While this is far from comprehensive, I touched on a handful of things they could improve immediately as it relates to SEO, SEM (Adwords), Social (Facebook, YouTube), E-mail and the website in general.
My team and I chose Dr. Praeger's as a client given that the brand isn't well known in grocery stores. We wanted to dive deep and find a solution to better market Dr. Praeger's healthy products. The goal was to drive brand awareness and create engaging ads to attract the target consumer.
Timing is Everything: Using SMM to be Two Steps Ahead of the ConsumerBrandwatch
Do you know when the best time to reach your target audience online is?
How about the best time of year to start your campaign?
In these webinar slides, we’ll be talking about the importance of seasonality and timing when it comes to social media marketing, using some real case studies from our recent food and beverage research report to highlight:
- How to discover and take advantage of seasonal trends
- Using year-on-year comparisons to optimize campaign planning
- The benefits of understanding when your audience is online
The slides also also include a short demo of how you can use a social media monitoring platform like Brandwatch to discover seasonal trends and optimum times for your campaigns and social activities.
BlogWell DC Social Media Case Study: ConAgra Foods, presented by Genevieve Ma...SocialMedia.org
In her BlogWell DC presentation, ConAgra Foods' Manager, PR/Social Media, Genevieve Mazzeo shares how they use social media to increase brand engagement.
House Party Drives Awareness for General Mills' #SnackThatGivesPartyHouse Party, Inc.
General Mills engage with House Party to launch an influencer marketing program that reached 17,000+ targeted consumers, to spread the word about General Mills® Snacks to friends and family, in person and across social networks.
Worked for the app Pocket Points to increase awareness and gain new businesses on the app for The University of Georgia.
Successfully gained 6 new businesses for the app, increased user count by over 5,000, and held an event to raise awareness.
Social Strategy for Jiangnan Spring GroupSusanGeorge2
Jiangnan Spring is a chic new Chinese restaurant, which opened on September 15 in Ibis Style Hotel, Dragon Mart.
Created a pre-launch strategy that included defining tone of voice, target audience, PR plan and mood board for food photography.
My team and I chose Dr. Praeger's as a client given that the brand isn't well known in grocery stores. We wanted to dive deep and find a solution to better market Dr. Praeger's healthy products. The goal was to drive brand awareness and create engaging ads to attract the target consumer.
Timing is Everything: Using SMM to be Two Steps Ahead of the ConsumerBrandwatch
Do you know when the best time to reach your target audience online is?
How about the best time of year to start your campaign?
In these webinar slides, we’ll be talking about the importance of seasonality and timing when it comes to social media marketing, using some real case studies from our recent food and beverage research report to highlight:
- How to discover and take advantage of seasonal trends
- Using year-on-year comparisons to optimize campaign planning
- The benefits of understanding when your audience is online
The slides also also include a short demo of how you can use a social media monitoring platform like Brandwatch to discover seasonal trends and optimum times for your campaigns and social activities.
BlogWell DC Social Media Case Study: ConAgra Foods, presented by Genevieve Ma...SocialMedia.org
In her BlogWell DC presentation, ConAgra Foods' Manager, PR/Social Media, Genevieve Mazzeo shares how they use social media to increase brand engagement.
House Party Drives Awareness for General Mills' #SnackThatGivesPartyHouse Party, Inc.
General Mills engage with House Party to launch an influencer marketing program that reached 17,000+ targeted consumers, to spread the word about General Mills® Snacks to friends and family, in person and across social networks.
Worked for the app Pocket Points to increase awareness and gain new businesses on the app for The University of Georgia.
Successfully gained 6 new businesses for the app, increased user count by over 5,000, and held an event to raise awareness.
Social Strategy for Jiangnan Spring GroupSusanGeorge2
Jiangnan Spring is a chic new Chinese restaurant, which opened on September 15 in Ibis Style Hotel, Dragon Mart.
Created a pre-launch strategy that included defining tone of voice, target audience, PR plan and mood board for food photography.
12th Alex Marketing Cub (Public Relations Management) by Dr. Ahmed SalehMahmoud Bahgat
12th Alex Marketing Cub (Public Relations Management) by Dr. Ahmed Saleh
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Integrated Communications Strategies for Climate Information and ServicesGreg Benchwick
Leveraging best practices, innovative methodologies and existing assets to build sustainability and effectively share climate information and early warnings.
Overview of the Health B2B2C Ecosystem; Use Social Media as a Market Focus Tool; Measure Your Performance; American Health Insurance Reality; Lack of Doctor Relationship; PR is the New Primary Care Facilitator; For Health Marketers – End-users Matter; Innovation drives healthcare advances; Ways to Improve Health and Make Money; Medicine Is a Team Sport; Big Data- Allowing Individual Patients to Leverage The Many; Some Examples of What Works- Equashield, EarlySense, MD Anderson, LifePoint; 3D Systems; American Association for Cancer Research,
WORLD HEALTH COMMUNICATION ASSOCIATES Campaign Develo.docxambersalomon88660
WORLD HEALTH COMMUNICATION ASSOCIATES
Campaign Development Workshop
Izhevsk
22-24 SEPTEMBER 2009
Background Paper and Planning Template
Franklin Apfel
World Health Communication Associates Ltd
- 2 -
Background
Coordinators and key stakeholders from Cherepovets, Dimitrovgrad, Izhevsk and
Stavropol are being were convened in this third training session of the We Choose Life
Youth Against HIV AIDS Project to explore ways in which they can develop campaigns
that will address identified needs and gaps in current HIV /AIDS communications,
enhance HIV/AIDS literacy amongst key target groups, especially youth; “engage the
unengaged”; overcome obstacles and strengthen the reach and impact of current
prevention and treatment services.
This campaign development workshop builds on the Stakeholder and Youth Volunteer
Network activities to date; in particular the youth behavioural surveys.
The workshop will serve to help each of the cities finalise campaign plans and will utilize
data collected by each city prior to the meeting see campaign development
planning questions below. The three day workshop will be include sessions on
communications as a determinant of health, formative communication research, issue
framing, an advocacy framework , practical campaign planning exercises, issues
related to social marketing, working with media, media advocacy, and campaign
evaluation. There will be both lectures, group work and discussion sessions.
Workshop Objectives
The overall aim of the project is to reduce the disease burden related to HIV/AIDS
amongst youth in participating cities.
The key objective of the workshop is to assist each city stakeholder team to agree and
finalise plans for a youth focused HIV/AIDS communication campaign that will raise
awareness and stimulate healthy behaviors, choices and policies.
As a secondary benefit of this process the workshop aims to enhance participants’
capacities in health communications, communication related research, advocacy,
social marketing as well as working with media.
It is further anticipated that the skills developed for this specific project should be
generalisable to other key public health communication challenges.
Pre-workshop activities- Some questions to answer
Each city is asked to carry out a series of tasks that is aimed at collecting data needed
for effective campaign planning. Reach city will customize their own campaign plans
aimed at enhancing HIV/AIDS prevention and treatment information, education and
public awareness (and supportive policies) by stimulating demand for information and
engaging and strengthening the capacity of health leaders, people living with
HIV/AIDS (PLWHA) and information mediators, e.g. health professionals, media, policy
spokespeople, NGO advocates, and private sector advertisers, to respond effectively.
- 3 -
The reason communications is being emphasized relates to the fac.
The next social challenge to public health: the information environment.pptxTina Purnat
A talk at Global Public Health Week 2024. It covers examples of issues in the information ecosystem and how they affect public health's efforts. It also discusses components of promoting demand for health services, products, health information, and adherence to health guidance.
To achieve buy-in, budget approval, or a project green light you must first engage. As marketers we study the art of engagement. We develop programs, content, and analytics to maximize engagement with HCPs, patients, KOLs, POLs, payers, and policy makers. We recognize that we must deliver content that educates, nurtures, and motivates. As marketers we recognize that we must deliver the right content, to the right people, at the right time, and through the right channel. And as marketers we understand that the most effective form of engagement results from storytelling.
So why do we fail so miserably at engaging our internal audience? More than any business unit, marketing should have perfected the business presentation. And yet, we often fall back into the bad habit of bullet-point heavy PowerPoint presentations, charts and graphs, and messaging that focuses on what’s missing versus what is possible.
In order to succeed you must create an internal environment for success. To do this you must guide the company to the realization that the initiative is a change for the better and that they are a part of that positive change. And much like engaging with your external audience, engaging with your internal audience requires preparation, analysis, relevant content with context, and storytelling.
How to Use Digital and Social Media to Recruit Participants into Research Stu...Katja Reuter, PhD
This slide deck was presented at the 2017 ACR/ARHP Annual Meeting. It provided a general overview of the topic and addresses the following learning objectives include: (1) Understand what populations can be recruited online, (2)
Describe successful recruitment strategies, (3) Understand the components of a digital participant recruitment strategy, (4)
Evaluate digital recruitment messages, and (5) Understand regulations, guidelines and ethics relevant to digital participant recruitment.
Finding Balance in Adversity: COVID-19 Playbook for BrandsMaggie Malek
In this environment, talking about marketing can feel like we are taking advantage of the current crisis. Selfish and VERY strange. But it is exactly during these times of crisis that we must step-up and examine the role we play as marketers and brands to drive the economy.
The consumers who buy our products on the shelf at the store (or online, with this new normal) are made up of people, just like you and me. If you work in advertising, the same goes for the brands that you serve. These are all people; they have fears and dreams. Mortgages and stock options. Friends, neighbors, siblings and grandparents. There are so many things to worry about. Our brand partners are also worrying about their people – the staff that work in fulfillment centers, the customers they serve and the communities they volunteer in. The lives that we touch as marketers are in the millions, and even in the face of uncertainty, we must continue on.
But we must do it with empathy, keeping all of those people in the center of the choices we make.
At MMI, we are here to serve you, both the brands we work with and all of our sister agencies and small businesses who are looking for help. We are undaunted by the task ahead of us. To help you manage your business through this time, we have created a brand playbook you can use. It’s compiled of actionable next steps based on our long experience with consumer understanding and our path-to-purchase obsession, as well as our deep understanding of integrated communication crisis strategy for global brands. We have also leveraged global learnings from our sister agencies, ForwardPMX and HarrisPoll.
3. S W
O T
Large market Share
Various condom lines
Long history
Multiple contributions
Higher price
Limitation of size
Heavily depend on domestic
market
Scent
Growing demand on personal
care products
Multiple international
markets
Domestic & international
Competitors
Changing currency
Contraceptive devices or pills
Different Regulations & policies
4. S W
O T
A small affected group
A solid brand image
No similar issues before
No existing communication team
or plans
A chance to improve before
the official launch
News cycle on media
Talking points for competitors
6. Secondary
● General brand customers
● Parents/Families of affected customers
● Internal employees
● Investors
● Research and development personnel
● Local Media
● Original distributors (Duane Reade, Walgreens and CVS)
● Regulators
Audiences
Primary
● Young, men and women
● Ages 19-25
● In the Chicago trial area
● Educated college students
7. Communications Goals
1. Ensure that customers and affected students are updated with the ongoing solving process,
while creating an open and responsible company image.
2. Ensure that customers believe that the company is responsible for protecting the stakeholders’
interests, especially protecting young women health and safety.
3. Restore consumers’ confidence and trust of Trojan™’s Best Night Ever product line and
other Trojan™ products.
4. Ensure validity of ongoing business
5. Prevent the perception of a systemic manufacturing issue
10. Trojan™ is
committed to
addressing and
resolving the issue
immediately.
Trojan™is
committed to
caring about its
customers,
especially young
women’s health
and safety.
Trojan™ is
committed to
improving this
issue and will take
the necessary
steps to prevent
future problems of
this kind from
happening.
12. Strategy
Ensure that the target
audiences, affected
consumers and university
health staff are well-
informed with factual
information related to the
incident.
Establish a mechanism that
will identify the cause of
the issue.
13. Tactics
To inform
● Create an unbranded FAQ and
infographic
● Partner with the university's health
facility to host information sessions
with experts
● Distribute a short satisfaction
survey about the information
sessions
To identify
● Form a team of consultants,
doctors, and product specialist
● Place product retrieval boxes on
campus and in the information
sessions to collect the
remaining defective products.
14. Evaluation
By data and interaction
● Pamphlets and personal information packages
● Attendance at information sessions
● Products returned
15. Demonstrate that Church & Dwight is
committed to the target audience’s,
health and safety.
Objective 2
16. Strategy
Establish a reliable support
system for the affected
customers and work to resolve
immediate issues that occurred
due to the incident.
Establish a follow-up support
system for affected individuals to
demonstrate the commitment to
health and safety.
17. Tactics
To engage
● A 24/7 hotline targeting individuals,
staffed by medical professionals
● Offer free on-campus one-on-one
counselling, for affected individuals
seeking support about unexpected
situations.
To follow up
● Schedule follow-up phone calls to
monitor and track health of individuals.
● Offer free medical exams to students
for up to one-year following the
incident.
● If needed, continue free one-on-one
counselling for up to one year.
18. Evaluation
By numbers
● 24/7 hotline
● One-on-one counseling sessions
● Medical exams
By satisfaction degree
● Monitor social media
sentiment on social media
● Survey about the participants
who participate the hotline
services, free exams, and
one-on-one counseling
sessions
19. Regain the brand trust of Trojan
among the affected individuals.
Objective 2
20. Strategy
Implement internal processes
to prevent future problems from
occurring and maintain crisis
preparedness.
Engage our target audiences
using various social media
platforms.
21. Tactics
To improve
● Form a social media crisis response task
force to address public reaction in real
time.
● Establish a best practices preparedness
document (FAQ) for non-task force
employees on how to respond to
consumers via social media.
To sustain
● Launch “SaferSex” social media
campaign
● Use the hashtag #SaferSex to provide
tips, advice, and facts about living a
healthy sex life with their online
community and followers.
22. Evaluation
By reputation recovery
● The number and frequency of views/hits of our online press release
● Trojan product sales in Chicago, especially around the schools that
C&D targeted for the new line.
● Social media engagement of the social media campaign #SaferSex
23. DELIVERABLES
● FAQ for University Health Centers
● FAQ for Church & Dwight Employees
● Infographics